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<html dir="ltr" lang="en" style="scrollbar-width: thin;scrollbar-color: rgb(219,219,219)rgb(255,255,255);">
 <head>
  <meta charset="utf-8"/>
  <title>
   Introducing Open Tab
  </title>
  <style>
   @media (max-width: 1024px) {
  .typography .pullquote-align-left,
  .typography.editor .pullquote-align-left,
  .typography .pullquote-align-right,
  .typography.editor .pullquote-align-right,
  .typography .pullquote-align-wide,
  .typography.editor .pullquote-align-wide,
  .typography .pullquote-align-center,
  .typography.editor .pullquote-align-center {
    float: none;
    margin: 0 auto;
    width: 100%;
    max-width: 100%;
  }
}
@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
  .typography .markup table.image-wrapper img,
  .typography.editor .markup table.image-wrapper img,
  .typography .markup table.kindle-wrapper img,
  .typography.editor .markup table.kindle-wrapper img {
    max-width: 550px;
  }
}
@media (min-width: 1024px) {
  .typography:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-left),
  .typography.editor:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-left) {
    margin-left: var(--image-offset-margin);
  }
  .typography:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-right),
  .typography.editor:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (min-width: 1300px) {
  .typography .captioned-image-container figure:has(> a.image2-offset-left),
  .typography.editor .captioned-image-container figure:has(> a.image2-offset-left) {
    margin-left: var(--image-offset-margin);
  }
  .typography .captioned-image-container figure:has(> a.image2-offset-right),
  .typography.editor .captioned-image-container figure:has(> a.image2-offset-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (max-width: 1024px) {
  .typography,
  .typography.editor {
    /* Disable offset on mobile/tablet */
  }
  .typography .captioned-image-container figure:has(> a.image2-align-left),
  .typography.editor .captioned-image-container figure:has(> a.image2-align-left),
  .typography .captioned-image-container figure:has(> a.image2-align-right),
  .typography.editor .captioned-image-container figure:has(> a.image2-align-right) {
    float: none;
    margin: 1em auto;
    max-width: 100%;
    width: auto;
    padding: 0;
  }
  .typography .captioned-image-container figure:has(> a.image2-align-left.thefp),
  .typography.editor .captioned-image-container figure:has(> a.image2-align-left.thefp),
  .typography .captioned-image-container figure:has(> a.image2-align-right.thefp),
  .typography.editor .captioned-image-container figure:has(> a.image2-align-right.thefp) {
    margin: 1em auto;
  }
  .typography .captioned-image-container figure:has(> a.image2-offset-left),
  .typography.editor .captioned-image-container figure:has(> a.image2-offset-left),
  .typography .captioned-image-container figure:has(> a.image2-offset-right),
  .typography.editor .captioned-image-container figure:has(> a.image2-offset-right) {
    margin: 1em auto;
  }
  .typography .captioned-image-container figure:has(> a.image2-align-left) .image2-inset,
  .typography.editor .captioned-image-container figure:has(> a.image2-align-left) .image2-inset,
  .typography .captioned-image-container figure:has(> a.image2-align-right) .image2-inset,
  .typography.editor .captioned-image-container figure:has(> a.image2-align-right) .image2-inset {
    display: block;
    justify-content: initial;
  }
}
@media (max-width: 768px) {
  .typography .markup div.sponsorship-campaign-embed,
  .typography.editor .markup div.sponsorship-campaign-embed {
    margin-top: 24px;
    margin-bottom: 24px;
  }
  .typography .markup div.sponsorship-campaign-embed:first-child,
  .typography.editor .markup div.sponsorship-campaign-embed:first-child {
    margin-top: 0px;
  }
}
@media screen and (max-width: 650px) {
  .typography .markup div.youtube-overlay,
  .typography.editor .markup div.youtube-overlay,
  .typography .markup div.vimeo-overlay,
  .typography.editor .markup div.vimeo-overlay {
    display: none !important;
  }
}
@media screen and (max-width: 370px) {
  .typography .markup div.tiktok-wrap,
  .typography.editor .markup div.tiktok-wrap {
    width: calc(95vw - 32px);
    height: calc((95vw - 32px - 2px) / 0.485714);
  }
}
@media screen and (max-width: 650px) {
  .typography .markup div.embedded-publication-wrap .embedded-publication.show-subscribe,
  .typography.editor .markup div.embedded-publication-wrap .embedded-publication.show-subscribe {
    padding: 24px;
  }
}
@media screen and (max-width: 650px) {
  .typography .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  .typography.editor .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  .typography .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe,
  .typography.editor .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe,
  .typography .markup div.captioned-button-wrap .subscription-widget.show-subscribe,
  .typography.editor .markup div.captioned-button-wrap .subscription-widget.show-subscribe {
    padding: 0px 24px;
  }
}
@media screen and (max-width: 650px) {
  .typography .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  .typography.editor .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed,
  .typography.editor .markup .twitter-embed,
  .typography .markup .tweet,
  .typography.editor .markup .tweet {
    padding: 12px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed .tweet-text,
  .typography.editor .markup .twitter-embed .tweet-text,
  .typography .markup .tweet .tweet-text,
  .typography.editor .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed .tweet-photos-container.two,
  .typography.editor .markup .twitter-embed .tweet-photos-container.two,
  .typography .markup .tweet .tweet-photos-container.two,
  .typography.editor .markup .tweet .tweet-photos-container.two,
  .typography .markup .twitter-embed .tweet-photos-container.three,
  .typography.editor .markup .twitter-embed .tweet-photos-container.three,
  .typography .markup .tweet .tweet-photos-container.three,
  .typography.editor .markup .tweet .tweet-photos-container.three,
  .typography .markup .twitter-embed .tweet-photos-container.four,
  .typography.editor .markup .twitter-embed .tweet-photos-container.four,
  .typography .markup .tweet .tweet-photos-container.four,
  .typography.editor .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed a.expanded-link .expanded-link-img,
  .typography.editor .markup .twitter-embed a.expanded-link .expanded-link-img,
  .typography .markup .tweet a.expanded-link .expanded-link-img,
  .typography.editor .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}
@media (max-width: 650px) {
  .typography .markup .twitter-embed a.expanded-link .expanded-link-description,
  .typography.editor .markup .twitter-embed a.expanded-link .expanded-link-description,
  .typography .markup .tweet a.expanded-link .expanded-link-description,
  .typography.editor .markup .tweet a.expanded-link .expanded-link-description {
    display: none;
  }
}
@media screen and (max-width: 650px) {
  .typography .markup .apple-podcast-container,
  .typography.editor .markup .apple-podcast-container {
    width: unset;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed img.install-substack-app-embed-img,
  .typography.editor .markup .install-substack-app-embed img.install-substack-app-embed-img {
    margin: 0 auto 16px auto;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed .install-substack-app-embed-text,
  .typography.editor .markup .install-substack-app-embed .install-substack-app-embed-text {
    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}
@media (max-width: 420px) {
  .typography .markup .install-substack-app-embed .install-substack-app-embed-link,
  .typography.editor .markup .install-substack-app-embed .install-substack-app-embed-link {
    display: flex;
    justify-content: center;
  }
}
@media screen and (min-width: 481px) {
  .share-button-container {
    height: 38px;
  }
}
@media screen and (min-width: 481px) {
  .share-button-container a.comment {
    height: 38px;
    line-height: 38px;
    padding-right: 10px;
  }
}
@media screen and (max-width: 480px) {
  .share-button-container .separator {
    display: block;
    margin: 0;
    height: 8px;
    border-left: none;
  }
}
@media screen and (max-width: 480px) {
  .share-button-container a.share.first img {
    padding-left: 0;
  }
}
@media screen and (min-width: 481px) {
  .share-button-container a.mobile {
    display: none !important;
  }
}
@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container {
    padding: 36px;
    height: 680px;
  }
}
@media screen and (min-width: 541px) {
  .settings-add-pub-modal-wrapper .container .add-recommending-pub-modal-container .footer {
    position: absolute;
    bottom: 36px;
    margin: 0px;
  }
}
@media screen and (max-width: 650px) {
  .header-anchor-parent {
    display: none;
  }
}
@media screen and (max-width: 768px) {
  .post {
    padding: 16px 0 0 0;
  }
}
@media screen and (max-width: 650px) {
  .post .post-header .post-label {
    margin-top: 8px;
  }
}
@media screen and (max-width: 650px) {
  .post .post-header .meta-author-wrap.alternative-meta .meta-right-column .post-meta {
    margin-top: 6px;
  }
}
@media screen and (max-width: 650px) {
  .post .footer-facepile-container {
    height: 64px;
    padding: 0 16px;
    display: flex;
    align-items: center;
    justify-content: flex-start;
    width: 100%;
  }
}
@media screen and (max-width: 650px) {
  .post .post-footer.use-separators {
    justify-content: center;
  }
}
@media screen and (max-width: 650px) {
  .post .post-footer.next-prev {
    height: 64px;
    justify-content: space-between;
    box-sizing: border-box;
  }
}
@media screen and (max-width: 650px) {
  .post-contributor-footer .post-contributor-bio-table {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-table-row {
    display: flex;
    flex-direction: row;
  }
  .post-contributor-footer .post-contributor-bio-userhead-cell,
  .post-contributor-footer .post-contributor-bio-body-cell {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-body-cell {
    flex-grow: 1;
  }
  .post-contributor-footer .post-contributor-bio-body-table {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-body-table-row {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-copy-cell,
  .post-contributor-footer .post-contributor-bio-controls-cell {
    display: block;
  }
  .post-contributor-footer .post-contributor-bio-copy-cell {
    margin: 0 0 16px 0;
  }
  .post-contributor-footer .post-contributor-bio-controls-cell {
    width: auto;
  }
  .post-contributor-footer .post-contributor-bio-controls {
    margin: auto;
  }
  .post-contributor-footer .post-contributor-bio-controls .button.primary {
    width: 100%;
  }
  .post-contributor-footer .post-contributor-bio-text {
    font-size: 14px;
  }
}
@media screen and (min-width: 768px) {
  .post-silhouette {
    padding: 32px 0;
  }
}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-title {
    margin-top: 10.44225025px;
    height: 120px;
  }
}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta {
    width: 75%;
  }
}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta.with-byline-image {
    margin: 20px 0;
  }
}
@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    padding-right: 16px;
  }
}
@media screen and (max-width: 370px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
  .post-meta.alternative-meta .post-meta-item {
    font-size: 14px;
  }
}
@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item.guest-author-publication,
  .post-meta.alternative-meta .post-meta-item.guest-author-publication {
    display: none;
  }
}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item .post-meta-button {
    height: 36px !important;
    /* important to override in-line height style on emails */
  }
  .post-meta .post-meta-item .post-meta-button .meta-button-label {
    display: none;
  }
  .post-meta .post-meta-item .post-meta-button > svg {
    margin-right: 0;
  }
}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item {
    font-size: 12px;
  }
}
@media screen and (max-width: 650px) {
  .post .floating-subscribe-button {
    bottom: 20px;
    right: 20px;
  }
}
@media (max-width: 1024px) {
  body .pullquote-align-left,
  body .pullquote-align-right,
  body .pullquote-align-wide,
  body .pullquote-align-center {
    float: none;
    margin: 0 auto;
    width: 100%;
    max-width: 100%;
  }
}
@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
  body .markup table.image-wrapper img,
  body .markup table.kindle-wrapper img {
    max-width: 550px;
  }
}
@media (min-width: 1024px) {
  body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-left) {
    margin-left: var(--image-offset-margin);
  }
  body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-offset-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (min-width: 1300px) {
  body .captioned-image-container figure:has(> a.image2-offset-left) {
    margin-left: var(--image-offset-margin);
  }
  body .captioned-image-container figure:has(> a.image2-offset-right) {
    margin-right: var(--image-offset-margin);
  }
}
@media (max-width: 1024px) {
  body {
    /* Disable offset on mobile/tablet */
  }
  body .captioned-image-container figure:has(> a.image2-align-left),
  body .captioned-image-container figure:has(> a.image2-align-right) {
    float: none;
    margin: 1em auto;
    max-width: 100%;
    width: auto;
    padding: 0;
  }
  body .captioned-image-container figure:has(> a.image2-align-left.thefp),
  body .captioned-image-container figure:has(> a.image2-align-right.thefp) {
    margin: 1em auto;
  }
  body .captioned-image-container figure:has(> a.image2-offset-left),
  body .captioned-image-container figure:has(> a.image2-offset-right) {
    margin: 1em auto;
  }
  body .captioned-image-container figure:has(> a.image2-align-left) .image2-inset,
  body .captioned-image-container figure:has(> a.image2-align-right) .image2-inset {
    display: block;
    justify-content: initial;
  }
}
@media (max-width: 768px) {
  body .markup div.sponsorship-campaign-embed {
    margin-top: 24px;
    margin-bottom: 24px;
  }
  body .markup div.sponsorship-campaign-embed:first-child {
    margin-top: 0px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.youtube-overlay,
  body .markup div.vimeo-overlay {
    display: none !important;
  }
}
@media screen and (max-width: 370px) {
  body .markup div.tiktok-wrap {
    width: calc(95vw - 32px);
    height: calc((95vw - 32px - 2px) / 0.485714);
  }
}
@media screen and (max-width: 650px) {
  body .markup div.embedded-publication-wrap .embedded-publication.show-subscribe {
    padding: 24px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe,
  body .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscribe {
    padding: 0px 24px;
  }
}
@media screen and (max-width: 650px) {
  body .markup div.subscription-widget-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  body .markup div.subscription-widget-wrap-editor .subscription-widget.show-subscribe .subscription-widget-subscribe .button,
  body .markup div.captioned-button-wrap .subscription-widget.show-subscribe .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed,
  body .markup .tweet {
    padding: 12px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed .tweet-text,
  body .markup .tweet .tweet-text {
    font-size: 14px;
    line-height: 20px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed .tweet-photos-container.two,
  body .markup .tweet .tweet-photos-container.two,
  body .markup .twitter-embed .tweet-photos-container.three,
  body .markup .tweet .tweet-photos-container.three,
  body .markup .twitter-embed .tweet-photos-container.four,
  body .markup .tweet .tweet-photos-container.four {
    height: 200px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed a.expanded-link .expanded-link-img,
  body .markup .tweet a.expanded-link .expanded-link-img {
    max-height: 180px;
  }
}
@media (max-width: 650px) {
  body .markup .twitter-embed a.expanded-link .expanded-link-description,
  body .markup .tweet a.expanded-link .expanded-link-description {
    display: none;
  }
}
@media screen and (max-width: 650px) {
  body .markup .apple-podcast-container {
    width: unset;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed img.install-substack-app-embed-img {
    margin: 0 auto 16px auto;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-text {
    margin: 0 0 12px 0;
    max-width: 100%;
    width: auto;
    text-align: center;
  }
}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed .install-substack-app-embed-link {
    display: flex;
    justify-content: center;
  }
}
@media screen and (min-width: 500px) {
  body .header a.logo {
    width: 42px;
    height: 42px;
    border-radius: 12px;
  }
}
@media screen and (max-width: 420px) {
  body .subscription-receipt table:first-of-type .subscription-amount .subscription-discount {
    width: 72px !important;
  }
}
@media screen and (min-width: 481px) {
  body .share-button-container {
    height: auto;
  }
}
@media screen and (max-width: 480px) {
  body .share-button-container .separator {
    display: block !important;
    margin: 0 !important;
    height: 8px !important;
    border-left: none !important;
  }
}
@media screen and (max-width: 650px) {
  .digest .item .post-meta-item.audience {
    display: none;
  }
}
@media screen and (min-width: 500px) {
  .digest-publication .logo img {
    width: 42px;
    height: 42px;
    border-radius: 8px;
  }
}
@media screen and (max-width: 650px) {
  .comments-page .container .comment-list .collapsed-reply {
    margin-left: calc(10 + 32px - 24px);
  }
}
@media screen and (max-width: 650px) {
  .comment > .comment-list {
    padding-left: 24px;
  }
}
@media screen and (max-width: 650px) {
  .finish-magic-login-modal .modal-content .container {
    padding: 24px 0;
  }
}
@media (max-width: 650px) {
  .reader2-text-b3 {
    line-height: 24px;
  }
}
@media screen and (max-width: 650px) {
  .reader2-text-h4 {
    line-height: 24px;
  }
}
@media screen and (min-width: 541px) {
  .user-profile-modal {
    padding-left: 12px;
    padding-right: 12px;
  }
}
@media screen and (max-width: 650px) {
  .subscribe-widget form.form .sideBySideWrap button.rightButton {
    padding: 10px 12px;
  }
}
@media screen and (min-width: 541px) {
  .pub-icon:hover .logo-hover,
  .feed-item-icon:hover .logo-hover {
    display: block;
  }
}
@media screen and (max-width: 650px) {
  .post-ufi.single-full-width-button .post-ufi-button-wrapper {
    width: 100%;
    padding: 16px;
  }
  .post-ufi.single-full-width-button .post-ufi-button-wrapper:empty {
    display: none;
  }
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@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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                       Arielle Swedback
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                      <time datetime="2026-05-06T16:38:26.447Z">
                       May 6
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          Most of what we hear from media insiders is a story of decline: collapsing economics, algorithmic chaos, layoffs, and LLMs nipping at journalists’ heels. But a new class of independent media founders is creating powerful businesses around their own work and direct relationships with readers, listeners, and viewers—highly-profitable, multi-format, and built without first raising millions of dollars or a complex infrastructure stack. They’re finding ways to make creative livelihoods that don’t depend on the goodwill of a platform or a print masthead.
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           , who sit down with a different independent media founder each week to ask them how they did it. Every episode of the show is filmed at a neighborhood bar, restaurant, or café where the guest likes to spend their time. And in each conversation, Hamish or Hanne joins with, “I’ll have what you’re having.” Episode one comes out tomorrow, May 7
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          The guests are writers, editors, and creators who have built thriving media businesses and communities  from the ground up. Among them: a techno-optimist with a thousand-year view, and a relationship therapist with a warning about AI’s impacts tomorrow. A journalist who wrote the definitive book on Elon Musk—before, he says, Elon tried to buy up every copy. A tabloid insider who spent years protecting a secret source and then became a whistleblower himself. Internet natives and legacy media icons who have reported on power and celebrity from up close. Some built their audience entirely from scratch; others arrived with a career’s body of work and found a home for it here.
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          We kept returning to the unvarnished reality of building something on your own: the appetite for risk, the rewards of independence, and what it means to do this in a time when a single person with a point of view can rival—and often exceed—the reach of the most storied media institutions.
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          New episodes of the show will drop weekly through June. You can watch on YouTube, listen wherever you get your podcasts, and find the full series here on Substack.
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