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   Daily 2026-08-06
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                       All metrics are as of the latest market close.
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                         <td class="s21">
                          S&amp;P 500
                         </td>
                         <td class="s22">
                          0.16% ▼
                         </td>
                         <td class="s23">
                          7,711
                         </td>
                        </tr>
                        <tr>
                         <td class="s21">
                          GOLD
                         </td>
                         <td class="s22">
                          0.11% ▼
                         </td>
                         <td class="s23">
                          $4,300
                         </td>
                        </tr>
                        <tr>
                         <td class="s21">
                          BITCOIN*
                         </td>
                         <td class="s22">
                          0.30% ▼
                         </td>
                         <td class="s23">
                          $64,411
                         </td>
                        </tr>
                        <tr>
                         <td colspan="3" style="font-size:10px;font-family:Trispace,monospace;color:#7F879C;padding:0">
                          *24-hour change
                         </td>
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                         <td class="s21">
                          FTSE 100
                         </td>
                         <td class="s22">
                          0.14% ▼
                         </td>
                         <td class="s23">
                          10,873
                         </td>
                        </tr>
                        <tr>
                         <td class="s21">
                          BRENT OIL
                         </td>
                         <td style="font-size:12px;color:#16B166;font-weight:500;font-family:Trispace,monospace;width:30%;vertical-align:baseline;padding:10px 0 0 0">
                          5.02% ▲
                         </td>
                         <td class="s23">
                          $83.44
                         </td>
                        </tr>
                        <tr>
                         <td class="s21">
                          US BONDS*
                         </td>
                         <td class="s22">
                          0.06% ▲
                         </td>
                         <td class="s23">
                          4.68%
                         </td>
                        </tr>
                        <tr>
                         <td colspan="3" style="font-size:10px;font-family:Trispace,monospace;color:#7F879C;padding:0">
                          *10-year government yield
                         </td>
                        </tr>
                       </tbody>
                      </table>
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        <!--[if mso | IE]>
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                 <div style="font-family:Inter,sans-serif;font-size:14px;font-weight:700;line-height:1.5;text-align:left;color:#181c25;">
                  WALL STREET FEAR GAUGE INDEX 
(
                  <a style="font-weight:400;font-family:Trispace,monospace">
                   VIX
                  </a>
                  )
                 </div>
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                    <td style="width:536px;">
                     <img alt="Wall Street Fear Gauge Index" class="s11" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fimages.bannerbear.com%252Fdirect%252F7Q4rjJzQn7vZo8qPOx%252Frequests%252F000%252F156%252F162%252F518%252FP523LdrvK615Eqxb67nypx4jW%252F609dde705d0599c361a0ff928fff086dc596cbe0.png%253Fauto%253Dformat%2526fit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D1200%2526s%253D002c534f164c4f83aa76d81106af2fce/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3ODYwNTM3NjcuOTc5OTY1NH0:1ws6Ap:dFb9tl8RvGbglDM9d84CWl05k8n6R2CZTtIh9ZYH0Xk" width="536"/>
                    </td>
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                </td>
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                      <div class="s29">
                       <p data-block-key="10zqs">
                        <b>
                         🐳
                        </b>
                        Chinese AI startup DeepSeek is upping its prices
                       </p>
                       <p data-block-key="1rooe">
                        <b>
                         💴 FOR PRO MEMBERS:
                        </b>
                        The US, Japan, and why that wasn’t
                        <i>
                         just
                        </i>
                        a currency intervention
                       </p>
                       <p data-block-key="ejtjl">
                        🫤 Ad agency WPP’s less bad results were enough to push its stock up
                       </p>
                       <p data-block-key="bvg40">
                        <b>
                         👇 Keep
reading to find out more
                        </b>
                       </p>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
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                     First One’s Free…
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                  <div class="s29">
                   <p data-block-key="nl20t">
                    <b>
                     What’s going on here?
                    </b>
                   </p>
                   <p data-block-key="8ecqp">
                    <b>
                     DeepSeek
                    </b>
                    – the Chinese AI startup famous for undercutting US rivals on cost – just said that it's raising prices across its AI services.
                   </p>
                   <p data-block-key="bl5l3">
                    <b>
                     What does this mean?
                    </b>
                   </p>
                   <p data-block-key="144ov">
                    DeepSeek made its name in part on competitive AI at ultra-low prices – its V4 Pro model is currently about
                    <i>
                     25 times
                    </i>
                    cheaper to run than Anthropic's Fable 5. That’s helped the firm grow and gain users (while pressuring American AI startups to either lower their costs or justify them).
                   </p>
                   <p data-block-key="3amis">
                    ▶ But on Thursday, DeepSeek warned users that "significant" price increases are incoming, although it didn’t give exact numbers.
                   </p>
                   <p data-block-key="dpli5">
                    ▶ This is a strategy shift, and the timing is significant: DeepSeek’s preparing for an IPO as soon as this year, and
                    <a>
                     building
                    </a>
                    a massive data center that could cost tens of billions of dollars.
                   </p>
                   <p data-block-key="6lmlu">
                    <b>
                     Why should I care?
                    </b>
                   </p>
                   <p data-block-key="ankf3">
                    <b>
                     <i>
                      Zooming in:
                     </i>
                    </b>
                    <i>
                     The AI land-grab era might be over.
                    </i>
                   </p>
                   <p data-block-key="6ci1l">
                    DeepSeek knows that offering good AI at
super-cheap prices wins market share, but that won’t pay for its expansion. And with an IPO in the works, potential investors will want to see a more sustainable – or profitable – business model.
                   </p>
                   <p data-block-key="2e4ou">
                    ▶ But there's a natural limit to how far DeepSeek can push prices. Its models are open-weight, meaning customers can download, run, and fine-tune them locally, or host them wherever they want. US models, by contrast, tend to be closed, so customers pay for
                    <i>
                     access
                    </i>
                    to
hosted models. Plus, open-weight can also mean that customers have more freedom to walk away.
                   </p>
                   <p data-block-key="8u60u">
                    <b>
                     <i>
                      Zooming out:
                     </i>
                    </b>
                    <i>
                     American AI just got some breathing room.
                    </i>
                   </p>
                   <p data-block-key="do0dl">
                    <b>
                     OpenAI
                    </b>
                    and
                    <b>
                     Anthropic’s
                    </b>
                    premium prices – necessary to cover their big R&amp;D bills – are harder to swallow when a comparable alternative costs much less. But if DeepSeek (and possibly other Chinese AI firms) raise prices, that pressure eases.
                   </p>
                   <p data-block-key="ahq34">
                    ▶ That could help the two US firms as they move toward IPOs: anything that makes their pricing look more defensible strengthens their pitch to public markets.
                   </p>
                  </div>
                 </td>
                </tr>
                <tr>
                 <td align="left" style="font-size:0px;padding:10px 25px;padding-top:24px;padding-right:0;padding-left:0;word-break:break-word;">
                  <div style="font-family:Inter,sans-serif;font-size:14px;font-weight:bold;line-height:1.5;text-align:left;color:#000000;">
                   You might also like ⇢
                   <a>
                    DeepSeek’s AI Shockwave: What It Means For Tech Giants And Investors
                   </a>
                  </div>
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                     📈
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                     Chart Of The Day
                    </span>
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                     Why The US Really Stepped In To Help Prop Up Japan’s Yen
                    </span>
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                   <p data-block-key="pr7ai">
                    The US and Japan just did something they hadn’t done together in 15 years: they stepped into the currency market to move the price of
                    <a>
                     the yen
                    </a>
                    .
                   </p>
                   <p data-block-key="25ntv">
                    On the surface, it was
                    <a>
                     a rescue mission
                    </a>
                    for Japan’s
battered currency.
                    <br/>
                    <br/>
                    But
                    <a>
                     beyond that
                    </a>
                    , it was also an effort to stop trouble from spilling into the world’s most important bond market.
                   </p>
                   <p data-block-key="9gtr7">
                    That’s today’s Insight:
                    <a>
                     that wasn’t just a currency intervention
                    </a>
                    .
                   </p>
                   <p data-block-key="6ag7k">
                    <a>
                     <b>
                      Read or listen to the
Insight
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                    </a>
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                    <span class="s32">
                     Less Bad Is Good
                    </span>
                   </mj-raw>
                  </div>
                 </td>
                </tr>
                <tr>
                 <td align="center" class="s5">
                  <table border="0" cellpadding="0" cellspacing="0" class="s9" role="presentation">
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                      </a>
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                 </td>
                </tr>
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                 <td align="left" class="s5">
                  <div class="s29">
                   <p data-block-key="si4fv">
                    <b>
                     What’s going on here?
                    </b>
                   </p>
                   <p data-block-key="cmf9r">
                    Former advertising heavyweight
                    <b>
                     WPP’s
                    </b>
                    results weren’t good – but they
                    <i>
                     were
                    </i>
                    better than expected, and that was enough to send its shares up as much as 30%.
                   </p>
                   <p data-block-key="2sstt">
                    <b>
                     What does this mean?
                    </b>
                   </p>
                   <p data-block-key="e1qr9">
                    WPP was once the world’s biggest ad agency, but those glory days have been behind it for a few years.
Some clients have been shifting toward cheaper AI tools, while rivals like
                    <b>
                     Publicis
                    </b>
                    have been picking off others. The agency has repeatedly downgraded its own forecasts, and got kicked off the UK’s FTSE 100 index in December. So investors were ready to reward any results that hinted at improvement – which is what Thursday delivered.
                   </p>
                   <p data-block-key="ephfl">
                    🔻 Net revenue fell 2.8% last quarter – a sharp improvement on the first quarter’s 6.7% drop, and better than analysts had
penciled in. Likewise, operating profit fell 3.4% – but that was roughly 15%
                    <i>
                     above
                    </i>
                    forecasts. Looks like the firm’s cost-cutting and restructuring is paying off.
                   </p>
                   <p data-block-key="1rv12">
                    <b>
                     Why should I care?
                    </b>
                   </p>
                   <p data-block-key="eo2jl">
                    <b>
                     <i>
                      For markets:
                     </i>
                    </b>
                    <i>
                     Top dog to underdog.
                    </i>
                   </p>
                   <p data-block-key="9nmmv">
                    WPP lost the top spot to Publicis in 2024, and that doesn’t seem likely to change anytime soon. Publicis grew nearly 5% last quarter, while WPP
                    <i>
                     shrank
                    </i>
                    3%.
Yikes.
                   </p>
                   <p data-block-key="e05n7">
                    ▶ Just goes to show: today's market leader might not be tomorrow's – and when the pecking order shifts, share prices can follow. (Even though WPP’s stock just rose, it’s still trading at a fraction of its former highs.)
                   </p>
                   <p data-block-key="fl1kh">
                    <b>
                     <i>
                      The bigger picture:
                     </i>
                    </b>
                    <i>
                     It's all about expectations.
                    </i>
                   </p>
                   <p data-block-key="33imb">
                    On the face of it, a company reporting falling sales shouldn't see its shares rally 30%. But share prices don't
necessarily move on how a business is doing – they move on how it's doing
                    <i>
                     versus
                    </i>
                    what investors assumed. After years of downgrades, the bar for WPP was very low. Simply clearing it was enough to send the stock flying.
                   </p>
                   <p data-block-key="a62">
                    ▶ Of course, the opposite is also true: when expectations are sky-high, even genuinely good results can leave investors cold. Just ask
                    <a>
                     <b>
                      SK Hynix
                     </b>
                    </a>
                    …
                   </p>
                  </div>
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                 <td align="left" style="font-size:0px;padding:10px 25px;padding-top:24px;padding-right:0;padding-left:0;word-break:break-word;">
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              </table>
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                   <mj-raw>
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                     This week's Market Open
                    </span>
                   </mj-raw>
                  </div>
                 </td>
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                          <a target="_blank">
                           <img alt="Market Open" class="s11" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Ffinimize-img.imgix.net%252Fhttps%253A%252F%252Fchivas-assets.s3-eu-west-1.amazonaws.com%252Fstatic%252Fimages%252FMarket_Open-banner_1.original.png%253Fauto%253Dformat%2526fit%253Dclip%2526h%253DNone%2526ixlib%253Dpython-3.1.2%2526w%253D1200%2526s%253Da3656c5857b582776e2785a4e8756fcd/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZmaW5pbWl6ZS1pbSIsInRpbWUiOjE3ODYwNTM3NjcuOTgxMDEzOH0:1ws6Ap:iPZAiwD-ar4GX11c8dg-Pvm1_A10pJdCYjn7OFfcdg4" width="568"/>
                          </a>
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                    <tr>
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                      <div class="s29">
                       <p data-block-key="cmkpb">
                        <b>
                         This week:
                        </b>
                        the AI selloff, the bond market’s beef with the Fed, and the real reason for that US-Japan currency intervention. Hear what Russell and Reda have to say about it.
                       </p>
                       <p data-block-key="4ib99">
                        <b>
                         Market Open
                        </b>
                        is on
                        <a>
                         <b>
                          Apple
                         </b>
                        </a>
                        ,
                        <a>
                         <b>
                          Spotify
                         </b>
                        </a>
                        , and wherever you get your podcasts…
                       </p>
                      </div>
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                  <div class="s16">
                   <mj-raw>
                    <span class="s17">
                     ✨
                    </span>
                    <span class="s18">
                     ​​​​​​​​​​​​​​​​​​​​​​​​​Sarah's Digest
                    </span>
                   </mj-raw>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
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                  <div style="font-family:Trispace,monospace;font-size:12px;line-height:1.5;text-align:left;color:#5E6984;">
                   What others like you are reading today...
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                  <div class="s29">
                   😌
                   <a>
                    AI Revenues Calmed Wall Street’s Big Tech Spending Nerves
                   </a>
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                 </td>
                </tr>
                <tr>
                 <td align="left" class="s5">
                  <div class="s35">
                   The S&amp;P 500 rose 1.1% this week as Microsoft and Amazon results pointed to faster growth tied to AI products and cloud services.
                  </div>
                 </td>
                </tr>
                <tr>
                 <td align="left" class="s34">
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                   🤖
                   <a>
                    SoftBank’s AI Bets Lean On Intel Gains And OpenAI Loans
                   </a>
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                 </td>
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                <tr>
                 <td align="left" class="s5">
                  <div class="s35">
                   The group’s April-to-June net income hit 347.3 billion yen, while it lined up a $10 billion loan backed by its OpenAI stake.
                  </div>
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                </tr>
                <tr>
                 <td align="left" class="s34">
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                   🚀
                   <a>
                    SpaceX Stock Held Up As Its First Lockup Expired
                   </a>
                  </div>
                 </td>
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                <tr>
                 <td align="left" class="s5">
                  <div class="s35">
                   The release more than doubled tradable shares, with more restrictions set to lift through December 8 while most of Musk’s stake stays locked up until mid-2027.
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                 </td>
                </tr>
                <tr>
                 <td align="left" class="s34">
                  <div class="s29">
                   🔤
                   <a>
                    Alphabet Turns To Bonds To Fund Its AI Build-Out
                   </a>
                  </div>
                 </td>
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                <tr>
                 <td align="left" class="s5">
                  <div class="s35">
                   The Google parent is seeking $20-25 billion in notes with maturities spanning two to 40 years after a capital spending outlook rattled investors.
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                 </td>
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              </table>
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             <!--[if mso | IE]>
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                  <div class="s16">
                   <mj-raw>
                    <span class="s17">
                     🖋️
                    </span>
                    <span class="s18">
                     Quote of the day
                    </span>
                   </mj-raw>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="s4" role="presentation" width="100%">
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                 <td align="left" class="s5">
                  <div class="s29">
                   <strong>
                    "We always may be what we might have been."
                   </strong>
                   – Adelaide Anne Procter (an English poet)
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
             </div>
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                 <td align="left" class="s30">
                  <div class="s16">
                   <mj-raw>
                    <span class="s17">
                     🎯
                    </span>
                    <span class="s18">
                     On Our Radar
                    </span>
                   </mj-raw>
                  </div>
                 </td>
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                  <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
                   <tbody>
                    <tr>
                     <td align="left" class="s28">
                      <div class="s29">
                       <p data-block-key="aaghi">
                        <b>
                         1. Thirty years of penguin poop.
                        </b>
                        And what it’s got to tell us
                        <a>
                         isn’t good
                        </a>
                        .
                       </p>
                       <p data-block-key="fi0gh">
                        <b>
                         2. Why method actors are mostly men.
                        </b>
                        Anya Taylor-Joy says women
                        <a>
                         “have things to take care of”
                        </a>
                        .
                       </p>
                       <p data-block-key="2kujm">
                        <b>
                         3. Going rogue.
                        </b>
                        Anthropic’s most advanced models used
                        <a>
                         fake identities to trick real people
                        </a>
                        into planting malicious code.
                       </p>
                      </div>
                     </td>
                    </tr>
                   </tbody>
                  </table>
                 </td>
                </tr>
               </tbody>
              </table>
             </div>
             <!--[if mso | IE]>
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<![endif]-->
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           </tr>
          </tbody>
         </table>
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    </table>
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        <!--[if mso | IE]>
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          <tbody>
           <tr>
            <td align="left" class="s5">
             <div class="s29">
              Stay classy, Sarah 😉 This issue of the Daily Brief was curated by
              <a class="s36">
               Charlie
              </a>
              ,
              <a class="s36">
               Theodora
              </a>
              , and
              <a class="s36">
               Linda
              </a>
              . Got an idea? A question?
              <a>
               Get in touch
              </a>
              .
             </div>
            </td>
           </tr>
          </tbody>
         </table>
        </div>
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