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   Google's New Interview Rule Could Change How You Get Hired
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   Plus: Klarna's CMO directs complaints to his AI clone, 1 question every entrepreneur needs to ask, and how to close more deals.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    Presented by:
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                 <div style="padding: 16px 20px 20px 20px;">
                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MAY 11, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    Google is experimenting with a new recruiting process
                   </li>
                   <li>
                    Klarna's CMO will direct employees to his AI clone for complaints
                   </li>
                   <li>
                    They divorced but still work together and grew to $1.4 million
                   </li>
                   <li>
                    The 1 question every entrepreneur needs to ask
                   </li>
                  </ul>
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                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #008000;">
                     ▲ 0.83%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 0.04%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 1.7%
                    </span>
                   </li>
                  </ul>
                 </div>
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                       <a data-hs-link-id="0" data-hs-link-id-v2="BoFgZbgd" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                        Google Is Testing a New Rule That Could Transform Job Interviews
                       </a>
                      </span>
                     </span>
                    </span>
                   </span>
                  </span>
                 </h2>
                </div>
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                         Klarna CMO David Sandström created an AI version of himself to handle angry comments after budget cuts.
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                         Leadership
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                         “You should watch your tone and how overconfident you are becoming,” my former boss warned me.
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                    When Max and Elena Emma, the cofounders of
                    <a data-hs-link-id="0" data-hs-link-id-v2="SHqZV1da" style="color:#2563eb" target="_blank">
                     BooXkeeping
                    </a>
                    , a bookkeeping franchise, decided to get divorced in 2014, the story could easily have gone the way so many others do: lawyers, custody battles, staff forced to pick sides, a once-promising business gutted by a personal split.
                   </p>
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                    But Max, BooXkeeping’s CEO, and Elena, the company’s CPO, had already decided that, for all the emotion between them, this wasn’t going to be that story. “We decided that we’re not going to get lawyers, we’re not going to get anything,” Elena tells Entrepreneur in a new interview. “It’s going to be a very peaceful divorce. We file papers, and everything else is just a verbal agreement.”
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                    BooXkeeping’s culture:
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                     The culture they talk about often is directly informed by the way they chose to end, and then renegotiate, their marriage. They look for people, whether employees or franchisees, who can exist in tension without blowing things up. Max says he filters every potential franchisee through a simple, personal test: “Do I want to hang out with this person outside of work?” If the answer is no, the deal doesn’t move forward, no matter how much capital is on the table. “Culture is huge for us,” he says.
                    </span>
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                   </p>
                   <p style="line-height:150%">
                    Internally, that culture looks like long‑tenured staff who started in entry‑level roles and now run operations and accounting, and a leadership team that’s unafraid of conflict but disciplined about coming back from it.
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                   <p style="line-height:150%">
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                   <p style="line-height:150%">
                    “For me, relationship first,” Elena says of the guiding principle that let her keep working with her ex‑husband. “We’ve known each other for way too many years, and we’ve been through quite a lot of ups and downs together as a couple… It’s just a different form of relationship.”
                   </p>
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