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   Deciding before you think
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   Plus 4 more lessons for your Friday.
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          Plus 4 more lessons for your Friday. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ &amp;zwnj‌;
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              Friday, June 19, 2026
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              The same product can feel 
like a steal or a rip-off depending on how it's framed, priced, and guaranteed.
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              We, as people, aren't always the most rational creatures. This week highlights a few reasons that can be a good thing for our bottom line.
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                 <p>
                  <strong style="font-size: 18px">
                   1. Offer supersedes product
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   People will actively choose to go for a more pricey option because of what Alex Hormozi calls the "
                  </span>
                  <em style="font-size: 16px">
                   Grand Slam Offer
                  </em>
                  <span style="font-size: 16px">
                   ." It's when the framing, bonuses, and guarantees wrapping a product make it feel like it's the only rational choice.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Take your current pitch and move the price to the very end, after the outcome, the bonuses, and a real guarantee are all on the table.
                  </span>
                 </p>
                 <p>
                  <strong style="color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
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                 <p>
                  <strong style="font-size: 18px">
                   2. Solve for failure first
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Before you ask what would make your plan work, ask what would destroy it. Failure is easier to predict than success.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   That reversal is the whole of
                  </span>
                  <em style="font-size: 16px">
                   inversion thinking
                  </em>
                  <span style="font-size: 16px">
                   , the mental model Charlie Munger borrowed from 19th-century math and never stopped using.
                  </span>
                 </p>
                 <p style="margin-left: 30px">
                  <span style="font-size: 16px">
                   "
                  </span>
                  <em style="font-size: 14px">
                   All I want to know is where I'm going to die, so I'll never go there." —
                  </em>
                  <span style="font-size: 14px">
                   Charlie Munger on inversion thinking
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Go be a Negative Nancy. Before your next big commitment, ask the team to name what would guarantee its failure, then fix the top two risks before you allocate budget.
                  </span>
                 </p>
                 <p>
                  <strong style="color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
                </td>
               </tr>
               <tr>
                <td align="center" colspan="1" style="width:100%;vertical-align:top;padding-top:5px;padding-bottom:5px;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
                 <div class="ruleContent">
                  <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:80%;text-align:center;color:#9B9B9B;margin:0 auto;background-color:#999999;border-left-width:0;border-right-width:0">
                   <tr>
                    <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                    </td>
                   </tr>
                  </table>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:20px;line-height:1.4;width:100%;font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#000000;vertical-align:top;mso-line-height-rule:exactly">
                 <p>
                  <strong style="font-size: 18px">
                   3. Faster trains? Pfft, just get sommeliers onboard.
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Engineers wanted billions to make the London-to-Paris train faster. Rory Sutherland's fix: hire sommeliers and chefs so passengers wish the ride were longer.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   He calls this
                  </span>
                  <em style="font-size: 16px">
                   Psycho-Logic
                  </em>
                  <span style="font-size: 16px">
                   , the idea that people buy meaning and status more than raw specs.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Try changing a product's framing (name, description, setting you present it in) before you spend anything on the product itself.
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
                </td>
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                <td align="center" colspan="1" style="width:100%;vertical-align:top;padding-top:5px;padding-bottom:5px;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
                 <div class="ruleContent">
                  <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:80%;text-align:center;color:#9B9B9B;margin:0 auto;background-color:#999999;border-left-width:0;border-right-width:0">
                   <tr>
                    <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                    </td>
                   </tr>
                  </table>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
              <colgroup>
               <col width="100%"/>
              </colgroup>
              <tbody>
               <tr>
                <td class="editor-cell-text" colspan="1" style="padding:20px;line-height:1.4;width:100%;font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#000000;vertical-align:top;mso-line-height-rule:exactly">
                 <p>
                  <strong style="font-size: 18px">
                   4. Profit as your first expense
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Most owners treat profit as leftovers, but let's be real: there are rarely any leftovers.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   Mike Michalowicz's
                  </span>
                  <em style="font-size: 16px">
                   Profit First
                  </em>
                  <span style="font-size: 16px">
                   flips the math: skim profit into a separate account the moment money arrives, then run the business on what remains.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means
for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Open a second bank account and route a fixed percentage of every payment into it before it ever touches your operating account.
                  </span>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   It's the same advice given to anyone trying to budget; it doesn't change simply because we introduce the word "business" into the mix.
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
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                 <div class="ruleContent">
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                   <tr>
                    <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Arial,Helvetica,sans-serif;color:#000000">
                    </td>
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                  </table>
                 </div>
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            </td>
           </tr>
           <tr>
            <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#000000">
             <table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed">
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                 <p>
                  <strong style="font-size: 18px">
                   5. Blame the system
                  </strong>
                 </p>
                 <p>
                  <span style="font-size: 16px">
                   When something goes wrong, we tend to look for who messed up. W. Edwards Deming spent decades showing the cause usually lives in the system rather than the person working inside it.
                  </span>
                 </p>
                 <p>
                  <strong style="font-size: 16px">
                   What this means for leaders:
                  </strong>
                  <span style="font-size: 16px">
                   Don't lose sight of the forest, for the trees. Before reacting to a bad week's numbers, plot the last several weeks and ask 
whether the dip is ordinary noise or a genuine signal worth chasing.
                  </span>
                 </p>
                 <p>
                  <strong style="line-height: 22.4px; color: var(--blue-cta-default)">
                   <a data-linktext="Read the full lesson →" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    Read the full lesson →
                   </a>
                  </strong>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
           <tr>
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             <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
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                 <div class="ruleContent">
                  <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:1px;width:100%;text-align:center;background-color:#999999;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
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                    TERMS OF SERVICE
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                   © 2026 QUARTZ MEDIA NETWORK (US), INC. ALL RIGHTS RESERVED.
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                  <!--[if (mso 12 | mso 14 | mso 15 | mso 16)]><table valign='middle' align='center' border='0' cellpadding='0' cellspacing='0'><tbody><tr><![endif]-->
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1 week ago - leadership@e.qz.com
Deciding before you think
Plus 4 more lessons for your Friday. ‌ View as a Web page Plus 4 more lessons for your Friday. ‌ ...
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