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   Cohort Curves, OR filters, multi-account support, and more  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                       <p style="margin:0;margin-bottom:16px">
                        <br/>
                        Hi James,
                        <br/>
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        We’ve shipped a set of updates to help you get clearer answers from your subscription data.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        Cohorts are now easier to compare with
                        <strong>
                         Cohort Curves
                        </strong>
                        , so you can spot retention and revenue trends faster.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        We’ve also added more control over churn and retention calculations, better visibility into FX-driven MRR changes, and more flexible segmentation with
                        <strong>
                         OR filters
                        </strong>
                        and customer- or subscription-level filtering.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        And if you work across multiple ChartMogul accounts, you can now use the same email address and switch between accounts more easily.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        For more frequent updates, you can follow our
                        <a class="" rel="noopener" style="text-decoration: underline; color: #0000ff;" target="_blank">
                         product updates page
                        </a>
                        . And as always, reply here with feature requests or feedback.
                       </p>
                       <p style="margin:0;margin-bottom:16px">
                        Thanks for building with us,
                       </p>
                       <p style="margin:0">
                        Nick Franklin
                        <br/>
                        Founder and CEO
                       </p>
                      </div>
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                       <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1772602962489_subscription-analytics_01KJVNXCYC52Z7ZPG8WHEA7V5E.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3Nzg2NzAwNTUuMzcxOTcxMX0:1wN7Kh:bF8H-Dh2nKaWE6Bfi_FAp1vZVpG83RIw5sgCfSDBbT4" style="display:block;height:auto;border:0;width:100%" title="" width="285"/>
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                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                        Cohort curves
                       </span>
                      </h1>
                     </td>
                    </tr>
                   </tbody>
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                        <p style="margin:0;mso-line-height-alt:25.2px">
                         <span style="word-break: break-word; font-size: 14px;">
                          All
                          <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                           cohort reports
                          </a>
                          now support cohort curves ("hanging ribbons") visualizations, making it easier to compare how cohorts evolve over time and spot retention or revenue trends across groups. New cohort metrics are coming soon: trial conversions, free-to-paid conversions, and gross revenue retention.
                         </span>
                        </p>
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                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                        Six new charts
                       </span>
                      </h1>
                     </td>
                    </tr>
                   </tbody>
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                     <td class="pad" style="padding-top:10px;padding-bottom:25px;padding-left:20px;padding-right:15px">
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                       <div class="" style="font-size:12px;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#091121;line-height:1.8">
                        <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                         <span style="word-break: break-word; font-size: 14px;">
                          New metrics for more insights:
                          <a style="text-decoration: underline; color: #0000FF;">
                           Recurring Revenue Growth Rate
                          </a>
                          ,
                          <a style="text-decoration: underline; color: #0000FF;">
                           Paid Subscriber Growth Rate
                          </a>
                          ,
                          <a style="text-decoration: underline; color: #0000FF;">
                           Paid Subscriber Retention Rate
                          </a>
                          ,
                          <a style="text-decoration: underline; color: #0000FF;">
                           Average Customer Lifespan
                          </a>
                          ,
                          <a style="text-decoration: underline; color: #0000FF;">
                           Subscription Movements
                          </a>
                          *, and
                          <a style="text-decoration: underline; color: #0000FF;">
                           Paid Subscription Growth Rate
                          </a>
                          .*
                          <br/>
                          <br/>
                          *
                          <em>
                           Available for accounts opened on or after October 2, 2025 or migrated to the new analytics backend. If your account includes the All Subscribers chart, you’ve already been migrated.
                          </em>
                          <br/>
                         </span>
                        </p>
                       </div>
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                   </tbody>
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                       Put targets on your dashboard
                      </h1>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <table border="0" cellpadding="0" cellspacing="0" class="text_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                     <td class="pad" style="padding-top:10px;padding-bottom:25px;padding-left:20px;padding-right:15px">
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                       <div class="" style="font-size:12px;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#091121;line-height:1.8">
                        <p dir="ltr" style="margin:0;mso-line-height-alt:25.2px">
                         <span style="word-break: break-word; font-size: 14px;">
                          Set goals for MRR, ARR, Paid Subscribers, or Won Opportunities and track them from
                          <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                           your dashboard
                          </a>
                          .
                          <br/>
                         </span>
                        </p>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
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                       Filter using OR operators
                       <br/>
                      </h1>
                     </td>
                    </tr>
                   </tbody>
                  </table>
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                     <td class="pad" style="padding-top:10px;padding-bottom:25px;padding-left:20px;padding-right:15px">
                      <div style="font-family:sans-serif">
                       <div class="" style="font-size:12px;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#091121;line-height:1.8">
                        <p style="margin:0;mso-line-height-alt:25.2px">
                         <span style="word-break: break-word; font-size: 14px;">
                          Filters in ChartMogul now support both AND and OR operators, giving you more control over how conditions are grouped when applying filters or building segments. Previously, all filters were combined with AND, meaning every condition had to be true at once. Now you can mix AND and OR operators and use parentheses to control grouping, making it easier to build more flexible queries like combining multiple plans or conditions within the same segment.
                         </span>
                        </p>
                       </div>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                  <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                   <tbody>
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                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                        Configure columns in drill down views
                        <br/>
                       </span>
                      </h1>
                     </td>
                    </tr>
                   </tbody>
                  </table>
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                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Customize your
                         <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                          drill down view
                         </a>
                         to get the context you need. Previously, the drilldown table showed a fixed set of columns. Now, select a row to explore subscription activity, then use the column picker to surface the details that matter to your business, such as churn reason when investigating churn, or website and industry when reviewing new leads.
                        </p>
                       </div>
                      </div>
                     </td>
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                   <tbody>
                    <tr>
                     <td align="center" class="pad" style="width:100%;padding-top:10px;padding-bottom:5px;padding-left:20px;padding-right:20px">
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                       Subscription or customer-level filters
                      </h1>
                     </td>
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                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Control how filters behave by toggling between customer-level and subscription-level filtering. Choose whether to include or exclude entire customers, or return only the subscriptions that match your criteria. Useful when segmenting by subscription properties like Currency, Source, or Quantity.
                         <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                          Review a full list of available filters
                         </a>
                         .
                        </p>
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                      <h1 style="margin:0;color:#091121;direction:ltr;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;font-size:20px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:24px">
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                        Control MRR churn and retention formulas
                       </span>
                      </h1>
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                      <div style="font-family:sans-serif">
                       <div class="" style="font-size:12px;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#091121;line-height:1.8">
                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Fine-tune how churn is calculated across
                         <a style="text-decoration: underline; color: #0000FF;">
                          Net MRR Churn Rate
                         </a>
                         ,
                         <a style="text-decoration: underline; color: #0000FF;">
                          Net MRR Retention
                         </a>
                         ,
                         <a style="text-decoration: underline; color: #0000FF;">
                          Gross MRR Churn Rate
                         </a>
                         , and
                         <a style="text-decoration: underline; color: #0000FF;">
                          Gross MRR Retention
                         </a>
                         . Choose whether reactivations and MRR contraction are included in the numerator, and when filtering by Plan, control how revenue leaving a segment is counted: as proportional retention, 100% revenue churn, or excluded entirely.
                        </p>
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                       <span class="tinyMce-placeholder" style="word-break: break-word;">
                        More visibility over FX movements
                       </span>
                      </h1>
                     </td>
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                     <td class="pad" style="padding-top:10px;padding-bottom:25px;padding-left:20px;padding-right:15px">
                      <div style="font-family:sans-serif">
                       <div class="" style="font-size:12px;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#091121;line-height:1.8">
                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Subscription history now adds up across multiple currencies. For customers with MRR movements in a currency other than your account currency, you can now enable an
                         <strong>
                          FX Impact
                         </strong>
                         column in the
                         <a style="text-decoration: underline; color: #0000FF;">
                          Subscription History
                         </a>
                         table. This surfaces two new event types,
                         <strong>
                          Gain due to currency fluctuation
                         </strong>
                         and
                         <strong>
                          Loss due to currency fluctuation
                         </strong>
                         , which capture renewals where the subscription itself didn't change, but the FX rate did.
                        </p>
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                       Segment visibility
                      </h1>
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                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         When viewing a chart or customer list with segments applied, ChartMogul now hides segments by default. Click
                         <strong>
                          Show segments
                         </strong>
                         (eye icon) in the header to reveal them.
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                       Multi-account support
                      </h1>
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                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Access multiple ChartMogul accounts under one email and switch between them without logging out. Each account maintains its own roles, permissions, ownership, and security settings so user access levels stay independent across accounts.
                        </p>
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                  <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-29" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                      <h1 style="margin:0;color:#091121;direction:ltr;font-family:Open Sans,Helvetica Neue,Helvetica,Arial,sans-serif;font-size:20px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:24px">
                       Destinations now support manual pushes
                      </h1>
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                        <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                         Send data to a destination on demand using
                         <strong>
                          Send data now
                         </strong>
                         . Previously, data was only sent according to your update frequency.
                         <a style="text-decoration: underline; color: #0000FF;">
                          Learn more
                         </a>
                         .
                        </p>
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