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   Daily Brew // Morning Brew // Update
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     CEOs are losing confidence in the US economy...
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             May 29, 2026
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              Presented By
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               Happy Friday.
              </strong>
              Patagonia is
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               suing
              </a>
              drag queen environmentalist Pattie Gonia for trademark infringement. “While we wish we didn’t have to do this...it has become necessary to protect the brand,” Patagonia said. In response, Pattie Gonia accused the outdoor apparel company of “trying to erase an activist.”
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Just wait until L.L.Bean hears about Elle Elbeen.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <em>
               —Dave Lozo, Matty Merritt, Brendan Cosgrove, Adam Epstein, Holly Van Leuven
              </em>
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               In today’s newsletter,
              </strong>
              we’ll get into:
             </p>
             <ul style="margin-top:0;padding-left:30px">
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                CEOs losing confidence in the US economy
               </span>
              </li>
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                Meta launching subscriptions for its apps
               </span>
              </li>
              <li style="margin-bottom:10px;line-height:22px">
               <span>
                Travis Kelce making a big investment
               </span>
              </li>
             </ul>
            </td>
           </tr>
          </table>
         </td>
        </tr>
       </table>
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      <!-- MARKETS -->
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               MARKETS
              </p>
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            <tr>
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             </td>
            </tr>
            <!-- Nasdaq -->
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                  Nasdaq
                 </p>
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                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  26,917.47
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
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                    <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:center;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                     +0.91%
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END Nasdaq -->
            <!-- S&P -->
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                 <img alt="" class="markets-arrow" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F6097ec1c26b17401a61bfbfe4440c75ebfea1886-44x39.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5MzcwM30:1wStOL:JNPw44FFg0aNfzd-eLXAx3rJNzUaoiYRxqgvn7Udthg" style="width:22%" width="20"/>
                </td>
                <td class="markets-ticker-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  S&amp;P
                 </p>
                </td>
                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  7,563.63
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
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                   <td style="background-color:#28d31a4d;border-radius:8px;padding:10px 8px" valign="middle">
                    <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:center;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                     +0.58%
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END S&P -->
            <!-- Dow -->
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                 <img alt="" class="markets-arrow" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F6097ec1c26b17401a61bfbfe4440c75ebfea1886-44x39.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5NDczfQ:1wStOL:pegBPlUR9_VohLbJ_I9-p9s-6_XCExE0MEK4_4wYEto" style="width:22%" width="20"/>
                </td>
                <td class="markets-ticker-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  Dow
                 </p>
                </td>
                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  50,668.97
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
                  <tr>
                   <td style="background-color:#28d31a4d;border-radius:8px;padding:10px 8px" valign="middle">
                    <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:center;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                     +0.05%
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END Dow -->
            <!-- 10-Year -->
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                <td align="center" class="markets-arrow-cell" style="text-align:center;width:12%;line-height:1em" valign="middle">
                 <img alt="" class="markets-arrow" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fe4a85d043f857cc8adaca9d546c099f6d7db37ba-44x39.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5NTczfQ:1wStOL:ZOxPApeC6En-MrdM3-F744oODWcY9bCkgSw0Vra64IA" style="width:22%" width="20"/>
                </td>
                <td class="markets-ticker-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  10-Year
                 </p>
                </td>
                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  4.455%
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
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                     -3.0 bps
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END 10-Year -->
            <!-- Bitcoin -->
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               <tr>
                <td align="center" class="markets-arrow-cell" style="text-align:center;width:12%;line-height:1em" valign="middle">
                 <img alt="" class="markets-arrow" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fe4a85d043f857cc8adaca9d546c099f6d7db37ba-44x39.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5Njc4NX0:1wStOL:e4zZ2Tst4tQDX_1hH1ElsKXJqRkhFF-dYZpsQjRSwsw" style="width:22%" width="20"/>
                </td>
                <td class="markets-ticker-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  Bitcoin
                 </p>
                </td>
                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  $73,542.64
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
                  <tr>
                   <td style="background-color:#ff03034d;border-radius:8px;padding:10px 8px" valign="middle">
                    <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:center;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                     -2.13%
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END Bitcoin -->
            <!-- Dell -->
            <tr>
             <td class="pads10 pads6m lastline" style="text-align:center;mso-padding-alt:0 20px 0 20px;border-top:1px solid #e6e6e6;border-bottom:1px solid #e6e6e6;padding-bottom:0">
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-collapse:collapse" width="100%">
               <tr>
                <td align="center" class="markets-arrow-cell" style="text-align:center;width:12%;line-height:1em" valign="middle">
                 <img alt="" class="markets-arrow" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F6097ec1c26b17401a61bfbfe4440c75ebfea1886-44x39.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5Nzc5fQ:1wStOL:hDCbVZJqa-842AYsR3KP5rqu095zrCCIZxdP2RQThog" style="width:22%" width="20"/>
                </td>
                <td class="markets-ticker-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  Dell
                 </p>
                </td>
                <td class="markets-value-cell" style="width:34%" valign="middle">
                 <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:left;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                  $317.05
                 </p>
                </td>
                <td class="markets-bubble-cell" style="width:20%;padding-top:8px;padding-bottom:8px" valign="middle">
                 <table border="0" cellpadding="0" cellspacing="0" class="markets-bubble" role="presentation" style="border-collapse:collapse;border-collapse:collapse;width:70%;margin:0 auto">
                  <tr>
                   <td style="background-color:#28d31a4d;border-radius:8px;padding:10px 8px" valign="middle">
                    <p class="pad0 mar0 markets-table-text" style="white-space:nowrap;vertical-align:middle;text-align:center;margin:0;padding:0;font-size:16px;font-weight:700;line-height:1em">
                     +3.84%
                    </p>
                   </td>
                  </tr>
                 </table>
                </td>
               </tr>
              </table>
             </td>
            </tr>
            <!-- END Dell -->
            <!-- START REGULAR TEXT -->
            <tr>
             <td style="padding:3px 15px 10px">
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-collapse:collapse;font-size:13px">
               <tr>
                <td style="padding-right:4px">
                 Data is provided by
                </td>
                <td style="margin:0;padding-right:5px">
                 <a style="display:block" target="_blank">
                  <img height="16px" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F61a0dac0b53d6766459afdca784ae8fe604f17ed-720x102.png%253Fh%253D32%2526q%253D100%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTY5ODg1fQ:1wStOL:V49j_h5yHaoEcdtO7F6IFFF4p2yLJ9NOH9xND3smT74" style="vertical-align:middle;height:16px;display:inline"/>
                 </a>
                </td>
               </tr>
              </table>
              <p style="text-align:left;margin:0;padding:0;font-size:13px;line-height:22px">
               *Stock data as of market close, cryptocurrency data as of 5:00pm ET.
               <a class="link-sm" rel="noopener" style="color:#333;border-bottom:1px solid #1c7ff2;text-decoration:none" target="_blank">
                Here's what these numbers mean.
               </a>
              </p>
             </td>
            </tr>
            <!-- END REGULAR TEXT -->
            <tr>
             <td style="mso-padding-alt:0px 15px 15px 15px;padding:0 15px">
              <ul style="margin-top:0;padding-left:30px">
               <li style="margin-bottom:10px;line-height:22px">
                <span>
                 <strong style="color:#000">
                  Markets:
                 </strong>
                </span>
                <span>
                 Stocks
                </span>
                <span>
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  took a leap
                 </a>
                </span>
                <span>
                 yesterday amid reports that the US and Iran could be close to a deal to extend the ceasefire (more on that below). Meanwhile, Dell spiked after announcing a $9.7 billion deal to supply software to the US military.
                </span>
               </li>
              </ul>
              <div style="display:none">
              </div>
             </td>
            </tr>
            <tr>
             <td style="mso-padding-alt:0px 20px 15px 20px;padding:0 20px">
              <div style="background-color:#e8e8e8;margin-top:0;margin-bottom:15px;padding:15px;line-height:22px">
               <p style="margin-top:0;margin-bottom:0;line-height:22px">
                <strong style="color:#1c7ff2;font-size:16px">
                 Markets Sponsored by MFS Investment Management
                </strong>
               </p>
               <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                Efficiency, distinction, growth, and excellence.
                <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                 MFS Advisor Edge
                </a>
                ® is the 30-year platform helping financial advisors gain referrals, retain clients, and sharpen the family wealth conversation.
               </p>
              </div>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <!--[if !mso ]><! -- -->
       </div>
      </div>
      <!-- <![endif]-->
      <!-- END MARKETS -->
      <!-- STORY ARTICLE -->
      <!--[if !mso ]><! -- -->
      <div class="c6" style="margin-bottom:7px">
       <!-- <![endif]-->
       <table border="0" cellpadding="0" cellspacing="0" class="story-container" role="presentation" style="border-collapse:collapse" width="100%">
        <tr>
         <td class="card" style="color:#333;border-collapse:collapse;box-shadow:none;background-color:#fff;border:1px solid #e6e6e6;border-radius:15px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;display:block">
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            CONFIDENCE IS LOW
           </p>
          </div>
          <table border="0" cellpadding="0" cellspacing="0" class="story-content-container" role="presentation" style="border-collapse:collapse" width="100%">
           <tr>
            <td class="story-content">
             <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse" width="100%">
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               <p class="h1 story-title" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 CEOs are turning pessimistic about the economy
                </a>
               </p>
              </div>
             </table>
             <div class="header-image-container" style="padding-top:15px">
              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="Stressed out CEO sitting in modern office" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-a0ad03a14c03d36de05ef78eb8e1a544725082e8-5500x3670-jpg%252FGettyImages-878980416.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcwMDI2Nn0:1wStOL:QWj-mXIyziEGSiVyWeLx2k1-d00XtU9dzJ5sEJgfZ5o" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse" width="100%">
              <tr>
               <td class="content-container" style="padding:15px 15px 0">
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The people whose problems include finding a place to park their yacht are starting to sound like everyone else when it comes to the US economy. A survey of CEOs from some of the biggest US companies revealed a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  decline in confidence
                 </a>
                 in the economy—and a dim outlook for the next six months.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The Conference Board, a nonpartisan think tank, polled 141 chief executives of Fortune 500 companies during Q2 and returned a confidence score of 47, a 12-point drop from Q1. Anything below 50 is considered negative. But that’s not all from the demoralized C-suite:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Only 8% of CEOs said conditions worsened in Q1, but that share exploded to 47% in Q2.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Forty percent expected things to get worse over the next six months, up from 13% in the previous survey.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Consumers agree.
                 </strong>
                 The Conference Board also found that US consumer confidence
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  dropped
                 </a>
                 in May, reinforcing a similar report from the University of Michigan last week that showed consumer sentiment at an
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  all-time low
                 </a>
                 .
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 What’s got everyone anxious?
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Regardless of your tax bracket, you can throw a dart at just about any economic indicator and have it hit something that will make you take a big swig of Pepto-Bismol.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Gross Domestic Product:
                 </strong>
                 The GDP for Q1 was
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  adjusted down
                 </a>
                 from 2% to 1.6% yesterday.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The change was due to “downward revisions to investment and consumer spending,” according to the Bureau of Economic Analysis.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Inflation:
                 </strong>
                 High gas prices—they affect cars
                 <em>
                  and
                 </em>
                 private planes—have helped drive the 12-month
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  inflation rate
                 </a>
                 to a three-year high of 3.8%, per the Commerce Department.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Fed’s next move:
                 </strong>
                 With inflation heating up, new Federal Reserve Chair Kevin Warsh may have a hard time delivering his desired interest rate cut. According to CME FedWatch, there’s now a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  37% chance
                 </a>
                 of a rate
                 <em>
                  hike
                 </em>
                 in December, as central bankers grow
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  skeptical
                 </a>
                 of the idea that AI-fueled growth will cool inflation.
                 <em>
                  —DL
                 </em>
                </p>
               </td>
              </tr>
              <tr>
               <td class="social-container" style="padding-bottom:15px;padding-left:15px">
                <!-- SOCIAL LINKS -->
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                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F75fb8a70db5f5bc6b7210cdde05dfa91eeb3f0ef-96x96.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcwMTY0fQ:1wStOL:hdSyOpRdZnsBNOr3pDZdKn7peHs_w0nO9TERfKKzqJ4" style="width:25px;display:inline-block" width="25"/>
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          </table>
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      <!-- STORY ARTICLE -->
      <!--[if !mso ]><! -- -->
      <div class="c6" style="margin-bottom:7px">
       <!-- <![endif]-->
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            Sponsored By LinkedIn Ads
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           <p class="h1" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
            <a style="text-decoration:none;color:#000!important;border-bottom:none!important" target="blank">
             <strong style="color:#000">
              Cut the bullspend
             </strong>
            </a>
           </p>
          </div>
          <a style="border:none;text-decoration:none" target="_blank">
           <img alt="Sponsor: LinkedIn Ads" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-03-12%252Fimage-e5b6a0f3632302bc7212bb1d9cc896a7e108d422-1000x750-png%252FLinkedInPresentingNewsletterSpons3.23.261.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcwNTM4OH0:1wStOL:l0i_gHYb5RLyldowxROOB0mRgX-sre_fQo_8YbpO4Rk" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Congratulations, your recent campaign raked in millions of impressions. The only problem? It resulted in
              <em>
               zero
              </em>
              conversions. Flashy metrics can fill dashboards and look good on paper, but they don’t necessarily drive meaningful results.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              While those numbers look impressive on the surface, they can lead to wasteful and misguided ad spend—aka bullspend.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               LinkedIn Ads is challenging marketers
              </a>
              to cut the bullspend and refocus B2B marketing on value: conversions, leads, revenue, and increased pipeline.
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              LinkedIn Ads gives marketers the tools they need to
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               deliver the highest return on ad spend
              </a>
              (ROAS) of all major ad networks and target the right buyers by job title, industry, company, and more.
              <sup>
               1
              </sup>
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
             </p>
             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Ready to build high-performing campaigns? Spend $250 on your first LinkedIn Ads campaign and
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               get a $250 credit for the next one
              </a>
              .
             </p>
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            WORLD
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               <p class="h1 story-title" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Tour de headlines
                </a>
               </p>
              </div>
             </table>
             <div class="header-image-container" style="padding-top:15px">
              <img alt="Trump in Cabinet meeting in White House" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-8d9c9cf2476538ec472349fd74c373af1709de80-4932x3288-jpg%252FGettyImages-2278488058.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcwNjU0Nn0:1wStOL:YpdXFpKINRZRnIMNCveZQI4P5cySVlr-wn0x1Evm8XE" style="width:100%;max-width:670px;display:block" width="670"/>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Win McNamee/Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse" width="100%">
              <tr>
               <td class="content-container" style="padding:15px">
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fflag-for-united-states_1f1fa-1f1f8.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcwNzY0fQ:1wStOL:k-oxvleYKTVt_e0TcPamJ-gd3_HASivuIEuK7XmFsrw" style="max-width:18px" width="18"/>
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fflag-for-iran_1f1ee-1f1f7.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcwODYyOH0:1wStOL:IBLX1rEayQy7WaTJkJXJZpZrptQmZCs5GDXnvUA-wgU" style="max-width:18px" width="18"/>
                 <strong style="color:#000">
                  Deal talks went “back and forth” as Iran war reached three-month mark.
                 </strong>
                 The US and Iran have been negotiating a memo of understanding this week that would
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  extend the ceasefire by 60 days
                 </a>
                 and start discussions around Iran’s nuclear program, multiple outlets reported, but neither side signed off on it as of yesterday. Vice President JD Vance told reporters on the tarmac at Joint Base Andrews yesterday evening that the nations were going “back and forth” on a couple of language points, despite making significant progress. It followed Treasury Secretary Scott Bessent’s use of the same status update at a White House briefing yesterday afternoon. Meanwhile, the Pakistani government said its foreign minister would meet with Secretary of State Marco Rubio in Washington, DC, today.—
                 <em>
                  HVL
                 </em>
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fslot-machine_1f3b0.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcwOTYwM30:1wStOL:MolRysXzbTRGyB7SYh9fvvgQSaMjwsvoFgx2z2F-aiI" style="max-width:18px" width="18"/>
                 <strong style="color:#000">
                  Caesars Entertainment was sold for $6 billion.
                 </strong>
                 The iconic casino chain will soon be owned by Fertitta, which also owns a potpourri of entertainment ventures, including the Golden Nugget casino, the NBA’s Houston Rockets, and the restaurant you still have weird dreams about from a class trip in middle school (Rainforest Cafe).
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  The deal
                 </a>
                 is technically worth nearly $18 billion after adding in the almost $12 billion in debt that Fertitta will take on from Caesars. The casino brand has been under major pressure due to Las Vegas’s dwindling foot traffic and the rise of online betting platforms.
                 <em>
                  —AE
                 </em>
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fpolice-car_1f693.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcxMDU3M30:1wStOL:GpxnIJJSSUzXhhh1U3lDlgDoTqk-98-Qpzyq1wVzgVo" style="max-width:18px" width="18"/>
                 <strong style="color:#000">
                  Google employee charged with insider trading on Polymarket.
                 </strong>
                 Michele Spagnuolo, an information security engineer at Google who used the username “AlphaRaccoon,” allegedly made $1.2 million on bets using
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  insider info
                 </a>
                 . According to prosecutors, Mr. Raccoon correctly wagered that the singer D4vd would be the most-searched person of 2025 based on access he had to internal—and confidential—Google data. The arrest is the latest in a long list of insider trading scandals connected to prediction markets like Polymarket and Kalshi.
                 <em>
                  —AE
                 </em>
                </p>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
         </td>
        </tr>
       </table>
       <!--[if !mso ]><! -- -->
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      <!-- STORY ARTICLE -->
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       <!-- <![endif]-->
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          <div class="tag-container" style="padding:15px 15px 0">
           <p class="h3" style="color:#1c7ff2;margin-top:0;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:700;line-height:22px">
            FOR LESS THAN A CUP OF COFFEE
           </p>
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               <p class="h1 story-title" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Would you pay for Instagram and Facebook?
                </a>
               </p>
              </div>
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             <div class="header-image-container" style="padding-top:15px">
              <a style="border:none;text-decoration:none" target="_blank">
               <img alt="Facebook, Instagram, WhatsApp icons on phone" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-813343b0fd2ea8b1af23a047985d2b7cbe59fddc-1500x1000-jpg%252FMBD-MetaSubsciptions-0526.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcxMTcxOH0:1wStOL:3RqU3vav-Ns9Ijwqk11mgXFrvNmI3_bki_zxu0LkZI0" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
             <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse" width="100%">
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               <td class="content-container" style="padding:15px 15px 0">
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Fresh off the company’s 10%
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  layoff
                 </a>
                 , Meta is officially rolling out
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  subscriptions
                 </a>
                 for its apps in an effort to diversify its heavily ad-based revenue.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Meta announced yesterday that users will be able to pay $3.99 a month for Facebook or Instagram Plus for features that predominantly seem to benefit influencers and people down bad for their crush:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   These new tiers will let you see how many people rewatched your story, provide a search function for story viewers, and let you extend stories beyond 24 hours.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   Meta is also rolling out plans for businesses and creators, with the most expensive plan at $49.99 a month offering access to human customer service agents.
                  </span>
                 </li>
                </ul>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 That’s not all
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 WhatsApp Plus will let subscribers pay $2.99 a month for the ability to customize app themes, pin more conversations, and access premium stickers.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Meta also introduced Meta AI subscription tiers at $7.99 and $19.99 a month for more compute power. The company didn’t specify what limits might be imposed on nonpaying users.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Why now?
                 </strong>
                 The company’s non-advertising revenue—which includes hardware and subscriptions—was about $1.29 billion last quarter, a long way from its $55+ billion in advertising sales. But Meta needs to show investors it can make money off of its
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  $600 billion
                 </a>
                 AI infrastructure investment.—
                 <em>
                  MM
                 </em>
                </p>
               </td>
              </tr>
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               <td class="social-container" style="padding-bottom:15px;padding-left:15px">
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                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F75fb8a70db5f5bc6b7210cdde05dfa91eeb3f0ef-96x96.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcxMjk4NH0:1wStOL:J0VAOQbN0LR31geNwNjc0KkMKnktJwWs5NT_-kH1u8c" style="width:25px;display:inline-block" width="25"/>
                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Ff61048cc7cca6e313215d18ddc546bbb9f5279dd-96x96.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcxNDExNH0:1wStOL:bRauaQ4AyOZMrxvth9xkk3mNzo_BgVZev9DZqOh6S2E" style="width:25px;display:inline-block" width="25"/>
                   </a>
                   <span>
                   </span>
                   <a rel="noopener" style="text-decoration:none" target="_blank">
                    <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252Fe4d40d61a934b028861fc21c8ae1f827b99638c5-96x96.png%253Fw%253D50%2526fit%253Dmax/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcxNTE0fQ:1wStOL:FVRSfF7ZXm4TljEouQy4S6Vw_qcsVTugqs61k05hssA" style="width:25px;display:inline-block" width="25"/>
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            READER POLL
           </p>
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                <div class="snap-poll-container" style="margin-bottom:15px;line-height:22px">
                 <div style="margin-bottom:5px">
                  <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                   Do you plan to subscribe to Instagram Plus for $3.99 per month to get extra features?
                  </p>
                 </div>
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Yep.
                  <br/>
                 </a>
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Nope.
                  <br/>
                 </a>
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Only if my friends do, and then I will succumb to peer pressure.
                  <br/>
                 </a>
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            Sponsored By LYMA
           </p>
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          <a style="border:none;text-decoration:none" target="_blank">
           <img alt="Sponsor: LYMA" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-b374b5909983c11d392eca3a57830bd910a7a7c6-5715x3726-jpg%252FLIFESTYLE11.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcxNjI5M30:1wStOL:TK2C9LX9F5zYUaCC4k4QJZRqaVheRUhuMn5vH1t_QFs" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               One device, 45 genes activated.
              </strong>
              At-home devices don’t usually come with peer-reviewed clinical studies.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               This one has five
              </a>
              . The LYMA Laser PRO works at a cellular level to rebuild collagen, erase pigmentation, and restore elasticity. No surgery required. Just the best skin of your life.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               Science-backed skin awaits
              </a>
              .
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            SHELTER FALLOUT
           </p>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Survivalist community lacks sense of community
                </a>
               </p>
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               <img alt="Anger bubbles coming out of an underground bunker" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-8b1e3d8111d23fef5ab05176ea7b36fd993304fb-3000x2000-png%252FsurvivalistMBD_20260528_LUXPREP_NI_01.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcxNzQ2Nn0:1wStOL:xPvUl22GlRtIvqF-xp9wmTMQ9d1gnhVekU0PE9isF54" style="width:100%;max-width:670px;display:block" width="670"/>
              </a>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Nick Iluzada
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 If you buy bags of rice and ammo by the forklift, you may already be familiar with Vivos xPoint in South Dakota. The 18-square-mile, off-grid compound has 575 concrete bunkers that can allegedly withstand nuclear blasts, solar flares, super volcanoes, and economic collapse—a real Doomsday prepper’s paradise (or at least
                 <em>
                  Paradise
                 </em>
                 the TV show).
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 But they didn’t prep for HOA drama.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Rules for the apocalypse:
                 </strong>
                 According to the Wall Street Journal, if residents shell out $55,000 (plus rent and fees), they get a 99-year lease on a shelter, plus a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  long list of rules
                 </a>
                 to follow (like what happens in Bunker Town, stays in Bunker Town). Failure to follow the regulations can get you evicted.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Heated survivalry:
                 </strong>
                 In September, more than 100 Vivos tenants sued, saying they never got amenities they were promised, including a gym, restaurant, general store, and clinic. Operations director Dante Vicino said those things are still in the works, but it’s been hard to find labor in the compound’s remote area. That’s not the only community issue:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   A septic system dispute resulted in a person getting shot.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   And, in another incident, a resident brandished a firearm over a dog running free.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Growing compound interest:
                 </strong>
                 Architectural Digest dubbed “luxury bunkers” one of its
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  real estate trends
                 </a>
                 back in 2023. That same year, Wired reported that Meta CEO Mark Zuckerberg worked extensive underground bunker plans into his
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  $100 million compound
                 </a>
                 in Hawaii.—
                 <em>
                  BC
                 </em>
                </p>
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            DAVE’S SPORTS DESK
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                 Kelce grabs a stake in his hometown MLB team
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              <img alt="Travis Kelce wearing Guardians jersey" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1336%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-05-28%252Fimage-3b7478c4932fee1fa4d1b9f5b3486a4e6f550649-4547x3031-jpg%252FGettyImages-1251311851.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODAwNDY0MzMuNTcyMTYzfQ:1wStOL:ODc2pG8lC8B4gcDtxXt13C0GIdqnXYTBU662TDf9Yyg" style="width:100%;max-width:670px;display:block" width="670"/>
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                  Frank Jansky/Getty Images
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                 <em>
                  On Fridays, the Brew’s Dave Lozo looks at a sports business story that says a lot more than just the final score of a game.
                 </em>
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Kansas City Chiefs tight end and frequent subject of Taylor Swift songs Travis Kelce became a
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  minority owner
                 </a>
                 of MLB’s Cleveland Guardians this week, joining a long line of athletes to dip a toe into sports team ownership.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 “The opportunity came across my desk and I just couldn’t say no,” said Kelce, a Cleveland Heights native who shocked many by revealing that he owns a desk. Kelce’s share came out of the 35% stake owned by Blackstone exec David Blitzer, who can become the
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  majority owner
                 </a>
                 after the 2027 season.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Other athletes
                 </strong>
                 with ownership stakes in pro teams include: LeBron James (Boston Red Sox, Pittsburgh Penguins); Tom Brady (Las Vegas Raiders and Aces); David Beckham (Inter Miami CF); Giannis Antetokounmpo (Milwaukee Brewers); and Kelce’s teammate, Patrick Mahomes (Kansas City Royals).
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Sports team valuations
                 </strong>
                 have soared to new heights, and the Guardians are no exception. Per Forbes, the team was
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  valued
                 </a>
                 at $920 million in 2017 but is worth $1.7 billion today.
                 <em>
                  —DL
                 </em>
                </p>
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            QUIZ
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Friday news quiz
                </a>
               </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The feeling of getting a 5/5 on the Brew’s Weekly News Quiz has been compared to plugging in a new USB after dealing with a wonky charging cable for months.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 It’s that satisfying.
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Ace the quiz
                 </a>
                 .
                </p>
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            NEWS
           </p>
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 What else is brewing
                </a>
               </p>
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                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Anthropic
                   </a>
                  </span>
                  <span>
                   surpassed OpenAI as the most valuable AI startup after a new funding round announced yesterday brought its value to $965 billion.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Disney
                   </a>
                  </span>
                  <span>
                   is planning to move all of Hulu’s content to Disney+ and decommission the Hulu app, according to an internal document seen by Business Insider.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Temu
                   </a>
                  </span>
                  <span>
                   was fined $232 million by the European Union after investigators found that the Chinese platform failed to stop sales of illegal and hazardous products.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Wix
                   </a>
                  </span>
                  <span>
                   , the Israel-based web development company, is laying off 20% of its staff, citing AI as one of the reasons.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <em>
                    <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                     60 Minutes
                    </a>
                   </em>
                  </span>
                  <span>
                   named tech columnist and documentarian Nick Bilton as its new executive producer, part of a series of changes under CBS News Editor-in-Chief Bari Weiss.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Oura
                   </a>
                  </span>
                  <span>
                   launched a new smart ring that is 40% smaller than the previous generation and can track your blood pressure during sleep.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    The Treasury Department
                   </a>
                  </span>
                  <span>
                   is taking steps toward creating a $250 bill with President Trump’s face on it.
                  </span>
                 </li>
                </ul>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
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            RECS
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              <p style="margin:0;padding:0;line-height:22px">
              </p>
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                <div>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcyNTc3N30:1wStOL:wuktKckqCkhSal5bgOSE0qUy-x4wvRBuCM3mlC5SaHI" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Stay vibrant:
                  </strong>
                  A
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   dye fixative
                  </a>
                  that keeps your clothes from bleeding or fading.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcyNjgwNX0:1wStOL:2WzYgOMRkYzAgR04JeXZGw_HBY8us5C33V4IRv0p_ns" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Learn:
                  </strong>
                  The most- and least-educated
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   US states
                  </a>
                  .
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcyNzgwMX0:1wStOL:D8NxpvF-AZJSdVyFY7ZDiH4_q5z3bLcsa6Y2D8nf0SA" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Commiserate:
                  </strong>
                  The Ringer ranked the 40 most
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   rage-inducing
                  </a>
                  problems in tech.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcyODkxMn0:1wStOL:_NzqyW4mwh9nB2q1dw94oXmXs4j-4fAvnuzQKXfXPFs" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Explore:
                  </strong>
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Interactive 3D
                  </a>
                  views of the ancient Aztec city of Tenochtitlan.
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <strong style="color:#000">
                   <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3ODAwNDY0MzMuNTcyOTkzfQ:1wStOL:xK0kbDu9r7OUGHYdSLBTLth1zO1_xz2K49yS8rivZjw" style="max-width:18px" width="18"/>
                   For doggone days:
                  </strong>
                  Your pet may be fine now, but one swallowed toy later can spell disaster. Lemonade Pet Insurance can
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   help reimburse eligible costs
                  </a>
                  from covered accidents and new illnesses starting at $10/month.
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Enroll now
                  </a>
                  .*
                 </p>
                 <placementslot data-id="1d89694083e1">
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                  <sup>
                   <em>
                    *A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.
                   </em>
                  </sup>
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            PLAY
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                  Jigsaw:
                 </strong>
                 The latest edition of our picture puzzle offers a fresh take on Friday night lights.
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                  Play the Jigsaw here
                 </a>
                 .
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Friday puzzle
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 In today’s puzzle, you’ll need to remove the last letter of one word to form a new, completely valid word. You will be given clues for the two words, with the longer word first.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Example:
                 </strong>
                 Begin // heavenly body
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Answer:
                 </strong>
                 Start and star
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 1. Local region of land // determine a number
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 2. Small // a metallic element
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 3. Red gem // cause friction
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 4. Slick // foot covering
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 5. Prepared // interpret written characters
                </p>
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            SHARE THE BREW
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                <a>
                 <img alt="Referrals Get Rewarded" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F186d427b237afa331a96448ae17d5a27b6d8ca2a-1350x330.png%253Fw%253D1340%2526q%253D100%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODAwNDY0MzMuNTczMjMzOH0:1wStOL:tB9MHbi7hvgwhBORb9AnatjNxqWYF7_L6yidbMpOpOk" style="width:100%;max-width:670px;margin-bottom:15px;display:block" width="670"/>
                </a>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Share the Brew, watch your referral count climb, and unlock brag-worthy swag.
                </p>
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                 Your friends get smarter. You get rewarded. Win-win.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <b>
                  Your referral count:
                 </b>
                 0
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                <a class="stb-btn" style="color:#fff;text-align:center;background-color:#1c7ff2;border-radius:4px;width:100%;max-width:150px;padding:15px;font-family:Helvetica,Arial,sans-serif;font-size:16px;font-weight:900;text-decoration:none;display:block;margin-top:inherit!important;margin-bottom:inherit!important;margin-right:inherit!important;margin-left:inherit!important">
                 Click to Share
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                <p style="margin-top:15px;margin-bottom:15px;line-height:22px">
                 Or copy &amp; paste your referral link to others:
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                  morningbrew.com/r/?kid=979c4554
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            ANSWER
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                 1. County and count
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 2. Tiny and tin
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 3. Ruby and rub
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 4. Slippery and slipper
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 5. Ready and read
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 (
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  Source
                 </a>
                 )
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <span style="text-decoration:underline">
                  Word of the Day
                 </span>
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Today’s Word of the Day is: potpourri, meaning “a medley or assortment of items.” Thanks to Mike from Baltimore, MD, for the suggestion. Submit another Word of the Day
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  here
                 </a>
                 .
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             <p style="margin-top:0;margin-bottom:15px;font-size:10px;line-height:10px">
              <strong style="color:#000">
               ✷ A Note From MFS Investment Management
              </strong>
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               This paid content was created with our sponsor and does not necessarily reflect the opinions or point of view of Morning Brew.
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               ✢ A Note From LinkedIn Ads
              </strong>
             </p>
             <span style="font-size:10px">
              <p style="margin-top:0;margin-bottom:15px;line-height:22px">
               <sup>
                1
               </sup>
               <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                (Dreamdata Benchmarks Report, 2026)
               </a>
              </p>
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