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   🕺  League of leaps
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   Plus: A TikTok flop, a relaxing breathing technique, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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             <br/>
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              Check your referral progress &amp; prizes
              <a data-hs-link-id="1" data-hs-link-id-v2="3ulPwwvP" style="color:#192733; text-decoration:underline !important" target="_blank">
               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM1NDg2MzMuMjc0MTM4Mn0:1vLfYn:2ZMMJoKVImCjYCogqlDYu1Wk55JsZvphjwEEitpF5qY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  Looking for a new pad? A 23k-square-foot Palm Beach compound just opened up. The $205m property sits on 4.2 acres and has eight bedrooms, two swimming pools, and ocean views. It’s also the latest megamansion vying to break a $200m sale price in the area. Unfortunately, even at this price point you’ll be hiring contractors: The listing agent says the place needs some renovations, but that “the bones are great.”
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
                </div>
               </div>
              </td>
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                <img align="middle" alt="Sheet music" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FSongscription-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DSongscription-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM1NDg2MzMuMjc0NjU1M30:1vLfYn:EqvD8sjSIP6hNI-OMjK8o09CyjiLpoeUgbChxjz61zU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   This business can turn any song into sheet music
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Musicians can’t always find sheet music for the songs they want to play.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="o2eSP7/K" style="color:#192733" target="_blank">
                   Songscription
                  </a>
                  calls itself the “Shazam for sheet music” and uses AI to instantly create notation for songs. The startup’s AI model analyzes uploaded audio and generates sheet music, guitar tabs, or digital music files which users can edit directly on the platform.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  After
                  <a data-hs-link-id="0" data-hs-link-id-v2="AGE5chOA" style="color:#192733" target="_blank">
                   hitting
                  </a>
                  150k users and raising $5m in funding, Songscription has plans to expand its instrument library — for now, it supports piano, violin, flute, guitar, bass guitar, and trumpet — and add new features to allow for automatic music leveling and arranging. The startup is also working on “a music coach in your pocket” that will offer real-time feedback. Let’s hope the bot is kind to shy beginners.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    “Clair Obscur: Expedition 33”
                   </span>
                   — Sandfall Interactive’s RPG for people who enjoy crying while gaming — received 12 Game Awards nominations, the
                   <a data-hs-link-id="0" data-hs-link-id-v2="hvoJ6yiI" style="color:#192733" target="_blank">
                    most
                   </a>
                   any single video game has received in the awards’ 11-year history.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Um, OK:
                   </span>
                   Apple released a
                   <a data-hs-link-id="0" data-hs-link-id-v2="hR7LPuj0" style="color:#192733" target="_blank">
                    $230
                   </a>
                   iPhone Pocket, a 3D-knitted crossbody bag made in collaboration with Japanese designer Issey Miyake that fits… pretty much just an iPhone. Wondering if you could already get a cheaper version or even a crochet pattern dupe on the ever-entrepreneurial Etsy? The answer is…
                   <a data-hs-link-id="0" data-hs-link-id-v2="CcYusQRm" style="color:#192733" target="_blank">
                    yes
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Jeff Bezos and Vik Bajaj,
                   </span>
                   who co-founded Alphabet-owned biotech startup Verily, are co-CEOs of
                   <a data-hs-link-id="0" data-hs-link-id-v2="lwBz7MZL" style="color:#192733" target="_blank">
                    Project Prometheus
                   </a>
                   , a startup that will build AI products for the engineering and manufacturing space. It’s already raised $6.2B and has ~100 employees.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Meadow AI,
                   </span>
                   a Seattle startup that helps restaurants and retailers automate secret shopper audits and evaluate customer-employee interactions, is out of stealth with
                   <a data-hs-link-id="0" data-hs-link-id-v2="ctsoqnHV" style="color:#192733" target="_blank">
                    $6m
                   </a>
                   .
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   PIVOT AND PROFIT
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="2pNpQxRZ" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Loop-Marketing-report" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FLoop-Marketing-report.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DLoop-Marketing-report.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM1NDg2MzMuMjc0Nzc5fQ:1vLfYn:vP3cRsuMctfcZQtFTOoCOWvz5qjbrLW1mLg-uJjB7jk" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   How AI + authenticity are driving marketing
                  </span>
                  <br/>
                  <br/>
                  Thanks to the headwinds blasting fiercely on all of our faces (algos, AI, attention spans that rival those of goldfish), the old guard of marketing is on a slow march to death.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: normal;">
                   The good news:
                  </span>
                  The loops work better, anyway. Read up on how career marketers continue to plan, pivot, and profit in an increasingly AI-powered world.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Over 1.8k people donated their data to this report — maybe don’t ignore them?
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="V7p7mTh3" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Get in the loop
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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              <tr>
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                <a data-hs-link-id="0" data-hs-link-id-v2="ddfTwZk6" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Two men mid-air flipping " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FDance.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DDance.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM1NDg2MzMuMjc0ODc5NX0:1vLfYn:xiYUEEeg75wrnSyrkE_WlBukOwLC2hpjLMhwf62PwIQ" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Dance makes it to the major leagues
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Dance majors rejoice: You can finally call your dad and tell him that his dreams are "wildly impractical and upsetting grandma."
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  A professional dance league is launching soon, and a new career path is coming with it.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  The founders of
                  <a data-hs-link-id="0" data-hs-link-id-v2="uDVfX61/" style="color:#192733" target="_blank">
                   STEEZY
                  </a>
                  , an online dance class platform, closed a $7m seed round to start
                  <a data-hs-link-id="0" data-hs-link-id-v2="23zVhIfr" style="color:#192733" target="_blank">
                   the International Dance League (IDL)
                  </a>
                  , a professional association for dancing as a sport.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  <strong>
                   Here's how it'll work:
                  </strong>
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The league will start with
                   <a data-hs-link-id="0" data-hs-link-id-v2="hcStKraB" rel="noopener" style="color:#192733" target="_blank">
                    six
                   </a>
                   teams, representing cities across four continents.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Teams will operate like NBA franchises with contracts, salaries, seasons, and rivalries.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   IDL events will be full-blown spectacles with professional judges, DJs, halftime shows, and smaller showcases for local dance troupes.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Dance is a notoriously unreliable line of work — even the first dancers depicted in 9k-year-old cave paintings probably had reservations about pursuing a career in it over hunting or gathering.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The IDL is trying to challenge that by establishing a clearer career trajectory for dancers.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Sports leagues usually have some kind of talent development pipeline (Little League to college to minors to pros). Dance doesn't.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  That makes the IDL an interesting case study: a sport being built in reverse, starting with a professional league and figuring out talent-sourcing as it goes.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                  <strong>
                   What's in it for investors?
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Though the IDL is still hashing out player development, dance has an established audience. The league's big draws are that base of interested spectators and its potential for virality.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  STEEZY's network of instructors has 150m+ followers, and dance content often performs well on TikTok (if you didn't know).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Still, the IDL faces unique challenges. Other professional leagues have successfully capitalized on viral trends and activities, like the
                  <a data-hs-link-id="0" data-hs-link-id-v2="2j6bX94j" style="color:#192733" target="_blank">
                   PPA Tour
                  </a>
                  for pickleball and the
                  <a data-hs-link-id="0" data-hs-link-id-v2="ZcMFLeT0" style="color:#192733" target="_blank">
                   ACL
                  </a>
                  for cornhole.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But they didn't have to standardize rules for an artistic medium, promote teams across multiple continents, and build a talent development pipeline — tall asks, but if the IDL pulls them off, it could make dance careers more viable and inspire more dreamers to pursue them.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="S53AiNoa" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   You’re getting sleepy… very sleepy.
                  </span>
                  And it might be thanks to the founder who built a thriving media empire off of our insomnia.
                  <a data-hs-link-id="0" data-hs-link-id-v2="uVGC8bKo" style="color:#192733" target="_blank">
                   Here’s how
                  </a>
                  she cornered the market to solve the billion-dollar sleep deprivation problem.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="3" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F3-1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D3-1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM1NDg2MzMuMjc1MDAwOH0:1vLfYn:GCyDZbP806ltIDGtGalLzOfQm7ryAXEZjh-ECWhaKG4" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  Number of days that Sky Sports’ women-focused TikTok account, Halo, lasted before it was shut down following online backlash. The channel, which Sky had dubbed its “lil sis,” was intended as a sports news hub for young female fans, but instead featured content on matcha, “hot girl walks,” and Labubus set against sparkly pink branding,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Y+rCzeLu" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   The Verge
                  </span>
                  , with many calling it out as sexist and patronizing. The broadcaster ditched the account over the weekend, acknowledging it “didn’t get it right” in a final TikTok post.
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333089002" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <tbody>
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                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042552971" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042552971_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628042797282" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17628042797282_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <em>
                   Every week, we like to check in on what you’re building. Here’s our spotlight on a Hustle reader working on something big.
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Natalie Getreu
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="zIBiqmpF" style="color:#192733" target="_blank">
                   Hertility Health
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “‘Hertility is rebuilding women’s healthcare so women don’t have to wait years for answers. We offer at-home hormone testing and direct access to specialist clinicians, so you can go from confusion to clarity in days, not decades.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The problem they’re solving:
                  </span>
                  “Women spend an average of eight years getting diagnosed with a hormone or reproductive health condition because the healthcare system still treats periods, pain, fertility, and menopause like a ‘rare disease.’”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   One truly innovative thing they’re doing:
                  </span>
                  “We’re building a first-of-its-kind hormone health dataset across the reproductive lifespan, not just fertility. It’s letting us spot patterns in conditions like PCOS, endometriosis, perimenopause, and ovarian aging years earlier than traditional pathways.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Advice to a fellow entrepreneur:
                  </span>
                  “The customer is the only one who lives the problem. Everyone else is just commentating from the sidelines.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   Entrepreneurship advice that’s BS:
                  </span>
                  “‘Move fast and break things.’ In healthcare, if you break things, you break people. Speed is great. Sloppiness can be lethal.”
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  <span style="font-style: italic;">
                   .
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17628043087144" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333035341" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333035341_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574333149673" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574333149673_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1863, US President Abraham Lincoln
                  <a data-hs-link-id="0" data-hs-link-id-v2="HJ5/Ibs8" style="color:#192733" target="_blank">
                   delivered
                  </a>
                  his famous Gettysburg Address amid the Civil War.
                  <br/>
                  <br/>
                  🖼️
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  An
                  <a data-hs-link-id="0" data-hs-link-id-v2="uycBp/lB" style="color:#192733" target="_blank">
                   art history puzzler
                  </a>
                  meant to be played in short bursts (like when you need a little break).
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="CvnjmT/R" style="color:#192733" target="_blank">
                   Discover
                  </a>
                  essential stories from across Europe, delivered daily by local journalists.
                  <br/>
                  <br/>
                  🫁
                  <span style="font-weight: bold;">
                   How to:
                  </span>
                  manage stress with
                  <a data-hs-link-id="0" data-hs-link-id-v2="pphpM9To" style="color:#192733" target="_blank">
                   this breathing technique
                  </a>
                  .
                  <br/>
                  <br/>
                  🐱
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  When the nip
                  <a data-hs-link-id="0" data-hs-link-id-v2="Sn8ZilSo" style="color:#192733" target="_blank">
                   hits
                  </a>
                  .
                  <span style="font-size: 11px; color: #1f1f1f;">
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   <span style="font-size: 12px; color: #000000;">
                    <br/>
                   </span>
                   A Ouija board but with wingdings should still work.
                  </span>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="tmVU5Mtf" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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