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   Optimize for revelation in the inbox
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   7 years an apprentice in ancient Egypt ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                      You're hired
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                      Long before that TV show and its unexpected global effects dominated our minds, apprenticeship was a very normal and necessary system for passing on skills to the next generation.
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                      Human history is full of systems for formal and informal apprenticeships. In ancient times masters taught young people to become potters, scribes, weavers, and sculptors.
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                      Those apprenticeships were about transmitting skills, but also connecting the apprentice into a community of practitioners,
                      <a data-hs-link-id="0" data-hs-link-id-v2="qCFcw6BK" style="text-decoration:none !important; color:#0d6ea1" target="_blank">
                       as Dr Willeke Wendrich describes in her lecture
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                      . Students would spend many years learning trade secrets, methods, recipes.
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                      Dr Wendrich describes the learning life of an apprentice:
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                      3 phases of learning a craft
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                       Observation and imitation — watch how the experts do it
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                       Assistance — work alongside them
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                       Practice — do it on your own
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            <!--Help Scout - 30px Spacer Module -->
            <!--[if true]>
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            <!--Help Scout - Text Module -->
            <!-- Notes: -->
            <!--
Standard ITW text styles:
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
font-style: normal; 
font-weight: normal;
color: #405261;
line-height: 1.6;
font-size: 16px;
Standard HS Link styles
color: #304DDB !important; 
text-decoration: none !important; 
font-weight: 400 !important;
:hover, :active, :focus {color: #263AAD !important;}
- Font weight is forced to be 500 for italicized text due to a conflict with Hubspot's GUI
- Spacing between headers is 30px top and bottom.
- We tried elminating some of the spacing around the headers for the :first-of-type but ran into
a visual regression in dark mode.
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            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse;">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                    <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17761208686551_" style="color: inherit; font-size: inherit; line-height: inherit;">
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                      You might spend your first two years just carrying water and fetching clay while watching others actually do the work. Not only learning how the work is physically done, but absorbing the attitudes, traditions, and culture surrounding the skill.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      When finally you began to assist, your most vital learning might be tactile; what it
                      <em>
                       feels like
                      </em>
                      to perform the required motions in the correct way.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Customer support isn’t about the right posture or grip on the mouse, but every support team absolutely has their own rituals, attitudes, and culture. How the team thinks about their role, how they want their customers to feel, their attitudes outward to those customers, but also inward towards their colleagues and other teams.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Generative AI may slurp up a lot of questions that, in the past, new support reps would be assigned. That basic grounding that could safely shape the skills of a newcomer may no longer be reliably available.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Is there scope for support apprenticeships in 2026? Are companies willing to foot the bill for someone to do the equivalent of fetching clay— not for years, but weeks or months—while they observe and imitate? How could that work in a remote-first environment?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      Entry level customer support has sometimes been treated as disposable cheap labor, but it was always the requisite first step on a long ladder towards competence. If we want highly skilled, culturally intelligent, empathetic people in our support loop, then we need to find ways to create them. A modern, technologically assisted apprenticeship might be what we need.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                      How are you growing your own future support leaders?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:18px !important">
                     </p>
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                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-richtext-wrapper p {margin-bottom: 18px !important; }
  .hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important;}
  .hs-richtext-wrapper a:hover, .hs-richtext-wrapper a:focus, .hs-richtext-wrapper a:active {color: #263AAD !important;}
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  .hs-richtext-wrapper h2 a { color: #131B24 !important; }
  @media all and (max-width: 479px) {
    .hs-richtext-wrapper {
     padding: 0px 25px 12px 25px !important;
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  @media all and (min-width: 480px) {
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            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_16750259310405" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Signature Module -->
            <!-- Uses https://www.goodemailcode.com/email-enhancements/faux-absolute-position -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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        ">
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                   <td class="hs-signature-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 50px 30px 50px">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; border-collapse: collapse; 
               
               ">
                     <tbody>
                      <tr>
                       <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                        <!-- Signature image 1 75px x 75px -->
                        <img alt="patto-headshot" height="75" loading="lazy" src="https://inboxflows.com/_/image/https%253A%252F%252Femail.helpscout.com%252Fhs-fs%252Fhubfs%252Fpatto-headshot.png%253Fwidth%253D300%2526height%253D300%2526upscale%253Dtrue%2526name%253Dpatto-headshot.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWFpbC5oZWxwcyIsInRpbWUiOjE3NzYzNjIxNTAuNzI3NzYxNX0:1wDQwQ:LYJG5487Vprpc04FF25J8-ahejQtkvM3_CX7ms9v4eE" style="outline:none; text-decoration:none; height:75px; width:auto" width="auto"/>
                       </td>
                       <!-- If statement for conditional second image -->
                       <td style="word-break:break-word; width:100%; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; color:#292F33; vertical-align:middle; line-height:1.4; padding-left:12px" valign="middle" width="100%">
                        Mat Patterson
                        <br/>
                        <span style="color: #405261; font-size: 15px; font-style: italic; font-weight: 400;">
                         Help Scout
                        </span>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             /* Increase the horizontal padding in the mobile view above 480px */
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      .hs-signature-script-wrapper {padding: 0px 25px 30px 25px !important;}
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      @media all and (min-width: 480px) {
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           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17737924865351" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - 30px Spacer Module -->
            <!--[if true]>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
<![endif]-->
            <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;
  
  
  
  ">
             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                <div class="spacer" style="line-height:30px; height:30px; mso-line-height-rule: exactly; width: 100%;">
                </div>
               </td>
              </tr>
             </tbody>
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            <!--[if true]>
</td></tr></table>
<![endif]-->
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17421670910719" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Secondary Module -->
            <!-- Notes: -->
            <!-- 
- This is a combination of the text module and button module
- The illustrations had whitespace around them so custom padding is used to make it appear aligned
- The button only supports left alignment
-->
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<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="width:620px; border-collapse: collapse;" align="center"><tr><td>
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             <tbody>
              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0 10px">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; padding: 0px 10px; border-radius: 4px; border-collapse: collapse;
        
          background-color: #faf8f7;          
        
        
        
        ">
                 <tbody>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Text Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%; max-width: 600px; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-richtext-wrapper" style="word-break:break-word; width:100%; padding:0px 35px 12px 35px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; line-height:1.6 !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important" width="100%">
                        <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" data-hs-cos-field="richtext_field" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" id="hs_cos_wrapper_module_17421670910719_" style="color: inherit; font-size: inherit; line-height: inherit;">
                         <h2 style="margin:0; line-height:1.3 !important; font-size:24px !important; margin-top:30px; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#131b24 !important; font-style:normal; font-weight:500 !important; margin-bottom:12px !important">
                          Send to a friend?
                         </h2>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; line-height:175%; margin-bottom:12px !important">
                          Got a human in mind who deserves hand-crafted text? Send them a link using the button below, or
                          <a data-hs-link-id="0" data-hs-link-id-v2="x9gA44Ny" rel="noopener" style="color:#304ddb; text-decoration:none !important" target="_blank">
                           encourage people to sign up for their own copy right here
                          </a>
                          . You legend.
                         </p>
                        </div>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                    <!-- Buttons Module -->
                    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 600px; width: 100%; border-collapse: collapse;">
                     <tbody>
                      <tr>
                       <td class="hs-buttons-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 35px 12px 35px">
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                         <tbody>
                          <tr>
                           <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word">
                            <!-- CTA Button 1 -->
                            <!--Uses a "bulletproof" button design from https://buttons.cm/ as a fallback for Outlook -->
                            <!--[if mso]>
                            <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://email.helpscout.com/apprenticeship" style="height:50px;v-text-anchor:middle;width:200px;color:#ffffff !important;text-decoration:none;" arcsize="10%" stroke="f" fillcolor="#304DDB">
                            <w:anchorlock/>
                            <center>
                          <![endif]-->
                            <a bgcolor="#304DDB" class="hs-primary-button" data-hs-link-id="0" data-hs-link-id-v2="icEycwON" style="display:inline-block; padding:17px 30px; margin-bottom:18px; background-color:#304DDB; border-radius:4px; color:#ffffff !important; transition:all 0.2s ease-in; font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-style:normal; font-weight:500; font-size:16px; line-height:1; text-decoration:none !important" target="_blank">
                             <span style="color: #ffffff !important;">
                              <font color="#ffffff">
                               View this newsletter as a web page
                              </font>
                             </span>
                            </a>
                            <!--[if mso]>
                            </center>
                            </v:roundrect>
                          <![endif]-->
                           </td>
                          </tr>
                         </tbody>
                        </table>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
            <!--[if true]>
</td></tr></table>
<![endif]-->
            <style type="text/css">
             .hs-richtext-wrapper p {margin-bottom: 18px !important; }
    .hs-richtext-wrapper a { color: #304DDB; text-decoration: none !important; }
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    .hs-richtext-wrapper h2 {line-height: 1.3 !important;  font-size: 24px !important; margin-top: 30px; margin-bottom: 30px !important; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif !important;  color: #131B24 !important; font-style: normal; font-weight: 500 !important; }
    .hs-richtext-wrapper li {margin-bottom: 20px !important; padding-left: 10px;}
    .hs-richtext-wrapper h1 em { font-weight: 500 !important; }
    .hs-primary-button:hover, .hs-primary-button:active, .hs-primary-button:focus {
        background-color: #263AAD !important;
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    .hs-secondary-button:hover, .hs-secondary-button:active, .hs-secondary-button:focus {
        color: #263AAD !important;
      }
  
  @media all and (max-width: 479px) {
    .hs-richtext-wrapper { padding: 0px 25px 12px 25px !important; }
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    .hs-illustration-wrapper {padding: 15px 25px 0px 13px !important;}
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  @media all and (min-width: 480px) {
    .hs-richtext-wrapper { padding: 0px 50px 12px 50px !important; }
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    .hs-illustration-wrapper {padding: 15px 50px 0px 38px !important;}
  }
  
  @media (prefers-color-scheme: dark ) {
      .hs-primary-button  {
        color: #ffffff !important;
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  [data-ogsc] .hs-primary-button {color: #ffffff !important;}
            </style>
           </div>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
            <!--Help Scout - Footer Module -->
            <!-- Notes: -->
            <!-- 
Multiple tables are used to control the responsive layout. With custom media queries for
some limited changes in dark mode where it is supported.
See https://css-tricks.com/ideas-behind-responsive-emails/ 
-->
            <!--1st table is a container table giving the full width background color primarily -->
            <table align="center" border="0" cellpadding="0" cellspacing="0" class="hs-footer-container" role="presentation" style="background-color: #FFFFFF; width: 100%; border-collapse: collapse;" width="100%">
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              <tr>
               <td style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; padding:0px 15px 10px 15px; width:100%" width="100%">
                <!-- Container table which primarily gives us the 500px container width -->
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="max-width: 500px; width: 100%; border-collapse: collapse;" width="100%">
                 <tbody>
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                   <td class="hs-footer-logo-wrapper" style="font-family:Arial, sans-serif; font-size:18px; color:#556575; word-break:break-word; width:100%; padding-bottom:20px" width="100%">
                    <!-- In The Works Logo, 162px x 43px not in its own table as not responsive -->
                    <a data-hs-link-id="0" data-hs-link-id-v2="/ZepYRJ0" style="color:#304ddb; text-decoration:none !important" target="_blank">
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