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   Google's CEO Has Bad News About Your Search Traffic
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   Plus: How to get out of the "empathy trap," a high school side hustle made $600K, and top 5 signs of cognitive overload. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  Forward to a Friend
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MAY 30, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Google's search traffic might be hitting a dead end
                   </li>
                   <li>
                    How to get out of the "empathy trap"
                   </li>
                   <li>
                    Their high school "roadkill" side hustle made $600k a year
                   </li>
                   <li>
                    A psychologist’s top 5 signs your cognitive load is too high
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #008000;">
                     ▲ 0.25%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 0.74%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 0.23%
                    </span>
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Turn Your Social Channels Into a Sales Engine:
                  </p>
                  <p style="margin-top: 0; margin-bottom: 10px; color: #333333;">
                   Stop posting for likes and start posting for sales. Learn strategies that convert followers into loyal customers.
                  </p>
                  <p style="margin-top: 0; margin-bottom: 0;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="Jsn0kp48" style="color:#0073e6; text-decoration:none; font-weight:bold" target="_blank">
                    Access strategies that convert →
                   </a>
                  </p>
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                        <a data-hs-link-id="0" data-hs-link-id-v2="s66nUkh/" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                         Google’s CEO Was Asked If Companies Should Plan for 'Zero' Search Traffic — Here’s How He Answered
                        </a>
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                  <span style="font-weight: bold;">
                  </span>
                  <p style="line-height:150%">
                   <span style="font-weight: bold;">
                    Google’s search traffic
                   </span>
                   has been the lifeblood of online business for 25 years. Now it may be hitting a dead end.
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   In a recent interview with
                   <a data-hs-link-id="0" data-hs-link-id-v2="9WQW5Pxc" style="color:#2563eb" target="_blank">
                    The Verge
                   </a>
                   , Google CEO Sundar Pichai was asked about Condé Nast CEO Roger Lynch, who recently told his teams to plan as if Google search traffic will hit zero — a scenario known as “Google Zero.” Pichai didn’t push back. “I’m not in a position to tell such an iconic publisher what they should think about their business,” he said.
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   When editor-in-chief of The Verge and host of the Decoder podcast Nilay Patel asked Pichai if he disagreed with the idea that Google will stop sending traffic to the web, Pichai replied, “Very much so. It hasn’t happened in the last many years.”
                  </p>
                  <p style="line-height:150%">
                  </p>
                  <p style="line-height:150%">
                   Despite what Pichai has said, the fear remains, with the implications of “Google Zero” going far beyond publishing.
                   <a data-hs-link-id="0" data-hs-link-id-v2="hhMyIUzw" style="color:#2563eb" target="_blank">
                    AI-generated answers
                   </a>
                   in Google Search now resolve queries directly on the results page, meaning fewer clicks for e-commerce stores, service providers, and anyone relying on organic traffic. Pichai said Google is “very committed” to connecting users with the web and pointed to ongoing iterations. But for entrepreneurs who built businesses on Google’s free firehose,
                   <span style="font-weight: bold; background-color: #ffff04;">
                    the message is clear: don’t count on it flowing.
                   </span>
                  </p>
                  <span style="font-weight: bold;">
                  </span>
                 </div>
                 <ul style="line-height:150%">
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                <!-- TODAY'S MUST-READS SECTION -->
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                     Today’s Must-Reads:
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                       <td style="word-break:break-word; padding:0 0 7px 0; font-family:Helvetica,Arial,sans-serif; font-size:11px; font-weight:700; color:#1a6fcc; letter-spacing:0.07em; text-transform:uppercase; white-space:nowrap">
                        <span style="display:inline-block; width:7px; height:7px; background:#1a6fcc; margin-right:5px; vertical-align:middle; position:relative; top:-1px;">
                        </span>
                        Growing a Business
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                        <a data-hs-link-id="0" data-hs-link-id-v2="8IwjH3kG" style="font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:700; color:#111111; line-height:1.3; text-decoration:none; display:block" target="_blank">
                         Your Businesses Shouldn’t Compete — Here’s the Complete Playbook to Making Your Brands Collab, From Someone Who’s Doing It
                        </a>
                       </td>
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                       <td style="word-break:break-word; padding:0 0 9px 0; font-family:Helvetica,Arial,sans-serif; font-size:14px; color:#555555; line-height:1.55">
                        A lot of entrepreneurs are sitting on gold mines and don’t even realize it.
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                         Read in 4 mins →
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                        AI Trends
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                        <a data-hs-link-id="0" data-hs-link-id-v2="eNGEZ2w2" style="font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:700; color:#111111; line-height:1.3; text-decoration:none; display:block" target="_blank">
                         The New Claude Opus 4.8 Just Dropped — It Was Trained to Be More ‘Honest’ and Stop ‘Jumping to Conclusions’
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                        Anyone who uses generative AI chatbots knows they can sometimes be a little too confident with their answers.
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                         Read in 1 min →
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                        <span style="display:inline-block; width:7px; height:7px; background:#1a6fcc; margin-right:5px; vertical-align:middle; position:relative; top:-1px;">
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                        Leadership
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                        <a data-hs-link-id="0" data-hs-link-id-v2="VpIdHuzF" style="font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:700; color:#111111; line-height:1.3; text-decoration:none; display:block" target="_blank">
                         Don’t Just Be the Nice Guy — How Falling Into the ‘Empathy Trap’ Made Me a Bad Leader
                        </a>
                       </td>
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                       <td style="word-break:break-word; padding:0 0 9px 0; font-family:Helvetica,Arial,sans-serif; font-size:14px; color:#555555; line-height:1.55">
                        For those who are stuck in the “nice guy” cycle.
                       </td>
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                         Read in 2 mins →
                        </a>
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                        </span>
                        Living
                       </td>
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                        <a data-hs-link-id="0" data-hs-link-id-v2="Qq6nZ0/w" style="font-family:Helvetica,Arial,sans-serif; font-size:18px; font-weight:700; color:#111111; line-height:1.3; text-decoration:none; display:block" target="_blank">
                         The Entrepreneur’s Guide to Eating for Energy, Not Just Losing Weight
                        </a>
                       </td>
                      </tr>
                      <tr>
                       <td style="word-break:break-word; padding:0 0 9px 0; font-family:Helvetica,Arial,sans-serif; font-size:14px; color:#555555; line-height:1.55">
                        Most nutrition advice for entrepreneurs focuses on weight loss but there's a lot more to it.
                       </td>
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                         Read in 4 mins →
                        </a>
                       </td>
                      </tr>
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                <!-- END TODAY'S MUST-READS -->
               </div>
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                    📈
                    <span style="font-weight: normal;">
                     BUSINESS BREAKDOWN
                    </span>
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                       High School 'Roadkill' Side Hustle Turned Business: $600K a Year
                      </a>
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                 </h2>
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                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   In 2018, Anthony Heathco and Colton Roush were 15-year-old high school students
                  </span>
                  in Grand Junction, Colorado, who wanted to start a side hustle for some extra cash. “Like every high-schooler, you want a new pair of tennis shoes or clothes that look cool and can impress your friends, but [have] no way to make the money for it,” Heathco recalls.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  At the time, Heathco and Roush were too young to apply for jobs — and “too old to have a lemonade stand on the corner.” So Roush’s mother advertised the boys’ availability to do yard work on the neighborhood social media platform Nextdoor. That’s when a man named Ron Cotton reached out; he needed a lot of help.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “ We were able to go over there pretty much every day after school and on the weekends,” Heathco says. “He was an older gentleman, so just really everything he couldn’t do labor-wise, he wanted us to do. Pulling weeds, fixing irrigation. We built a flagstone patio for him, ripped out some bushes, planted some new ones, that kind of thing.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  By the time graduation approached, Heathco and Roush had built a steady side hustle.
                 </p>
                 <p style="line-height:150%">
                  They were still working for Cotton, earning $10 an hour, and had about 20 lawn clients, mowing under the name “Roadkill.” (Roush’s grandmother came up with the idea back when the two were considering opening a food truck with “interesting food items,” and it stuck.)
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  All in, the high school side hustle made anywhere from $5,000 to $10,000 a year.
                 </p>
                 <ul style="line-height:150%">
                 </ul>
                </div>
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                     30 Quotes About Making Money
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                    and Keeping Perspective
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                    Roth IRA Owners May Need
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                        Don't ignore the question customers are actually asking:
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                         Keyword research tools still output lists of search phrases, but those phrases were tuned for a different era. People used to type “plumber Birmingham” into Google. They now type, or say, “who is the best emergency plumber near me that is open on Sundays and takes Apple Pay” into an AI assistant.
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                        That longer phrasing is not a quirk. It is how the tools invite people to talk to them, and it is what gets rewarded when the model picks a source.
                        <a data-hs-link-id="0" data-hs-link-id-v2="KPJ+FCPd" rel="noopener" style="color:#2563eb" target="_blank">
                         A Pew study
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                        found that searches of 10 or more words trigger AI summaries roughly 53% of the time, compared with just 8% for short queries. Small businesses that still optimize for three-word keywords miss the entire question their customers are asking.
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                  -
                  <a data-hs-link-id="0" data-hs-link-id-v2="a1akG/0L" rel="noopener" style="color:#2563eb" target="_blank">
                   Ali Raza,
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                  Founder &amp; CEO at AceIt Agency
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