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   How a 7-Person Team Built a $50M Brand in 3 Years
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   Plus: Ford's secret team working on something new, side hustles under an hour per day, and strategy to not freeze under pressure. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MAY 7, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    What hasn't changed about running a small business since 2006
                   </li>
                   <li>
                    Ford's secret team is building a $30K electric truck
                   </li>
                   <li>
                    Freeze under pressure? Try this four-step fix
                   </li>
                   <li>
                    Side hustles that take less than an hour per day
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: #008000;">
                     ▲ 1.39%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: #008000;">
                     ▲ 1.24%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: #008000;">
                     ▲ 2.02%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
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                     <span style="color: #000000;">
                      <a data-hs-link-id="0" data-hs-link-id-v2="4bEuwn62" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
                       She Built a $50M Brand in 3 Years With Just 7 Employees. Here Are Her Growth Secrets.
                      </a>
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                  </span>
                 </h2>
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                 <img align="middle" alt="Alex-Schinasi-Hulken" src="https://inboxflows.com/_/image/https%253A%252F%252Fhs-21266006.f.hubspotemail.net%252Fhub%252F21266006%252Fhubfs%252FImported%2520sitepage%2520images%252FAlex-Schinasi-Hulken.jpg%253Fwidth%253D1160%2526upscale%253Dtrue%2526name%253DAlex-Schinasi-Hulken.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZocy0yMTI2NjAwNiIsInRpbWUiOjE3NzgxNTE5NzkuMjUwODEwOX0:1wKwYd:e5-hnzhNkTERmF77xC0b8hk2Jch1FARYPC7Tnl00RNg" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px; border-radius:2%" width="580"/>
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                 <p style="line-height:150%">
                  Picture a tote bag with wheels that fits every essential you can imagine. It combines the rolling power of a suitcase with the everyday functionality of a bag.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Alex Schinasi, a serial entrepreneur, is working to get this tote bag in everyone’s hands. In the past, Schinasi built Ivy, a software platform for home remodeling professionals, and sold it to Houzz in 2018. She also co-founded Clay, a childcare software company, which was acquired by Kangarootime in 2024.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Schinasi is known for creating practical, easy-to-use products that combine smart technology with thoughtful design. Her latest company,
                  <a data-hs-link-id="0" data-hs-link-id-v2="MGvwrs2I" style="color:#2563eb" target="_blank">
                   Hulken
                  </a>
                  , reflects that approach. The rolling tote brand has been profitable from day one without outside funding. Hulken surpassed $50 million in annual revenue last year with just seven employees and is on track to reach $100 million this year.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Schinasi launched Hulken in 2020 from her New York City apartment. When Covid hit, she decided to go all in — packing orders herself and growing a loyal customer base. The bags cost between $99 and $130, depending on the size.
                 </p>
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                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read the full story →
                     </strong>
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                   <!-- wp:paragraph -->
                  </p>
                  <div align="left" style="line-height:175%; text-align:left">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     What happens when you put Tesla veterans, Apple engineers and Ford misfits in a factory together at 3 a.m.?
                    </span>
                    A $30,000 electric truck that could either save Ford or be its next Edsel.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    <a data-hs-link-id="0" data-hs-link-id-v2="oE8i4hH4" style="color:#2563eb" target="_blank">
                     Ford
                    </a>
                    has been running a secret “skunk works” project since 2022 to build an electric truck that can compete with Chinese automakers,
                    <a data-hs-link-id="0" data-hs-link-id-v2="XdePyBV7" style="color:#2563eb" target="_blank">
                     says The Wall Street Journal
                    </a>
                    . The team—led by Tesla Model S engineer Alan Clarke and staffed with Apple and Tesla veterans plus what Clarke calls Ford’s “misfits and malcontents”—is tearing up a century of manufacturing practices to hit that $30,000 price point. They’ve eliminated thousands of feet of copper wiring, ditched Ford’s “smokers window” design and scrapped the traditional assembly line for a modular “assembly tree” system. CEO Jim Farley is calling it Ford’s “Model T moment.” One hitch: Ford’s previous electric F-150 cost up to $77,000 and the company killed it last year after racking up billions in losses.
                   </p>
                   <p style="line-height:150%">
                   </p>
                   <p style="line-height:150%">
                    The truck is set to launch in 2027 with 300 miles of range and Mustang-level speed. Hyundai’s CEO says competing with China on EVs “is impossible” without government subsidies, but Ford is betting a radical culture clash between Silicon Valley and Detroit can prove him wrong.
                   </p>
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                   <!-- /wp:paragraph -->
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                  </span>
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                    </p>
                    <!--[if mso]>
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<![endif]-->
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                  <span style="font-family: Tahoma, sans-serif;">
                   Quick Hits
                  </span>
                 </h2>
                </div>
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            </tbody>
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                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="JqoqooH6" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → AI Billionaire Founder Says Teens Should
                    <span style="text-decoration: underline; color: #0600ff;">
                     Hone This Skill
                    </span>
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="/RbxLc5g" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → 25 Real-Life
                    <span style="text-decoration: underline; color: #0600ff;">
                     “Recession Indicators”
                    </span>
                    People Have Started Noticing
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <a data-hs-link-id="0" data-hs-link-id-v2="vSU4/ppc" rel="noopener" style="text-decoration:none; font-weight:normal; color:#000000" target="_blank">
                    → Why Your Brand Needs to Start
                    <span style="text-decoration: underline; color: #0600ff;">
                     Using Real Photos,
                    </span>
                    Not Generic Imagery
                   </a>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                   <span style="color: #0600ff;">
                    <span style="color: #000000;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="xf/pqYAH" rel="noopener" style="font-weight:normal; color:#000000; text-decoration:none" target="_blank">
                      →
                      <span style="text-decoration: underline; color: #0600ff;">
                       13 Side Hustles
                      </span>
                      That Take Less Than An Hour Per Day
                     </a>
                    </span>
                   </span>
                  </span>
                 </p>
                 <p style="line-height:175%">
                  <span style="color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
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    <![endif]-->
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<![endif]-->
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                    <!--[if mso]>
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          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
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                 <h2 align="left" style="margin:0; font-size:20px; line-height:175%; text-align:left; font-weight:bold">
                  <span style="font-family: Tahoma, sans-serif;">
                   Do This Today ✅
                  </span>
                 </h2>
                </div>
               </div>
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            </tbody>
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                         </span>
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                          <span style="font-weight: bold;">
                          </span>
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                              <span style="font-weight: bold;">
                              </span>
                              <p style="line-height:175%; font-weight:normal">
                               Have a big presentation or call today? Does your mind go blank at the worst times? Try this four-step approach to overcome freezing under pressure:
                              </p>
                              <p style="line-height:175%">
                              </p>
                              <p style="line-height:175%">
                               <strong>
                                Step 1: Awareness.
                               </strong>
                               Feel the freeze — a tight chest, dry mouth, tight jaw, silence, or blank mind. Label it: “I am offline.”
                              </p>
                              <p style="line-height:175%">
                              </p>
                              <p style="line-height:175%">
                               <strong>
                                Step 2: The Micro-Commitment.
                               </strong>
                               You don’t need to solve the whole problem, plan the next 12 steps or resolve all future issues. You only need to identify the one action required to move forward, such as clicking “Send,” saying “No” or standing up and leaving the meeting.
                              </p>
                              <p style="line-height:175%">
                              </p>
                              <p style="line-height:175%">
                               <strong>
                                Step 3: The Override.
                               </strong>
                               Rather than distracting yourself or avoiding the sensation, lean into it. Acknowledge that your body feels like it’s on fire, your head feels like it’s going to blow off, or you feel heavy and made of stone. Tell yourself: “I can tolerate anything for 20 seconds.”
                              </p>
                              <p style="line-height:175%">
                              </p>
                              <p style="line-height:175%">
                               <strong>
                                Step 4: The Action.
                               </strong>
                               Do the thing. Once you take that single action, your threat center realizes you didn’t die. Your amygdala stands down. Your prefrontal cortex comes back online. You’ve broken the paralysis and reclaimed your power and authority.
                              </p>
                             </div>
                            </div>
                           </div>
                          </div>
                         </div>
                        </div>
                       </div>
                      </div>
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                    </p>
                    <!--[if mso]>
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