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   How a label in a plastic slab became worth millions
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   Logan Paul sold a piece of cardboard for $16.5 million. The number on the label did most of the work.
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           Wednesday, June 17, 2026
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           The Collectable Grading Industrial Complex
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           How a label in a plastic slab became the most important thing about a 
Pokémon card
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           At WrestleMania 38 in April 2022, Logan Paul walked to the ring wearing a diamond-encrusted necklace. Inside the necklace's custom case was a piece of cardboard roughly the size of a credit card, printed in 
Japan in 1998, featuring an illustration of Pikachu holding a paintbrush.
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           <a data-linktext="The card cost Paul $5.275 million." data-linktype="Normal" style="color:#105C8E" target="_blank">
            The card cost Paul $5.275 million.
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           He had purchased it seven months earlier by trading another copy of the same card—worth $1.275 million—plus $4 million in cash.
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           The two cards were identical in every way but one. His original copy had received a grade of 9 from Professional Sports Authenticator, the world's largest card grading company. The card around his neck at WrestleMania had received a 10. That single point on a ten-point scale represented a 
$4 million difference in value.
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          <br/>
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           In February 2026,
          </span>
          <a data-linktext="Paul sold the card for $16.492 million," data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           Paul sold the card for $16.492 million,
          </a>
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           the most expensive trading card ever sold at
auction. The card was always the same card. The number made it something else entirely.
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              One Shark Missed Billions… Another Saw This 
Coming
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               Imagine turning down Uber at a valuation of $10 million, only to watch it go public at over $80 billion.
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               That’s exactly what happened to Mark Cuban… a 799,900% return, gone.
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              <span style="font-size:15px;color:#000000;background-color:rgba(0,0,0,0)">
               But original Shark Tank investor Kevin Harrington built his career doing the opposite: spotting asymmetric opportunities before they go mainstream.
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               Like Uber turned vehicles into income-generating 
assets, Mode Mobile is
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               <a data-linktext="turning smartphones into income streams." data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                turning smartphones into income streams.
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               They were named the #1
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               Kevin Harrington invested early.
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               And at just $0.52/share, you can still get in before their potential IPO.
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                              Early investors can earn up to 20% bonus shares.
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color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px; font-weight: bold; border: none; display: block; ">Early investors can earn up to 20% bonus shares.</a><![endif]-->
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              <span style="color:#6C6B6B">
               Potential Uber return for Marc Cuban does not take into account dilution.
              </span>
             </div>
             <div style="font-size: 10px">
              <br/>
             </div>
             <div style="font-size: 10px">
              <span style="color:#6C6B6B">
               The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period in 2023.
              </span>
             </div>
             <div style="font-size: 10px">
              <br/>
             </div>
             <div style="font-size: 10px">
              <span style="color:#6C6B6B">
               Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A Offering.
              </span>
             </div>
            </td>
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        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Noto Serif,serif;font-size:18px;color:#105C8E;font-weight:bold">
          <span style="font-size:18px;font-family:Arial,Helvetica,sans-serif;color:#000000">
           How two strangers agree on value
           <span class="ql-cursor">
            
           </span>
          </span>
         </h3>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;font-size:16px;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Every collectibles market has the same foundational problem. If you want to buy a rare coin, a vintage baseball card, or a first-edition Pokémon card from someone you have never met, how do you agree on what it is worth?
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The object's condition is central to its value, and condition is subjective. One person's near-mint is another person's excellent. Without a shared standard, every transaction is a negotiation between two people who have every reason to disagree.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           This problem is as old as collecting itself, and it went largely unsolved until February 1986, when a group of seven coin dealers met in California to address it. The coin
market in the early 1980s had been plagued by grade inflation, with many dealers overstating condition to justify higher prices. The inconsistency was corroding trust across the entire coin market.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Their solution was the
          </span>
          <a data-linktext="Professional Coin Grading 
Service" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           Professional Coin Grading Service
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           (PCGS). The innovation was not the grading scale itself, which had existed for decades. It was the combination of three things:
          </span>
         </div>
         <div>
          <br/>
         </div>
         <ul style="font-family: Arial, Helvetica, sans-serif">
          <li>
           <span class="ql-ui">
           </span>
           <span style="font-family:Arial,Helvetica,sans-serif">
            Independent expert graders who had no financial stake in the outcome,
           </span>
          </li>
          <li>
           <span class="ql-ui">
           </span>
           <span style="font-family:Arial,Helvetica,sans-serif">
            A tamper-evident plastic holder that sealed the coin with its grade displayed,
           </span>
          </li>
          <li>
           <span class="ql-ui">
           </span>
           <span style="font-family:Arial,Helvetica,sans-serif">
            And a cash-back guarantee that stood behind every grade assigned.
           </span>
          </li>
         </ul>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PCGS would
          </span>
          <a data-linktext="guarantee" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           guarantee
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           both authenticity and condition, and if it was wrong, it would pay. The slab, as collectors came to call it, was born.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Within a few years, the coin market had been transformed. Coins that had once required lengthy 
negotiation could now be bought and sold sight-unseen at reliable prices. The grade on the label had become, in practical terms, more important than the coin inside.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Hall was not done. In July 1991 he launched Professional Sports Authenticator (PSA) as a direct extension of the same model into trading cards.
          </span>
         </div>
         <div style="font-family: Arial, Helvetica, sans-serif">
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           For its first three
years PSA lost an average of $10,000 a month, surviving only through cash infusions from PCGS. Sports card dealers resisted, afraid that independent grading would expose the condition of their inventory and depress prices.
          </span>
         </div>
         <div style="font-family: Arial, Helvetica, sans-serif">
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The market eventually came around. The slab moved from coins to cardboard, and the market eventually, then all at once followed.
          </span>
         </div>
        </td>
       </tr>
       <tr>
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        </td>
       </tr>
       <tr class="trpad0">
        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Noto Serif,serif;font-size:18px;color:#105C8E;font-weight:bold">
          <span style="color:#000000;font-family:Arial,Helvetica,sans-serif;font-size:18px">
           The toll booth
           <span class="ql-cursor">
            
           </span>
          </span>
         </h3>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PSA's business model is one of the more elegant constructions in the collectibles industry. The company does not own the cards it grades. It does not speculate on their value. It does not buy or sell. It simply certifies, and collects a fee every time the market touches its infrastructure.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           In 2020, PSA
          </span>
          <a data-linktext="graded 2 million cards" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           graded 2 million cards
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           . By 2025, that number had grown to more than 19 million. The year-over-year jump from 2025 to 2026 was already running 39% ahead of the prior year by April.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           That means that PSA now grades 
approximately
          </span>
          <a data-linktext="90,000 cards per day" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           90,000 cards per day
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           globally, up from 15,000 per day in 2021. To manage the volume, the company has invested over $100 million since 2021, tripling its staff and opening facilities in New Jersey, Tokyo, Florida, and Texas.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The fee structure reflects the market's appetite. PSA's
          </span>
          <a data-linktext="cheapest option" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           cheapest option
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           , available only to paid members, costs $24.99 per card with a turnaround time of 140 to 160
business days. The Super Express service costs $349 per card. Between those two poles is a tiered structure calibrated to extract maximum revenue from the full range of collector urgency and card value.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           In February 2021, an investor group led by entrepreneur and collector Nat Turner
          </span>
          <a data-linktext="acquired" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           acquired
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PSA's parent company, Collectors Universe, for $853 million and took it private. By 2022, the company, rebranded as Collectors, was
          </span>
          <a data-linktext="valued at $4.3 billion" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           valued at $4.3 billion
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           . It has since acquired SGC, Goldin Auctions, Card Ladder, and Beckett Collectibles, assembling a vertically integrated empire that grades the cards, auctions them, and tracks their prices. The toll booth, it turns out, was the beginning of a much larger infrastructure play.
          </span>
         </div>
        </td>
       </tr>
       <tr>
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        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Noto Serif,serif;font-size:18px;color:#105C8E;font-weight:bold">
          <span style="color:#000000;font-family:Arial,Helvetica,sans-serif;font-size:18px">
           The 9 and the 10
           <span class="ql-cursor">
            
           </span>
          </span>
         </h3>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           To understand why a single point on a grading scale can represent thousands of dollars, it helps to understand what PSA is actually measuring. Cards are evaluated on four criteria: centering, corners, edges, and surface condition. The final grade is determined by the lowest of the four scores. A card with perfect corners and edges but slightly off-center will receive a grade reflecting its centering, not its overall quality.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PSA 10, described as Gem Mint, requires near-perfection across all four criteria. PSA 9, described as Mint, permits one minor flaw detectable only under close inspection or magnification. Centering tolerances widen from 55/45 on a PSA 10 to 65/35 on a PSA 9 . That is a difference measured in fractions of a millimeter. A card might
          </span>
          <a data-linktext="receive" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           receive
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           a 9 instead of a 10 because of slightly uneven ink density across its face, a flaw imperceptible to casual viewing. That imperceptible flaw can cost a collector hundreds or thousands of dollars.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The
          </span>
          <a data-linktext="price gap" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           price gap
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           typically runs 2 to 5 times the resale value for desirable cards and can exceed 20 times for vintage cards with low populations of perfect-grade examples. PSA 10 represents absolute perfection in the collector's mental model, a status that commands exponential pricing. PSA 
9 triggers a form of loss aversion: the card is excellent, but it is not perfect, and in a market where perfection has a defined price tag, anything less feels like a discount.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Logan Paul's trade of a PSA 9 plus $4 million in cash for a PSA 10 of the same card was not irrational. It was, by the logic of the market, a reasonable transaction between two informed parties. The number had created the reality.
          </span>
         </div>
        </td>
       </tr>
       <tr class="trpad0">
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         <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Noto Serif,serif;font-size:18px;color:#105C8E;font-weight:bold">
          <span style="color:#000000;font-family:Arial,Helvetica,sans-serif;font-size:18px">
           When the infrastructure cracks
           <span class="ql-cursor">
            
           </span>
          </span>
         </h3>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 
0;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PSA's value proposition rests entirely on trust. It certifies that a card is authentic and accurately graded, and the market prices it accordingly. When that trust is questioned, the consequences move fast.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           In 2025, PSA's annual
          </span>
          <a data-linktext="fraud report estimated" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           fraud report estimated
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           that it had flagged fraudulent collectibles with a projected market value of more than $200 million. PSA President Ryan Hoge described that figure as conservative, saying the real number could be well north of a billion dollars. Pokémon card 
counterfeits jumped 125% year over year. Overall counterfeit submissions rose 45.3%.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The fraud takes multiple forms. Some counterfeiters submit fully fabricated cards. Others alter authentic cards, trimming edges to remove damage or cleaning surface blemishes to improve condition before submission.
          </span>
         </div>
         <div style="font-family: Arial, Helvetica, sans-serif">
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           <span class="ql-cursor">
            
           </span>
           In a
          </span>
          <a data-linktext="federal case" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           federal case
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           that drew wide attention, Anthony Curcio was convicted of cleaning the rating and serial numbers off real PSA labels and printing fake grade 9 or 10 designations with new serial numbers, then selling the 
fraudulent cards for sums far exceeding their actual value. The scheme attempted to deprive victims of more than $2 million.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           Then there is the conflict of interest that the
          </span>
          <a data-linktext="buyback scandal" data-linktype="Normal" style="color:#105C8E;font-family:Arial,Helvetica,sans-serif" target="_blank">
           buyback scandal
          </a>
          <span style="font-family:Arial,Helvetica,sans-serif">
           of late 2025 made visible. PSA operates a program that purchases graded cards directly from collectors. When a collector submitted approximately 30 identical modern Pokémon cards, received mostly PSA 9 grades, and sold several back to PSA at PSA 9 prices, he later discovered that the same certification numbers had been updated to PSA 10 on 11 of those cards after he had sold them. PSA acknowledged the post-sale regrade had occurred following a senior reviewer's internal quality control check, but 
denied fraudulent intent. Secondary-market listings for PSA slabs dropped 10 to 20% on eBay, with modern Pokémon cards posting the largest declines.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The problem embedded in this episode is structural, not incidental. PSA acts as both the independent certifier of card condition and an active buyer in the same market it certifies. The independence that gives a grading company its authority depends on it having no financial stake in the outcome. When the company 
both grades and buys, that independence becomes difficult to sustain.
          </span>
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          <span style="font-size:18px;font-family:Arial,Helvetica,sans-serif;color:#000000">
           What the number actually is
           <span class="ql-cursor">
            
           </span>
          </span>
         </h3>
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        <td class="editor-cell-text td100" colspan="6" style="width:100%;padding:10px 0;line-height:1.7;font-family:Arial,Helvetica,sans-serif;vertical-align:top;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           PSA does not guarantee its grades in any meaningful legal sense. The company's terms of service explicitly disclaim liability for grading errors. If a card is graded PSA 10, sold for $50,000, and later found to have been misgraded, the buyer has no legal recourse against PSA. 
The infrastructure of trust is not backed by anything more than the market's continued willingness to believe in it.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           This is not unusual in the history of financial instruments. Ratings agencies that graded mortgage-backed securities during the 2000s operated on a similar model: their authority derived from market acceptance rather than legal guarantee, and their disclaimers of liability were buried in terms that buyers rarely read. The parallel is imperfect 
but instructive.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The Pokémon card market is not irrational. Grading solved a real problem. In a market where condition determines value and condition is subjective, an independent certification standard creates the liquidity that makes large-scale trading possible. PSA's grades are genuinely useful information, even if they are not perfectly consistent and not legally guaranteed. The slab made the market.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           But the number on the label is not a fact about the card. It is an opinion, institutionalized, sealed in plastic, and priced by a market that has agreed to treat it as a fact. The card Logan Paul sold for $16.492 million is a piece of cardboard from 1998 with a picture of Pikachu on it. Its perfection exists because PSA said so, and the market believed PSA, and Logan Paul believed the market. Take any one of those three beliefs away and the number changes.
          </span>
         </div>
         <div>
          <br/>
         </div>
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif">
           The card is always the same card. The number is doing all the work.
           <span class="ql-cursor">
            
           </span>
          </span>
         </div>
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           Quotable
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                   My financial advisor told me to diversify my portfolio, so I bought three boxes of Scarlet &amp; Violet and a base-set Charizard.
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                    Philips Collectables YouTube
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               New FIFA Designs, Real Cash Back
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               A fresh 
FIFA-themed card design is here — and the perks are worth a look. The Bank of America® Customized Cash Rewards credit card offers 0% intro APR for 15 billing cycles on purchases and qualifying balance transfers, no annual fee, up to 6% cash back, and a $200 online cash rewards bonus after qualifying purchases. For deal hunters, that’s a card design and an offer with serious upside.
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               <img class="editor-default-video-thumbnail videoThumbnail100" src="https://inboxflows.com/_/image/https%253A%252F%252Fi.ytimg.com%252Fvi%252FHlw6IBLODZQ%252Fmaxresdefault.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpLnl0aW1nLmNvbSIsInRpbWUiOjE3ODE3Mjk1NjIuMTk4OTYyN30:1wZxFa:SLdVIAVDTWoVGoeTDsjbc_nx-G6j5moYggdByjhd1pE" style="display:block;width:100%;height:auto;max-width:100%;border:none;outline:none;text-decoration:none;margin:auto" width="100%"/>
              </a>
             </div>
            </td>
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          </tbody>
         </table>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#EDF0F4">
        <td class="editor-cell-text td100" colspan="6" style="line-height:1.7;background-color:#EDF0F4;width:100%;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <span style="font-family:Arial,Helvetica,sans-serif;color:#555D68">
           PSA Grading Explained in 55 Seconds
          </span>
         </div>
        </td>
       </tr>
       <tr class="trpad0">
        <td class="td100" colspan="6" style="font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px;width:100%;padding:15px 
0;vertical-align:top">
         <table border="0" cellpadding="0" cellspacing="0" style="margin: 0;" width="100%">
          <tbody>
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            <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px">
             <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; 
mso-padding-alt: 0px 0px 0px 0px;" width="100%">
              <tbody>
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                <td height="40" style="vertical-align:middle;text-align:center;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px" valign="middle">
                 <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Noto Sans,sans-serif; font-size: 14px;  border: 1px solid #105C8E; display: block; " target="_blank">
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                  <tbody>
                   <tr>
                    <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px" valign="middle">
                     <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; " width="100%">
                      <tbody>
                       <tr>
                        <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Arial,Helvetica,sans-serif;font-weight:bold;font-size:16px">
                         <!--[if !mso]><!-->
                         <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Noto 
Sans,sans-serif; font-size: 14px;  border: none; display: block; ">
                          Watch now
                         </a>
                         <!--<![endif]-->
                         <!--[if mso]><a href="https://www.ne16.com/t/10884252/226416231/10000473/1/1009502/?x=2cad03f4" target="_blank" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Noto Sans,sans-serif; font-size: 14px;  border: none; display: block; ">Watch now</a><![endif]-->
                        </td>
                       </tr>
                      </tbody>
                     </table>
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
         </table>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
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        <td align="center" class="td100" colspan="6" style="width:100%;vertical-align:top;padding-top:15px;padding-bottom:15px;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 
#9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
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       <tr class="trpad10">
        <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Arial,Helvetica,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;text-align:left;font-family:Noto Sans,sans-serif;font-size:20px;font-weight:bold">
          Poll
         </h2>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" style="width:100%;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="editor-email-poll" data-pollid="ec2e34b9-db80-422e-805f-fb984cee321e">
          <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Noto Sans,sans-serif;font-size:20px;font-weight:bold">
           A PSA 10 and a PSA 9 of the same card are physically identical to the naked eye. Do you
think the price gap between them is justified?
          </h2>
          <div class="editor-poll-answers classic">
           <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
            <tbody>
             <tr>
              <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
               <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; 
mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                <tbody>
                 <tr>
                  <td height="20" style="vertical-align:middle;text-align:center;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                   <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;
 border: 1px solid #105C8E; display: block; " target="_blank">
                   </a>
                   <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" class="newButton" height="20" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; padding-right:10px;mso-padding-right-alt: 10px;padding-left:10px;mso-padding-left-alt: 10px;padding-top:10px;mso-padding-top-alt: 10px;padding-bottom:10px;mso-padding-bottom-alt: 10px; " width="100%">
                    <tbody>
                     <tr>
                      <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                       <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; " width="100%">
                        <tbody>
                         <tr>
                          <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
                           <!--[if !mso]><!-->
                           <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">
                            Yes — scarcity and certification create real value
                           </a>
                           <!--<![endif]-->
                           <!--[if mso]><a href="https://www.ne16.com/t/10884252/226416231/10000535/1/1009502/?abb9e380=ZTRmYjBkNTItYjk2My00Mjg3LWIyYmItMTEyYWMyZmRkMGJj&x=81b2db48" target="_blank" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: 
#FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">Yes — scarcity and certification create real value</a><![endif]-->
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </tbody>
           </table>
           <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
            <tbody>
             <tr>
              <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
               <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                <tbody>
                 <tr>
                  <td height="20" style="vertical-align:middle;text-align:center;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                   <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: 1px solid #105C8E; display: block; " target="_blank">
                   </a>
                   <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" class="newButton" height="20" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; 
padding-right:10px;mso-padding-right-alt: 10px;padding-left:10px;mso-padding-left-alt: 10px;padding-top:10px;mso-padding-top-alt: 10px;padding-bottom:10px;mso-padding-bottom-alt: 10px; " width="100%">
                    <tbody>
                     <tr>
                      <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                       <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; 
border-radius: 5px; " width="100%">
                        <tbody>
                         <tr>
                          <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
                           <!--[if !mso]><!-->
                           <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">
                            Somewhat — but the multiples can get absurd
                           </a>
                           <!--<![endif]-->
                           <!--[if mso]><a 
href="https://www.ne16.com/t/10884252/226416231/10000536/1/1009502/?abb9e380=ZTRmYjBkNTItYjk2My00Mjg3LWIyYmItMTEyYWMyZmRkMGJj&x=728828ef" target="_blank" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">Somewhat — but the multiples can get absurd</a><![endif]-->
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </tbody>
           </table>
           <table border="0" cellpadding="0" cellspacing="0" style="margin: 0 0 8px 0;" width="100%">
            <tbody>
             <tr>
              <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
               <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                <tbody>
                 <tr>
                  <td height="20" style="vertical-align:middle;text-align:center;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                   <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: 1px solid #105C8E; display: block; " target="_blank">
                   </a>
                   <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" class="newButton" height="20" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; padding-right:10px;mso-padding-right-alt: 10px;padding-left:10px;mso-padding-left-alt: 10px;padding-top:10px;mso-padding-top-alt: 10px;padding-bottom:10px;mso-padding-bottom-alt: 10px; " width="100%">
                    <tbody>
                     <tr>
                      <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                       <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; " width="100%">
                        <tbody>
                         <tr>
                          <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
                           <!--[if !mso]><!-->
                           <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; 
height:22px;">
                            No — it is manufactured value with no real basis
                           </a>
                           <!--<![endif]-->
                           <!--[if mso]><a href="https://www.ne16.com/t/10884252/226416231/10000537/1/1009502/?abb9e380=ZTRmYjBkNTItYjk2My00Mjg3LWIyYmItMTEyYWMyZmRkMGJj&x=dae9361e" target="_blank" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">No — it is manufactured value with no real 
basis</a><![endif]-->
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </tbody>
           </table>
           <table border="0" cellpadding="0" cellspacing="0" style="margin: 0;" width="100%">
            <tbody>
             <tr>
              <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
               <table border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; 
mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px; mso-padding-alt: 0px 0px 0px 0px;" width="100%">
                <tbody>
                 <tr>
                  <td height="20" style="vertical-align:middle;text-align:center;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                   <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: 
Arial; font-size: 18px;  border: 1px solid #105C8E; display: block; " target="_blank">
                   </a>
                   <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" class="newButton" height="20" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; padding-right:10px;mso-padding-right-alt: 10px;padding-left:10px;mso-padding-left-alt: 10px;padding-top:10px;mso-padding-top-alt: 10px;padding-bottom:10px;mso-padding-bottom-alt: 10px; " width="100%">
                    <tbody>
                     <tr>
                      <td align="center" bgcolor="#105C8E" style="text-align:center;vertical-align:middle;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px" valign="middle">
                       <table bgcolor="#105C8E" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; " width="100%">
                        <tbody>
                         <tr>
                          <td align="center" bgcolor="#105C8E" style="text-align:center;-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;font-family:Noto Sans,sans-serif;font-size:16px">
                           <!--[if !mso]><!-->
                           <a style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">
                            I am genuinely unsure after reading this
                           </a>
                           <!--<![endif]-->
                           <!--[if mso]><a href="https://www.ne16.com/t/10884252/226416231/10000538/1/1009502/?abb9e380=ZTRmYjBkNTItYjk2My00Mjg3LWIyYmItMTEyYWMyZmRkMGJj&x=5b9cb1c1" target="_blank" style="-webkit-border-radius: 5px; -moz-border-radius: 5px; border-radius: 5px; color: #FFFFFF; 
text-decoration: none; font-family: Arial; font-size: 18px;  border: none; display: block; height:22px;">I am genuinely unsure after reading this</a><![endif]-->
                          </td>
                         </tr>
                        </tbody>
                       </table>
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" 
style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr>
        <td align="center" class="td100" colspan="6" style="width:100%;vertical-align:top;padding-top:15px;padding-bottom:15px;font-family:Noto Sans,sans-serif;font-size:16px">
         <div class="ruleContent">
          <table align="center" border="0" cellpadding="0" cellspacing="0" style="border:0 #9B9B9B;height:2px;width:100%;text-align:center;background-color:#256A98;color:#9B9B9B;margin:0 auto;border-left-width:0;border-right-width:0">
           <tr>
            <td style="font-size:2px;mso-line-height-rule:exactly;line-height:2px;vertical-align:top;font-family:Noto Sans,sans-serif">
            </td>
           </tr>
          </table>
         </div>
        </td>
       </tr>
       <tr class="trpad10">
        <td class="editor-cell-text td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;padding:15px 10px;font-family:Noto Sans,sans-serif;font-size:16px">
         <h2 style="mso-line-height-rule:exactly;Margin:0;text-align:left;font-family:Noto Sans,sans-serif;font-size:20px;font-weight:bold">
          <span style="font-family:Arial,Helvetica,sans-serif">
           Let’s 
Talk
          </span>
         </h2>
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="editor-cell-text td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <strong style="font-size:16px;font-family:Arial,Helvetica,sans-serif;color:#105C8E">
           <a data-linktext="X this!" data-linktype="Normal" style="color:#105C8E" target="_blank">
            X 
this
           </a>
          </strong>
         </div>
        </td>
       </tr>
       <tr>
        <td class="td100" colspan="6" height="15" style="width:100%;height:15px;font-size:1px;vertical-align:top;font-family:Noto Sans,sans-serif">
         <!--[if mso]><img src="//editor.ne16.com/spacer.gif" style="mso-hide:all;border:0;"><![endif]-->
        </td>
       </tr>
       <tr class="trpad30" style="background-color:#E9F2F9">
        <td class="editor-cell-text td100" colspan="6" style="line-height:1.7;background-color:#E9F2F9;width:100%;padding:15px 30px;vertical-align:top;font-family:Noto Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
         <div>
          <strong style="font-family:Arial,Helvetica,sans-serif;color:#105C8E">
           <a data-linktext="What did you think of today’s email?" data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
            What did you think of today’s email?
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