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Plus: Extraordinary bulletproof machines, spot the missing color, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<span>
You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
<a data-hs-link-id="0" data-hs-link-id-v2="tFSrbVUN" style="color:#192733; text-decoration:underline !important" target="_blank">
prizes here
</a>
.
</span>
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Share your link:
</span>
<a data-contains-exactly-one-token="true" data-hs-link-id="1" data-hs-link-id-v2="Zygo4LuM" style="color:#192733; text-decoration:underline !important" target="_blank">
https://thehustle.co/?ref=950fce10a7
</a>
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Share The Hustle:
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</a>
</em>
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<span>
Check your referral progress & prizes
<a data-hs-link-id="3" data-hs-link-id-v2="T/hBDVGM" style="color:#192733; text-decoration:underline !important" target="_blank">
here
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👋
<span style="font-weight: bold;">
Good morning.
</span>
<span style="font-weight: normal;">
It's our duty to bring you the day's most important news, so here it is: There's a new internet-famous animal and his name is Jimothy. The Seattle raccoon — who likely has a rare spine condition that gives him a uniquely short and stout build — has become a local legend, inspiring murals, tattoos, and millions of views online.
</span>
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
NEWS FLASH
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<img align="middle" alt="Sun over Miami" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FWeather-ezgif.com-loop-count.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DWeather-ezgif.com-loop-count.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQ3OTk1OTcuNjkwNDk3NH0:1wmpuH:1uW23gACJVnrMleBQlWSnvHA_SVlHdYuf3jYgrvy2RA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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<tbody>
<tr>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
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<p style="line-height:150%">
☀️
<strong>
The forecast gets personal:
</strong>
Miami startup FortyGuard
<a data-hs-link-id="0" data-hs-link-id-v2="MZodvuZs" style="color:#192733" target="_blank">
built
</a>
AI-powered Large Temperature Models that can map temperatures at street level — ~2 meters above the ground — creating block-by-block heat maps much more precise than traditional weather forecasts. The company says its US usership recently rose 50% month over month, largely driven by its free platform, and it’s collaborating with companies including Microsoft, Google, and Amazon.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
📱 Second act:
</strong>
After shuttering its banking app for teenagers, Seattle startup Copper
<a data-hs-link-id="0" data-hs-link-id-v2="qHz3o+1A" style="color:#192733" target="_blank">
pivoted
</a>
into consumer rewards with a platform that lets 4m+ users earn money through shopping, cash-back offers, and mobile games. Plus, it has a cool new investor: Grammy-winning artist Diplo.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🤖
<strong>
Bad bots!
</strong>
OpenAI
<a data-hs-link-id="0" data-hs-link-id-v2="HNWjnbNi" style="color:#192733" target="_blank">
said
</a>
that one of its advanced AI models broke out of controlled security testing, reached the internet, and autonomously hacked AI platform Hugging Face while attempting to complete its assigned objective. The company said the incident is “unprecedented” and that it’ll beef up safeguards to make sure it doesn’t happen again.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
MORE NEWS TO KNOW
</span>
</h2>
<p style="line-height:115%">
</p>
<ul style="line-height:150%">
<li>
<p style="line-height:150%">
<strong>
Sounds like justice:
</strong>
Sony Music is
<a data-hs-link-id="0" data-hs-link-id-v2="ZiVMnrtq" style="color:#192733" target="_blank">
suing
</a>
AI music startup Udio, alleging that the startup scraped 30k+ recordings from YouTube to train its song-generating tech.
<br/>
<br/>
</p>
<ul style="line-height:115%">
</ul>
</li>
<li>
<strong>
Hungry hungry AI:
</strong>
Data centers are
<a data-hs-link-id="0" data-hs-link-id-v2="UFBq/ao9" style="color:#192733" target="_blank">
estimated
</a>
to use one-fifth of the electricity generated in the US — 4x today’s usage — by 2035, according to data from BloombergNEF.
<br/>
<br/>
</li>
<li>
<strong>
Once upon an AI:
</strong>
Meta is
<a data-hs-link-id="0" data-hs-link-id-v2="dRmH7Fe+" style="color:#192733" target="_blank">
testing
</a>
StoryKit, an AI app that lets users generate personalized children’s books with custom characters, illustrations, narration, and music.
<br/>
<br/>
</li>
<li>
<strong>
“We’re crushing it on retention”
</strong>
… says some exec, oblivious to what’s really going on: N
<span style="color: #212121; background-color: #ffffff;">
early a quarter of US workers
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="6kTmAgin" style="color:#192733" target="_blank">
<span style="background-color: #ffffff;">
say
</span>
</a>
<span style="color: #212121; background-color: #ffffff;">
they’re staying in unwanted jobs so they can keep their health insurance. Bleak.
</span>
<br/>
<br/>
</li>
</ul>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<h2 style="margin:0; line-height:115%; font-size:18px">
<span style="color: #000000;">
</span>
</h2>
<p style="line-height:115%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
<p style="line-height:150%">
<span style="font-size: 12px; color: #000000;">
</span>
</p>
</div>
</div>
</td>
</tr>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434;">
FROM OUR FRIENDS AT MINDSTREAM
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
<a data-hs-link-id="0" data-hs-link-id-v2="8TUO9ZtA" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Ballot box" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FMindstream722.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DMindstream722.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQ3OTk1OTcuNjkwNjE5N30:1wmpuH:DN2jRhW2CMvbP9Eap567KrTStSMYJ4VLrN-AXDOvCng" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:144%; font-size:16px; font-weight:normal">
<strong>
<span style="font-size: 22px;">
AI goes to Washington
</span>
<br/>
<br/>
</strong>
</p>
<p style="line-height:150%">
The next AI battle may be fought at the ballot box.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Anthropic, Meta, OpenAI leaders, and others are backing competing political groups as the industry ramps up its efforts to influence how AI is governed in Washington.
</p>
<p style="line-height:150%; font-size:16px; font-weight:normal">
<br/>
👉
<a data-hs-link-id="1" data-hs-link-id-v2="n/HNyGhI" rel="noopener" style="color:#192733" target="_blank">
<strong>
Read more on
</strong>
<strong>
<em>
Mindstream.
<br/>
</em>
</strong>
</a>
</p>
<p style="line-height:150%; font-size:16px; font-weight:normal">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
</div>
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<![endif]-->
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<![endif]-->
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<tbody>
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<h2 style="margin:0; font-size:13px; line-height:115%">
</h2>
<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
THE BIG IDEA
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<a data-hs-link-id="0" data-hs-link-id-v2="1pN2Xy+0" style="color:#00a4bd" target="_blank">
<img align="middle" alt="Indoor farm " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FUPDATED%2520template%2520%25281650%2520x%2520864%2520px%2529%2520%25283%2529%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DUPDATED%2520template%2520%25281650%2520x%2520864%2520px%2529%2520%25283%2529%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQ3OTk1OTcuNjkxMDE5NX0:1wmpuH:gFevyPDMt2Ub3Nq3vZixvhzmoSvtS6lI_gsStMXZDVc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
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<ul style="line-height:150%">
</ul>
<p style="font-size:22px; line-height:115%">
<strong>
Can indoor farming finally put down roots?
</strong>
</p>
<p style="font-size:22px; line-height:115%">
</p>
<p style="line-height:150%">
If there were a "cemetery of agribusiness," it would have a sizable section filled with vertical farming startups that died in the early 2020s.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Enticed by the prospect of skyscrapers full of lettuce, VCs poured billions into companies that promised to save space and minimize agricultural waste by growing crops at scale indoors.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Unfortunately, that's not how it shook out:
</p>
<ul style="line-height:150%">
<li style="line-height: 150%;">
<p style="line-height:150%">
Bowery Farming
<a data-hs-link-id="0" data-hs-link-id-v2="WGFpY7VO" style="color:#192733" target="_blank">
raised $700m
</a>
to grow pesticide-free leafy greens in urban centers, only to
<a data-hs-link-id="0" data-hs-link-id-v2="Xwy081J7" style="color:#192733" target="_blank">
cease operations in 2024
</a>
.
<br/>
<br/>
</p>
</li>
<li style="line-height: 150%;">
<p style="line-height:150%">
Investors sank $940m in
<span style="font-weight: normal;">
Plenty Unlimited,
</span>
a company specializing in vertically farmed berries,
<a data-hs-link-id="0" data-hs-link-id-v2="J2Z51Up6" style="color:#192733" target="_blank">
<span style="white-space-collapse: preserve;">
</span>
before it filed for bankruptcy in 2025
</a>
.
<br/>
<br/>
</p>
</li>
<li style="line-height: 150%;">
Florida-based Kalera
<a data-hs-link-id="0" data-hs-link-id-v2="m2VIwKgz" rel="noopener" style="color:#192733" target="_blank">
filed for bankruptcy in 2023.
</a>
</li>
</ul>
<p style="line-height:150%">
So where did these indoor farming businesses go wrong?
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
High construction and energy costs, razor-thin agricultural margins, and the challenge of competing with highly efficient traditional farms all proved
<a data-hs-link-id="0" data-hs-link-id-v2="2NnYt9wC" rel="noopener" style="color:#192733" target="_blank">
difficult
</a>
to overcome.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Photosynthesis requires sunlight (hello, B+ in AP Bio), and several indoor farms racked up unsustainable electricity bills trying to replace it with LED lights.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
Could there be another way?
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
California startup Hippo Harvest separates itself from those companies with two key tenets:
</p>
<ul style="line-height:150%">
<li>
It uses the actual sun.
<span style="white-space-collapse: preserve;">
<br/>
<br/>
</span>
</li>
<li>
It gets robots involved.
</li>
</ul>
<p style="line-height:150%">
The startup eschews the notion of "vertical farming," housing its crops in high-tech greenhouses rather than in multi-level, space-saving buildings.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Though other companies have used similar structures, Hippo Harvest differentiates itself with who tends its crops: autonomous mobile robots that function like tiny indoor tractors. Think: Roomba meets John Deere.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
The results, per the company: 92% less water use,
<a data-hs-link-id="0" data-hs-link-id-v2="p6/xiXYv" rel="noopener" style="color:#192733" target="_blank">
94%
</a>
less land, zero synthetic pesticides, and a price point competitive with outdoor-grown produce.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
<strong>
What's next?
</strong>
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Hippo Harvest just closed a $30m Series C backed by greenhouse giant Cox Farms, unlocking a 30-acre expansion in Hollister, California.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
Though scaling that aggressively could backfire, it just got a massive vote of confidence from one of the world's largest growers.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
That kind of bet isn't a science project — it's a legitimate supply chain play.
</p>
<p style="line-height:150%">
</p>
<p align="right" style="line-height:150%; text-align:right">
<a data-hs-link-id="1" data-hs-link-id-v2="9yPU/L8c" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
Share this story
</a>
</p>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<tr>
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<h2 style="margin:0; font-size:13px; line-height:150%">
<span style="color: #bf2434;">
HIGHLY RECOMMENDED
</span>
</h2>
<p style="line-height:150%">
<br/>
<strong>
Here’s something worth clickin’:
</strong>
An at-scale
<a data-hs-link-id="0" data-hs-link-id-v2="IkSU7upy" style="color:#192733" target="_blank">
personalization tactic
</a>
that boosted email click rates 117%.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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<![endif]-->
</td>
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</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
NEWSWORTHY NUMBER
</span>
</h2>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tr>
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<img align="middle" alt="6x" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template%2520%252848%2529%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template%2520%252848%2529%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQ3OTk1OTcuNjkxMTU4fQ:1wmpuH:v_L9vF4KEMv3ryqt_cPrLaZbkSk12uVg336iLtErZto" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
</td>
</tr>
</tbody>
</table>
</div>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
<tr>
<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17792074973213" style="color: inherit; font-size: inherit; line-height: inherit;">
<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
<p style="line-height:150%">
Five-year increase in US sales recorded by Armormax, a Utah-based company that turns “regular vehicles into extraordinary bulletproof machines.” Once reserved for banks and law enforcement, domestic demand for armored cars — retrofitting for which starts at ~$50k — has surged since the pandemic,
<a data-hs-link-id="0" data-hs-link-id-v2="8doDI0Lq" style="color:#192733" target="_blank">
per
</a>
<span style="white-space-collapse: preserve;">
</span>
<em>
The New York Times
</em>
, with many anxious one-percenters (who seem to have taken those “eat the rich” chants too literally) preparing for the worst.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<h2 style="margin:0; font-size:13px; line-height:115%">
<span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
AROUND THE WEB
</span>
</h2>
</div>
</div>
</td>
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</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
<tbody>
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<td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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<p style="line-height:150%">
📅
<span style="font-weight: bold;">
On this day:
</span>
In 1996, the US women’s gymnastics team (AKA the Magnificent Seven)
<a data-hs-link-id="0" data-hs-link-id-v2="h9esFl0T" style="color:#192733" target="_blank">
took home gold
</a>
at the Summer Olympics in Atlanta, Georgia.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🎨
<span style="font-weight: bold;">
Game:
</span>
Cycle through pop culture characters, all missing just one color from their iconic looks. Your job?
<a data-hs-link-id="0" data-hs-link-id-v2="wnFFj23s" style="color:#192733" target="_blank">
Find the right tone
</a>
.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🔠
<span style="font-weight: bold;">
That’s interesting:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="OxXnweN8" style="color:#192733" target="_blank">
Why
</a>
crossword puzzles are more popular than ever right now.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
📹
<span style="font-weight: bold;">
How to:
</span>
<a data-hs-link-id="0" data-hs-link-id-v2="rtcskuDq" style="color:#192733" target="_blank">
make a stop-motion video
</a>
, starring a clay cow named Jerry.
</p>
<p style="line-height:150%">
</p>
<p style="line-height:150%">
🐈
<span style="font-weight: bold;">
Aww:
</span>
A
<a data-hs-link-id="0" data-hs-link-id-v2="+o5qRt1h" style="color:#192733" target="_blank">
17-second journey
</a>
from kitten to adult cat.
</p>
<p style="line-height:150%">
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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<p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
</p>
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SHOWER THOUGHT
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<p style="line-height:150%">
<br/>
<em>
The best way to succeed is to repeatedly fail first. The exception being when even one single failure leads to catastrophic disaster.
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SOURCE
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<br/>
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Today's email was brought to you
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Friedman
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1 week, 1 day ago - news@thehustle.co
Plus: Extraordinary bulletproof machines, spot the missing color, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...