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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "//www.w3.org/TR/html4/loose.dtd">
<html>
 <head>
  <meta content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" name="viewport"/>
  <meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
  <meta content="light dark" name="color-scheme"/>
  <meta content="light dark" name="supported-color-schemes"/>
  <!--Dark Mode media queries to target Apple and iOS-->
  <meta content="light dark" name="color-scheme"/>
  <meta content="light dark" name="supported-color-schemes"/>
  <style type="text/css">
   u + .body .gmail-screen { background:#000000 !important; mix-blend-mode:screen; }
    u + .body .gmail-difference { background:#000000 !important; mix-blend-mode:difference; }
 

      
      
      /*removes the download image on gmail */
      img + div { display:none; }
      ReadMsgBody {
        width: 100%;
      }
      .ExternalClass {
        width: 100%;
      }
      .ExternalClass,
      .ExternalClass p,
      .ExternalClass span,
      .ExternalClass font,
      .ExternalClass td,
      .ExternalClass div {
        line-height: 100%;
      }
      body {
        -webkit-text-size-adjust: 100%;
        -ms-text-size-adjust: 100%;
        margin: 0 !important;
        font-family: Helvetica, Arial, sans-serif !important;
      }
      p {
        margin: 1em 0;
      }
      table td {
        border-collapse: collapse;
      }
      img {
        outline: 0;
      }
      a img {
        border: none;
      }
      
      /*header styles */
      h1 {
        font-size: 48px;
        font-style: normal;
        font-weight: 400;
        line-height: 47px;
        margin: 0;
      }
       h2.educational-product {
        font-size: 24px;
      }
      h2 {
        font-size: 32px;
        font-style: normal;
        font-weight: 400;
        line-height: 32px;
        letter-spacing: -0.64px;
      }
      h3 {
        font-size: 28px;
        font-style: normal;
        font-weight: 400;
        line-height: 27px;
        letter-spacing: -0.56px;
      }
      h4 {
        font-size: 24px;
        font-style: normal;
        font-weight: 400;
        line-height: 24px;
        letter-spacing: -0.48px;
      }
      .product-header {
        font-size: 48px;
        font-style: normal;
        font-weight: 400;
        line-height: 47px;
        margin: 0;
      }
      /*body styles */
      p {
        font-family: Helvetica;
        font-size: 16px;
        font-style: normal;
        font-weight: 400;
        line-height: 20px;
        letter-spacing: -0.16px;
      }
      .desktop-hidden {
        display: none !important;
      }
      .title-br-adjust br {
         display: none; 
        }
      
      .testimonial-border {
         border: solid 1px #757575 !important;
        padding: 0 25px 30px 25px !important;
        }
       
      .testimonial-container {
        padding: 30px 25px 30px 25px;
        border: solid 1px #757575;
      }
      

      
      /*mobile styles start */
      @media only screen and (max-width: 480px) {
        
        
       .title-br-adjust br {
         display: block !important; 
        }
         

        .teaser-callout {
          padding: 0 !important;
        }
        .spacer-width {
          width: 50px !important;
        }
        .teaser-callout-spacer {
          height: 27px !important;
        }
        .review-product {
          margin: 0 auto !important;
          width: 185px !important;
          display: block !important;
          padding: 16px 0 0 0;
        }
        .education-headline {
          font-size: 32px !important;
        }
        .review-product-lg {
          margin: 0 auto !important;
          width: 240px !important;
          display: block !important;
          padding: 16px 0 0 0;
        }
        .review-product-fw {
          margin: 0 auto !important;
          width: 100%;
          display: block !important;
          padding: 16px 20px 0 20px;
        }
        .review-text {
          width: 100% !important;
        }
        .fw-img img {
          width: 250px !important;
          overflow: hidden !important; 
        }
        
        /* not sure what's going on here
        h2 {
          padding: 0px 22px 0px 22px !important;
        }
        
       
        .cta {
          padding-left: 22px !important;
          padding-right: 22px !important;
        }
      
        p {
          padding: 0px 22px 0px 22px !important;
        }
        */
        .productimage {
          padding: 0 0 0 0 !important;
          margin: 0 !important;
        }
        .mobile-bottom-padding {
          padding-bottom: 0 !important;
        }
        .mobile-cta {
          margin: 0 !important;
          padding: 12px 6px 5px 20px !important;
        }
        .top {
         
        }
        .bottom {
         padding: 5px 0 10px 20px !important;
        }
        .text-left-mobile {
          padding: 0 !important;
        }
        .footer-links {
          font-size: 17px !important;
        }
        .footer-mobile {
          width: 40% !important;
        }
        .header-bodytext,
        .bullet-bodytext,
        .header-body-caps,
        .header-body {
          padding-left: 0px !important;
          padding-right: 0px !important;
        }
        .featured-image-offcenter {
          padding-left: 60px !important;
        }
        .deciem-branding {
          width: 45% !important;
        }
        .header-title-text-image {
          font-size: 26px !important;
          padding-right: 150px !important;
        }
        .header-title-text {
          font-size: 48px !important;
        }
        .text-left {
          padding-left: 59px !important;
        }
        .header-title {
          width: 100%;
          text-align: left;
          padding: 35px 0px 35px 0px;
          color: #000000;
          text-align: left;
          font-family: Helvetica, Arial, sans-serif !important;
          height: auto;
          font-size: 48px !important;
          line-height: 52px !important;
          word-break: break-word !important;
        }
        .review-header {
          font-size: 28px !important;
          line-height: 26px !important;
        }
        .testimonial-title {
          color: #000000;
          font-family: Helvetica, Arial, sans-serif !important;
          font-size: 28px;
          font-style: normal;
          font-weight: 400;
          line-height: 36px;
          letter-spacing: 1.4px;
          text-transform: uppercase;
        }
        .testimonial-container {
          width: 90% !important;
          min-width: 100% !important;
        }
        .header-body {
          font-size: 18px !important;
          line-height: 22px !important;
        }
        .header-body-uppercase {
          font-size: 18px !important;
          line-height: 22px !important;
          text-transform: uppercase;
        }
        .byline {
          font-size: 14px !important;
          padding: 20px 0 20px 0 !important;
        }
        .shop-now {
          font-size: 22px !important;
        }
        .shop-now img {
          padding: 5px 0 0 0 !important;
        }
        .terms-support {
          font-size: 13px !important;
          line-height: 17px !important;
          letter-spacing: 0.13px !important;
        }
        .terms-address {
          font-size: 8px !important;
        }
        .brand-spacing {
          padding: 40px 0 0 0 !important;
        }
        .footer-instagram {
          padding: 40px 0 0 0 !important;
        }
        .footer-instagram img {
          height: 19px !important;
          width: 19px !important;
          padding: 0 20px 0 0 !important;
        }
        .footer-facebook {
          padding: 40px 0 0 0 !important;
        }
        .footer-facebook img {
          height: 19px !important;
          width: 10px !important;
          padding: 0 20px 0 0 !important;
        }
        .footer-youtube {
          padding: 40px 0 0 0 !important;
        }
        .footer-youtube img {
          height: 13px !important;
          width: 19px !important;
          padding: 5px 20px 0 0 !important;
        }
        .footer-tiktok {
          padding: 40px 0 0 0 !important;
        }
        .footer-tiktok img {
          height: 15px !important;
          width: 18px !important;
          padding: 5px 20px 0 0 !important;
        }
        .align-left {
          text-align: left !important;
        }
        .no-padding {
          padding-left: 0px !important;
          padding-right: 0px !important;
        }
        .m-center {
          text-align: center;
        }
        .mp-30 {
          padding-left: 30px !important;
          padding-right: 30px !important;
        }
        .mp-b-15 {
          padding-bottom: 15px !important;
        }
        .border-top {
          border-top: 2px solid white;
        }
        .mw-100 {
          width: 100% !important;
          text-align: center !important;
        }
        .container {
          width: 100% !important;
        }
        .footer {
          width: auto !important;
          margin-left: 0;
        }
        .teaser-callout br {
          display: none !important;
        }
        .mobile-hidden {
          display: none !important;
        }
        .desktop-hidden {
          display: block !important;
        }
        .logo {
          display: block !important;
          padding: 0 !important;
        }
        .header img {
          max-width: 100% !important;
          height: auto !important;
          max-height: auto !important;
        }
        .responsive-td {
          width: 100% !important;
          display: block !important;
          padding: 0 !important;
        }
        .fluid,
        .fluid-centered {
          width: 100% !important;
          max-width: 100% !important;
          height: auto !important;
          margin-left: auto !important;
          margin-right: auto !important;
        }
        .fluid-centered {
          margin-left: auto !important;
          margin-right: auto !important;
        }
        /* MOBILE GLOBAL STYLES - DO NOT CHANGE */
        body,
        .tb_properties {
          font-family: Helvetica, Arial, sans-serif !important;
          font-size: 16px !important;
          color: #000000 !important;
          padding: 0px !important;
        }
        .buttonstyles {
          font-family: Helvetica, Arial, sans-serif !important;
          font-size: 12px !important;
          color: #ffffff !important;
          padding: 15px 24px !important;
        }
        h1 {
          font-family: Helvetica, Arial, sans-serif !important;
          font-size: 22px !important;
          color: #202020 !important;
          line-height: 1 !important;
        }
        .product-header {
          font-size: 48px !important;
          font-style: normal !important;
          font-weight: 400 !important;
          line-height: 47px !important;
        }
        h2 {
          font-size: 32px !important;
          font-style: normal !important;;
          font-weight: 400 !important;;
          line-height: 32px !important;
        }
        h3 {
          font-family: Helvetica, Arial, sans-serif !important;
          font-size: 18px !important;
          color: #202020 !important;
          line-height: 1 !important;
        }
        a:not(.buttonstyles) {
          line-height: 1 !important;
        }
        .mobile-hidden {
          display: none !important;
        }
        .responsive-td {
          width: 100% !important;
          display: block !important;
          padding: 0 !important;
        }
        /* END OF MOBILE GLOBAL STYLES - DO NOT CHANGE */
      }
      @media only screen and (max-width: 640px) {
        /* Adjust styles for smaller screens */
        .footer-links {
          font-size: 16px;
        }
        .container {
          width: 100% !important;
        }
        .mobile-hidden {
          display: none !important;
        }
      }
      /* DARK MODE IOS APPLE MAIL and some OUTLOOK */
      @media (prefers-color-scheme: dark) {
        /* Dark mode styles for Apple Mail */
        body {
          background-color: #222222 !important;
        }
        .container {
          background-color: #222222 !important;
          color: #fcfcff !important;
        }
        table,
        p,
        td,
        a,
        h1,
        h2,
        li,
        span {
          color: #fcfcff !important;
        }
        .cta-width-adjustment {background-color: #ffffff !important;}
        a.cta {
          border: solid 1px #ffffff !important;
        }
        .white-cta {
          background-color: #fcfcff !important;
          color: #333333 !important;
        }
       .white-cta a {color: #000000 !important;}
       .cta-width-adjustment-white {color: #000000 !important;}
       .terms-support {
         color: #fcfcff !important;
        }
        
       .testimonial-border {
         border: solid 1px #ffffff !important;
        }
       


      }
  </style>
  <!--[if mso]> <style type="text/css"> /* Begin Outlook Font Fix */ body, table, td { font-family : helvetica, arial, sans-serif; } /* End Outlook Font Fix */ </style> <![endif]-->
  <!--[if gte mso 9]> <xml> <o:OfficeDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSettings> </xml> <![endif]-->
 </head>
 <body bgcolor="#F5F5F5" class="body" style="margin: 0px; -webkit-text-size-adjust:none;background-color: #F5F5F5; font-family: Helvetica, Arial, sans-serif; line-height : 100%; font-size : 16px; color : #000000; margin: 0;">
  <style type="text/css">
   div.preheader 
{ display: none !important; }
  </style>
  <div class="preheader" style="font-size: 1px; display: none !important;">
   Free Body Lotion with qualifying purchase.
  </div>
  <!-- Insert &zwnj;&nbsp; hack after hidden preview text -->
  <div style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ 
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
  <div style="font-size:0; line-height:0;">
   <img alt="" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fclick.weareneedy.deciem.com%252Fopen.aspx%253F253YYBKE3SZURP7OHPGFOZ7OEY.110051%2526d%253D110051%2526bmt%253D0/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjbGljay53ZWFyZSIsInRpbWUiOjE3Nzc1NjY3OTQuNjMzMTczMn0:1wIUKA:C77-AnhBQAXejhOX-tF_wlkd5Uya4LpK0SXTJY6beHw" width="1"/>
  </div>
  <table align="right" border="0" cellpadding="0" cellspacing="0" width="100%">
   <tr>
    <td align="center">
     <table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="640">
      <tr>
       <td>
        <table bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="tb_properties border_style" style="background-color : #FFFFFF; border : 0px;font-size : 16px; font-family : Helvetica, Arial, sans-serif; line-height : 100%; color : #000000; " width="100%">
         <!-- end of comment -->
         <tr>
          <td align="center" valign="top">
           <table align="left" border="0" cellpadding="0" cellspacing="0" width="100%">
            <tr>
             <!-- added padding here -->
             <td class="content_padding" style="border:0px;padding : 0px; ">
              <!-- Content container start -->
              <table border="0" cellpadding="0" cellspacing="0" width="100%">
               <tr>
                <td align="right" bgcolor="#ffffff" style="color:#000000;padding: 13px 20px 15px 0 !important; ">
                 <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
                  <tr>
                   <td align="right" style="color: #000000;background-color: #ffffff; !important;">
                    <a style="color: #000000;font-size: 13px;text-decoration: underline; padding-top: 13px; text-transform: uppercase;">
                     View in web browser
                    </a>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
               <!-- Template Content Start -->
               <tr>
                <td align="left" class="no-padding" valign="top">
                 <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="min-width: 100%; " width="100%">
                  <tr>
                   <td class="stylingblock-content-wrapper camarker-inner">
                    <table cellpadding="0" cellspacing="0" role="presentation" width="100%">
                     <tr>
                      <td align="center">
                       <a data-linkto="https://" title="The Ordinary.">
                        <img alt="The Ordinary." data-assetid="252906" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.weareneedy.deciem.com%252Flib%252Ffe3615717564047b701779%252Fm%252F1%252F2f5868e1-d030-48f0-b4bf-aa665e716ed1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS53ZWFyZSIsInRpbWUiOjE3Nzc1NjY3OTQuNjMzNzM5Mn0:1wIUKA:5rTADZEFntcFVJGGGki5r2Qn405Dj_-f27ZsDhEPtN8" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px transparent;" width="640"/>
                       </a>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                 </table>
                 <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="background-color: transparent; min-width: 100%; " width="100%">
                  <tr>
                   <td class="stylingblock-content-wrapper camarker-inner" style="padding: 0px 0px 30px; ">
                    <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                     <tr>
                      <td>
                       <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                        <tr>
                         <td class="responsive-td" style="width: 100%; padding-bottom: 3px;" valign="top">
                          <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="min-width: 100%; " width="100%">
                           <tr>
                            <td class="stylingblock-content-wrapper camarker-inner">
                             <table cellpadding="0" cellspacing="0" role="presentation" width="100%">
                              <tr>
                               <td align="center">
                                <a data-linkto="https://" target="_blank" title="Bestsellers">
                                 <img alt="The Abnormal Birthday Party ends tonight at 11:59PM EST." data-assetid="397174" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.weareneedy.deciem.com%252Flib%252Ffe3615717564047b701779%252Fm%252F1%252Fa255d80f-6ce0-4093-b0ae-4d0e0b09561c.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS53ZWFyZSIsInRpbWUiOjE3Nzc1NjY3OTQuNjMzODY1NH0:1wIUKA:e8IWRdd7XX6J9r98qv4tAs6Z8w5LClhafi2M2h7vpaA" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px transparent;" width="640"/>
                                </a>
                               </td>
                              </tr>
                             </table>
                            </td>
                           </tr>
                          </table>
                         </td>
                        </tr>
                       </table>
                      </td>
                     </tr>
                     <tr>
                      <td>
                       <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                        <tr>
                         <td class="responsive-td" style="width: 100%; padding-top: 3px;" valign="top">
                          <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="min-width: 100%; " width="100%">
                           <tr>
                            <td class="stylingblock-content-wrapper camarker-inner">
                             <table cellpadding="0" cellspacing="0" role="presentation" style="min-width: 100%; border: none;" width="100%">
                              <tr>
                               <td border="0" class="header-title" style="width: 100%; font-size: 48px; padding: 35px 0px; color: #000000; line-height: 47px; height: auto; font-family: Helvetica, Arial, sans-serif !important; text-align: center;" width="100%">
                                23% Off. One Last Chance.
                               </td>
                              </tr>
                              <tr>
                               <td style="text-align: center;">
                                <a data-linkto="https://" style="color:#000000;text-decoration:underline;font-size: 24px;margin: 0;padding: 0px 6px 12px 0px; display: inline-block;text-align: center; white-space: nowrap;-webkit-text-size-adjust: none" title="">
                                 Shop The Final Hours
                                </a>
                                <a data-linkto="https://" style="color:#333333;text-decoration:none;font-size: 24px;margin: 0;padding: 0px 0px 12px 0px; display: inline-block;text-align: center;white-space: nowrap;-webkit-text-size-adjust: none" title="">
                                 →
                                </a>
                               </td>
                              </tr>
                             </table>
                            </td>
                           </tr>
                          </table>
                         </td>
                        </tr>
                       </table>
                      </td>
                     </tr>
                    </table>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
               <tr>
                <td align="left" class="" valign="top">
                 <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="background-color: transparent; min-width: 100%; " width="100%">
                  <tr>
                   <td class="stylingblock-content-wrapper camarker-inner" style="padding: 0px 20px; ">
                    <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                     <tr>
                      <td>
                       <table cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                        <tr>
                         <td class="responsive-td" style="width: 100%;" valign="top">
                          <table cellpadding="0" cellspacing="0" class="stylingblock-content-wrapper" role="presentation" style="min-width: 100%; " width="100%">
                           <tr>
                            <td class="stylingblock-content-wrapper camarker-inner" style="padding-bottom: 10px; ">
                             <table cellpadding="0" cellspacing="0" role="presentation" width="100%">
                              <tr>
                               <td align="center">
                                <a data-linkto="https://" title="Bestsellers">
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                                  23% off across The Ordinary, NIOD, and LOoPHA
                                  <b>
                                   ends tonight at 11:59PM EST.
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                                  With any qualifying purchase, receive a complimentary
                                  <b>
                                   NMF + Inulin Body Lotion,
                                  </b>
                                  our final birthday gift to you.
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                                 Three DECIEM brands. Three bestsellers. One bundle worth celebrating.
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                                       *Important-but-boring-bits (Terms &amp; Conditions)
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                                     <br/>
                                     All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “Abnormal Birthday Promotion”) during the following period (the “Abnormal Birthday Promotion Period”):
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                                      on theordinary.com, niod.com and loopha.com from April 1, 2026, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to April 30, 2026, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
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                                     <span style="color:#757575;">
                                      In all standalone DECIEM stores from April 1, 2026 to April 30, 2026 during local operating hours. The Abnormal Birthday Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.
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                                     During the Abnormal Birthday Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order at the promotional price. The promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Abnormal Birthday Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price. The Abnormal Birthday Promotion is not combinable with any other offer unless specified in that offer and any other promotion DECIEM may determine at its discretion. Abnormal Birthday Promotion discount
 will be automatically applied at checkout.
                                     <br/>
                                     <br/>
                                     The Abnormal Birthday Bundle promotion (the “Bundle Promotion”) is available from April 01, 2026 to April 30, 2026  at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Bundle Promotion Period”). Bundle Promotion will be applied automatically at checkout.
                                     <br/>
                                     Customers who purchase one (1) The Ordinary Multi-Peptide + HA Serum (30ml), one (1) Loopha Oud + Amber Hand + Body Powder Wash (60g) and one (1) NOID Fractionated Eye-Contour Concentrate (15ml) (together, the “Birthday Bundle”) will receive 50% off the Birthday Bundle. For greater certainty, the 50% discount will only apply to the Birthday Bundle products. Limit of one (1) Birthday Bundle discount per customer. The Bundle Promotion is subject to stock availability. If Birthday Bundle products run out prior to the end of the Bundle Promotion Period, then this Bundle Promotion ends. In the event one or two of the Birthday Bundle products is no longer available, you may purchase the remaining available item(s) in the Birthday Bundle at 50% off. Birthday Bundle Promotion is
 not combinable with the 23% off Abnormal Birthday Promotion, but is combinable with any gift with purchase offer.
                                     <br/>
                                     <br/>
                                     The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Gift with Purchase Promotion (the “Body Lotion Promotion”) is only available in Canada, Australia, New Zealand, South Korea, Japan, Palau, Thailand, Singapore, Brazil, Cayman Islands, Mexico and Barbados with a Qualifying Purchase on theordinary.com from 12:00am EST April 21, 2026 to 11:59 EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Body Lotion Promotion Period”). Body Lotion Promotion will be applied automatically at checkout.
                                     <br/>
                                     Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Natural Moisturizing Factors + Inulin Body Lotion (240ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.
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                                     Canada: $35CAD
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                                    <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     Australia: $40AUD
                                    </li>
                                    <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     South Korea: ₩35,000KRW
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                                     All other countries: $25USD
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                                   <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                    Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the Body Lotion Promotion Period, then this Body Lotion Promotion ends. The Body Lotion Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.
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                                     Offer excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives. DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions. Except as otherwise set out herein,
 all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at
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                                     ) and Shipping + Delivery Terms (which can be found at https://theordinary.com/faq.html#shipping_delivery) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at
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                                        *Important-but-boring-bits (Terms &amp; Conditions)
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                                      <br/>
                                      All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “Abnormal Birthday Promotion”) during the following period (the “Abnormal Birthday Promotion Period”):
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                                     <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                      <span style="color:#757575;">
                                       on theordinary.com, niod.com and loopha.com from April 1, 2026, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to April 30, 2026, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
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                                     <li class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                      <span style="color:#757575;">
                                       In all standalone DECIEM stores from April 1, 2026 to April 30, 2026 during local operating hours. The Abnormal Birthday Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.
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                                    <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     <span style="color:#757575;">
                                      During the Abnormal Birthday Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order at the promotional price. The promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Abnormal Birthday Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price. The Abnormal Birthday Promotion is not combinable with any other offer unless specified in that offer and any other promotion DECIEM may determine at its discretion. Abnormal Birthday Promotion discount
 will be automatically applied at checkout.
                                      <br/>
                                      <br/>
                                      The Abnormal Birthday Bundle promotion (the “Bundle Promotion”) is available from April 01, 2026 to April 30, 2026  at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Bundle Promotion Period”). Bundle Promotion will be applied automatically at checkout.
                                      <br/>
                                      Customers who purchase one (1) The Ordinary Multi-Peptide + HA Serum (30ml), one (1) Loopha Oud + Amber Hand + Body Powder Wash (60g) and one (1) NOID Fractionated Eye-Contour Concentrate (15ml) (together, the “Birthday Bundle”) will receive 50% off the Birthday Bundle. For greater certainty, the 50% discount will only apply to the Birthday Bundle products. Limit of one (1) Birthday Bundle discount per customer. The Bundle Promotion is subject to stock availability. If Birthday Bundle products run out prior to the end of the Bundle Promotion Period, then this Bundle Promotion ends. In the event one or two of the Birthday Bundle products is no longer available, you may purchase the remaining available item(s) in the Birthday Bundle at 50% off. Birthday Bundle Promotion is
 not combinable with the 23% off Abnormal Birthday Promotion, but is combinable with any gift with purchase offer.
                                      <br/>
                                      <br/>
                                      The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Gift with Purchase Promotion (the “Body Lotion Promotion”) is only available in Canada, Australia, New Zealand, South Korea, Japan, Palau, Thailand, Singapore, Brazil, Cayman Islands, Mexico and Barbados with a Qualifying Purchase on theordinary.com from 12:00am EST April 21, 2026 to 11:59 EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Body Lotion Promotion Period”). Body Lotion Promotion will be applied automatically at checkout.
                                      <br/>
                                      Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Natural Moisturizing Factors + Inulin Body Lotion (240ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.
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                                      Canada: $35CAD
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                                       Australia: $40AUD
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                                      <span style="color:#757575;">
                                       South Korea: ₩35,000KRW
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                                      <span style="color:#757575;">
                                       Hong Kong: $200HKD
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                                      <span style="color:#757575;">
                                       All other countries: $25USD
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                                    <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     <span style="color:#757575;">
                                      Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the Body Lotion Promotion Period, then this Body Lotion Promotion ends. The Body Lotion Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.
                                     </span>
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                                    <div class="terms-address" style="font-size: 10px; color: rgb(132, 132, 132);">
                                     <span style="color:#757575;">
                                      Offer excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives. DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions. Except as otherwise set out herein,
 all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at
                                     </span>
                                     <a data-linkto="https://" style="color:#757575;text-decoration:underline;" title="https://deciem.com/terms.html">
                                      <span style="color:#757575;">
                                       https://deciem.com/terms.html
                                      </span>
                                     </a>
                                     <span style="color:#757575;">
                                      ) and Shipping + Delivery Terms (which can be found at https://theordinary.com/faq.html#shipping_delivery) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at
                                     </span>
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                                      All Deciem brand products (The Ordinary, NIOD and LOoPHA) are offered at a 23% discount (the “Abnormal Birthday Promotion”) during the following period (the “Abnormal Birthday Promotion Period”):
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                                       on theordinary.com, niod.com and loopha.com from April 1, 2026, at 12:00am EST (2:00pm AEST, 1:00pm HKT, 4:00am GMT, 5:00pm NZST), to April 30, 2026, at 11:59pm EST (1:59pm+1 AEST, 12:59pm+1 HKT, 3:59am+1 GMT, 4:59pm+1 NZST).
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                                       In all standalone DECIEM stores from April 1, 2026 to April 30, 2026 during local operating hours. The Abnormal Birthday Promotion will not be available at Deciem/The Ordinary branded counters located within our retail partners’ stores.
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                                      During the Abnormal Birthday Promotion Period, each customer (cardholder, household) will be limited to 5 units per product (i.e. SKU) at the discounted price and 5 units per product at regular price, and limited to a total of 30 units total per order at the promotional price. The promotion does not apply to gift cards (the “Promotional Limits”). Additional limits may apply for overlapping promotions during the Abnormal Birthday Promotion Period. Any products purchased in excess of the Promotional Limits may be purchased at their original price.
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                                      The Abnormal Birthday Bundle promotion (the “Bundle Promotion”) is available from April 01, 2026 to April 30, 2026  at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “Bundle Promotion Period”). Bundle Promotion will be applied automatically at checkout.
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                                      Customers who purchase one (1) The Ordinary Multi-Peptide + HA Serum (30ml), one (1) Loopha Oud + Amber Hand + Body Powder Wash (60g) and one (1) NOID Fractionated Eye-Contour Concentrate (15ml) (together, the “Birthday Bundle”) will receive 50% off the Birthday Bundle. For greater certainty, the 50% discount will only apply to the Birthday Bundle products. Limit of one (1) Birthday Bundle discount per customer. The Bundle Promotion is subject to stock availability. If Birthday Bundle products run out prior to the end of the Bundle Promotion Period, then this Bundle Promotion ends. In the event one or two of the Birthday Bundle products is no longer available, you may purchase the remaining available item(s) in the Birthday Bundle at 50% off. Birthday Bundle Promotion is
 not combinable with the 23% off Abnormal Birthday Promotion, but is combinable with any gift with purchase offer.
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                                      The Ordinary SPF 45 Gift with Purchase Promotion (the “SPF Promotion”) is available with a Qualifying Purchase in countries that DECIEM is currently shipping to with the exception of Canada, Australia, New Zealand, South Korea, Japan, Palau, Thailand, Singapore, Brazil, Cayman Islands, Mexico, Barbados on theordinary.com from 12:00am EST April 21, 2026 to 11:59 EST April 30, 2026 or at standalone DECIEM/The Ordinary stores during store hours, while supplies last (the “SPF Promotion Period”). SPF Promotion will be applied automatically at checkout.
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                                      Customers who spend the minimum qualifying amount on The Ordinary products (before taxes and other charges) in the applicable currency set out below (“Qualifying Purchase”), will receive one (1) free The Ordinary Suncare: UV Filters SPF 45 Serum (60ml) (the “Gift”). For online purchases, customers who add the minimum qualifying amount of The Ordinary products to their cart will be prompted to select the Gift.
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                                      USA: $25USD
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                                       United Kingdom: £20GBP
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                                       Europe: €20EUR
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                                       Hong Kong: $200HKD
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                                       All other countries: $25USD
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                                      Limit of one (1) Gift per customer. The Gift is subject to stock availability. If Gift stock runs out prior to the end of the SPF Promotion Period, then this SPF Promotion ends. The SPF Promotion is combinable with other offers including DECIEM’s Abnormal Birthday Promotion, unless otherwise stated. We reserve the right to substitute any free item offered with an item of equal or greater value.
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                                      Offer excludes applicable taxes, brokerage, duties and custom fees, shipping and delivery charges, gift cards, and other items not discountable or excluded by law. Offer applies to available products and stock at the time of purchase, no rainchecks or price adjustments. Offer is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives. DECIEM reserves the right, without prior notice, to (i) discontinue this offer/promotion at any time; (ii) cancel or refuse any individual's benefit from it, including, without limitation, individuals creating multiple user accounts; (iii) amend these terms and conditions; and (iv) limit the number of promotional redemptions. Except as otherwise set out herein,
 all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at
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                                      ) and Shipping + Delivery Terms (which can be found at https://theordinary.com/faq.html#shipping_delivery) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at
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