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   Stories and videos on a single theme: using your existing work to power your AI workflows
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    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  Hey uifeed,
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  When we ask marketers how they are using AI, we’re seeing two distinct groups:
                  <br/>
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  One group we’ll call the “Explorers.” They are stress testing AI tools, using them as presented and not tinkering too much with context or settings or workflows. This is a good place to start.
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  The other group we’ll call the “Optimizers.” They are redoing workflows and knowledge bases to be readable and usable by AI. This results in better outputs and unlocks totally new ways of working.
                  <br/>
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  This is a newsletter about becoming the latter group.
                  <br/>
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  In this issue, we explore how to set up a “living knowledge” system using internal interviews. Then we have a highlight reel of our latest couple of webinars about using your existing work to inform your AI workflows.
                 </p>
                </td>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  You’ve already done most of this work, now put it to use.
                 </p>
                </td>
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                <td align="center" style="padding:10px 0 20px;Margin:0">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  👇
                 </p>
                </td>
               </tr>
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                <td align="left" style="padding:0;Margin:0">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'ibm plex sans', sans-serif;line-height:24px;color:#ffffff;font-size:16px">
                  <strong>
                   Latest insights (
                   <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#ffffff;font-size:16px;line-height:24px;font-family:'ibm plex sans', sans-serif" target="_blank">
                    see the archive
                   </a>
                   )
                  </strong>
                 </p>
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           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="left" style="padding:0;Margin:0;width:600px">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                <td align="left" style="padding:0;Margin:0">
                 <h2 style="Margin:0;line-height:29px;mso-line-height-rule:exactly;font-family:Arimo, sans-serif;font-size:24px;font-style:normal;font-weight:normal;color:#00002D">
                  <b>
                  </b>
                  <strong>
                   You don’t have an AI problem. You have a “Dead Knowledge” problem
                  </strong>
                  <b>
                  </b>
                 </h2>
                </td>
               </tr>
               <tr>
                <td align="left" style="padding:20px 0 0;Margin:0">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:19px;color:#00002D;font-size:16px">
                  <strong>
                   You'll learn…
                  </strong>
                 </p>
                </td>
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                <td align="left" style="padding:0;Margin:0">
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    Why your stalled AI project might have more to do with your “dead knowledge" than your tools or processes.
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    How to capture “living knowledge” with interviews and NotebookLM. See what to upload, actual prompts, and exact tools to avoid AI slop.
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    The evaluation prompt that turns the system into your first reviewer before doing anything internal (the same one that cut a major agency's proposal revisions from 30 to 3 and flagged ideas the client's CEO had already rejected).
                   </p>
                  </li>
                 </ul>
                </td>
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                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   Read the full article ▸
                  </a>
                 </p>
                </td>
               </tr>
              </table>
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            </tr>
           </table>
          </td>
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                  <b>
                   AI Lab live recent highlights
                  </b>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  “Yeah, yeah, this is all great,” you say. “But how are people actually using this stuff?”
                 </p>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  We hear you (not literally, though that would be quite impressive).
                  <br/>
                 </p>
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                 <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                  <img alt="Learn from AI-savvy marketers. Watch the highlights." class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Ffit%253Dscale-down%252Cwidth%253D650%252Cdpr%253D2%252Cformat%253Dauto%252Conerror%253Dredirect%252FMEmz%252F2026%252F07%252F29%252Fe50fde8c-9cfe-4299-8b08-777be5aeaaac.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3ODU4NTkyMDYuMzgxMjM0Mn0:1wrHYk:TZzavVKHuGykyL93zPme4QAkT_WCPOy28q6_z2PMpJs" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;border-radius:15px" title="Learn from AI-savvy marketers. Watch the highlights." width="600"/>
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                  Every month we invite a leading marketer to share their exact AI workflows so you can follow along and learn how to build something similar for yourself. Some recent highlights:
                 </p>
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                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    Scrappy ABM's Mason Cosby and Evan Cox show the benefits of
                    <b>
                     using your existing email campaigns to use AI as a strategic partner
                    </b>
                    (“what should I send next”) and not just a means of writing faster emails. (
                    <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                     <u>
                      watch
                     </u>
                    </a>
                    )
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    Gate Check Studios founder Sean Blanda shares
                    <b>
                     the “anti-slop” workflow
                    </b>
                    he uses in Claude Code to repurpose and extend some of our most popular AI Lab content. (
                    <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                     <u>
                      watch
                     </u>
                    </a>
                    )
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#00002D;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                    Blogsmith founder Maddy Osman walks through the workflow she shared
                    <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                     <u>
                      in this story
                     </u>
                    </a>
                    about using previous content to
                    <b>
                     help an AI agent answer media queries
                    </b>
                    . (
                    <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                     <u>
                      watch
                     </u>
                    </a>
                    )
                   </p>
                  </li>
                 </ul>
                </td>
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               <tr>
                <td align="left" style="padding:20px 0 0;Margin:0">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00002D;font-size:16px">
                  See these and every one of our monthly webinars
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   on our events page ▸
                  </a>
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <h2 style="Margin:0;line-height:29px;mso-line-height-rule:exactly;font-family:Arimo, sans-serif;font-size:24px;font-style:normal;font-weight:normal;color:#00002D">
                  <b>
                   Chart of the week: AI writes the email, a human still grades it
                  </b>
                 </h2>
                 <h2 style="Margin:0;line-height:29px;mso-line-height-rule:exactly;font-family:Arimo, sans-serif;font-size:24px;font-style:normal;font-weight:normal;color:#00002D">
                  <b>
                  </b>
                 </h2>
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             </td>
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                  <img alt="46% of marketers still analyze their email performance manually." class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Ffit%253Dscale-down%252Cwidth%253D650%252Cdpr%253D2%252Cformat%253Dauto%252Conerror%253Dredirect%252FMEmz%252F2026%252F07%252F29%252F7bcedac9-c53b-4547-af05-5dc39d444382.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3ODU4NTkyMDYuMzgxNDYwN30:1wrHYk:b3TNZydQjf6R9nIQhv-YPxhZspNQJK1SIJ--SV_GteA" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;border-radius:15px" title="46% of marketers still analyze their email performance manually." width="600"/>
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                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   See the entire analysis ▸
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                  <b>
                   Want to see your name on a future Chart of the Week?
                  </b>
                  Browse through our data and
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                   submit your take
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                  on one (or more)! Hot takes welcome.
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                  <b>
                   Let AI sort your email list using real data
                  </b>
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                  Sending emails to your whole list feels efficient, right up until the unsubscribe rate skyrockets. This week, we’re showing you how Active Intelligence can do the sorting for you.
                 </p>
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                  <strong>
                   This week’s prompt: simple segments for your next send,
                  </strong>
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                  <b>
                   Paste this into Active Intelligence:
                  </b>
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                    <i>
                     Look at my email engagement from the last 60 days and create 3 audience segments for my next campaign: 1) Highly engaged (opened or clicked at least 3 emails), 2) At-risk (opened 1 to 2 emails, no clicks), 3) Inactive (no opens in 60+ days). Tell me how many contacts are in each segment and briefly describe how I should treat each group.
                    </i>
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                  <b>
                   Or open it directly:
                  </b>
                 </p>
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                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#ffffff;font-size:16px">
                    <em>
                     Help me segment my audience based on engagement patterns
                    </em>
                   </p>
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                 </ul>
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                 <!--[if mso]><a href="https://ac.emlnk1.com/lt.php?x=4lZy~GE4U3KZ5pOv_A5NVeFv~nFWuN~uwewyjnQ7J6Gg6sB5-ky7y.Fv136pjt90_yugXeI-qnab5X_~2N~HV.B013NzidXynuowYHTKJne" target="_blank" hidden>
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                  <b>
                  </b>
                  What comes back is three clean, engagement-based segments plus a short read on how to handle each one, so you know who's earned your best material and who needs a gentler nudge before they drift off forever.
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                  <b>
                   Keep this in mind:
                  </b>
                  This worked because it left Active Intelligence nothing to guess about. You told it where to look, how many buckets you want, what belongs in each, and exactly what to report back. Vague prompts get you vague answers, so the more you spell out, the more usable what you get back.
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                  - The ActiveCampaign team
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                    P.S.
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                  <i>
                   Have an AI success story?
                  </i>
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