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<!--
  SUBJECT A:  Hydrogen water has a lot of benefits. Most people miss this one.
  SUBJECT B:  In honor of Psoriasis Awareness Month
  SUBJECT C:  The hydrogen benefit nobody talks about
  PREHEADER:  Researchers have been studying hydrogen and psoriasis for years. Here's what they found.
-->
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   ECHO — The hydrogen benefit most people miss
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   Researchers have been studying hydrogen and psoriasis for years. Here's what they found.
  </div>
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       <tbody>
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         <td style="padding:0;">
          <a style="display:block;">
           <img alt="ECHO" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252FYbYbQf%252Fimages%252F41b864e1-4b62-4da7-9d87-c02da6139326.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSIsInRpbWUiOjE3ODY2ODcyMTUuMTIzODY4NX0:1wukxj:ilhXXED3Snr8PXRVjE3YySrRx0zxWvE_KG-ks9spqSE" style="width:100%;height:auto;" width="600"/>
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         </td>
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          <div class="body-t" style="font-size:12px;letter-spacing:3px;color:#00A7B5;text-transform:uppercase;font-weight:700;margin-bottom:18px;">
           Back to school
          </div>
          <div class="h-display h1" style="font-size:56px;line-height:0.95;">
           The school year starts in the body.
          </div>
          <div class="h-sub h3" style="font-size:24px;line-height:1.15;margin-top:18px;">
           The biology of stress — and what actually helps.
          </div>
         </td>
        </tr>
        <!-- Hero image — carries the emotional headline; motion blur reads as a full,
       demanding day, which is what the type hero below then explains. -->
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         <td style="padding:0;">
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           <img alt="Protect your body, even on busy days" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0828%252F0083%252F6914%252Ffiles%252Fhero-busy-days_800x800.png%253Fv%253D1786643365/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2hvcGlmeSIsInRpbWUiOjE3ODY2ODcyMTUuMTI0MjA4Mn0:1wukxj:PxPE0cwq2daLEYaSZVh6kJsq0fZkVd08c03jfW8SvWY" style="width:100%;height:auto;" width="600"/>
          </a>
         </td>
        </tr>
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        <tr>
         <td class="px" style="padding:36px 50px 0;">
          <div class="body-t body-sz" style="font-size:18px;line-height:1.62;color:#3A363C;">
           Alarms move earlier. The calendar fills in. Lunches, forms, pickup windows, practice schedules, and the low hum of keeping track of everyone at once.
           <br/>
           <br/>
           For most parents, back-to-school season arrives as logistics.
           <b>
            The body registers it as something else entirely.
           </b>
          </div>
         </td>
        </tr>
        <!-- Science beat -->
        <tr>
         <td class="px" style="padding:38px 50px 0;">
          <div class="h-display h2" style="font-size:32px;line-height:1.05;margin-bottom:14px;">
           Stress isn’t only a feeling. It’s a chemical cascade.
          </div>
          <div class="body-t body-sz" style="font-size:18px;line-height:1.62;color:#3A363C;">
           Cortisol is the hormone doing most of the work. In short bursts it’s genuinely useful — it mobilizes energy, raises heart rate and blood sugar, and gets you through the morning that went sideways.
           <br/>
           <br/>
           The trouble is a season that never quite lets up. When cortisol stays elevated for weeks at a time, it increases how much oxygen your cells burn for energy, which produces more
           <b>
            free radicals
           </b>
           — unstable molecules that pull electrons from whatever is nearby.
          </div>
         </td>
        </tr>
        <!-- Firefighter framing -->
        <tr>
         <td class="px" style="padding:32px 50px 0;">
          <div class="body-t body-sz" style="font-size:18px;line-height:1.62;color:#3A363C;">
           Your body has a defense for this. Antioxidants work like a fire brigade, neutralizing free radicals before they do damage. But sustained stress does two things at once: it starts more fires,
           <i>
            and
           </i>
           it draws down the crew available to put them out. Repair slows. The balance tips.
           <br/>
           <br/>
           That imbalance has a name —
           <b>
            oxidative stress
           </b>
           — and it’s the mechanism connecting a demanding month to how you actually feel by the end of it.
          </div>
         </td>
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          <img alt="Diagram: a free radical missing an electron, and an antioxidant donating one to neutralize it" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0828%252F0083%252F6914%252Ffiles%252FFreeRadical-Antioxidant-03_600x600.png%253Fv%253D1718672910/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2hvcGlmeSIsInRpbWUiOjE3ODY2ODcyMTUuMTI0MzU1M30:1wukxj:fyLEr6D5oWE7f2dPFvApR3O4Ey0VK_3JOVz61LBff5g" style="width:100%;max-width:520px;height:auto;margin:0 auto;" width="520"/>
         </td>
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           <tbody>
            <tr>
             <td style="padding:30px 28px;border-left:4px solid #00A7B5;border-radius:14px;">
              <div class="h-display" style="font-size:26px;line-height:1.1;margin-bottom:10px;">
               Where hydrogen fits in.
              </div>
              <div class="body-t" style="font-size:16px;line-height:1.6;color:#3A363C;">
               Your body already makes small amounts of hydrogen during digestion, where it functions as a
               <b>
                selective antioxidant
               </b>
               . Selective is the operative word: research suggests H₂ molecules are small enough to move easily into cells and tend to target the most reactive, most damaging free radicals — rather than indiscriminately mopping up the ones your body uses on purpose.
               <br/>
               <br/>
               Emerging research also points to anti-inflammatory effects, which matters because inflammation and oxidative stress feed one another.
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
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         <td align="center" class="px" style="padding:42px 50px 0;">
          <div class="h-display h2" style="font-size:32px;line-height:1.08;">
           You can’t remove the stress of a school year.
           <br/>
           You can support the body carrying it.
          </div>
          <div class="body-t body-sz" style="font-size:17px;line-height:1.6;color:#3A363C;padding-top:16px;">
           Exercise, real food, and actual rest still do the heavy lifting. Swapping the water you were going to drink anyway is simply the easiest thing on the list.
          </div>
         </td>
        </tr>
        <tr>
         <td align="center" class="px" style="padding:24px 50px 0;">
          <a class="body-t" style="font-size:15px;font-weight:700;color:#00A7B5;text-decoration:underline;">
           Read the full article →
          </a>
         </td>
        </tr>
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             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
        <!-- ===== Back-to-school habits ===== -->
        <tr>
         <td class="px" style="padding:36px 50px 0;">
          <div class="body-t" style="font-size:12px;letter-spacing:3px;color:#00A7B5;text-transform:uppercase;font-weight:700;margin-bottom:16px;">
           For the whole household
          </div>
          <div class="h-display h2" style="font-size:32px;line-height:1.05;margin-bottom:14px;">
           Six habits that make the first month easier.
          </div>
          <div class="body-t body-sz" style="font-size:18px;line-height:1.62;color:#3A363C;">
           None of these are new. They’re just the ones that quietly stop happening in the last week of August — for kids and adults alike.
          </div>
         </td>
        </tr>
        <tr>
         <td class="px" style="padding:26px 50px 0;">
          <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
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             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               01
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Move bedtime early, gradually
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Shift by 15 minutes a night the week before rather than resetting overnight. Sleep is where the body does its repair work.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               02
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Send water, not just a snack
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Mild dehydration is enough to affect attention and mood. A filled bottle in the bag beats hoping the fountain gets used.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               03
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Put color on the plate
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Antioxidant-rich fruits and vegetables are the dietary side of the same balance the science section describes.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               04
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Get outside after school
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Even twenty minutes of movement and daylight helps regulate stress hormones and makes bedtime land better.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               05
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Rebuild the handwashing habit
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               New classroom, new everything. The least glamorous item on the list is still the most effective one.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               06
              </div>
             </td>
             <td style="padding:0;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Leave one evening unscheduled
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Downtime isn’t a reward for finishing everything. It’s part of how a nervous system comes back down.
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
        <!-- Immune module — designed creative, full bleed -->
        <tr>
         <td style="padding:34px 0 0;">
          <a style="display:block;">
           <img alt="Strengthen your body's natural defenses. Give your immune system the daily support it deserves. Shop immune support." src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0828%252F0083%252F6914%252Ffiles%252Fimmune-defenses-family_800x800.jpg%253Fv%253D1786643365/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2hvcGlmeSIsInRpbWUiOjE3ODY2ODcyMTUuMTI0NDc3MX0:1wukxj:PCUy-nkr2PO5sQCSjkvfDSxW3dXwPx1Xd5j4cSttsKU" style="width:100%;height:auto;" width="600"/>
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        <!-- Divider -->
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             </td>
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           </tbody>
          </table>
         </td>
        </tr>
        <!-- PRODUCT TURN -->
        <tr>
         <td class="px" style="padding:36px 50px 0;">
          <div class="h-display h2" style="font-size:32px;line-height:1.05;margin-bottom:14px;">
           Built for a morning that’s already behind.
          </div>
          <div class="body-t body-sz" style="font-size:18px;line-height:1.62;color:#3A363C;">
           The ECHO Flask makes hydrogen-rich water wherever you happen to be standing — lab-certified up to
           <b>
            8 PPM
           </b>
           , on a 10 or 20-minute cycle, from a 12 oz bottle that fits a car console, a work bag, or the counter by the door.
          </div>
         </td>
        </tr>
        <tr>
         <td class="px-img" style="padding:26px 10px 0;">
          <a style="display:block;">
           <img alt="ECHO Flask hydrogen water bottle" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0828%252F0083%252F6914%252Ffiles%252Fproduct-flask_800x800.png%253Fv%253D1786643365/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2hvcGlmeSIsInRpbWUiOjE3ODY2ODcyMTUuMTI0NjI3fQ:1wukxj:B_RC8CFJe2UC5fNIX1LDuOACDRyoNehfJgjYPIZnS1w" style="width:100%;height:auto;" width="580"/>
          </a>
         </td>
        </tr>
        <!-- Feature callouts -->
        <tr>
         <td class="px" style="padding:30px 50px 0;">
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              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               01
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Ready before the coffee is
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               A 10-minute cycle reaches 6.07 mg/L; 20 minutes reaches 8.25 mg/L. Third-party certified by H2 Analytics.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
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               02
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Goes where the day goes
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               12 oz and about a pound, with USB-C charging that covers up to seven cycles between plug-ins.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0 0 15px;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               03
              </div>
             </td>
             <td style="padding:0 0 15px;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               Clean build materials
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               PPSU plastic, third-party verified BPA, BPS, PFOS and PFAS free. No pH change, no heavy metals.
              </div>
             </td>
            </tr>
            <tr>
             <td style="padding:0;" valign="top" width="42">
              <div class="h-display" style="font-size:17px;line-height:1;color:#00A7B5;">
               04
              </div>
             </td>
             <td style="padding:0;" valign="top">
              <div class="h-sub" style="font-size:16px;line-height:1.2;margin-bottom:4px;">
               One less thing to think about
              </div>
              <div class="body-t" style="font-size:14px;line-height:1.5;color:#656263;">
               Free shipping, a 60-day guarantee, and a 5-year warranty. HSA/FSA eligible.
              </div>
             </td>
            </tr>
           </tbody>
          </table>
         </td>
        </tr>
        <tr>
         <td align="center" style="padding:32px 30px 0;">
          <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
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