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<span style="word-break: break-word; font-size: 15px;">
Last weekend, Drake dominated the conversation by dropping
<i>
Iceman
</i>
, a trilogy of albums that attempted to reframe Kendrick Lamar’s “Not Like Us” victory lap and bring the rapper back to the center of the culture. Critical reception has been mixed at best but there’s no doubt that people are listening—
<i>
Iceman
</i>
is on track to have a blockbuster sales week. As always though,
<i>
GQ
</i>
’s senior associate editor Frazier Tharpe has an interesting take on the album on everyone’s minds. Could it be Drake’s
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
best album in 10 years, actually
</a>
? —
<i>
Raymond Ang, director of editorial operations
</i>
</span>
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<strong>
<span style="word-break: break-word;">
<a rel="noopener" style="text-decoration: none; color: #000000;" target="_blank">
<i>
Iceman
</i>
Is Drake’s Best Album in 10 Years, If You Don’t Listen Too Closely
</a>
</span>
</strong>
</span>
</p>
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<strong>
<span style="word-break: break-word; font-size: 15px;">
By Frazier Tharpe
</span>
</strong>
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<span style="word-break: break-word; font-size: 15px;">
<span style="word-break: break-word; font-size: 16px;">
The first sign that Drake actually pulled his comeback off? The music videos. Great, distinct, rich visuals, nearly
<i>
20
</i>
of them, from an artist who is typically extremely hit-or-miss in this area (give or take an “HYFR” and that time Karena Evans took over creative duties for an entire album rollout). But it’s deeper than thinking back to “Energy” or the limp short film that accompanied
<i>
Views
</i>
; just last summer Drake tried to jumpstart his
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
<i>
Iceman
</i>
rollout
</a>
with a series of ambitious but increasingly conceptually-laborious livestream “episodes,” and the thematic vision (or lack thereof) for this album seemed concerning.
<br/>
<br/>
I was expecting more bullshit like
<a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
Drake
</a>
personifying his 2024 beef loss as Pinocchio killers chasing him around Europe but instead, Iceman Episode 4 is more of a visual album of loosely connected videos. Despite being in Europe myself for the stream’s 9:45 ET drop, I’m glad I woke up for it; the unified visuals made the new music hit even harder, their cohesion and range—from thermal imagery, to explosion-porn, to an animated interlude—was almost as infectious as the fun Drake himself is clearly having in them. (Hats off to Drake’s longtime collaborator Theo Skudra, who helmed all of these and whose powers have been growing steadily since he made the leap from Drake’s photographer/videographer to his go-to director.)
<br/>
<br/>
Take “Burning Bridges,” which kicks off with a one-take tracking shot through a restaurant that floats upstairs to a private room where Drake and the OVO boys are turning up to the track, their diegetic chants of the refrain (“where she at?!”) and goofy peekaboo dance to go with it only adding to an already great vibe. (The chants definitely should’ve made the final CDQ.)
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Is the Drake Album Actually Good?
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