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   Congress changed the giving math for 2026
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   Your donors may not know about this 2026 tax change  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏                                                                                                                                                                                                   
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                 <h1 align="center" style="margin:0; text-align:center; line-height:200%; font-size:25px">
                  The quiet tax change is here
                 </h1>
                 <p align="center" style="text-align:center; line-height:200%">
                  We've been watching something interesting unfold this spring.
                  <br/>
                  Beginning with 2026, a
                  <span style="font-weight: bold;">
                   federal tax change
                  </span>
                  took effect.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <br/>
                  The deduction applies
                  <span style="box-sizing: border-box; margin: 0; padding: 0; text-align: left;">
                   to
                   <strong>
                    tax-year
                   </strong>
                  </span>
                  <span style="font-weight: bold;">
                   2026 gifts,
                  </span>
                  <br/>
                  which donors will generally claim on returns filed in 2027.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <br/>
                  It may affect a large share of individual donors,
                  <br/>
                  especially those who
                  <span style="font-weight: bold;">
                   take the standard deduction.
                  </span>
                  <br/>
                  And according to recent donor research, 3 in 4 donors may not know
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  this 2026 tax change. Itemizers face separate 2026 rules, so donors should consult a tax advisor.
                 </p>
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                 <h2 align="center" style="margin:0; font-size:22px; line-height:200%; text-align:center">
                  What actually
                  <span style="color: #625ee9;">
                   changed
                  </span>
                  in the giving scene
                 </h2>
                </div>
               </div>
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                <img align="middle" alt="new for tax year" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fnew%2520for%2520tax%2520year.png%253Fwidth%253D1118%2526upscale%253Dtrue%2526name%253Dnew%2520for%2520tax%2520year.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3MjQ2M30:1wbfwm:JMJmMglshgWxgicCGi6JZyLbaTMKdleqtZMReQVW8lw" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="559"/>
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                 <p align="center" style="text-align:center; line-height:200%">
                  Outside the temporary
                  <span style="font-weight: bold;">
                   CARES Act deduction
                  </span>
                  ,
                  <br/>
                  standard-deduction donors generally haven’t received a federal tax benefit for charitable giving in recent years.
                 </p>
                </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177305723344328" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177305723344328_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  <span style="color: #272756;">
                   A few details worth knowing here
                   <br/>
                  </span>
                 </h2>
                 <p align="left" style="line-height:200%; text-align:left; padding-left:80px">
                  <em>
                   <span style="color: #ffffff;">
                    ✔️
                   </span>
                   Checks, cards, online gifts, and payroll deductions all count.
                  </em>
                  <br/>
                  <em>
                   <span style="color: #ffffff;">
                    ✔️
                   </span>
                   Donations to DAFs and private foundations are specifically excluded.
                  </em>
                  <br/>
                  <em>
                   <span style="color: #ffffff;">
                    ✔️
                   </span>
                   The deduction is structured to favor direct gifts to working charities.
                  </em>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  Teams must note that the change favors the giving that most
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  of your supporters already do.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_178170068613710" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_178170068613710_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; font-weight:bold; text-align:center">
                  <span style="color: #272756;">
                   Quick note:
                  </span>
                 </p>
                 <p align="center" style="line-height:175%; font-weight:bold; text-align:center">
                  <span style="color: #272756;">
                   The deduction is for qualified cash gifts made directly to eligible charities. It does not cover noncash gifts like stock, household items, or other property.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1778863114069" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1778863114069_0">
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17820952533353" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17820952533353_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  <span style="color: #272756;">
                   Why the awareness gap matters now
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_178170131845211" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 20px 10px; font-size:0px" valign="top">
                <img align="middle" alt="Fund-a-need-Built-in-follow-up" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FFund-a-need-Built-in-follow-up.webp%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DFund-a-need-Built-in-follow-up.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3NDk5NX0:1wbfwm:Qx0why8HR0Pm30-JoaD_0VvE5HTX2oOQW57yar8FlvY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816993255342" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17816993255342_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="text-align:center; line-height:200%">
                  When a similar (smaller) deduction existed under the
                  <span style="font-weight: bold;">
                   CARES Act
                  </span>
                  ,
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  nearly 30% of non-itemizers used it.
                  <br/>
                  <span style="font-weight: bold; font-size: 16px;">
                   The 2026 version is more than 3x and permanent.
                  </span>
                  <br/>
                  Past behavior suggests donors may use it if they know about it.
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <em>
                   When donors hear about this early and repeatedly from a trusted nonprofit,
                  </em>
                  <br/>
                  <em>
                   <span style="font-weight: bold;">
                    that nonprofit becomes the source
                   </span>
                   they associate with the change.
                  </em>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <em>
                   The ones who wait until December are competing with
                  </em>
                  <em>
                   every other
                  </em>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <em>
                   tax-season email in the inbox.
                  </em>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:5px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17817000217187" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#272756; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:1px solid #272756;width:80%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:1px solid #272756;width:448px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17788631106762" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17788631106762_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  What this looks like in practice this week
                 </h2>
                 <p align="center" style="line-height:175%; text-align:center">
                  You need one sentence in 3 places
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773055787379" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1773055787379_0" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:23px 20px 9px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17730557872864" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17730557872864_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="left" style="line-height:175%; text-align:left; font-weight:bold">
                  On donation confirmation email messaging:
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  "Starting in 2026, you may be able to deduct cash gifts up to $1,000 ($2,000 joint) even without itemizing.
                 </p>
                 <p align="left" style="line-height:175%; text-align:left">
                  Talk to your advisor today."
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-6" id="column_1773978359055_0" style="vertical-align: middle;">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17739783786971" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 20px 10px 0px; font-size:0px" valign="top">
                <img align="middle" alt="Woman-reading-email-using-mobile-phone-1024x723" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FWoman-reading-email-using-mobile-phone-1024x723.webp%253Fwidth%253D560%2526upscale%253Dtrue%2526name%253DWoman-reading-email-using-mobile-phone-1024x723.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3NjIwMX0:1wbfwm:Tpha4G_dRkioZow7NrZ_9Lb8gAtYDlFLUO3is18Xti4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="280"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17739787827892" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:0px 10px 10px; font-size:0px" valign="top">
                <img align="middle" alt="woman-setting-up-a-custom-widget" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252Fwoman-setting-up-a-custom-widget.webp%253Fwidth%253D560%2526upscale%253Dtrue%2526name%253Dwoman-setting-up-a-custom-widget.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3NzMzNn0:1wbfwm:dW0hPsiD8MIqlD0AlFrVmqC17qSl-eI08MfBTD0WQrw" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="280"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1777643726025_1" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 10px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17776437218651" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17776437218651_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   On the donation page copy:
                  </span>
                 </p>
                 <p style="line-height:175%">
                  Same line, but quieter,
                 </p>
                 <p style="line-height:175%">
                  more present, and repeated.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1782095454230" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1782095454230_0" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:23px 20px 9px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17820954542306" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17820954542306_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:175%">
                  <span style="font-weight: bold;">
                   In suggested recurring amounts:
                  </span>
                  $84/month hits $1,000 over a year. That math now means something specific to a donor who knows about the cap.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:300px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="300" cellpadding="0" cellspacing="0" style="width:300px">
<![endif]-->
          <div class="hse-column hse-size-6" id="column_1782095454230_1" style="vertical-align: middle;">
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17820954542307" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:20px 20px 10px 0px; font-size:0px" valign="top">
                <img align="middle" alt="Fundraising Specialist RallyUp" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FFundraising%2520Specialist%2520RallyUp.webp%253Fwidth%253D560%2526upscale%253Dtrue%2526name%253DFundraising%2520Specialist%2520RallyUp.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3ODcxN30:1wbfwm:7dh8j-607rjzUde7pEgrRTmv8qQCOsqOZoJ-7sWWPYg" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="280"/>
               </td>
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             </tbody>
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           </div>
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          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
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        <div class="hse-section" id="section_1781699571799" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#FFFFFF" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#FFFFFF">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#FFFFFF">
      <tr style="background-color:#FFFFFF;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="middle" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1781699571799_1" style="vertical-align: middle;">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 10px 28px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17816995717996" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17816995717996_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="line-height:175%; text-align:center">
                  That's all you need.
                  <br/>
                  Just a
                  <span style="font-weight: bold;">
                   soft, repeated mention
                  </span>
                  that closes the awareness gap
                 </p>
                 <p align="center" style="line-height:175%; text-align:center">
                  for the
                  <span style="font-weight: bold;">
                   donors who are already on your list
                  </span>
                  .
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773057233557" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#272756;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;padding-bottom:8px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column_1773057233557_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 0px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17788630502761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17788630502761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  <span style="color: #cdf378;">
                   Let RallyUp support you in this moment
                   <br/>
                  </span>
                 </h2>
                 <p align="left" style="line-height:200%; text-align:left; padding-left:160px">
                  <span style="color: #ffffff;">
                   That one sentence needs to land on
                   <br/>
                   <em>
                    ✨ Donation page copy
                   </em>
                   <br/>
                   <em>
                    ✨ Confirmation email messaging
                   </em>
                   <br/>
                   <em>
                    ✨ Recurring giving setup flows
                   </em>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   <br/>
                   For most teams, that's too many places to update,
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   each one in a different tool, each one easy to forget.
                   <br/>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   This is the part
                   <span style="font-weight: bold;">
                    RallyUp removes
                   </span>
                   .
                   <br/>
                   <span style="color: #cdf378;">
                    <span style="font-weight: bold;">
                     Campaign pages
                    </span>
                    ,
                    <span style="font-weight: bold;">
                     donor-facing copy
                    </span>
                    ,
                    <span style="color: #ffffff;">
                     and
                    </span>
                    <span style="font-weight: bold;">
                     confirmation emails
                    </span>
                   </span>
                   are all in one place.
                   <br/>
                   If you've been meaning to update your messaging and haven't found the time,
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   RallyUp takes the friction off your plate.
                  </span>
                 </p>
                 <p align="left" style="line-height:175%; text-align:left; padding-left:120px">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:11px 20px 9px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17737255567511" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:9px 19px" valign="middle">
                    <a data-hs-link-id="0" data-hs-link-id-v2="tOAz14JK" style="color:#00a4bd; font-size:18px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:9px 19px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      Update your messaging across campaigns →
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1777644911906" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
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      <tr style="background-color:#FFFFFF;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1777644911906_0">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px 4px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17776450669469" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17776450669469_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; line-height:175%; font-size:22px; text-align:center">
                  Resources that can help
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773056469780" style="padding-left:10px; padding-right:10px">
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    <![endif]-->
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  <td valign="top" style="width:300px;padding-bottom:11px;">
<![endif]-->
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<![endif]-->
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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                <a data-hs-link-id="0" data-hs-link-id-v2="LSLhpGVe" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="People-talking-at-the-party" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FPeople-talking-at-the-party.webp%253Fwidth%253D548%2526upscale%253Dtrue%2526name%253DPeople-talking-at-the-party.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY3OTg4fQ:1wbfwm:GQqiIrlw_dp0Cn3Jd1PYuKhWB3XCdGV-Xj2l5HdfA7U" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:5%" width="274"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:12px 20px 10px 29px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177305683991625" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#307EDF" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#307EDF; mso-padding-alt:12px 12px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="GJ9IEX6w" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 12px; display:block" target="_blank">
                     <strong style="color:#FFFFFF;font-weight:bold;text-decoration:none;font-style:normal;">
                      Understand CSR Fundraising for US 501(c) Organizations
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:300px;padding-bottom:11px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-6" id="column_1773056826738_2">
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#272756; word-break:break-word; text-align:center; padding:14px 20px 10px 8px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="fllZHZVF" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Raffle-woman-with-laptop-smiling" src="https://inboxflows.com/_/image/https%253A%252F%252Fconnect.rallyup.com%252Fhs-fs%252Fhubfs%252FRaffle-woman-with-laptop-smiling.webp%253Fwidth%253D532%2526upscale%253Dtrue%2526name%253DRaffle-woman-with-laptop-smiling.webp/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb25uZWN0LnJhbCIsInRpbWUiOjE3ODIxMzk3MDQuOTY4MTA0MX0:1wbfwm:0KKT2r0BXqwR-wnAGC4hs-lH40FtQ4TCKxjkT03RXE8" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:5%" width="266"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:13px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177305688802027" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#CDF378" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; border-radius:25px; cursor:auto; background-color:#CDF378; mso-padding-alt:12px 14px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="ZjjipHtQ" style="color:#00a4bd; font-size:16px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 14px; display:block" target="_blank">
                     <strong style="color:#272756;font-weight:bold;text-decoration:none;font-style:normal;">
                      See If You’re Eligible to Run a Raffle
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1773057533700" style="padding-left:10px; padding-right:10px">
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          <!--[if (mso)|(IE)]>
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    <![endif]-->
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<![endif]-->
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<![endif]-->
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#272756; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_177305753358633" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_177305753358633_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 align="center" style="margin:0; font-size:22px; text-align:center; line-height:200%">
                  <span style="color: #cdf378;">
                   A few thoughts from our CEO
                   <span style="font-size: 15px;">
                    <br/>
                   </span>
                  </span>
                 </h2>
                 <span style="color: #cdf378;">
                 </span>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   The teams getting ahead of this are updating three pieces of
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   copy and letting time do the work.
                   <br/>
                   By Q4,
                   <span style="color: #cdf378;">
                    this change may be competing with a lot of tax-season messaging.
                   </span>
                   <br/>
                   The advantage is being the one they heard it from first.
                   <br/>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                  <span style="color: #ffffff;">
                   We'll be back next week!
                   <br/>
                  </span>
                 </p>
                 <p align="center" style="text-align:center; line-height:200%">
                 </p>
                 <ul style="line-height:175%">
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     - Steve Bernat
                    </em>
                   </span>
                  </li>
                  <li>
                   <span style="color: #ffffff;">
                    <em>
                     CEO and Founder, RallyUp
                    </em>
                   </span>
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section-7" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#625ee9" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#625ee9; padding-bottom:30px; padding-top:30px">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#625ee9">
      <tr style="background-color:#625ee9;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:400px;padding-bottom:30px; padding-top:30px;">
<![endif]-->
          <!--[if gte mso 9]>
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4 weeks ago - nicole@rallyup.com
Congress changed the giving math for 2026
Your donors may not know about this 2026 tax change ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...
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