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   💧  Liquid assets
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   Plus: The podcast industry’s gender divide, why you always see that one font, and more.
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               Share The Hustle:
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               https://thehustle.co/?ref=950fce10a7
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              Check your referral progress &amp; prizes
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               here
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                 <img align="middle" alt="The Hustle by HubSpot Media" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FThe%2520Hustle%252FLogos%252FHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png%253Fwidth%253D500%2526upscale%253Dtrue%2526name%253DHS_Media_The_Hustle_HubSpot_Media_Glow_Email_Logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM5ODQ1MjIuMTA3NDM0fQ:1vNUxG:FpcdQzVSUnByVyihHwfMg2fuhPcWJ4cY7-zJyiP6Gm4" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="250"/>
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                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  It’s the home stretch before the holidays, but it might be time to have a tough phone call with grandma: The Thanksgiving travel estimates are in, and it’s looking rough. AAA predicts 81.8m people will travel between Nov. 25 and Dec. 1, 1.6m more than last year. Sunday, Nov. 30, is predicted to be the worst air travel day of all, with 3.2m+ domestic seats booked. If you plan to soldier through, it might be worth downloading a meditation app before you hit the TSA line.
                 </p>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   STARTING UP
                  </span>
                 </h2>
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                <img align="middle" alt="UmamiBioworks1" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FUmamiBioworks1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DUmamiBioworks1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM5ODQ1MjIuMTA3OTU5fQ:1vNUxG:q1yU6bMM67S8Ez4_UY5eTj4nQ3K79PGx-zhlYPvW5G8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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                 <h2 style="margin:0; font-size:18px; line-height:150%">
                  <span style="font-size: 22px;">
                   Omega-3, hold the sea
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="line-height:150%">
                  ❌
                  <span style="font-weight: bold;">
                   The problem:
                  </span>
                  Seafood makes up just 1% of the alt-meat market — despite concerns over the environmental impact of overfishing — in part due to low levels of protein and nutrients found in alt-seafood products. Plus, vegetarian consumers are more prone to vitamin deficiencies, which doesn’t help with adoption,
                  <a data-hs-link-id="0" data-hs-link-id-v2="17mGJpFz" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Green Queen
                  </span>
                  .
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  💡
                  <span style="font-weight: bold;">
                   The pitch:
                  </span>
                  Singapore-based
                  <a data-hs-link-id="0" data-hs-link-id-v2="MQFILBFN" style="color:#192733" target="_blank">
                   Umami Bioworks
                  </a>
                  — a leader in cultivated seafood — uses its AI-powered Alkemyst platform to grow marine cells in a lab that produce the same nutritional compounds found in fish. Its supplements, paired with alternative proteins, mean customers ordering their fish sans fish can still get the good stuff.
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  🚀
                  <span style="font-weight: bold;">
                   The outlook:
                  </span>
                  The startup is expanding beyond nutrition with Marine Radiance, a line of skincare bioactives that lets beauty brands tap into ingredients like salmon sperm (yes, really) without draining the ocean. Next up, the company plans to launch its first commercial partnerships, expand globally, and build a $10m production facility in Japan.
                  <br/>
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <span style="font-weight: bold;">
                    Turbulence ahead:
                   </span>
                   Joby Aviation is suing Archer Aviation,
                   <a data-hs-link-id="0" data-hs-link-id-v2="kwsG6OBH" style="color:#192733" target="_blank">
                    accusing
                   </a>
                   its air taxi rival of corporate espionage. Joby claims Archer accessed confidential info stolen by an ex-Joby employee that Archer later hired. Archer has denied the claims. Juicy.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Robo doc:
                   </span>
                   Function Health, which gives members health and wellness guidance based on blood tests and body scans, just raised
                   <a data-hs-link-id="0" data-hs-link-id-v2="V3VlycVt" style="color:#192733" target="_blank">
                    $298m
                   </a>
                   to build a doctor-trained AI model that can interpret and help analyze health data.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Cool, but we miss Blockbuster:
                   </span>
                   Letterboxd will
                   <a data-hs-link-id="0" data-hs-link-id-v2="wrSno/FJ" style="color:#192733" target="_blank">
                    launch
                   </a>
                   a “Video Store” next month, letting cinephiles rent movies — and see what their friends rent — without leaving the platform. Selections will include festival favorites, limited-time releases, and restorations, and will be based on data from members’ watchlists and activity.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <span style="font-weight: bold;">
                    Peec AI,
                   </span>
                   a Berlin startup that helps companies track how they appear in AI searches, raised
                   <a data-hs-link-id="0" data-hs-link-id-v2="k8RwxIBB" style="color:#192733" target="_blank">
                    $21m
                   </a>
                   . The fast-growing startup says it’s been adding ~300 customers per month and will use the new funding to speed up that growth.
                   <br/>
                   <span style="font-size: 16px; color: #000000;">
                    <br/>
                   </span>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HIT THE DECKS
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="Q1TTx04j" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="AI-Presentation-Guide-for-Marketers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FAI-Presentation-Guide-for-Marketers.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAI-Presentation-Guide-for-Marketers.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM5ODQ1MjIuMTA4MDkxfQ:1vNUxG:JYrPq2VhLQYwrAvlba779qCVRvswEIvo95RNWCDY7eE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-weight: bold; font-size: 22px;">
                   For slide decks in minutes — not hours
                  </span>
                  <br/>
                  <br/>
                  Sick of spending hours making slide decks that only last for minutes in the moment?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  AI tools like Gamma can make nod-inducing presentations, web pages, and graphics in a fraction of the timeframe.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  We bundled our top tips for Gamma with
                  <a data-hs-link-id="1" data-hs-link-id-v2="X2M8sZ8q" style="color:#192733" target="_blank">
                   13 AI prompts
                  </a>
                  for all sorts of content:
                 </p>
                 <ul style="line-height:115%">
                  <li aria-level="1" style="line-height: 150%;">
                   Quarterly performance reports
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Content marketing playbook
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Sales battle cards
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Email ad campaigns
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Social media strategy decks
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Customer journey maps
                  </li>
                  <li aria-level="1" style="line-height: 150%;">
                   Influencer partnership proposals
                  </li>
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="Yawi9Qwh" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Design your Gamma
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="NWcO/eI8" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A hand holding a silver tray with a glass of water on it in front of a hotel bed. " src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252Fhotel-water.jpg%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Dhotel-water.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM5ODQ1MjIuMTA4MjMzNX0:1vNUxG:c1n2aTi0irYT8ChibkMzbWUx-VFrV0hVLX9o2Iv-FCs" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  At some hotels, water is the new Champagne
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Five-star hotels often justify their exorbitant prices by offering a suite of high-end amenities, like plush robes, pillow menus, concierge services, and more.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  But the hottest new amenity flowing into luxury hospitality is one you might not expect to pay top dollar for: good ol’ H2O.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  A growing number of upscale hotels are ditching standard water bottles and investing instead in high-tech filtration systems,
                  <a data-hs-link-id="0" data-hs-link-id-v2="Tc8aORKZ" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Robb Report.
                  </span>
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   At Conrad New York Downtown, every room is
                   <a data-hs-link-id="1" data-hs-link-id-v2="U0v6dUJT" style="color:#192733" target="_blank">
                    outfitted
                   </a>
                   with a ​​Rocean Zero filtration system — a sleek device that blends into the existing mini bar setup — plus a complimentary steel bottle. (It also installed a fancy water dispenser in its lobby that uses desiccant technology to convert atmospheric air into drinkable water.)
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The L7 in Chicago, which opened last year, pairs reusable bottles with a
                   <a data-hs-link-id="0" data-hs-link-id-v2="W64q/yMy" style="color:#192733" target="_blank">
                    reverse-osmosis
                   </a>
                   filtration system by Apec Water that’s built into its rooms’ faucets, so guests can drink straight from the tap.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Waldorf Astoria Beverly Hills is hoping to eventually get its high-paying guests to drink recycled
                   <a data-hs-link-id="0" data-hs-link-id-v2="1NrQuJQN" style="color:#192733" target="_blank">
                    wastewater
                   </a>
                   purified through its ​​Epic Cleantec filtration system.
                  </li>
                 </ul>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Why?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  They’re cost effective and sustainable — L7’s filtration system, for example, costs just $15 per faucet and is estimated to save ~97k plastic bottles from being used annually — making it a hit with both hotel managers and guests.
                 </p>
                 <ul style="line-height:150%">
                  <li aria-level="1">
                   The majority of global tourists (73%)
                   <a data-hs-link-id="0" data-hs-link-id-v2="GUhtWYOL" style="color:#192733" target="_blank">
                    prefer
                   </a>
                   to stay in hotels with eco-friendly accommodations, according to the World Tourism Organization.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Plus, the filtration systems allow hotels to control the flavor and experience of their in-house water, which
                  <em>
                   Robb Report
                  </em>
                  writes has become “especially important for luxury hotels.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  Beyond the suite…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  … hotels and other hospitality businesses are giving water the high-brow treatment in a variety of ways — several restaurants now have water menus and
                  <a data-hs-link-id="0" data-hs-link-id-v2="Ebgux8ql" style="color:#192733" target="_blank">
                   water sommeliers
                  </a>
                  , and many spas, like the Hotel Royal
                  <a data-hs-link-id="0" data-hs-link-id-v2="hKatCZ2g" style="color:#192733" target="_blank">
                   Evian Spa
                  </a>
                  in France, are making H2O a focal point of their services.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  It’s all part of a broader “luxury hydration” trend that’s given rise to things like $300
                  <a data-hs-link-id="0" data-hs-link-id-v2="nc9H2Hfn" style="color:#192733" target="_blank">
                   medical-grade water bottles
                  </a>
                  , and which leading hydration expert Martin Riese
                  <a data-hs-link-id="2" data-hs-link-id-v2="USPsFN/B" style="color:#192733" target="_blank">
                   says
                  </a>
                  hotels are finally catching on to.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  And though the concept — essentially, the premiumization of life’s most basic necessity — might seem a bit ridiculous, it fits into the greater health and wellness movement influencing today’s microplastic-wary, trendy drinkware-loving consumers.
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  <span style="font-size: 12px; color: #000000;">
                   <span style="font-size: 16px;">
                   </span>
                  </span>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="feBMy+uk" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                 </p>
                 <p style="line-height:115%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
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            <td style="height:0;line-height:0">&nbsp;</td>
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      <![endif]-->
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           </table>
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            <tbody>
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                   HIGHLY RECOMMENDED
                   <br/>
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <h2 style="margin:0; line-height:150%; font-weight:normal; font-size:16px">
                  <span style="font-weight: bold;">
                   Are you enjoying that morning coffee?
                  </span>
                  Pair it with
                  <a data-hs-link-id="0" data-hs-link-id-v2="TkyPGS53" style="color:#192733" target="_blank">
                   the story
                  </a>
                  of how Nescafé became one of the most consumed beverages on the planet.
                 </h2>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
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                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
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           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <img align="middle" alt="64.1 percent" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F64.1.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D64.1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NjM5ODQ1MjIuMTA4MzQwM30:1vNUxG:p9bD1s-92mH6aWD5Y6aX6wBpcVm6syY-ns9SegoergA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                 <p style="line-height:150%">
                  Proportion of top 100 podcasts that are hosted by men, according to a recent study by researchers at USC Annenberg’s Inclusion Initiative,
                  <a data-hs-link-id="0" data-hs-link-id-v2="t2WMZVYk" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   NPR
                  </span>
                  . The study, which analyzed data from 600 of Spotify’s most popular pods of 2024, found that ~75% of guests were also male, which might explain why “podcast bros” is a term but “podcast chicks” isn’t.
                  <br/>
                  <br/>
                  But women aren’t the only underrepresented group in the audio landscape — researchers revealed that among the top 100 podcasts, over 77% of hosts were white, making the podcast industry’s racial and gender inequalities far greater than those found in TV, movies, and music.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <tbody>
                  <tr>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
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             </tr>
            </tbody>
           </table>
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                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1928, the first federal prison for women in the US
                  <a data-hs-link-id="0" data-hs-link-id-v2="65EdCltm" style="color:#192733" target="_blank">
                   opened
                  </a>
                  in Alderson, Virginia, accepting all women serving federal sentences of more than one year — mostly for drug and alcohol offenses committed during Prohibition.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  Join
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                   TheFutureParty
                  </a>
                  for insight into entertainment and media trends.
                  <br/>
                  <br/>
                  🅰️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  Why is everyone choosing the same
                  <a data-hs-link-id="0" data-hs-link-id-v2="zLTxZxo8" style="color:#192733" target="_blank">
                   font?
                  </a>
                  <br/>
                  <br/>
                  🧠
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  A crossword puzzle, but one letter is
                  <a data-hs-link-id="0" data-hs-link-id-v2="z47AFgOT" style="color:#192733" target="_blank">
                   missing
                  </a>
                  .
                  <br/>
                  <br/>
                  🐘
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A playful little
                  <a data-hs-link-id="0" data-hs-link-id-v2="OD4JvZ23" style="color:#192733" target="_blank">
                   elephant
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
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                    </p>
                    <!--[if mso]>
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                   SHOWER THOUGHT
                   <br/>
                   <br/>
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                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   With the increased time between seasons of shows nowadays (plus books and games) most people have dozens of stories paused in their brains at any moment waiting to be continued.
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                      SOURCE
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                    <span style="font-size: 9px;">
                    </span>
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                    <!--[if mso]>
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