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   Costco Sells Gas, Groceries, Glasses and Now This
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   Plus: Gen Z's secret weapon for landing jobs, the most powerful label in marketing, and million-dollar mistakes companies make. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <td align="left" style="font-family:Helvetica, Arial, sans-serif; word-break:break-word; font-weight:bold; font-size:17px; color:#111111; text-align:left; vertical-align:middle">
                      AUGUST 20, 2026
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Costco's biggest new move yet
                   </li>
                   <li>
                    Gen Z's secret weapon for landing jobs
                   </li>
                   <li>
                    The most powerful label in marketing right now
                   </li>
                   <li>
                    The million-dollar mistakes companies often make
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #008000;">
                     ▲ 0.21%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 0.26%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 0.16%
                    </span>
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   The hardest part of starting a business isn’t the idea:
                  </p>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   It’s the paperwork, filings, banking, and compliance. Download our free guide and learn how to form a U.S. LLC from anywhere with confidence.
                  </p>
                  <p style="margin-top: 4px; margin-bottom: 0;">
                   <a bgcolor="#ffffff" data-hs-link-id="0" data-hs-link-id-v2="mgLgA14I" style="display:inline-block; background-color:#ffffff; color:#0073e6; text-decoration:none; font-weight:bold; font-size:13px; padding:6px 14px; border:1px solid #0073e6; border-radius:0" target="_blank">
                    Download now
                   </a>
                  </p>
                 </div>
                </div>
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                 <h2 align="left" style="margin:0; line-height:115%; text-align:left; font-weight:normal; font-size:22px">
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                   <span style="font-family: Georgia, serif;">
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                     <span style="color: #000000;">
                      <a data-hs-link-id="0" data-hs-link-id-v2="bVdggyY4" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       Costco Is Getting Into This $600 Billion Business — Here’s Its Plan
                      </a>
                     </span>
                    </span>
                   </span>
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                 <img align="middle" alt="costco-business-plan-0826_g2261577904" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252Fcostco-business-plan-0826_g2261577904.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253Dcostco-business-plan-0826_g2261577904.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3ODcyMjQxODMuMzQ5MjIyNH0:1wx0eV:x1xSHi_nitcpXbApBZfYVGDPlEzDzbfdnfWBkhz25X0" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:3%" width="580"/>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Costco will now sell Medicare
                  </span>
                  along with your
                  <a data-hs-link-id="0" data-hs-link-id-v2="C5mwNEnr" style="color:#2563eb" target="_blank">
                   $1.50 hot dog
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The warehouse retailer is partnering with nonprofit insurer SCAN Group to sell Costco-branded Medicare plans, starting with a limited rollout in just two states, plus a Medicare supplement product in a third, according to the
                  <a data-hs-link-id="0" data-hs-link-id-v2="B88gFUjV" style="color:#2563eb" target="_blank">
                   Wall Street Journal
                  </a>
                  . Nationally, Medicare is a more than $600 billion business for insurers. The three target markets cover roughly 5 million Medicare enrollees, though the companies wouldn’t disclose exact locations while approval from federal regulators is pending.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It’s the latest example of Costco branching out well beyond groceries and bulk toilet paper. The company already sells travel packages and has been
                  <a data-hs-link-id="0" data-hs-link-id-v2="ZYhz68xh" style="color:#2563eb" target="_blank">
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                 </p>
                 <p style="line-height:150%">
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                  SCAN CEO Sachin Jain said the plans are designed to tie closely into Costco’s existing pharmacy, vision and hearing offerings.
                  <span style="font-weight: bold; background-color: #ffff04;">
                   “We are trying to create something that’s incredibly simple for people to use,”
                  </span>
                  he said. Costco executives are treating the whole thing as a pilot. “We plan to learn a lot from it,” said Richard Stephens, the company’s senior vice president for pharmacy.
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                   A few months ago, I watched a founder show off a brand video
                  </span>
                  he was proud of. Slick lighting. A confident voice. A customer talking about how the product changed her life. Then he told me the customer was not real. The voice was not real. None of it happened. He had typed a few sentences into a tool, and it built the whole thing in an afternoon. He asked me what I thought. I told him the truth. It looked expensive and felt like nothing. And I could not stop thinking about the moment his real customers figure out that the story they connected with never actually took place.
                 </p>
                 <p style="line-height:150%">
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                  That is the question every operator is about to face. Not “can I make video faster?” We all can now. The question is whether anyone will believe what we make.
                 </p>
                 <p style="line-height:150%">
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                 <h2 style="margin:0; font-size:15px; line-height:150%; font-weight:normal">
                  People can already tell, and it costs you: Here is the part that founders keep underestimating. Audiences are not fooled as often as we think. In Animoto’s 2026 State of Video
                  <a data-hs-link-id="0" data-hs-link-id-v2="quPKhn/c" style="color:#2563eb" target="_blank">
                   report
                  </a>
                  , 83% of consumers said they had watched a video they suspected was AI-generated, and
                  <span style="font-weight: bold; background-color: #ffff04;">
                   36% said an AI-generated video would lower their perception of the brand
                  </span>
                  behind it. Read that again. More than a third of your prospects think less of you when they catch it.
                 </h2>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:150%">
                  They catch it through the small things. The gesture that repeats. The voice that never quite breathes. The eyes that track but do not feel. A person cannot always name what is off, but they feel it, and feeling is the whole game in video. So the “efficiency” a lot of brands are chasing right now carries a hidden invoice, paid in the exact currency you were trying to build. Trust.
                 </p>
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                   ⚡ Quick Hits
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                   <a data-hs-link-id="0" data-hs-link-id-v2="+go2BbeT" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → Want to Raise Capital?
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                     Answer These 3 Questions First.
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                    →
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                     70+ Small Business Ideas
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                    to Start in 2026
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                   <a data-hs-link-id="0" data-hs-link-id-v2="nMyxUxRf" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    →
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                    Experts Reveal
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                     the Signs That You Are Being Quietly Fired
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                    →
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                     The Million-Dollar Mistakes
                    </span>
                    Companies Often Make
                   </a>
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                                          <span style="font-weight: bold;">
                                          </span>
                                          <p style="line-height:150%">
                                           <span style="font-weight: bold;">
                                            See how AI learns about your company.
                                           </span>
                                           (Hint: It’s usually not your website.) Search your brand in ChatGPT, Claude and other AI tools, then check these five places to see what information is shaping the answers:
                                          </p>
                                          <ul style="line-height:150%">
                                           <li>
                                            Journalism and earned press
                                           </li>
                                           <li>
                                            Video and podcast transcripts
                                           </li>
                                           <li>
                                            Review platforms
                                           </li>
                                           <li>
                                            Community threads
                                           </li>
                                           <li>
                                            Reference sites and roundups
                                           </li>
                                          </ul>
                                          <p style="line-height:150%">
                                           Find one gap, outdated claim or missing source, and start fixing it today.
                                           <a data-hs-link-id="0" data-hs-link-id-v2="lr2PioZc" rel="noopener" style="color:#2563eb" target="_blank">
                                            Click here
                                           </a>
                                           to read more about these five places and their impact on your business's ability to show up in search.
                                          </p>
                                         </div>
                                        </div>
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               🤖 Got an AI prompt worth sharing?
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               Know a prompt that’s saved you time or helped grow your business? Send it our way. We’ll feature the best ones in upcoming Daily newsletters.
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                  Entrepreneur Media, LLC.
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                   , 1651 E. 4th Street, Suite 125, Santa Ana,California,92701,USA,
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