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/*////// RESET STYLES //////*/
body { width:100% !important; height:100% !important; margin:0 !important; padding:0 !important; } /* ADD line-height:100% !important; */
body, table, td, th, font { -ms-text-size-adjust:100%; -webkit-text-size-adjust:100%; }
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a, span { color:inherit; -webkit-font-smoothing:antialiased; }
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@keyframes fadeDown { 0% {opacity: 0;transform: translateY(-30px);} 60% {opacity: 0;transform: translateY(-30px);} 100% {opacity: 1;transform: translateY(0);} }
@-webkit-keyframes fadeDown { 0% {opacity: 0;-webkit-transform: translateY(-30px);} 60% {opacity: 0;-webkit-transform: translateY(-30px);} 100% {opacity: 1;-webkit-transform: translateY(0);} }
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@media only screen and (max-width:600px) {
/* Targets Gmail */
.mobilequicklinks {min-width: 100vw;}
u ~ div .full-wrap {min-width: 100vw;}
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.height_10 {height:10px !important;}
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/* CUSTOM OVERRIDES */
.float_left {float: left !important;}
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/* BEAUTY REPLEN */
ul{
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}
</style>
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "//www.w3.org/TR/html4/loose.dtd">
<meta content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" name="viewport"/>
<meta content="text/html; charset=utf-8" http-equiv="Content-Type"/>
<meta name="x-apple-disable-message-reformatting"/>
<style type="text/css">
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color: #FFFFFF !important;
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height: auto !important;
margin-left: auto !important;
margin-right: auto !important;
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margin-left: auto !important;
margin-right: auto !important;
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</head>
<body bgcolor="#ffffff" style="background-color: #ffffff; color: #000000; padding: 0px; -webkit-text-size-adjust:none; font-size: 16px; font-family:arial,helvetica,sans-serif;" text="#000000">
<style type="text/css">
div.preheader
{ display: none !important; }
</style>
<div class="preheader" style="font-size: 1px; display: none !important;">
Meet the pioneering designers driving the upcycling revolution
</div>
<div style="font-size:0; line-height:0;">
<img height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fclick.mail.selfridges.com%252Fopen.aspx%253Fffcb10-fecb127173660579-fe6116757366067a7512-fe341570756404747d1c71-ff67137074-fe581077776c0d7f7513-ff5e1c707c/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmNsaWNrLm1haWwucyJ9:1kxYiH:po_ODNQplZed8EH9Rt1oxVG2q4rU9GXhR9eGcLxNLY4" width="1"/>
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<td align="center" valign="top">
<table align="left" border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<!-- added padding here -->
<td class="content_padding" style="">
<!-- end of comment -->
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<td class="responsive-td" style="width: 100%;" valign="top">
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<!-- -->
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<td class="spacer" height="20" style="line-height:20px;">
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<!-- preview -->
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<span class="caption" style="font-size:12px; color:#212121; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal; text-transform:none;">
<a>
View email online
</a>
</span>
</td>
</tr>
<!--endRemoveIf(!salesforce)-->
<!--/preview -->
<!-- logo -->
<tr>
<td align="center" class="element" style="padding-bottom:10px;" valign="top">
<a class="text_img" style="font-size:30px; color:#212121; font-family:'avalonregular',Arial,Helvetica,sans-serif; line-height:125%;" target="_blank">
<img alt="selfridges" border="0" class="width_40" height="29" src="https://inboxflows.com/_/image/http%253A%252F%252Fimages.selfridges.com%252Fis%252Fimage%252Fselfridges%252F170000_logo%253Fscl%253D1%2526qlt%253D90%252C1%2526fmt%253Dpng8-alpha/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmltYWdlcy5zZWxmciJ9:1kxYiH:_GK9Sn2rH55t2e-IIJ_k2SvEKGlg7SJJv5QNnjEXsJk" width="178"/>
</a>
</td>
</tr>
<!--/logo -->
<!-- nav - female -->
<tr>
<td align="center" class="element" style="padding-bottom:5px;" valign="top">
<span class="text_h2" style="font-size:15px; font-family:'avalonregular','avalon',Arial,Helvetica,sans-serif; line-height:125%; font-weight:normal;">
<a style="color:#212121; text-decoration:none;" target="_blank" title="Womens">
Women
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THE UPCYCLING REVOLUTION
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From 1/OFF Paris’s fusion of designer deadstock to clothsurgeon’s transformation of old streetwear pieces, meet the pioneering designers driving the upcycling revolution by turning unwanted fabric and garments into fresh, new (and not to mention desirable) pieces.
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OVERLORD
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The upcycled unisex brand with social sustainability at the heart
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“I’ve always had a passion for vintage wear and urban culture, and I wanted to create a brand that upcycled defective or unsold goods into unique designs,” says Cedric Chauveau, founder of Overlord, which sources unwanted fabrics from resellers in Europe and Asia.
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FOR THE AGES
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An exclusive-to-Selfridges collection, crafted from discovered deadstock
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“At For the Ages we are moving toward a more sustainable future by utilising all materials to their maximum capacity, opting for deadstock fabrics and those made from natural resources,” says Jacqueline Syms of her brand, which she started after working as an accessories buyer for many years.
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CLOTHSURGEON
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The menswear designer reconstructing streetwear
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“When I was studying fashion, my tutor would call me a surgeon as I would always cut my patterns with a scalpel,” says Rav Matharu, who founded clothsurgeon eight years ago. His reconstructed, often patchworked, menswear pieces, which fuse tailoring with streetwear, are made from pre-existing garments sourced from vintage resellers.
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CHLOE BAINES
<br/>
The zero-waste knitwear designer transforming tents into womenswear
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Collecting discarded tents with her fellow festivalgoers, Chloe realised they’d been stitched together in a similar way to the garments she’d been making for her degree in Fashion Design at London College of Fashion – and Chloe Baines, the brand, was born. “With the sheer volume of clothes available, fashion can sometimes feel frivolous, but upcycling tells a story” says Chloe.
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1/ OFF Paris
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The contemporary vintage brand revitalising designer deadstock
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“People are now seeking unique pieces that reflect who they are and what they believe in,” says Renée van Wijngaarden, who founded 1/OFF Paris after working at the luxury vintage reseller Vestiaire Collective. Renée employs a team of couture makers (each with their own specialities) to transform vintage pieces, with examples including an elegant Chanel tux fused with a Levi’s denim jacket and a men’s oversized blazer with a nipped-in waist.
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PATRICK MCDOWELL X PINKO
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The demi-couture designer reimagining PINKO’s archive
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“We worked with lots of sparkle and rich fabrics to give the season a hopeful and luxurious edge,” says designer Patrick McDowell of his first upcycled collection with the Italian fashion brand PINKO. “Upcycling to me is common sense; we all know we have too many things in existence, so why not recirculate them?”
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Explore the most exciting design innovations, retail concepts and ground-breaking ideas in sustainability, as we continue on our journey to radically change our business with Project Earth.
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5 years, 4 months ago - email@mail.selfridges.com
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