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   It’s the thing that makes a Purple, a Purple  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <img alt="Keep learning" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMi5wbmc6OjIwMjYtMDctMTNUMTU6NTk6NTYuMzEwNTA2NTEwWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjA5NjE5MX0:1wlqRk:3qy6FKTGnKuZ7DBfjZXAsyqDIRvMhDIKcJiAFQk2-b8" style="display:block;height:auto;border:0;width:100%" title="Keep learning" width="300"/>
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             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:middle" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
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                    <img alt="Shop now" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMy5wbmc6OjIwMjYtMDctMTNUMTY6MDA6MDguMDI4NTk3MzQxWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjA5NzI3MX0:1wlqRk:plZ3-AcNBPvEH4qEKLwyvOTY37KTNlZslGcEonx1l2Q" style="display:block;height:auto;border:0;width:100%" title="Shop now" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--[if !mso]><!-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6 desktop_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden;background-color:#211962;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:600px">
                   <img alt="You’ve been sleeping wrong your whole life?" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMV9tYi5wbmc6OjIwMjYtMDctMTNUMTY6MDE6MDUuMDgyOTUxMjk2Wg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjA5ODQ2NH0:1wlqRk:DdZCZp8zuNtBQKkBYDKcHtZHPUpCEc_-ffxX_6ZD_JU" style="display:block;height:auto;border:0;width:100%" title="You’ve been sleeping wrong your whole life?" width="600"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--<![endif]-->
      <!--[if !mso]><!-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7 desktop_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Keep Learning" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMl9tYi5wbmc6OjIwMjYtMDctMTNUMTY6MDE6MzYuODgxMjYzMTEwWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwMDQzM30:1wlqRk:Fn1k5cP9omaj5FInBQFZzwWeEQKNLe4Kh1vxXJZwViE" style="display:block;height:auto;border:0;width:100%" title="Keep Learning" width="300"/>
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                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Shop now" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wM19tYi5wbmc6OjIwMjYtMDctMTNUMTY6MDE6NDcuNzk5MzM1MzA3Wg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwMTU2NX0:1wlqRk:NqpEwbojS7A1ATAQgrRtOn-biJx_x2ju_oOwkOi9lrQ" style="display:block;height:auto;border:0;width:100%" title="Shop now" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--<![endif]-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:600px">
                   <img alt="purple" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjp1bm5hbWVkNi1lemdpZi5jb20tb3B0aW1pemUuZ2lmOjoyMDI2LTA3LTE1VDE5OjA3OjE2Ljg3MzE5NjExNVo%253D.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwMjY2N30:1wlqRk:e4fb_j2pUuj9632wv7j08ZVTNipB0xMzpDRwjZekgAg" style="display:block;height:auto;border:0;width:100%" title="purple" width="600"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#211962;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-right:12px;padding-top:32px;vertical-align:middle" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="left" class="pad" style="width:100%">
                  <div class="fullWidth" style="max-width:288px">
                   <a target="_blank">
                    <img alt="purple" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpNZWRpYStPYmplY3QucG5nOjoyMDI2LTA3LTEzVDE3OjAwOjE1LjM2MTY5NTc4MFo%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwMzc2NH0:1wlqRk:27hrDDj3tgCTHZPSFEKDdf-mE_JWxjNoRqCjppE_M_c" style="display:block;height:auto;border:0;width:100%" title="purple" width="288"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:8px;padding-right:32px;padding-top:32px;vertical-align:middle" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Graphik-Medium-Web,Arial,sans-serif;mso-line-height-alt:14.399999999999999px;color:#fff;line-height:1.2">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:14.399999999999999px;letter-spacing:1px">
                     <span style="word-break: break-word; font-size: 14px;">
                      LESSON 1
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#fff;line-height:1.2">
                    <p style="margin:0;font-size:28px;text-align:left;mso-line-height-alt:33.6px">
                     <span style="word-break: break-word; font-size: 28px;">
                      <span style="word-break: break-word;">
                       What is it, exactly?
                      </span>
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-top:16px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#fff;line-height:1.2">
                    <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; font-size: 16px;">
                      A hyper-elastic polymer grid (nerdy words) — not foam, not springs. Thousands of independent columns flex under pressure points, support broad surfaces (back + legs), and pull heat away from you.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="left" class="pad" style="padding-top:16px">
                  <a style="color:#181831;text-decoration:none;" target="_blank">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/purple-grid?externalId=ZNr72"  style="height:47px;width:123px;v-text-anchor:middle;" arcsize="103%" fillcolor="#ff67ff">
<v:stroke dashstyle="Solid" weight="0px" color="#ff67ff"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#181831;font-family:sans-serif;font-size:14px">
<![endif]-->
                   <span class="button" style="background-color: #ff67ff; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 48px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #181831; display: inline-block; font-family: 'Graphik Web', 'Arial', sans-serif; font-size: 14px; font-weight: 500; mso-border-alt: none; padding-bottom: 10px; padding-top: 10px; padding-left: 24px; padding-right: 24px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 28px;">
                     Learn more
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="left" class="pad" style="padding-top:16px">
                  <a style="color:#ff67ff;text-decoration:none;" target="_blank">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/?externalId=ZNr72"  style="height:46px;width:113px;v-text-anchor:middle;" arcsize="93%" fillcolor="#211962">
<v:stroke dashstyle="Solid" weight="2px" color="#ff67ff"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#ff67ff;font-family:sans-serif;font-size:14px">
<![endif]-->
                   <span class="button" style="background-color: #211962; mso-shading: transparent; border-bottom: 2px solid #ff67ff; border-left: 2px solid #ff67ff; border-radius: 48px; border-right: 2px solid #ff67ff; border-top: 2px solid #ff67ff; color: #ff67ff; display: inline-block; font-family: 'Graphik Web', 'Arial', sans-serif; font-size: 14px; font-weight: 500; mso-border-alt: none; padding-bottom: 10px; padding-top: 10px; padding-left: 24px; padding-right: 24px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 28px;">
                     Shop now
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </a>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--[if !mso]><!-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-10 desktop_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden;background-color:#211962;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%;padding-left:24px;padding-right:24px">
                  <div style="max-width:552px">
                   <a target="_blank">
                    <img alt="" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpNZWRpYStPYmplY3QucG5nOjoyMDI2LTA3LTEzVDE3OjE2OjE4LjU0NDMyNTA3OFo%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwNDgyfQ:1wlqRk:OuVVRQ7dp8nm-0ibGTf8hNbrbPDzRJ1f_QymbUewK0A" style="display:block;height:auto;border:0;width:100%" title="" width="552"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--<![endif]-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#211962;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr class="reverse">
             <td class="column column-1 first" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:24px;padding-right:16px;vertical-align:middle" width="50%">
              <div class="border">
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:12px;font-family:Graphik-Medium-Web,Arial,sans-serif;mso-line-height-alt:14.399999999999999px;color:#fff;line-height:1.2">
                     <p style="margin:0;font-size:12px;mso-line-height-alt:14.399999999999999px;letter-spacing:1px">
                      <span style="word-break: break-word; font-size: 14px;">
                       LESSON 2
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad" style="padding-top:16px">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#fff;line-height:1.2">
                     <p style="margin:0;font-size:28px;text-align:left;mso-line-height-alt:33.6px">
                      <span style="word-break: break-word; font-size: 28px;">
                       <span style="word-break: break-word;">
                        What it means for your sleep.
                       </span>
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad" style="padding-top:16px">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#fff;line-height:1.2">
                     <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
                      <span style="word-break: break-word; font-size: 16px;">
                       We’ve got a whole bunch of stats about pain, cooling, etc. but one of our favorites is this simple one: 90% improvement in reported sleep quality, validated by SleepScore Labs.*
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="button_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="left" class="pad" style="padding-top:16px">
                   <a style="color:#181831;text-decoration:none;" target="_blank">
                    <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/purple-grid?externalId=ZNr72"  style="height:47px;width:123px;v-text-anchor:middle;" arcsize="103%" fillcolor="#ff67ff">
<v:stroke dashstyle="Solid" weight="0px" color="#ff67ff"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#181831;font-family:sans-serif;font-size:14px">
<![endif]-->
                    <span class="button" style="background-color: #ff67ff; mso-shading: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 48px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #181831; display: inline-block; font-family: 'Graphik Web', 'Arial', sans-serif; font-size: 14px; font-weight: 500; mso-border-alt: none; padding-bottom: 10px; padding-top: 10px; padding-left: 24px; padding-right: 24px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                     <span style="word-break: break-word; line-height: 28px;">
                      Learn more
                     </span>
                    </span>
                    <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                   </a>
                  </td>
                 </tr>
                </tbody>
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               <table border="0" cellpadding="0" cellspacing="0" class="button_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="left" class="pad" style="padding-top:16px">
                   <a style="color:#ff67ff;text-decoration:none;" target="_blank">
                    <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/?externalId=ZNr72"  style="height:46px;width:113px;v-text-anchor:middle;" arcsize="93%" fillcolor="#211962">
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<v:textbox inset="0px,0px,0px,0px">
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<![endif]-->
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                     <span style="word-break: break-word; line-height: 28px;">
                      Shop now
                     </span>
                    </span>
                    <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                   </a>
                  </td>
                 </tr>
                </tbody>
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             <td class="column column-2 last" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;vertical-align:middle" width="50%">
              <div class="border">
               <table border="0" cellpadding="0" cellspacing="0" class="image_block mobile_hide block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="right" class="pad" style="width:100%">
                   <div class="fullWidth" style="max-width:300px">
                    <a target="_blank">
                     <img alt="Purple" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpNZWRpYStPYmplY3QucG5nOjoyMDI2LTA3LTEzVDE3OjE2OjE4LjU0NDMyNTA3OFo%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwNTg2NH0:1wlqRk:98acY4sNpzEf78PwRjTNngxrDsfZ2ReFtJyEyqSYQe0" style="display:block;height:auto;border:0;width:100%" title="Purple" width="300"/>
                    </a>
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                  </td>
                 </tr>
                </tbody>
               </table>
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-12 mobile_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:600px">
                   <img alt="Back to School - Pop Quiz!" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMS5wbmc6OjIwMjYtMDctMTNUMTc6MjY6MjEuOTkzMDUxMTYxWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwNjkwOH0:1wlqRk:s60dSz1Hk480wk866Y6R1MKwmrh-nsAH67w0AtK-k8Y" style="display:block;height:auto;border:0;width:100%" title="Back to School - Pop Quiz!" width="600"/>
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         </td>
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       </tbody>
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      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-13 mobile_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Learn More" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMi5wbmc6OjIwMjYtMDctMTNUMTc6Mjg6MTYuODUyNTMyOTEyWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwNzk0fQ:1wlqRk:TNSKMcdOvZVJpNM3W_QuX7W4qhQzIvkDZOy9EvhI7Tw" style="display:block;height:auto;border:0;width:100%" title="Learn More" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Shop now" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMy5wbmc6OjIwMjYtMDctMTNUMTc6Mjg6MjYuNDcyNjI5MTUxWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjEwOTAzM30:1wlqRk:QqmxGiNDt2nj0-xotUq-lkw4BOxsBkjqJ0DfKsIHwDk" style="display:block;height:auto;border:0;width:100%" title="Shop now" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--[if !mso]><!-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-14 desktop_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden;background-color:#211962;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="100%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:600px">
                   <img alt="Back to School - Pop Quiz!" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMV9tYi5wbmc6OjIwMjYtMDctMTNUMTc6Mjg6MzcuMTEzOTY0NzEzWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjExMDA3NX0:1wlqRk:xRXN8-1hx05tcNqPse2bpOWDbUZbsbEIE5lWTvFOzNc" style="display:block;height:auto;border:0;width:100%" title="Back to School - Pop Quiz!" width="600"/>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
      </table>
      <!--<![endif]-->
      <!--[if !mso]><!-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-15 desktop_hide" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr>
             <td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Learn More" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wMl9tYi5wbmc6OjIwMjYtMDctMTNUMTc6Mjg6NTMuODkzMDI4NzA4Wg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjExMTUxNX0:1wlqRk:9TAjScuXYmpDvh8vnhrUDqlocsnyieilX8r-wrEosdw" style="display:block;height:auto;border:0;width:100%" title="Learn More" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
             <td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top" width="50%">
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;mso-hide:all;display:none;max-height:0;overflow:hidden" width="100%">
               <tbody>
                <tr>
                 <td align="center" class="pad" style="width:100%">
                  <div style="max-width:300px">
                   <a target="_blank">
                    <img alt="Shop now" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjppbWFnZV8wM19tYi5wbmc6OjIwMjYtMDctMTNUMTc6Mjk6MDMuMjQyMTkzODAwWg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjExMzEyMn0:1wlqRk:WFdP3efidrm2zbSqISbkGpGd4XmfujMdhXI8qL3wkZM" style="display:block;height:auto;border:0;width:100%" title="Shop now" width="300"/>
                   </a>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
       </tbody>
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      <!--<![endif]-->
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
            <tr class="reverse">
             <td class="column column-1 first" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:24px;padding-right:8px;padding-top:32px;vertical-align:middle" width="50%">
              <div class="border">
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                     <p style="margin:0;font-size:30px;text-align:left;mso-line-height-alt:16.8px">
                     </p>
                     <p style="margin:0;font-size:30px;text-align:left;mso-line-height-alt:36px">
                      <span style="word-break: break-word; font-size: 30px; color: #181831;">
                       Try it to believe it
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
                <tbody>
                 <tr>
                  <td class="pad" style="padding-top:10px">
                   <div style="font-family:sans-serif">
                    <div class="" style="font-size:14px;font-family:'Graphik Web',Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2">
                     <p style="margin:0;text-align:left;mso-line-height-alt:16.8px">
                      <span style="word-break: break-word; font-size: 16px; color: #181831;">
                       Find Purple in thousands of stores across the country and try out our beds in person.
                      </span>
                     </p>
                    </div>
                   </div>
                  </td>
                 </tr>
                </tbody>
               </table>
               <table border="0" cellpadding="0" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
                <tbody>
                 <tr>
                  <td align="left" class="pad" style="padding-top:24px">
                   <a style="color:#ffffff;text-decoration:none;" target="_blank">
                    <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"  href="https://purple.com/stores/?externalId=ZNr72"  style="height:47px;width:125px;v-text-anchor:middle;" arcsize="103%" fillcolor="#181831">
<v:stroke dashstyle="Solid" weight="0px" color="#181831"/>
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#ffffff;font-family:sans-serif;font-size:14px">
<![endif]-->
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                     <span style="word-break: break-word; line-height: 28px;">
                      Find a store
                     </span>
                    </span>
                    <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </div>
             </td>
             <td class="column column-2 last" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:8px;padding-right:24px;padding-top:32px;vertical-align:middle" width="50%">
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                <tbody>
                 <tr>
                  <td align="center" class="pad" style="width:100%">
                   <div class="fullWidth" style="max-width:268px">
                    <a target="_blank">
                     <img alt="purple store image" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3ptznaucccg76.cloudfront.net%252FMTMyOjpzdG9yZS5wbmc6OjIwMjYtMDYtMTVUMTk6MzY6MDkuOTk3ODA2NTA2Wg%253D%253D.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM3B0em5hdWNjYyIsInRpbWUiOjE3ODQ1NjMzNDQuNjExNDI0N30:1wlqRk:9g9maPfMexalceTHz3-2MYSrLBjB8sD_LyQ6miqZuIk" style="display:block;height:auto;border:0;width:100%" title="purple store image" width="268"/>
                    </a>
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              </div>
             </td>
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           </tbody>
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         </td>
        </tr>
       </tbody>
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      <table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
       <tbody>
        <tr>
         <td>
          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f0ebff;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
           <tbody>
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                      As low as 0% APR
                      <sup>
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                    4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US
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                    Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers.
                    <br/>
                    <br/>
                    *Survey results from a 2025 SleepScore Labs study with subjects sleeping on a Purple mattress for 4-weeks compared to their original mattress.
                    <br/>
                    <br/>
                    <sup>
                     1
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