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font-size: 1.5rem; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; line-height: 38px; font-weight: normal;
}
body h3 {
line-height: 36px;
}
body h4 {
line-height: 28px; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: 700;
}
body h5 {
font-family: 'Space Mono', monospace; font-size: 14px; font-weight: normal; -webkit-font-smoothing: antialiased; color: #878584; letter-spacing: 5px; line-height: 24px; text-align: center; text-transform: uppercase;
}
body a {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body p {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body li {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body .button a {
text-align: center; font-weight: 600;
}
body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
html .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
.body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
body li {
font-size: 18px; line-height: 1.5rem; margin-bottom: 1.125rem;
}
body li:last-of-type {
margin-bottom: 2rem;
}
body p.intro {
font-size: 24px; line-height: 38px;
}
body h1 {
margin: 0 0 2.25rem 0;
}
body h2 {
margin: 0 0 2.25rem 0;
}
body h5 {
margin: 0 0 2.25rem 0;
}
body h6 {
margin: 0 0 2.25rem 0;
}
body p {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body blockquote {
margin: 0 0 2.25rem 0;
}
body .cta-banner {
margin: 0 0 2.25rem 0;
}
body h3 {
margin: 0 0 24px 0;
}
body h4 {
margin: 0 0 24px 0;
}
body a {
color: #603EFF;
}
body .view-in-browser th {
text-align: right;
}
body .view-in-browser a {
display: block !important; text-align: right !important; font-size: 14px !important; line-height: 18px !important; color: #878584 !important;
}
body .background-blue {
background-color: #E8F0FE;
}
body .background-gray {
background-color: #F7F7F7;
}
body .cta-banner {
padding: 3rem 1.875rem; margin: 6rem auto;
}
body .final-content h3 {
text-align: center !important;
}
body .final-content p {
text-align: center !important;
}
body .cta-banner h3 {
text-align: center !important;
}
body .cta-banner p {
text-align: center !important;
}
body .final-content h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .cta-banner h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .final-content p {
color: #575452 !important; margin: 0 !important;
}
body .cta-banner p {
color: #575452 !important; margin: 0 !important;
}
body .final-content a {
color: #603EFF; text-decoration: none;
}
body .cta-banner a {
color: #603EFF; text-decoration: none;
}
body hr {
border: 1px solid #e7e6e6; width: 100%; height: 0px; margin: 4rem auto;
}
body blockquote {
background-color: #FEF9F1; background-position: center; background-repeat: no-repeat; background-size: cover; width: 100%; margin-top: 3rem; margin-bottom: 3rem;
}
body blockquote h5.name {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 18px; color: #0F0C09; letter-spacing: 0px; text-align: center; text-transform: none; line-height: 28px; font-weight: 600; margin: 12px;
}
body blockquote p {
font-size: 22px; font-family: "Value Serif", "Georgia", serif; -webkit-font-smoothing: antialiased; color: #E28F44; letter-spacing: 0; margin: 0 auto; max-width: 600px; text-align: center; padding: 0 2rem;
}
body blockquote p.title {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 13px; color: #878584; text-align: center; line-height: 16px; font-style: normal;
}
body blockquote p:first-child {
padding-top: 3em; padding-bottom: 2em;
}
body blockquote p:last-child {
padding-bottom: 4rem;
}
body .list-item img {
margin-top: 5px !important;
}
body .list-item img.check {
width: 12px !important;
}
body .list-item img.dot {
width: 8px !important;
}
body .final-content-hr {
margin: 36px auto 24px;
}
body table.final-content {
margin: 0 auto 24px; text-align: center;
}
body table.final-content th {
text-align: center;
}
body .footer {
background: #F7F7F7 !important; text-align: center !important; padding: 48px !important; margin: 24px auto 0 !important;
}
body .footer .container {
background: #F7F7F7 !important; text-align: center !important;
}
body .footer table {
background: #F7F7F7 !important;
}
body .footer * {
max-width: 600px !important;
}
body .footer a img {
width: 34px !important; padding: 0 0 36px !important;
}
body .footer img.logo-icon {
padding: 48px 0 36px !important; margin: 0 auto;
}
body .footer h5 {
font-size: 13px !important; font-family: 'Space Mono', monospace; color: #8c8c8c !important; letter-spacing: 5px !important; text-align: center !important; line-height: 24px !important; text-transform: uppercase !important;
}
body .footer .social {
margin: 0 0.5rem 0.75rem 0.5rem !important; padding: 0 !important; display: inline-block;
}
body .footer img.social {
width: 16px !important;
}
body .footer .address * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
body .footer .disclaimer * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
@media only screen and (max-width: 616px) {
.small-float-center {
margin: 0 auto !important; float: none !important; text-align: center !important;
}
table.body img {
width: auto; height: auto;
}
table.body center {
min-width: 0 !important;
}
table.body .container {
width: 90% !important;
}
table.body .columns {
height: auto !important; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; padding-left: 16px !important; padding-right: 16px !important;
}
table.body .columns .columns {
padding-left: 0 !important; padding-right: 0 !important;
}
table.body .collapse .columns {
padding-left: 0 !important; padding-right: 0 !important;
}
th.small-1 {
display: inline-block !important; width: 8.33333% !important;
}
th.small-6 {
display: inline-block !important; width: 50% !important;
}
th.small-10 {
display: inline-block !important; width: 83.33333% !important;
}
th.small-12 {
display: inline-block !important; width: 100% !important;
}
.columns th.small-12 {
display: block !important; width: 100% !important;
}
table.menu {
width: 100% !important;
}
table.menu td {
width: auto !important; display: inline-block !important;
}
table.menu th {
width: auto !important; display: inline-block !important;
}
table.menu.vertical td {
display: block !important;
}
table.menu.vertical th {
display: block !important;
}
table.menu[align="center"] {
width: auto !important;
}
body h1 {
font-size: 1.6rem;
}
html h1 {
font-size: 1.6rem;
}
.body h1 {
font-size: 1.6rem;
}
body p.intro {
font-size: 1.2rem; line-height: 2rem;
}
html p.intro {
font-size: 1.2rem; line-height: 2rem;
}
.body p.intro {
font-size: 1.2rem; line-height: 2rem;
}
}
@media screen {
@font-face {
font-family: 'Value Serif'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fvalueserif%252Fvalue-serif-bold.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("truetype"); font-weight: bold;
}
@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fregular-pro%252Fapercu-regular-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("truetype"); font-weight: 400; font-style: normal;
}
@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fmedium-pro%252Fapercu-medium-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("truetype"); font-weight: 600; font-style: normal;
}
@font-face {
font-family: 'Apercu Pro'; src: url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.eot%253F%2523iefix/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("embedded-opentype"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.woff2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff2"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.woff/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("woff"), url("https://inboxflows.com/_/image/https%253A%252F%252Fstatic.leadpages.net%252Ffonts%252Fapercu%252Fitalic-pro%252Fapercu-italic-pro.ttf/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMubGVhZCJ9:1npBwy:0brogcBVAZT4fMu7ff6yZIx6o7l1gGXRMaWHx6WMzyc") format("truetype"); font-weight: 400; font-style: italic;
}
}
</style>
</head>
<body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
<span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
These UX tips will help you generate more leads and sales.
</span>
<span style="display: none; max-height: 0px; overflow: hidden;">
</span>
<span class="preheader" style="display: none !important; visibility: hidden; mso-hide: all !important; font-size: 1px; color: #e7e6e6; line-height: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;">
</span>
<table bgcolor="#ffffff" class="body" style='border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; background-color: #ffffff !important; height: 100%; width: 100%; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="center" class="center" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<center data-parsed="" style="width: 100%; min-width: 600px;">
<div align="center" class="float-center" style="display: none; height: 0; font-size: 0;">
</div>
<!-- BEGIN PRIMARY HREFS // -->
<!-- // END PRIMARY HREFS -->
<!-- BEGIN DISCOUNT HEADER // -->
<!-- // END DISCOUNT HEADER -->
<table align="center" bgcolor="#ffffff" class="container header float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" class="small-6 large-5 columns first" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="bottom">
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 3rem 0 0; padding: 0;'>
<img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3.us-east-2.amazonaws.com%252Flp-email-assets%252FTemplate%252FLeadpages-Logo_Purple.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy51cy1lYXN0LSJ9:1npBwy:9Br8pq6GwRN40crQz-XaatjfA6xcdLnd8eUajsmefys" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: 150px !important; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;" width="150"/>
</a>
</th>
</tr>
</table>
</th>
<th align="left" class="view-in-browser small-6 large-5 columns last" style='width: 258px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;' valign="middle">
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="right" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
<a style='color: #878584 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: right !important; line-height: 18px !important; text-decoration: none; font-size: 14px !important; -webkit-font-smoothing: antialiased; display: block !important; margin: 3rem 0 0; padding: 0;'>
View in Browser
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
</p>
</a>
</th>
</tr>
</table>
</th>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!-- BEGIN FULL HERO HEADER // -->
<!-- // END FULL HERO HEADER -->
<!-- BEGIN FULL HERO HEADER 2 // -->
<!-- // END FULL HERO HEADER 2 -->
<!-- BEGIN HERO IMAGE HEADER // -->
<!-- // END HERO IMAGE HEADER -->
<table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<td align="left" style='word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; vertical-align: top; text-align: left; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;' valign="top">
<table class="row collapse" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; position: relative; display: table; padding: 0;">
<tbody>
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" class="small-12 large-12 columns first last" style='width: 608px; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0 auto; padding: 0 0 0px;'>
<table style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: left; width: 100%; padding: 0;">
<tr align="left" style="vertical-align: top; text-align: left; padding: 0;">
<th align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; margin: 0; padding: 0;'>
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<img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F05-11-22-digest.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1npBwy:GSidyn3721Vx_fsmnSUk0Nzd954Kf63PKfwTEgvTgUg" style="outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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Want More Conversions? Start By Optimizing Your UX
</h1>
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5 Tactics to Improve User Experience
</p>
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High converting websites and landing pages all have one thing in common: a great user experience.
</p>
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Think about it. If you land on a page that looks dated and is hard to navigate, are you going to buy something from there? Probably not.
</p>
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In order to maximize your conversions you need to look at your own pages with the same critical eye. Even the best performing pages have room for improvement.
</p>
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Luckily, by using Leadpages you’re off to a great start. Three of the most important aspects of UX are:
</p>
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<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Design
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Mobile responsiveness
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
Page load speeds
</li>
</ul>
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All of our templates are designed with the latest best practices and are mobile-friendly.
<a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
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Leadpages has also been shown to deliver above-average page load speeds.
</span>
</a>
</p>
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However, while you have all this working for you there’s still more you can do to improve the UX of your website and landing pages.
</p>
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Here are our top five tips:
</p>
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<strong>
White space is good space
</strong>
</h2>
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You might notice our templates utilize a lot of white space. This isn’t because we couldn’t decide what to put there. It’s because white space helps orient your eyes to prominent areas of interest.
</p>
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It ensures your pages look clean, open, and uncluttered. White space also creates contrast, which is critical to creating a frictionless experience.
</p>
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Sure, Leadpages gives you the ability to add images, video, text, and a variety of other widgets to any page. But give some thought to what you’re adding and where you’re adding it.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Ask yourself, is a particular element absolutely necessary? Or are you just trying to fill space?
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
If it’s the latter you’re probably better off without it.
</p>
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<strong>
Headlines are important
</strong>
</h2>
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We all know a strong benefit-driven headline is good for conversions. But it’s also good for your UX.
</p>
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It’s pretty rare that a visitor will read your entire page from top to bottom. Instead, they’ll scan and browse, looking for information that interests them.
</p>
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Users rely on headlines to tell them what the content that follows will be about. That’s why you want to make sure your headlines:
</p>
<ul>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Are bold and stand out
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
Accurately summarize your content
</li>
<li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
Include keywords visitors are looking for
</li>
</ul>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
The better your headlines are the easier it is for users to find what they’re looking for.
</p>
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<strong>
Always tell users what to do next
</strong>
</h2>
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The last thing you want is someone to land on a page, consume your content, and then ask themselves “where do I go from here?”
</p>
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This isn’t good for your conversions and it’s not good for your UX either.
</p>
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That’s why every page should include at least one CTA button. You can use these to direct people to one of your lead magnets, ask them to sign up for a webinar, or simply contact you.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
By using CTAs on every page of your site, you ensure your users will always know where to go if they want to take the next step.
</p>
<h2 align="left" style='color: #0F0C09; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; word-wrap: normal; font-size: 1.5rem; margin: 0 0 2.25rem; padding: 0;'>
<strong>
Be consistent
</strong>
</h2>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Have you ever been browsing a website only to suddenly land on a page that looks completely different? Your first reaction was probably “did I take a wrong turn?”
</p>
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This is how your visitors will feel if every page of your website looks different. That doesn’t mean you can’t change things up a bit, but your branding, colors, and voice should always stay consistent.
</p>
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Make sure to consider this when you’re taking visitors from a website or an ad to a landing page.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Any landing page templates you use should complement your website. They don’t need to look exactly like your website, but they do need to be on-brand. You’ll also want to use the same color palette and fonts.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
This way, even if the page layout is a little different there’s a smooth transition from one page to another.
</p>
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<strong>
Don’t let a 404 be a dead end
</strong>
</h2>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
As your website grows you’re bound to end up with the odd 404 error (page not found). This can be a major frustration or a minor inconvenience for your visitor, depending on how you handle it.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
First and foremost, you want to limit the number of these errors as much as possible. If you have Google Webmaster tools check for crawl errors. There are also free broken link checkers available online to help you check your site for 404s.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Even after taking these steps there’s still a chance users might encounter a broken link. Don’t just let it be a dead end. Instead, create and optimize your own 404 page (don't worry — Leadpages makes this easy too!).
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Help users get back on track with links to your most popular content and resources. This will result in fewer bounces and make the error a little less annoying.
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Ok, it’s time to practice what you’ve learned!
</p>
<p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
Try out these tips on your website and landing pages for better conversions and more satisfied visitors.
</p>
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<strong>
Ryan @ Leadpages
</strong>
<br/>
Senior Director of Marketing
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