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               👋 Hi Sarah. Here’s what you need to know for the week ahead and what you might've missed last week.
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               Big Tech’s Big Bills
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               With four out of five of the Big Tech companies reporting earnings this week, everyone’s looking out for their AI tab, while the Fed’s cooking up a potential surprise.
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                        🔍 The focus this week: Micro and macro
                       </p>
                       <p data-block-key="6az05" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        Big tech earnings will be the big news this week, with
                        <b>
                         Microsoft
                        </b>
                        and
                        <b>
                         Meta
                        </b>
                        reporting on Wednesday, followed by
                        <b>
                         Amazon
                        </b>
                        and
                        <b>
                         Apple
                        </b>
                        on Thursday. Between them, these four firms make up around 17% of the S&amp;P 500 index, worth a combined total of $11 trillion.
                       </p>
                       <p data-block-key="auji7" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        The question for at least three of them will be whether their massive spending on AI infrastructure is worth it. Microsoft’s shares have fallen 21% so far this year: Copilot, its AI work sidekick, has fallen short of growth expectations. Meta and Amazon have also plunged billions into their respective AI build-outs. Further hikes in capex may be met with further selling by investors – just ask
                        <b>
                         Alphabet
                        </b>
                        , which announced both solid results and more spending last week and saw its share price dip. Investors want to see proof that this AI spend will be worth it – but so far, all they’re seeing is that these companies aren’t generating the kind of cash flow they used to. And that’s not exactly selling them on the vision.
                       </p>
                       <p data-block-key="96u0m" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        While Apple is nominally a Big Tech company, its AI strategy is, well, apples to oranges. The consumer electronics leader hasn’t spent hundreds of billions of dollars on AI infrastructure, instead cherry-picking the best AI models built by others. That explains some of its 18% rally this year, boosting its market cap to $4.8 trillion and putting it in touching distance of becoming the biggest company in the world (again).
                       </p>
                       <p data-block-key="49s2l" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        So that’s the micro picture, but there are also some shifts looming on the macro horizon, too. Central banks in the US, Japan, and the UK all meet this week to talk interest rates.
                       </p>
                       <p data-block-key="9i485" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        The Bank of England and Bank of Japan are expected to sit tight on rates for now, but the Federal Reserve (the Fed) may make a change. And what it decides will have a direct impact on the interest you earn on savings and the cost of borrowing.
                       </p>
                       <p data-block-key="6dphv" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        See, the US’s core inflation rate dropped to 2.6% in June, but that’s still uncomfortably above the Fed’s 2% target. The latest re-escalation of the US-Iran war is pushing energy prices back up and that’s likely to feed through into higher prices all around. Currently, markets are pricing in a 31% chance of a hike at the coming meeting, but a 100% certainty of an increase by the Fed’s September meeting. So it seems – at least for now – hikes are a matter of when, not if.
                       </p>
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                        What complicates the picture is that the new Fed chair is a lot more cagey than his predecessor, sharing less of the bank’s outlook. A surprise rate hike would certainly move markets, potentially sending the US dollar higher and gold and stocks lower. This summer could be a little stormier than usual.
                       </p>
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                        Join Finimize Pro
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                        <b>
                         Be your own financial advisor
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                        If you’re managing
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         your own portfolio
                        </a>
                        , you already know that the job isn’t just pressing “buy”.
                       </p>
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                        It’s sorting
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         the savvy stuff
                        </a>
                        from the utter nonsense.
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                       <p data-block-key="706f8" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        With
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                         Finimize Pro
                        </a>
                        , you get actionable investing ideas from experienced analysts, model portfolios, and regular updates on every live idea, plus, full access to our research archive.
                       </p>
                       <p data-block-key="em3g7" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        It’s built for people who want to manage their own money and outthink the market – with proven research and cutting-edge insights.
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                        Best part: it’s been known to
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                         pay for itself.
                        </a>
                        Since launch in 2024, Finimize Pro ideas have returned
                        <b>
                         32% on average
                        </b>
                        , beaten their benchmarks by
                        <b>
                         18 percentage points
                        </b>
                        , and posted a
                        <b>
                         69% hit rate
                        </b>
                        (meaning, yep, most calls made money).
                       </p>
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                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         <b>
                          Upgrade to Pro
                         </b>
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              <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
               <tbody>
                <tr>
                 <td style="vertical-align:top;padding:25px;padding-top:16px;padding-bottom:16px;">
                  <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
                   <tbody>
                    <tr>
                     <td align="left" style="font-size:0px;padding:0;word-break:break-word;">
                      <div style="font-family:Helvetica, Arial, sans-serif;;font-size:13px;line-height:1;text-align:left;color:#000000;">
                       <p class="content-box-header mb-4" style="line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; font-weight: 900; font-size: 16px; margin-bottom: 16px;">
                        📅 On the calendar
                       </p>
                       <ul style="padding: 0; margin: 0; list-style-type: disc; margin-left: 19px;">
                        <li data-block-key="gn5an" style="line-height: 1.5; margin-bottom: 8px; color: #283444; color: rgba(40, 52, 68, 1); font-size: 16px; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif;">
                         <b>
                          Monday
                         </b>
                         : US durable goods orders (June).
                        </li>
                        <li data-block-key="a8dsh" style="line-height: 1.5; margin-bottom: 8px; color: #283444; color: rgba(40, 52, 68, 1); font-size: 16px; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif;">
                         <b>
                          Tuesday
                         </b>
                         :
                         <b>
                          Earnings
                         </b>
                         : Boeing, Coca-Cola, PayPal, Ford, Mondelez, Visa.
                        </li>
                        <li data-block-key="21tg8" style="line-height: 1.5; margin-bottom: 8px; color: #283444; color: rgba(40, 52, 68, 1); font-size: 16px; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif;">
                         <b>
                          Wednesday
                         </b>
                         : US central bank decision.
                         <b>
                          Earnings
                         </b>
                         : Aon, Procter &amp; Gamble, ARM Holdings, Lam Research, Meta, Microsoft, Qualcomm, Robinhood, Starbucks.
                        </li>
                        <li data-block-key="5ukh8" style="line-height: 1.5; margin-bottom: 8px; color: #283444; color: rgba(40, 52, 68, 1); font-size: 16px; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif;">
                         <b>
                          Thursday
                         </b>
                         : Eurozone consumer confidence (June), eurozone employment (June), UK central bank decision, US inflation (June).
                         <b>
                          Earnings
                         </b>
                         : Briston-Myers, Amazon, Mastercard, Apple, Rivian, Strategy.
                        </li>
                        <li data-block-key="334ck" style="line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-size: 16px; font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-bottom: 0;">
                         <b>
                          Friday
                         </b>
                         : Japan Tokyo inflation (July), Japan employment (June), Japan retail sales (June), Japan industrial production (June), Japan central bank decision, China PMIs (July), eurozone inflation (July).
                         <b>
                          Earnings
                         </b>
                         : Abbvie, Anglogold Ashanti, Chevron, Moderna.
                        </li>
                       </ul>
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                       <p class="content-box-header mb-4" style="line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; font-weight: 900; font-size: 16px; margin-bottom: 16px;">
                        👀 What you might’ve missed last week
                       </p>
                       <p data-block-key="6z208" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        🌍
                        <b>
                         Global
                        </b>
                       </p>
                       <p data-block-key="6voo6" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        The world is an increasingly dangerous, chaotic place – which is why governments across the globe are upping their military budgets, ensuring that they’ve got the best weapons, tech, and systems to protect themselves. And defense contractors are here for it:
                        <b>
                         Lockheed Martin
                        </b>
                        ,
                        <b>
                         RTX
                        </b>
                        , and
                        <b>
                         Thales
                        </b>
                        all reported
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         strong profits
                        </a>
                        last quarter. But while governments can justify military spending now, that money still has to come from somewhere, whether that’s raising taxes or taking on debt. And that might make for some tricky trade-offs.
                       </p>
                       <p data-block-key="c4810" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        Energy shocks are miserable things for
                        <i>
                         almost
                        </i>
                        everyone – both
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         <b>
                          Ryanair
                         </b>
                        </a>
                        and
                        <b>
                         easyJet
                        </b>
                        reported disappointing results as energy prices and a less confident consumer slowed down their profits last quarter. But like we said, “almost”: French energy giant
                        <b>
                         TotalEnergies
                        </b>
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         unveiled
                        </a>
                        its slickest quarter in almost three years, posting $6 billion in adjusted profit, up 68% from a year earlier, boosted by the benchmark Brent crude price jumping 45% last quarter, compared to a year ago.
                       </p>
                       <p data-block-key="fmq4g" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        <b>
                         🇺🇸 The US
                        </b>
                       </p>
                       <p data-block-key="9sjh3" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        Starting Friday, the US administration slapped tariffs of 10 to 12.5% on imports from 80 countries over alleged forced labor in their supply chains. Those with existing anti-forced-labor laws face the lower rate; those without get hit with 12.5%. But that’s not all: Canada, America’s second-biggest trading partner, is staring
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         down the barrel of 50% tariffs
                        </a>
                        in the next 30 days. The US accused its northern neighbor of “unfair business practices” (including, but not limited to, discriminating against American cheese).
                       </p>
                       <p data-block-key="3gnes" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px;">
                        Meanwhile, the administration also took aim at pharma companies that sell generic drugs made abroad to US consumers. Generic drugs – unbranded versions of medicines – make up 90% of US prescriptions, and some 70% of them are made outside the country. On Tuesday, the US president
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         warned
                        </a>
                        that international drugmakers must bring generic drug production stateside by August 2028 or face 100% tariffs.
                       </p>
                       <p data-block-key="bhvv1" style="font-size: 16px; line-height: 1.5; color: #283444; color: rgba(40, 52, 68, 1); font-family: 'Helvetica Neue', Helvetica, arial, -apple-system, sans-serif; margin-top: 0; margin-bottom: 16px; margin: 0;">
                        Google parent Alphabet’s
                        <a style="color: #204CE9; color: rgba(32, 76, 233, 1); font-weight: 500; text-decoration: underline;">
                         second-quarter sales
                        </a>
                        reached $119.8 billion, up 24% on the same period last year. Its core offerings – Google search, YouTube, and subscription services – drove revenue, increasing 15% to $94.5 billion, but its AI business kicked in quite a bit, too. Cloud sales jumped 82% over last year to $24.8 billion, and its order backlog increased to $514 billion. Still, investors were worried by yet
                        <i>
                         another
                        </i>
                        $15 billion hike to its AI capex plans for 2026, to a max spend of $205 billion.
                       </p>
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                    Stay classy ✌️
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                    Your Finimize Analyst team
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