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🧗 Climbing the corporate tower
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Plus: What’s replacing training videos, unique roofs, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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prizes here
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.
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Share your link:
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</a>
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Share The Hustle:
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<div class="hse-column hse-size-12" id="column_1759424660484_0">
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<tr>
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👋
<span style="font-weight: bold;">
Good morning.
</span>
And yes — everyone around you
<em>
is
</em>
moving to the Bay Area to build their startup. Including Chonkers, the 2k-pound sea lion who hangs out on San Francisco’s Pier 39 despite being ~3x the size of his sea lion peers. Obviously, Chonkers and his oversized flops have gone viral on social media and attracted the adoration of spectators. We heard he’s raising a seed round, too.
<span style="font-size: 12px; color: #192733;">
</span>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
💬
<span style="font-weight: bold;">
The group chat is popping off…
</span>
but half of those witty jokes are coming from bots. Shapes — a startup that just emerged from stealth with $8m in seed funding —
<a data-hs-link-id="0" data-hs-link-id-v2="WQwokxw9" style="color:#192733" target="_blank">
built
</a>
an app where humans and AI characters can chat together in shared conversations. Bots, which are called Shapes and labeled clearly in the app, can be customized with unique personalities and used to facilitate conversations. The startup says its 400k+ monthly active users have already created 3m Shapes.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
⌛
<span style="font-weight: bold;">
AI, but retro:
</span>
“Vintage LLMs,” a term coined by AI researcher Owain Evans, are LLMs trained only on data from a specific time period so you can see, for example, what it’d be like to talk to someone who doesn’t know what a cellphone is. The model
<a data-hs-link-id="0" data-hs-link-id-v2="5U9H4GAl" style="color:#192733" target="_blank">
Talkie
</a>
has a cutoff of 1930. While it’s not perfect —
<span style="font-style: italic;">
Gizmodo
</span>
found it hallucinated a 19th-century cricket match — its creators offer an interesting use case: Can such models predict what will happen or make future discoveries based on the knowledge they have?
<br/>
<br/>
</p>
<p style="line-height:150%">
👻
<span style="font-weight: bold;">
I ain’t afraid of no sound:
</span>
A small study
<a data-hs-link-id="0" data-hs-link-id-v2="z3435qyu" style="color:#192733" target="_blank">
found
</a>
that while humans are unable to hear low-frequency “infrasound,” or sounds below 20 hertz, participants exposed to it experienced higher cortisol levels and more negative feelings. Infrasound is produced by both nature — thunder, earthquakes — and man-made sources, like traffic, AC units, and wind farms. It could explain why some places give us bad vibes. (We previously wrote about
<a data-hs-link-id="0" data-hs-link-id-v2="c7Io+14k" style="color:#192733" target="_blank">
a startup
</a>
that wants to use infrasound for fire suppression.)
<span style="font-size: 12px; color: #000000;">
<br/>
</span>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<ul style="line-height:150%">
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
They’ve got baggage:
</span>
Japan Airlines will start
<a data-hs-link-id="0" data-hs-link-id-v2="wQaIUET1" style="color:#192733" target="_blank">
testing
</a>
humanoid robots as baggage handlers next month at Haneda Airport in Tokyo. The hope is that they’ll eventually be able to address a shortage of human workers.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Vibe-code on the go:
</span>
Lovable
<a data-hs-link-id="0" data-hs-link-id-v2="imn2fh1i" style="color:#192733" target="_blank">
released
</a>
its vibe-coding app builder to Apple and Google’s app stores, allowing users to now switch between their computers and phones.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
We’d try it:
</span>
Nutella’s first new flavor in its 62-year history is
<a data-hs-link-id="0" data-hs-link-id-v2="AoybCWWm" style="color:#192733" target="_blank">
Nutella Peanut
</a>
. Parent company Ferrero is producing it at its Chicago-area factory, so it’s also the first time Nutella has been produced in the US.
<br/>
<br/>
</p>
</li>
<li>
<p style="line-height:150%">
<span style="font-weight: bold;">
Uber helpful:
</span>
Along with your ride and your dinner, Uber now wants to
<a data-hs-link-id="0" data-hs-link-id-v2="7CLsL8+I" style="color:#192733" target="_blank">
book
</a>
your next hotel stay, partnering with Expedia to let users reserve rooms directly in-app.
<br/>
<br/>
</p>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
FROM OUR FRIENDS AT MINDSTREAM
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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</a>
</td>
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<h2 style="margin:0; line-height:150%; font-size:22px">
An even smarter smartphone?
</h2>
<h2 style="margin:0; line-height:150%; font-size:16px">
</h2>
<p style="line-height:150%">
That’s OpenAI’s hope. The AI behemoth is allegedly working on building its own device that would let users complete tasks directly through AI rather than apps.
</p>
<h2 style="margin:0; line-height:150%; font-size:16px">
</h2>
<p style="line-height:150%">
Before you toss your iPhone in the trash, mass production would likely not begin until 2028.
</p>
<p style="line-height:150%">
<br/>
<span style="font-weight: normal;">
👉
<span style="font-style: italic;">
</span>
</span>
<a data-hs-link-id="1" data-hs-link-id-v2="8k3pxQv1" style="color:#192733; font-weight:normal; font-style:normal" target="_blank">
<strong>
Read more on
<span style="font-style: italic;">
</span>
Mindstream.
</strong>
</a>
<strong>
<em>
<span style="color: #000000;">
</span>
</em>
</strong>
</p>
<ul style="line-height:150%">
</ul>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
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</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="ByPGLwgH" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Several natural materials sit in tubes and on coasters." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252Fplntmatter.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dplntmatter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzc1NDU3MzAuNjc5MzMzMn0:1wIOqQ:eKlMCjL-VsFmgZG0F8VOK5bqVxpttybXRJN3SHuULdQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
</a>
</td>
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<ul style="line-height:150%">
</ul>
<ul style="line-height:150%">
</ul>
<p style="line-height:150%">
<span style="font-weight: bold; font-size: 22px;">
This company turns plants into healthy, sustainable fabrics
</span>
<br/>
<br/>
We all know that synthetics like polyester aren’t great for the environment, but neither are some natural fibers.
<br/>
<br/>
“Most people are surprised to know that cotton is very unsustainable due to its heavy use of pesticides and incredible amounts of water,” Kat Dey told
<em>
The Hustle
</em>
.
<br/>
<br/>
Dey is the co-founder and president of Ettitude, a luxury bedding brand, and PLNTmatter, a B2B material science company born out of the former’s extensive R&D. PLNTmatter has developed 80+ sustainable fabrics by mixing up weaving techniques, processes, and materials.
<br/>
<br/>
<span style="font-weight: bold; font-size: 18px;">
How it works
</span>
<br/>
<br/>
</p>
<p style="line-height:150%">
You’ve probably seen terms like lyocell or viscose if you’ve spent much time researching bed sheets or clothing (Tencel is a brand of lyocell fiber).
<br/>
<br/>
Both fibers are made using wood pulp, but viscose uses toxic chemicals, and lyocell, a newer method, does not, thus reducing worker exposure, chemical residue on finished goods, and
<a data-hs-link-id="0" data-hs-link-id-v2="YDmHLxuW" style="color:#192733" target="_blank">
eutrophication
</a>
.
<br/>
<br/>
PLNTmatter’s flagship product — and what Ettitude’s bedding is made from — is
<a data-hs-link-id="0" data-hs-link-id-v2="EnP4Zlgk" style="color:#192733" target="_blank">
CleanBamboo®
</a>
, a proprietary bamboo lyocell.
<br/>
<br/>
Other PLNTmatter products mimic less sustainable fabrics, including silk, cashmere, and a linen-like material made with hemp. The company also sells the world’s first biodegradable elastic, Dey said, made with natural rubber and CleanBamboo® yarns.
<br/>
<br/>
<span style="font-size: 18px; font-weight: bold;">
Why bamboo?
</span>
<br/>
<br/>
It’s a grass that:
</p>
<ul style="line-height:150%">
<li aria-level="1">
Grows quickly, relies mostly on rainfall over commercial irrigation, and requires no pesticides.
<br/>
<br/>
</li>
<li aria-level="1">
<a data-hs-link-id="0" data-hs-link-id-v2="YxVepVna" style="color:#192733" target="_blank">
Sequesters
</a>
carbon dioxide, potentially reducing climate change.
<br/>
<br/>
</li>
<li aria-level="1">
Is fire-resistant due to its high silica content and can act as a natural fire break in the event of a wildfire.
</li>
</ul>
<p style="line-height:150%">
And though the fabric isn’t antimicrobial as often claimed because the textile-making process removes those properties, they can be replaced by infusing another ingredient, such as a bamboo charcoal.
<br/>
<br/>
<span style="font-weight: bold; font-size: 18px;">
What’s next?
</span>
<br/>
<br/>
In addition to Ettitude’s products, PLNTmatter has ~100 companies in the sample stage seeing how they might incorporate its textiles.
<br/>
<br/>
Price-wise, Dey said they can’t compete with polyester, but they’re already on par or cheaper than some natural materials, including cashmere, wool, and silk, and are
<a data-hs-link-id="0" data-hs-link-id-v2="ug43Zs9E" style="color:#192733" target="_blank">
working on
</a>
new technologies to make materials even more affordable.
<br/>
<br/>
</p>
<p style="line-height:150%">
<span style="font-weight: bold;">
Fun fact:
</span>
According to a clinical study Ettitude commissioned, its sheets garnered sleepers an extra 43 hours per year. That’s why they’re HSA/FSA eligible.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="0" data-hs-link-id-v2="mSX9SmUE" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
🔗
</a>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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</td>
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</div>
</td>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:150%">
<br/>
<span style="font-weight: bold;">
Drowning in Slack threads and spreadsheets?
</span>
Here’s a process map that
<a data-hs-link-id="0" data-hs-link-id-v2="FKxJ6w8f" style="color:#192733" target="_blank">
saved
</a>
one HubSpot team 800 hours of labor.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
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<tbody>
<tr>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
<tr>
<td style="height:0;line-height:0"> </td>
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</table>
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
<img align="middle" alt="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252F30.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D30.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzc1NDU3MzAuNjc5NDg2OH0:1wIOqQ:Vp25v6rc0dyC_jwGpURAoh1h_ybZTW7YBqvM2-Ee-go" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17773956447423" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17773956447423_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
How many years companies have been relying on e-learning and video models for employee training. Despite spending a collective ~$400B on the courses annually, 74% of employers say their workers are falling short of the skills required for their business, according to a recent workplace
<a data-hs-link-id="0" data-hs-link-id-v2="QE9puzFC" style="color:#192733" target="_blank">
study
</a>
via
<span style="font-style: italic;">
Inc
</span>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
AI startup D-ID is hoping to change that with its interactive “agentic videos,” which allow workers to query and converse with a digital avatar instead of zoning out in front of their screens. According to a 2026
<a data-hs-link-id="0" data-hs-link-id-v2="VROjW6eP" style="color:#192733" target="_blank">
report
</a>
, interactive live training formats see 85%-95% completion rates, compared to just 12%-15% for self-paced old-school ones — a win-win for cash-draining companies and bored employees.
<br/>
<br/>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17773956356522" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1993, the World Wide Web’s source code
<a data-hs-link-id="0" data-hs-link-id-v2="V/te/Sjo" style="color:#192733" target="_blank">
became
</a>
public domain.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🎙️
<span style="font-weight: bold;">
History:
</span>
An
<a data-hs-link-id="0" data-hs-link-id-v2="HmNBXg/p" style="color:#192733" target="_blank">
archive
</a>
of music magazine
<span style="font-style: italic;">
NME
</span>
.
<br/>
<br/>
📰
<span style="font-weight: bold;">
Newsletter:
</span>
<span style="font-weight: normal;">
Subscribe to
</span>
<span style="font-weight: bold;">
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="L4pBx1XX" style="color:#192733; font-style:italic" target="_blank">
Quartz Obsession
</a>
for deep dives into the hidden history of everyday things.
<br/>
<br/>
</p>
<p style="line-height:150%">
🏠
<span style="font-weight: bold;">
That’s interesting:
</span>
From
<span style="font-style: italic;">
Dezeen
</span>
, eight houses with
<a data-hs-link-id="0" data-hs-link-id-v2="s+7+RPwO" style="color:#192733" target="_blank">
unique roofs
</a>
.
</p>
<p style="line-height:150%">
<br/>
🎣
<span style="font-weight: bold;">
Aww:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="Sy/MLG6a" style="color:#192733" target="_blank">
Thanks
</a>
for all the fish.
<br/>
<br/>
</p>
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</div>
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</p>
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<p style="line-height:150%">
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
SHOWER THOUGHT
<br/>
<br/>
</span>
</p>
<p style="line-height:150%">
<span style="font-style: italic;">
You never experience yourself in the same way as others, but that version of yourself is the only one that exists in society.
</span>
<span style="font-size: 13px; font-weight: bold; color: #bf2434;">
<span style="color: #192733;">
<span style="font-size: 9px;">
<a data-hs-link-id="0" data-hs-link-id-v2="cWnZdVS4" rel="noopener" style="color:#192733" target="_blank">
SOURCE
</a>
<br/>
<br/>
</span>
</span>
</span>
</p>
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2 days, 13 hours ago - news@thehustle.co
Plus: What’s replacing training videos, unique roofs, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...