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   🏀  Merch gets a makeover
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   Plus: A farmer turned influencer, a different Dracula, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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                  👋
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                   Good morning.
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                  It’s especially good if you’re Cristiano Ronaldo, who just topped
                  <em>
                   Forbes'
                  </em>
                  list of the world’s highest-paid athletes for the fourth year in a row with an estimated $300m in earnings ($235m on the field and $65m off). The 50 athletes on the list made a collective $4.1B in the last 12 months and the cutoff to make the list hit an all-time high of $54.6m.
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                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="A copper nugget is turned into copper rods." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FCopper-ezgif.com-loop-count-1.gif%253Fwidth%253D1116%2526upscale%253Dtrue%2526name%253DCopper-ezgif.com-loop-count-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODA2NTIyODYuMTQ3NzA5Nn0:1wVR0A:KrvPdGprMbSzPsLsUOQ62QLM7hy9Bh7gxA5jEiFnOuY" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="558"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  ♻️
                  <strong>
                   One man’s trash…
                  </strong>
                  is another man’s solution to the copper shortage. Startup Red Metals wants to
                  <a data-hs-link-id="0" data-hs-link-id-v2="+TfYhqer" style="color:#192733" target="_blank">
                   extract
                  </a>
                  copper from discarded materials instead of digging new mines. The problem is pressing: Copper demand could grow 50% by 2040 — to power data centers and electric cars — and supply is projected to drop, causing a 10m-metric-ton shortfall. The startup is building a $70m facility in South Carolina that will use AI to sort copper in everything from old Christmas lights to discarded motors, turning it into copper rods that consumers can use.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  📈
                  <strong>
                   Amazon on top:
                  </strong>
                  Amazon’s 2025 revenue jumped 12% YoY to $700B+. It now
                  <a data-hs-link-id="0" data-hs-link-id-v2="TyL2eN6F" style="color:#192733" target="_blank">
                   tops
                  </a>
                  the Fortune 500, knocking Walmart from the perch it held for 13 years. Amazon, which first appeared on the list at No. 492 in 2002, is now one of just four companies to reach No. 1 in the list's 72-year history alongside Walmart, General Motors, and ExxonMobil. The list ranks companies by total annual revenue, meaning more profitable companies may actually rank lower. For example, Google owner Alphabet is this year’s most profitable company, but ranks fifth.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  ⛰️
                  <span style="font-weight: normal;">
                   <strong>
                    Great news, Supernatural fans:
                   </strong>
                  </span>
                  The popular VR fitness game that lets players work up a sweat in a scenic vista isn’t dead, after all. Meta, which acquired Supernatural maker Within in 2023, is letting the app’s team spin off into its own company,
                  <a data-hs-link-id="0" data-hs-link-id-v2="gslEfzby" style="color:#192733" target="_blank">
                   Supernatural Health
                  </a>
                  . The new VR experience will launch for Quest in fall 2026 with the same founders and coaches.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:115%">
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    RIP:
                   </span>
                   NASA’s
                   <a data-hs-link-id="0" data-hs-link-id-v2="AJl39RXr" style="color:#192733" target="_blank">
                    MAVEN
                   </a>
                   (Mars Atmosphere and Volatile Evolution) has ended its mission after 11+ years orbiting Mars. NASA lost contact with the spacecraft on Dec. 6 and believes it’s no longer recoverable.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    No one is safe from the protein trend…
                   </span>
                   even kids. Startup Frosh wants to
                   <a data-hs-link-id="0" data-hs-link-id-v2="dveTAKX5" style="color:#192733" target="_blank">
                    bulk up
                   </a>
                   the juice box with 5 grams of whey protein per serving and is now being sold in 1.6k+ Target locations.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Don’t blame the bot:
                   </span>
                   A
                   <a data-hs-link-id="0" data-hs-link-id-v2="o1umXqmP" style="color:#192733" target="_blank">
                    study
                   </a>
                   from the Federal Reserve Bank of New York found it's remote work, not AI, that’s bumping unemployment among young college grads, as it’s harder to train and mentor them from afar.
                   <br/>
                   <br/>
                  </li>
                  <li style="line-height: 150%;">
                   <span style="font-weight: bold;">
                    Preparing for launch:
                   </span>
                   Elon Musk’s SpaceX
                   <a data-hs-link-id="0" data-hs-link-id-v2="3gflSLuj" style="color:#192733" target="_blank">
                    set
                   </a>
                   the share price for its IPO at $135, which would value the company at $1.77T and make it the world’s largest IPO.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17805915203016" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1780591520301-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203012" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203012_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   FREE ICP BUILDER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203013" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="BHbszliV" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Claude-Skill (1)" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FClaude-Skill%2520%25281%2529.png%253Fwidth%253D1116%2526upscale%253Dtrue%2526name%253DClaude-Skill%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODA2NTIyODYuMTQ4MzE2MX0:1wVR0A:QB_LIbt3HG5WRctLP_e2K9sRPhX1oFZtj6FZeOqrJrQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="558"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203014" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203014_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:normal">
                  <span style="font-size: 22px;">
                   <strong>
                    Our Claude Skill for customer profiling
                   </strong>
                  </span>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  Someone wrote your ideal customer profile one time, like, five years ago, and not a soul has ever asked since.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%; font-weight:normal">
                 </h2>
                 <p style="line-height:150%; font-weight:normal">
                  Make your ICP an asset worth revisiting — a tone-setting staple that aligns your team and others for success. This
                  <a data-hs-link-id="1" data-hs-link-id-v2="X4XpN1R4" style="color:#192733" target="_blank">
                   Claude Skill: ICP Builder
                  </a>
                  covers all of the essentials in one zipped file.
                 </p>
                 <h2 style="margin:0; font-size:18px; line-height:150%; font-weight:normal">
                 </h2>
                 <p style="line-height:150%; font-weight:normal">
                  <strong>
                   Why try this?
                  </strong>
                 </p>
                 <ol style="line-height:150%">
                  <li>
                   Unify your customer vision and bridge department gaps
                  </li>
                  <li>
                   Grounded in HubSpot’s GTM research and proprietary data
                  </li>
                  <li>
                   Free. Fast. Built for team-wide impact
                  </li>
                 </ol>
                 <p style="line-height:150%">
                  Upload to Claude, start a conversation… you know the drill.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203015" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="oMdz0o8I" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Build your ICP
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="XkJpWAso" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Several sports jerseys" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252Fsports.png%253Fwidth%253D1116%2526upscale%253Dtrue%2526name%253Dsports.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODA2NTIyODYuMTQ4NTY0Nn0:1wVR0A:Mnt1SVVYjB1XmXSwIAUDoFO_WS-mm9Ne6DaK3dMb-DU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="558"/>
                </a>
               </td>
              </tr>
             </tbody>
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           </div>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  A real game changer: Women’s merch gets a makeover
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  There are two kinds of fouls that take place at NBA games: one happens on the court and the other inside stadiums’ merch stores.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  We’re talking about the
                  <span style="font-style: italic;">
                   foul
                  </span>
                  selection of women’s sports apparel, which usually consists of a few
                  <a data-hs-link-id="0" data-hs-link-id-v2="fRrxu56a" style="color:#192733" target="_blank">
                   shrunken, sometimes pink
                  </a>
                  (and frankly fugly) versions of the men’s options.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Danielle Snyder found herself confronting this issue in 2021, when she — a woman with spirit but also taste — couldn’t figure out what to wear to a Golden State Warriors game and ended up DIYing her own outfit,
                  <a data-hs-link-id="0" data-hs-link-id-v2="r3fa/aPS" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The New York Times
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  When her creations started catching the attention of other fans, she realized she wasn’t the only one yearning for more stylish game day apparel and eventually turned her passion project into DannijoPro, a sports brand for fashionable girlies.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Nothing but net (and knits)
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The brand’s fanwear comes in crocheted, bedazzled, chambray, and cropped styles, priced from
                  <a data-hs-link-id="0" data-hs-link-id-v2="8EInorVI" style="color:#192733" target="_blank">
                   ~$100 to $400+
                  </a>
                  and, thanks to an NBA licensing deal, emblazoned with team logos and names.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Two years since launching, DannijoPro has collaborated with brands like Gap and Revolve, and is now sold at multiple stadiums across the country, including Madison Square Garden, where its sales are up
                  <a data-hs-link-id="1" data-hs-link-id-v2="Z1NKsHMj" rel="noopener" style="color:#192733" target="_blank">
                   150%
                  </a>
                  YoY.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It’s become a hit among the growing league of women sports fans, worn by celebrities and WAGs from Brooke Shields to Ayesha Curry.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  A win for female fans
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Despite representing one of the industry’s fastest-growing segments, women sports fans are an underserved consumer base within the $36B sports merchandise market.
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   While
                   <a data-hs-link-id="0" data-hs-link-id-v2="PTA0wMV3" style="color:#192733" target="_blank">
                    ~72%
                   </a>
                   of women identify as avid sports fans, 66% of women in a
                   <a data-hs-link-id="0" data-hs-link-id-v2="Iv6lAQ0t" style="color:#192733" target="_blank">
                    2025 study
                   </a>
                   said sports orgs don’t understand or appeal to them.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   In a
                   <a data-hs-link-id="0" data-hs-link-id-v2="wOlDHEnZ" style="color:#192733" target="_blank">
                    survey
                   </a>
                   by Klarna, 79% of female sports fans said they’d buy more merch if there were better options, with 28% reporting trouble finding styles they liked.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  In 2024, Front Office Sports referred to the women’s sports merch market as a “
                  <a data-hs-link-id="0" data-hs-link-id-v2="74eigYpv" style="color:#192733" target="_blank">
                   supply desert.
                  </a>
                  ” Like DannijoPro, other brands are now starting to fill that space.
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Some are addressing the void of merch for women’s sports
                   <span style="font-style: italic;">
                    teams
                   </span>
                   in particular, like
                   <a data-hs-link-id="0" data-hs-link-id-v2="mLI+qa6o" style="color:#192733" target="_blank">
                    Playa Society
                   </a>
                   , which offers styles for WNBA and NCAA fans, and
                   <a data-hs-link-id="0" data-hs-link-id-v2="mR69SH/n" style="color:#192733" target="_blank">
                    Dead Dirt
                   </a>
                   , a seven-figure business hawking soccer jerseys for the NWSL.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Popular retailers like
                   <a data-hs-link-id="0" data-hs-link-id-v2="qirrrddo" style="color:#192733" target="_blank">
                    I.AM.GIA
                   </a>
                   are pushing sporty aesthetics ahead of the World Cup.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  As for the stans who don’t resonate with what limited merch has become available (or don’t want to pay hundreds for them),
                  <a data-hs-link-id="0" data-hs-link-id-v2="Ad8tYnBs" style="color:#192733" target="_blank">
                   knitting your own sports swag
                  </a>
                  is also an option.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="TDV4nwSD" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
                   Share this story
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   <strong>
                    Poppi:
                   </strong>
                  </span>
                  You know it, you probably love it, and now you can
                  <a data-hs-link-id="0" data-hs-link-id-v2="wHLtH9Ic" style="color:#192733" target="_blank">
                   hear the story
                  </a>
                  behind how one entrepreneur grew it into a $2B brand.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="Over $100k" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FOver%2520%2524100k.png%253Fwidth%253D1116%2526upscale%253Dtrue%2526name%253DOver%2520%2524100k.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODA2NTIyODYuMTQ4NzU3NX0:1wVR0A:gEU5J9lbkf1EiXNGFcrMAQ6Q9yJyikUpjXE6bLWqTUs" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="558"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17792074973213" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How much money online influencing is bringing in for farmers like Nick Welker, a fourth-generation wheat farmer from Montana with 1m+ followers across social media. By contrast, he told
                  <em>
                   The Wall Street Journal
                  </em>
                  , farming itself might bring in just $5k during a bad crop year. He’s one of a growing number of “aginfluencers” milking the public’s current interest in cowboy culture to supplement their incomes amid a rough patch for the agricultural industry.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  In 2024, 86% of family farms made a majority of their income from off-farm sources, including content creation and branded merch, according to the most recent US Agriculture Department data
                  <a data-hs-link-id="0" data-hs-link-id-v2="kDSbsZan" style="color:#192733" target="_blank">
                   via
                  </a>
                  <span style="font-style: italic;">
                   WSJ
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155145001" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155145001_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155198043" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1880, playwright George Bernard Shaw
                  <a data-hs-link-id="0" data-hs-link-id-v2="5wuADC3f" style="color:#192733" target="_blank">
                   quit his day job
                  </a>
                  at the Edison Telephone Company to devote his time to writing.
                  <br/>
                  <br/>
                  🧛
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  The Icelandic translation of Bram Stoker’s
                  <span style="font-style: italic;">
                   Dracula
                  </span>
                  was actually a
                  <a data-hs-link-id="0" data-hs-link-id-v2="XIbVpVPD" style="color:#192733" target="_blank">
                   completely different book
                  </a>
                  .
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="//rYCBNl" style="color:#192733; font-style:italic" target="_blank">
                   CEO Report
                  </a>
                  delivers concise, high-impact news every evening.
                  <br/>
                  <br/>
                  😱
                  <span style="font-weight: bold;">
                   Huh:
                  </span>
                  In honor of the new
                  <span style="font-style: italic;">
                   Scary Movie
                  </span>
                  , there’s a
                  <a data-hs-link-id="0" data-hs-link-id-v2="qMGYI5Tc" style="color:#192733" target="_blank">
                   website
                  </a>
                  where you can tell Ghostface what to do.
                  <br/>
                  <br/>
                  🐻
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  An unexpected
                  <a data-hs-link-id="0" data-hs-link-id-v2="HqTof+t4" style="color:#192733" target="_blank">
                   guest
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <em>
                   How long do you have to sit on the toilet playing games before it becomes a hobby?
                  </em>
                  <span style="font-style: italic;">
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="e1T0mGe8" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 10px 5px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17443876257693" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17443876257693_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="text-align:center; line-height:150%">
                  <span style="font-size: 14px; color: #192733;">
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