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   Are you overlooking this donor group?
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   We see them on your list, but not on your radar. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                <img align="middle" alt="mid-level donors" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fmid-level%2520donors.webp%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dmid-level%2520donors.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3Nzg4NjQ5ODMuOTM3NTQ5OH0:1wNw2h:p5UZeoOfX6gonSdKlAEqZP_dG3y4W0cQeBLWgitel1Q" style="outline:none; text-decoration:none; max-width:100%; font-size:16px; border-radius:5%" width="560"/>
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                 <h1 align="center" style="margin:0; text-align:center; line-height:200%; font-size:25px">
                  The donors hiding in plain sight
                 </h1>
                 <p align="center" style="text-align:center; line-height:200%">
                  There's a donor segment quietly holding a lot of nonprofits together right now.
                  <br/>
                  Not your
                  <em>
                   first-time givers.
                  </em>
                  Not your
                  <em>
                   major donors.
                  </em>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="font-weight: bold; color: #625ee9; font-size: 18px;">
                   Mid-level donors.
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  They give consistently. They engage more often than most teams realize.
                  <br/>
                  And they’re often closer to deeper involvement than they appear.
                 </p>
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                 <h2 align="center" style="margin:0; font-size:22px; line-height:200%; text-align:center">
                  The middle is growing quietly
                 </h2>
                </div>
               </div>
              </td>
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                 <p align="center" style="line-height:175%; text-align:center">
                  They’re also the group most likely to grow into future major donors.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  For many organizations,
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  this is the most stable layer of long-term support they have.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:16px; line-height:175%">
                  <span style="color: #625ee9;">
                   Building these relationships means creating a funding support
                  </span>
                 </p>
                 <p align="center" style="text-align:center; font-weight:bold; font-size:16px; line-height:175%">
                  <span style="color: #625ee9;">
                   you can
                   <em>
                    count on year after year.
                   </em>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
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                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #272756;">
                   Yet the middle often gets
                   <span style="color: #625ee9;">
                    <em>
                     left in the middle
                    </em>
                   </span>
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  Most outreach gets built around two extremes:
                 </p>
                 <ul style="line-height:175%">
                  <li style="list-style-type: none;">
                   <ul style="line-height:175%">
                    <li style="list-style-type: none;">
                     <ul style="line-height:175%">
                      <li>
                       <p style="line-height:175%">
                        Email campaigns aimed at small-dollar donors
                       </p>
                      </li>
                      <li>
                       <p style="line-height:175%">
                        High-touch cultivation reserved for major prospects
                       </p>
                      </li>
                     </ul>
                    </li>
                   </ul>
                  </li>
                 </ul>
                 <p align="center" style="line-height:175%; text-align:center">
                  Mid-level donors get pulled into
                  <span style="font-weight: bold;">
                   whichever campaign
                  </span>
                  happens to be running.
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  They receive
                  <span style="font-weight: bold;">
                   generic appeals
                  </span>
                  built for everyone else
                  <br/>
                  or sudden
                  <span style="font-weight: bold;">
                   high-value asks without much relationship-building
                  </span>
                  in between.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1778863114069" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1778863114069_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17788631106762" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17788631106762_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #272756;">
                   How to identify your mid-level donors
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773055787379" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1773055787379_0" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 10px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17730557872864" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17730557872864_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h3 align="left" style="font-size:17px; margin:0; line-height:175%; text-align:left">
                  ✅ Define the range
                 </h3>
                 <p align="left" style="line-height:175%; text-align:left">
                  Use your average annual gift and major donor threshold to set your bracket.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                 </p>
                 <h3 style="font-size:17px; margin:0; line-height:175%">
                  ✅ Pull the segment
                 </h3>
                 <p align="left" style="line-height:175%; text-align:left">
                  Create a list of donors who fall within that giving range.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-6" id="column_1773978359055_0" style="vertical-align: middle;">
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 20px 10px 0px; font-size:0px" valign="top">
                <img align="middle" alt="1000028164" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252F1000028164.webp%253Fwidth%253D560%2526upscale%253Dtrue%2526name%253D1000028164.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3Nzg4NjQ5ODMuOTM3ODAxMX0:1wNw2h:HbyuRMK4f1mmQTdXDnd_pTxdpezRZDOQvMHTajY9Jo0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="280"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773978696840" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1777643575013_0" style="vertical-align: middle;">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17739787827892" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 10px 10px; font-size:0px" valign="top">
                <img align="middle" alt="Fundraiser Options" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FFundraiser%2520Options.webp%253Fwidth%253D560%2526upscale%253Dtrue%2526name%253DFundraiser%2520Options.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3Nzg4NjQ5ODMuOTM3OTA4NH0:1wNw2h:xGYSN0NJk32HQ4p9rDk4Q5jbmJBq8UVAVcJR3ZFxmxc" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="280"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1777643726025_1" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 10px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17776437218651" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17776437218651_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h3 align="left" style="font-size:17px; margin:0; line-height:175%; text-align:left">
                  ✅ Look for repeat behavior
                 </h3>
                 <p align="left" style="line-height:175%; text-align:left">
                  Watch for repeat gifts, event attendance, and email engagement.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                 </p>
                 <h3 style="font-size:17px; margin:0; line-height:175%">
                  ✅  Watch for growth signals
                 </h3>
                 <p align="left" style="line-height:175%; text-align:left">
                  Notice donors gradually increasing gift size or involvement.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773057233557" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#272756" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#272756">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#272756">
      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1773057233557_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17788630502761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17788630502761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  <span style="color: #cdf378;">
                   What can you do to nurture the engagement?
                  </span>
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   What mid-level donors are waiting for is a signal that their support is
                   <br/>
                   recognized and matters.
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  <span style="color: #ffffff;">
                   That can be done with a few tactics:
                  </span>
                 </p>
                 <p align="left" style="line-height:175%; text-align:left; padding-left:160px">
                  <span style="color: #ffffff;">
                   ✨  Early access to program updates
                   <br/>
                   ✨ A donor ambassador or advisory circle
                   <br/>
                   ✨ Follow-ups tied to real outcomes
                   <br/>
                   ✨ Quarterly impact updates for this segment
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:11px 20px 9px">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
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                    <a data-hs-link-id="0" data-hs-link-id-v2="3J0AEh/r" style="color:#00a4bd; font-size:18px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:9px 19px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Build stronger donor relationship →
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1777644911906" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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<![endif]-->
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  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1777644911906_0">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17776450669469" style="color: inherit; font-size: inherit; line-height: inherit;">
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                      How to increase donor engagement (free checklist)
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          <!--[if gte mso 9]></table><![endif]-->
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<![endif]-->
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                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Complete guide to email marketing for nonprofits
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                   A few thoughts from our CEO
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                   Mid-level donors are your most consistent supporters and the
                  </span>
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                   most likely to become major donors.
                   <br/>
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                    Pay attention to how they engage, what they respond to,
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                    and how their giving changes over time.
                   </span>
                   <br/>
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                   That's how you turn their quiet loyalty into a long-term partnership.
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                 <ul style="line-height:175%">
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                    <em>
                     - Steve Bernatt
                    </em>
                   </span>
                  </li>
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     CEO and Founder, RallyUp
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                   With the right information, there’s no stopping your organization. You can go right to the top.
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                      Start fundraising
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                     RallyUp.com, Inc., 11201 N Tatum Blvd Ste 300 85337, Phoenix, AZ 85028, United States
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