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   🧀  A wheel good investment
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   Plus: $6.6B in OpenAI employee stock selloffs, where you can legally graffiti, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏                                                                                                                                                                                                   
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                  To make sure it is in fact a good one, we’re sharing some exciting news: This year’s UNBOUND lineup just dropped and it includes some heavy hitters you won’t want to miss. Seven-time Super Bowl champion Tom Brady, award-winning actress, singer, and producer Cynthia Erivo, No. 1 bestselling author and host of
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                   The Mel Robbins Podcast
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                  Mel Robbins, and NASA astronaut Sunita "Suni" Williams will be sharing how they broke through ceilings and rose to the top of their fields. Don’t miss out —
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                   Hustle
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                  readers get
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                   10% off tickets
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                  with code GEM-HUSTLE.
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="A robot hand offers an orange pill bottle full of white pills." class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FAIdoc-3.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAIdoc-3.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzg2NjQ5NzUuMDQxMzE4fQ:1wN60l:8wFQFl7QTCzV6gRLwJ2kuE41qR6IKMWN_0Pzv8GoRy4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  💊
                  <span style="font-weight: bold;">
                   Don’t forget to fill your prescription!
                  </span>
                  Making sure you pick up your pills is the mission of Forus, a startup that just hit a $1B valuation to
                  <a data-hs-link-id="0" data-hs-link-id-v2="4ZFrtVm+" style="color:#192733" target="_blank">
                   fix
                  </a>
                  the broken system of filling prescriptions — something nearly one third of Americans never end up doing. Forus uses AI to automate the backend — insurance checks, pharmacy routing, approvals — and help boost fill rates.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  ☕
                  <span style="font-weight: bold;">
                   Mona overseeing mochas:
                  </span>
                  Bay Area AI safety startup Andon Labs is letting
                  <a data-hs-link-id="0" data-hs-link-id-v2="ve+494cp" style="color:#192733" target="_blank">
                   Mona
                  </a>
                  , an AI agent, run its Stockholm cafe. Human baristas make and serve orders, but Mona handles hiring, inventory management, and answers questions customers ask using a phone inside the cafe. So far, it’s yet to turn the shop into a lucrative business — most of its initial budget was spent on startup costs — but it’s only been open since mid-April.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🤖
                  <span style="font-weight: bold;">
                   And if a single cafe isn’t enough,
                  </span>
                  tech journalist Joanna Stern’s
                  <a data-hs-link-id="0" data-hs-link-id-v2="Dl0lDqNN" style="color:#192733" target="_blank">
                   new book
                  </a>
                  ,
                  <span style="font-style: italic;">
                   I Am Not a Robot
                  </span>
                  , details how she handed over numerous daily tasks and decisions to AI for one year. In an excerpt published in
                  <span style="font-style: italic;">
                   TechBrew
                  </span>
                  , she noted she couldn’t permanently replace everything with AI, but did find it a useful swap for traditional online search engines, only returning to Google for maps and business contact info. You’ve still gotta watch out for those hallucinations, though.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:115%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Media moves:
                    </span>
                    Media entrepreneur Byron Allen will
                    <a data-hs-link-id="0" data-hs-link-id-v2="P6Ut0kAg" style="color:#192733" target="_blank">
                     acquire
                    </a>
                    a majority stake in
                    <span style="font-style: italic;">
                     BuzzFeed
                    </span>
                    , which he intends to expand, alongside
                    <span style="font-style: italic;">
                     HuffPost
                    </span>
                    , into streaming video, audio, and user-generated content.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     You again?
                    </span>
                    Digg is back
                    <a data-hs-link-id="0" data-hs-link-id-v2="C4YJUoW5" style="color:#192733" target="_blank">
                     yet again
                    </a>
                    , this time as an aggregator of AI news after its last resurrection as a community forum floundered due to bot traffic. If this works out, the site will add more news verticals.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     How about now?
                    </span>
                    Amazon
                    <a data-hs-link-id="0" data-hs-link-id-v2="vG3I0KkX" style="color:#192733" target="_blank">
                     announced
                    </a>
                    a 30-minute delivery option, Amazon Now, that will bring customers thousands of items, including groceries and household products, across dozens of US cities.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Snacking in black and white:
                    </span>
                    Japanese food giant Calbee
                    <a data-hs-link-id="0" data-hs-link-id-v2="bAhfj8c+" style="color:#192733" target="_blank">
                     said
                    </a>
                    its chip bags will temporarily fade from brightly colored to black and white as the Iran war disrupts access to naphtha, a crude-oil derivative used in ink.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17781707691056" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1778170769105-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17781707691052" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17781707691052_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   WIN AT AEO
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17781707691053" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="k+O1HpRN" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="State-of-AEO_1200x628_Opt6" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FState-of-AEO_1200x628_Opt6.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DState-of-AEO_1200x628_Opt6.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzg2NjQ5NzUuMDQxNDQ3Nn0:1wN60l:xvUkpQT0P-ehV9613QKBlpfqyBLRA1_KaXWYUchmTsI" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17781707691054" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17781707691054_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:20px">
                  <span style="font-size: 22px;">
                   AI search has ruined everything
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Old search strategies don’t apply in full to LLMs. They’re crawling, retrieving, and synthesizing real-time data, and your brand is either valid or invisible.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Don’t get any dustier. Read our
                  <a data-hs-link-id="1" data-hs-link-id-v2="RPLX/Gl7" style="color:#192733" target="_blank">
                   State of AEO Report
                  </a>
                  for the highlight trends of 2026, and citation data from top LLMs including ChatGPT, Claude, Gemini, and Perplexity.
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                 </p>
                 <p style="line-height:150%; font-weight:bold">
                  Conquer AI search:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   What’s slowing AEO adoption industry-wide?
                  </li>
                  <li aria-level="1">
                   What are AI answer engines really looking for?
                  </li>
                  <li aria-level="1">
                   Content structures and title patterns that win
                  </li>
                  <li aria-level="1">
                   How to fix your process for the future
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Brands are betting big on AEO. We are, too.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17781707691055" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="wG/LwNUz" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      See the free report
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
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<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="/OiWVUZ/" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Two green purses, four green beverage cans, and two tortoise hair clips against a pink background." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FDupes.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DDupes.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzg2NjQ5NzUuMDQxNTQ4M30:1wN60l:OwXFc-d6eEouLRfe1hcmyeE7PykRbSPZETyKzOlGlLU" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-weight:bold; font-size:22px">
                  What happens when a small business gets duped?
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Dupe. Knockoff. Look-alike. Copycat.
                  <a data-hs-link-id="0" data-hs-link-id-v2="JsT3uYPA" style="color:#192733" target="_blank">
                   Brummagem
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Whatever you call them, inexpensive imitations of higher-priced goods are everywhere, accounting for
                  <a data-hs-link-id="0" data-hs-link-id-v2="Wf+0w5+U" style="color:#192733" target="_blank">
                   $467B
                  </a>
                  in global trade annually. Heck, there's even a website devoted to finding
                  <a data-hs-link-id="0" data-hs-link-id-v2="owj6jHJ7" style="color:#192733" target="_blank">
                   dupes
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  We often hear about knockoffs of high-end
                  <a data-hs-link-id="0" data-hs-link-id-v2="yxt9w1oQ" style="color:#192733" target="_blank">
                   handbags
                  </a>
                  ,
                  <a data-hs-link-id="0" data-hs-link-id-v2="YWZgNmOq" style="color:#192733" target="_blank">
                   apparel
                  </a>
                  ,
                  <a data-hs-link-id="0" data-hs-link-id-v2="UhH0dXHS" style="color:#192733" target="_blank">
                   beauty products
                  </a>
                  ,
                  <a data-hs-link-id="0" data-hs-link-id-v2="xcU1hqH0" style="color:#192733" target="_blank">
                   shoes
                  </a>
                  , even bootleg Labubus, excuse me,
                  <a data-hs-link-id="0" data-hs-link-id-v2="kTt7Vbtl" style="color:#192733" target="_blank">
                   Lafufus
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But increasingly, small businesses are targeted by counterfeiters. Unlike major brands with the legal and financial resources, entrepreneurs often struggle to protect their bottom line and reputation.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Savvy scammers
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While e-commerce and social media allow entrepreneurs to reach a global audience, that visibility has left them vulnerable. Scammers have also become increasingly savvy,
                  <a data-hs-link-id="0" data-hs-link-id-v2="A15iSD5E" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  .
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Images and copy are scraped from a creator's website.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   AI tools eliminate language errors — red flags when listing on Amazon and other platforms.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   SEO tactics position dupes higher in search results.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Creators are pummeled with negative reviews for the cheaply made knockoffs.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  While Amazon has a
                  <a data-hs-link-id="1" data-hs-link-id-v2="pdMPstTj" rel="noopener" style="color:#192733" target="_blank">
                   zero-tolerance policy
                  </a>
                  for copycat listings, owners play whack-a-mole with new imitators and other platforms. Numerous designers have filed lawsuits against
                  <a data-hs-link-id="0" data-hs-link-id-v2="BQIagBUM" style="color:#192733" target="_blank">
                   Shein
                  </a>
                  and
                  <a data-hs-link-id="0" data-hs-link-id-v2="Zm/vt9fm" style="color:#192733" target="_blank">
                   Temu
                  </a>
                  for selling copies of their work, which could be
                  <a data-hs-link-id="1" data-hs-link-id-v2="Na7C/KTX" style="color:#192733" target="_blank">
                   just a photo
                  </a>
                  of the original work.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Battling Goliath
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Other small businesses find themselves up against major brands that have taken "inspiration" from their product:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   Two beverage startups claim
                   <a data-hs-link-id="0" data-hs-link-id-v2="Q8fWo7dQ" style="color:#192733" target="_blank">
                    Pepsi copied the branding and flavors of their products
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   A San Francisco entrepreneur sued a department store chain for selling what looked to be
                   <a data-hs-link-id="0" data-hs-link-id-v2="AA+JZY4e" style="color:#192733" target="_blank">
                    replicas of her food-themed hair clips
                   </a>
                   , and settled with another for $45k.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Stateside Brands sued Anheuser-Busch InBev, alleging the beverage giant's canned vodka drink
                   <a data-hs-link-id="0" data-hs-link-id-v2="ublVV/Kj" rel="noopener" style="color:#192733" target="_blank">
                    copied their design
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Countless small clothing brands have had designs stolen by fashion brands, but often have no recourse because
                   <a data-hs-link-id="0" data-hs-link-id-v2="APWaomdo" style="color:#192733" target="_blank">
                    fashion is not fully protected under US copyright law
                   </a>
                   .
                  </li>
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Knock it off
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While filing a trademark can help, dupes often don't replicate trademarked details, meaning they're generally legal and not considered counterfeit.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But companies are finding ways to fight back:
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   <a data-hs-link-id="0" data-hs-link-id-v2="OKcS2/G0" style="color:#192733" target="_blank">
                    Entrepreneurs in Australia
                   </a>
                   commit to quality materials and nurturing customer relationships.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   One startup uses AI to
                   <a data-hs-link-id="0" data-hs-link-id-v2="1C6UggDY" style="color:#192733" target="_blank">
                    identify counterfeit fashion
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Companies using VerifyMe can utilize
                   <a data-hs-link-id="0" data-hs-link-id-v2="i/RL9A/O" style="color:#192733" target="_blank">
                    track-and-trace networks and digital authentication
                   </a>
                   .
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Now, if we could only do something to keep those Lafufus from haunting my dreams.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="GWGg0ccs" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: normal;">
                   <strong>
                    Millions of Japan’s homes are empty.
                   </strong>
                  </span>
                  But why? We
                  <a data-hs-link-id="0" data-hs-link-id-v2="lRHy68oK" style="color:#192733" target="_blank">
                   explored
                  </a>
                  the social and economic forces behind the phenomenon.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="$6.6B" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252F%25246.6B.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D%25246.6B.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3Nzg2NjQ5NzUuMDQxNjQ2Mn0:1wN60l:ZLi-g_wzz40ovEvzEG3fD8-e4yoLFlFatTqGKmOmkbA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17773956447423" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17773956447423_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  How much 600+ current and former OpenAI employees made collectively from selling their shares through a tender offer last October. Many became overnight multimillionaires, including ~75 who took home $30m each,
                  <a data-hs-link-id="0" data-hs-link-id-v2="eu3/z5jy" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Wall Street Journal
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  While the artificial intelligence boom has already made a whole lot of people dumb rich, OpenAI and Anthropic are now preparing for what are expected to be some of the largest IPOs ever, meaning Silicon Valley is about to be drowning in liquidity.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17780007250492" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17780007250492_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17749767633613" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17749767633613_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Our readers are always dreaming up cool ideas. Here’s our weekly spotlight on a Hustle reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  <span style="font-weight: normal;">
                   Gillian Walker
                  </span>
                  <br/>
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="2qjrMCRW" rel="noopener" style="color:#192733" target="_blank">
                   <span style="font-weight: normal;">
                    Boho Row
                   </span>
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “We invented the perfect travel/summer shoe. Three different base heights that come with 13 different colored interchangeable laces. 13 shoes in one."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Problem they’re trying to solve:
                  </span>
                  “We traveled the world for over two years and my husband was getting back pain from my luggage constantly being overweight. It was shoes. Most women want multiple shoes to match their outfits when traveling so I came up with the idea of 13 shoes with just one base heel."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Piece of advice to a fellow entrepreneur:
                  </span>
                  “Find a problem you personally have, think about if others have the same issue, and create a solution."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 11px; color: #000000;">
                  </span>
                 </p>
                </div>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
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               </div>
              </td>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17786031353742" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17786031353742_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17786031445943" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17786031445943_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1637, Cardinal Richelieu
                  <a data-hs-link-id="0" data-hs-link-id-v2="5z9sKQvd" style="color:#192733" target="_blank">
                   ordered
                  </a>
                  the blades of all his dinner knives rounded off, reportedly due to his disgust at diners using the points to pick their teeth. The new dinner knife took off in France, then the world.
                  <br/>
                  <br/>
                  🎨
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A website that lists walls where it’s legal to
                  <a data-hs-link-id="0" data-hs-link-id-v2="EK0yrnhe" style="color:#192733" target="_blank">
                   graffiti
                  </a>
                  .
                  <br/>
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                  🗞️
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                   Newsletter:
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                   The Dink
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                  helps millions of pickleballers focus on what actually matters.
                  <br/>
                  <br/>
                  🐳
                  <span style="font-weight: bold;">
                   Nature:
                  </span>
                  The earliest known
                  <a data-hs-link-id="0" data-hs-link-id-v2="xu9BjX8U" style="color:#192733" target="_blank">
                   recording
                  </a>
                  of whale songs.
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                  <br/>
                  🐶
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A ferocious
                  <a data-hs-link-id="0" data-hs-link-id-v2="75CJpCEa" style="color:#192733" target="_blank">
                   battle
                  </a>
                  .
                 </p>
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                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
                   <br/>
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                  <em>
                   Since people like hot drinks in cold weather, and cold drinks in hot weather, that implies a perfect heat for room temperature drinks.
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                    <!--[if mso]>
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      <![endif]-->
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1 week, 5 days ago - news@thehustle.co
👉 Knock it off!
Plus: $6.6B in OpenAI employee stock selloffs, where you can legally graffiti, and more. ͏ ͏ ͏ ͏ ...
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