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   How Many Watches Should You Own?
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   We convened the Watch Illuminati to determine the ideal number for a timepiece collection.
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                   <p style="margin:0;font-size:58px;mso-line-height-alt:52.2px;letter-spacing:-3px">
                    <strong>
                     How Many Watches Should You Own?
                    </strong>
                   </p>
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     For some, trying to put a limit on the size of a watch collection would be like asking how much joy should be in your heart, how much laughter you should spread, how many times is it acceptable to feel the warm embrace of love? But even for the most prodigious of collectors, there is a magic number.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Hannah Luo, the megacollector who goes by @
                     <a style="text-decoration: underline; color: #000000;">
                      crazykirbyh
                     </a>
                     on Instagram, began to intentionally trim down her collection about a year and a half ago. She had been snapping up stone-dial watches but has since “graduated from that category,” she says, “so I kept the great ones and sold the good ones.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     What does it look like when a collector of Luo’s calibre starts downsizing? Well, she’s gone from over 600 watches to just over 400.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Still, Luo is pragmatic about the essentials of a collection, which she boils down to just three essential categories: a dress watch, a sport watch for men or a statement piece for women, and a pure fun watch. But once you go beyond that, categories start to fall away and are replaced by purpose. Luo’s accumulation of stone dial pieces was part of her mastery of that category as she explored vintage watches. “Now I have mastered that course and am taking other courses,” she says.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      But how big should a watch collection actually be (if you aren’t deep-pocketed enough to attend the school of stone dials)?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     “I say ideally 6 to 12 watches for us normies,” says
                     <a style="text-decoration: underline; color: #000000;">
                      Adam Golden, the founder of Menta Watches
                     </a>
                     . Most answers hovered somewhere in this range.
                     <a style="text-decoration: underline; color: #000000;">
                      Rashawn Smith, collector and founder of Rashawn’s Corner
                     </a>
                     , says 10 watches is the perfect number.
                     <a style="text-decoration: underline; color: #000000;">
                      Rob Staky
                     </a>
                     , the
                     <a style="text-decoration: underline; color: #000000;">
                      inaugural GQ Watch Collector of the Year
                     </a>
                     , puts it around 10 to 12.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     However, some believe that number can be sliced in half.  “Honestly, four watches is a good amount,” says
                     <a style="text-decoration: underline; color: #000000;">
                      Jacek Kozubek, founder of vintage shop Tropical Watch
                     </a>
                     . For a more scientific approach, I typed “watch box” into
                     <a style="text-decoration: underline; color: #000000;">
                      Amazon
                     </a>
                     and found that a large majority of options hold between 6 and 12 watches.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Prescribing a set number is basically impossible, though. It varies widely—just ask our experts, whose own collections range from 400 watches to 4. The motivations for keeping a collection at a certain number are personal, too. Luo is after a PhD-level survey of stone dials, while others prefer to keep their array as small as possible for sentimental reasons. One collector
                     <a style="text-decoration: underline; color: #000000;">
                      on Reddit
                     </a>
                     commented that they like to keep their watch rotation around three to four, “because when I look at old pictures of my late dad, he’s always wearing one of two watches and [it] really makes me treasure the ones I got from him.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <br/>
                    <span style="word-break: break-word; font-size: 18px;">
                     <a style="text-decoration: underline; color: #000000;">
                      Kevin Hart, the comedian and collector extraordinaire
                     </a>
                     , recently told me he started buying watches to celebrate personal achievements, but then broadened his scope much like Luo, in pursuit of edifying himself and solidifying the story of his collection. He now owns more than 250 pieces.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     How you choose to build a collection will inform how many pieces are in it.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      So, how do you build a collection?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      The category method:
                     </strong>
                     The most common way to think about assembling a collection is to break it down into different buckets. But even this isn’t an exact science. You can be totally exhaustive, like Smith, who keeps “two dress watches—one for a dark suit and one for a light—one grail watch, beater, gym watch, safe vacation watch, and a flex vacation watch, a beach watch, one you’d share with your significant other, and, finally, one nice enough to loan to a friend.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     What I most appreciate about this approach is that its adherents all seem to leave room for fun, not just practicality. Kozubek’s rotation, for instance, comprises a “casual-wear one, dress watch, vintage watch, and Big Special Watch.” I love the idea that a collection isn’t truly complete until you’ve acquired your Big Special Watch.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      The theme method:
                     </strong>
                     Many collectors pursue certain watches not to fulfill specific needs but to instead, like Luo, dive deep into a category with single-minded devotion. “Some people like to build a collection based on a theme, like all dive watches, chronos, or indies,” says Golden.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      The feel method:
                     </strong>
                     Perhaps the most difficult way to put together a collection the way experts like Staky do it. “I do not [have categories],” he says. “For me, it’s solely about whether or not I’m drawn to the watch and can see myself wearing it.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      The mood method:
                     </strong>
                     This is an evolved version of the category method. Alex Gravelle, the founder of bespoke watch straps
                     <a style="text-decoration: underline; color: #000000;">
                      Velle Alexander
                     </a>
                     , found that the rudimentary buckets we think of—dress, sport, grail—might be helpful to a beginner but are worth honing over time to fit your particular needs. Rather than stick with that 101-level rubric, he’s created his own. These include Big Badass Heritage, Stealth Luxury, Polished But With an Edge, Nostalgic Vintage, Gym/Sporty, and Rugged Outdoor.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     “Identifying those ‘moods’ was a big part of the learning experience itself,” says Gravelle. “Took a lot of trial and error finding the right combination, and I’m still sussing it out.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Limiting the size of your collection doesn’t limit the number of watches you should experience
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     The truest of watch obsessives understand that a collection is a living, breathing thing. The most committed collectors are constantly swapping pieces in and out. Over the last decade, Gravelle, who meticulously tracks every transaction in a Google Sheet, has bought 76 watches but sold all but 8 of them over the years. (Amazingly, he’s bought 24 pieces from IWC and sold 23!)
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Staky frequently buys and sells watches as well, always making sure his collection isn’t too redundant. “I wouldn’t say there’s an exact science,” he says. “Most of the time, I’m selling something because it’s duplicative with other watches in my collection or is similar to something that I just bought and I prefer the new version to the one I had.” What Staky and others echo is finding a sweet spot so all the watches can get time on your wrist, rather than leaving them to collect dust in a drawer.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Putting an exact number on how many watches you should have requires considering your budget, your moods, and your appetite for trading pieces in and out of your life. The right number of watches for you ultimately comes down to how many you can actually enjoy and appreciate at once.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
                     <span style="word-break: break-word; font-size: 18px;">
                      <em>
                       <strong>
                        Read and share this post on the web.
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                   <p style="margin:0;font-size:58px;mso-line-height-alt:52.2px;letter-spacing:-3px">
                    <strong>
                     Watch of the Week
                    </strong>
                   </p>
                  </div>
                 </div>
                </td>
               </tr>
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                <td align="center" class="pad" style="width:100%;padding-top:20px;padding-left:5px;padding-right:5px">
                 <div style="max-width:550px">
                  <img alt="An assortment of different luxury watches" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fbbf00e5c-f0ce-44d3-a5aa-ce9d2a39408b%252F16581.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODEyNjU0NTEuNzQ4OTA1Mn0:1wY0Vv:izg_meXWnVtgdcLk4L212ixETRh7pz0EcGzJd8qtaWE" style="display:block;height:auto;border:0;width:100%" title="An assortment of different luxury watches" width="550"/>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-9" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:12px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:11px">
                  <p style="margin:0">
                   Courtesy Baruch Coutts
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     One of the magical things about watch collecting is not knowing a brand existed on Monday and then absolutely
                     <em>
                      needing
                     </em>
                     one of its watches in your life by Friday. That happened to me this week when Baruch Coutts (@
                     <a style="text-decoration: underline; color: #000000;">
                      budgecoutts
                     </a>
                     ), a photographer and artist, posted a gorgeous square-cased gold watch on Instagram that looks like a grail-level model from Cartier. Instead, the name on the dial reads Cleto Munari.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Coutts had never heard of Munari either, until last December, when he scanned through the catalog of the small London-based auction house Watches of Knightsbridge. “After a brief visit to their office,” Coutts says, “I bought it on the spot.” He followed up his purchase with a deep dive into the brand and uncovered a fascinating backstory.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Munari was an Italian designer and editor who worked closely with architects to develop his watches, which helps explain the piece’s hard, Brutalist-style edges. Coutts’ model was designed by the famous Italian architect Ettore Sottsass, who also
                     <a style="text-decoration: underline; color: #000000;">
                      created those squiggly Ultrafragola mirrors that were very trendy a few years ago
                     </a>
                     .
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Coutts also dug up a
                     <em>
                      New York Times
                     </em>
                     article about the watches that spoke to the state of the industry when they were first released in 1987. “Lately, watch design has vacillated between inelegant digitals and playful plastics,” the story reads. Today, the Munari is bang-on trend with what collectors are after, but carries a totally fresh name. Unsurprisingly, other collectors—and Cleto Munari himself!—have already started messaging Coutts to see if he’d be willing to part with the watch.
                    </span>
                   </p>
                  </div>
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                 <div style="max-width:510px">
                  <img alt="Courtesy of the Field Museum" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F904b2fba-e09b-4fca-b66c-28814f636ca4%252F16577.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODEyNjU0NTEuNzQ5MDUxNn0:1wY0Vv:G07hcLGZM4qsjysokB5uGVNeodN7nqsObMvPqxU5AIw" style="display:block;height:auto;border:0;width:100%" title="Courtesy of the Field Museum" width="510"/>
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                </td>
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              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                <td class="pad" style="padding-top:5px;padding-bottom:30px;padding-left:25px;padding-right:25px">
                 <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:12px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:11px">
                  <p style="margin:0">
                   Courtesy Baruch Coutts
                  </p>
                 </div>
                </td>
               </tr>
              </table>
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                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      <em>
                       Box + Papers:
                      </em>
                     </strong>
                     <strong>
                      How did you stumble on this watch? Do you regularly just scan small auction house catalogs?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <em>
                      Baruch Coutts:
                     </em>
                     Old-fashioned luck, I think. I started actively looking for watches to buy and sell via auction more regularly when I wasn't working last year (ironic). My main resources other than eBay, Instagram, and Chrono24 are small auction house aggregators like the Saleroom and Easy Live Auction. This watch went unsold at Watches of Knightsbridge in London last December, and I contacted them to check if it was still for sale.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      What drew you to this piece originally?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     I had suggested to my wife for years that we should start a small collection and diversify some of our savings. Boring, I know. The idea was to purchase some high-quality, small gold watches (not Cartier or Boucheron due to their increased popularity) and also jewelry. I have an “almost” background in architecture—I never completed my degree—and also have a strong interest in anything geometric in art or design.
                    </span>
                   </p>
                  </div>
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                 <div style="max-width:510px">
                  <img alt="Courtesy of the Field Museum" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fe312d029-f8fe-4ac1-a349-6b74276f08a2%252F16594.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODEyNjU0NTEuNzQ5MjM1Nn0:1wY0Vv:qwuP6podMNdZDnrnaurDBLaAPe5yK7g1TNuYmpDurCs" style="display:block;height:auto;border:0;width:100%" title="Courtesy of the Field Museum" width="510"/>
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                </td>
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                 <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:13px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:12px">
                  <p style="margin:0">
                   Courtesy Baruch Coutts
                  </p>
                 </div>
                </td>
               </tr>
              </table>
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                <td class="pad" style="padding-bottom:15px;padding-left:25px;padding-right:25px">
                 <div style="font-family:Arial,sans-serif">
                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Have you started thinking about other watches from this series?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     Of course! The piece by
                     <a style="text-decoration: underline; color: #000000;">
                      Michael Graves
                     </a>
                     . Another enthusiast on IG bought one recently, and I discovered the post. It's a completely different aesthetic, more in tune with classical time-only watch design: round gold case, Breguet numerals, Breguet hands, but it incorporates some whimsical features like knotted gold lugs with green agate stones to match the hands.
                    </span>
                   </p>
                  </div>
                 </div>
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                 <div style="max-width:510px">
                  <img alt="The Arnold &amp; Son Luna Magna Platinum. " height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F68ee9bfd-9e85-4fdc-97bd-4d5278c84124%252F16576.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODEyNjU0NTEuNzQ5MzgxfQ:1wY0Vv:l1O1YtxzrDSeDSK6r3BfHtAyV_YXLpEXGqZ3hpuCdv0" style="display:block;height:auto;border:0;width:100%" title="The Arnold &amp; Son Luna Magna Platinum. " width="510"/>
                 </div>
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                 <div style="color:#000;direction:ltr;font-family:'Courier New',Courier,'Lucida Sans Typewriter','Lucida Typewriter',monospace;font-size:13px;font-weight:700;letter-spacing:-1px;line-height:.9;text-align:right;mso-line-height-alt:12px">
                  <p style="margin:0">
                   Courtesy Baruch Coutts
                  </p>
                 </div>
                </td>
               </tr>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     <strong>
                      Tell me about the movement inside. Why was that a deciding factor for you?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     F Piguet movements are particularly elegant and finely finished, even in this relatively basic form. Independent watchmakers like Svend Andersen have been using them for years due to the slim overall height, allowing modules to be added without creating overly tall cases. Calibre 21 (first developed in 1925) is considered the grandfather of ultra-slim wristwatch movements.
                    </span>
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:18px;mso-line-height-alt:27px">
                    <span style="word-break: break-word; font-size: 18px;">
                     For me, it's an added bonus, along with the traditional porcelain dial on a gold baseplate, because it suggests that the process of designing the watch was holistic. I suspect that since the series was priced at between $5k and $8k in the mid-1980s, Munari must have been cognizant of presenting a truly high-end watch to compete with names like Audemars Piguet and Vacheron Constantin rather than just an architect-designed piece of jewelry. Maybe this would have been attractive on its own (there is a steel-and-quartz version!), but with horological depth, the potential audience might have been broader.
                    </span>
                   </p>
                  </div>
                 </div>
                </td>
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