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   Macy’s New Tool Gets Customers to Spend 400% More
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   Plus: Low-cost family business ideas, chipmakers' big problem, and public speaking lessons for faster growth. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                  <p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
                   MARCH 31, 2026
                  </p>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   What's on deck today:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    6 low-cost small business ideas that are perfect for families
                   </li>
                   <li>
                    How one entrepreneur built a $100M business in under three years
                   </li>
                   <li>
                    Public speaking lessons for faster business growth
                   </li>
                   <li>
                    Chipmakers have a big problem they can't manufacture their way out of
                   </li>
                  </ul>
                  <hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
                  <p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
                   Market snapshot:
                  </p>
                  <ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
                   <li>
                    S&amp;P 500
                    <span style="color: red;">
                     ▼ 0.33%
                    </span>
                   </li>
                   <li>
                    Dow Jones
                    <span style="color: green;">
                     ▲ 0.15%
                    </span>
                   </li>
                   <li>
                    NASDAQ
                    <span style="color: red;">
                     ▼ 0.81%
                    </span>
                   </li>
                  </ul>
                 </div>
                </div>
                <p>
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                           <a data-hs-link-id="0" data-hs-link-id-v2="6rG5o/Hk" rel="noopener" style="color:#000000; text-decoration:none; font-weight:bold" target="_blank">
                            Macy’s Debuted a New Tool — And Customers Who Use It Spend 400% More. Here’s How It Works.
                           </a>
                          </span>
                         </span>
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                 <p style="line-height:175%">
                  Ever wonder which accessories would pair well with an outfit? Macy’s new AI assistant, “Ask Macy’s,” can answer that question so successfully that it is driving early users to spend 400% more online, according to
                  <a data-hs-link-id="0" data-hs-link-id-v2="EX1yn/3B" style="color:#2563eb" target="_blank">
                   Bloomberg
                  </a>
                  .
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Macy’s launched Ask Macy’s last week to the general public after weeks of testing the bot as a conversational shopping assistant built on Google’s Gemini platform, Bloomberg reported. Ask Macy’s is now available across the company’s website and app.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  The bot lets shoppers describe what they want in plain language — think “I need a dress for a spring wedding in Miami under $150 — and then surfaces products, styling ideas and “complete the look” suggestions with links to related products.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Among the bot’s most popular features is a virtual try-on tool that lets shoppers visualize how an item will look on them. Customers can also access the feature in stores when they don’t have time for a fitting, Barbie Cameron, Macy’s chief stores officer, told Bloomberg.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  Macy’s has tested the bot with about half of the visitors to its website and found that shoppers who use it spend more than four times more than those who don’t, per Bloomberg. The move arrives as retailers attempt to create their own AI chatbots, concerned that if they don’t, shoppers will turn to
                  <a data-hs-link-id="0" data-hs-link-id-v2="/mzjQwph" style="color:#2563eb" target="_blank">
                   ChatGPT
                  </a>
                  to power their shopping experiences — and take their business elsewhere.
                 </p>
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                 <p style="line-height:175%">
                  <em>
                   This Side Hustle Spotlight Q&amp;A features Ryan Close, founder and CEO of
                   <a data-hs-link-id="0" data-hs-link-id-v2="Z5MhMhWW" rel="follow" style="color:#2563eb" target="_self">
                    Bartesian
                   </a>
                   , a company that produces cocktail-making machines for home bars.
                  </em>
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   What were some of the first steps you took to get Bartesian off the ground?
                  </strong>
                  <br/>
                  We really took our time developing a quality product before launching into the market. First, we
                  <a data-hs-link-id="0" data-hs-link-id-v2="5QRWPpQd" rel="follow" style="color:#2563eb" target="_self">
                   developed the concept
                  </a>
                  and hit the ground running, talking to as many potential customers as possible — upwards of thousands — to understand what they’re looking for in a product like ours. We wanted to know what features were most important, what their pain points were when making cocktails and what would excite them about experiencing at-home cocktails. While we had an idea of what to expect, we uncovered valuable feedback we hadn’t thought of that helped bring the best product to market. For example, customers liked the ability to choose their spirit and beverage strength. Once we felt product development was in a good place, we strategically went to potential retailers and buyers, securing LOIs (letters of intent) to purchase the product once available. With this ammo from consumers and retailers/buyers, we could engage with investment groups with complete confidence and proof. (If we make it, they’ll buy it!)
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   What does growth and revenue look like now?
                  </strong>
                  <br/>
                  We continue to grow exponentially year after year. Since our launch in 2019, we have reached over $100 million in D2C sales in under three years. Although we initially focused on ecommerce, as our conversion rates increased, we shifted our channel strategy and launched in thousands of brick-and-mortar stores, including Williams-Sonoma, Macy’s and more nationwide. We also have leveraged online platforms, such as HSN and QVC, and have plans through next year to continue scaling into new markets globally, including the UK, Australia and New Zealand.
                 </p>
                 <p style="line-height:175%">
                 </p>
                 <p style="line-height:175%">
                  <strong>
                   What’s your advice for others hoping to start successful side hustles or full-time businesses of their own?
                  </strong>
                  <br/>
                  My biggest advice is to map out what
                  <a data-hs-link-id="0" data-hs-link-id-v2="BrmVGpoT" rel="follow" style="color:#2563eb" target="_self">
                   success
                  </a>
                  looks like for you because everyone defines success differently. Then, consider the potential outcomes that could arise from all possibilities — the best, worst and in between. Make sure you’re okay with all of those outcomes and make decisions accordingly.
                 </p>
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                      Read the full story →
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                   Quick Hits
                  </span>
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                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="/eivn/C6" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:normal" target="_blank">
                    Why Having Multiple Passports Will Soon Be a Financial Flex →
                   </a>
                  </li>
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="cE/ZB6rG" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:normal" target="_blank">
                    It's Never Been Easier to Start a Side Hustle →
                   </a>
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                  <li>
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                    Even the Smartest Minds Struggle to Get Noticed →
                   </a>
                  </li>
                  <li>
                   <a data-hs-link-id="0" data-hs-link-id-v2="p3o//LW+" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:normal" target="_blank">
                    3 Public Speaking Lessons For Faster Business Growth →
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                 </ul>
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                   Do This Today ✅
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                       <p data-end="281" data-start="0" style="line-height:175%">
                        <span style="font-weight: bold;">
                         Get familiar with the ASAP technique before you ever need it.
                        </span>
                        Most businesses won’t face a full-blown PR crisis, but every brand has moments where something goes sideways, and people are watching. How you respond and how quickly you do it can shape what happens next. In those early hours, it’s less about crafting the perfect statement and more about showing up the right way. That’s where the ASAP technique comes in:
                       </p>
                       <ul style="line-height:175%">
                        <li>
                         <strong>
                          Acknowledge
                         </strong>
                         the issue quickly (you don’t have to go into detail or disclose everything right away — you just have to show your awareness of the situation).
                        </li>
                        <li>
                         <strong>
                          Set
                         </strong>
                         the right tone, which is grounded, calm and relatably human.
                        </li>
                        <li>
                         <strong>
                          Assess
                         </strong>
                         where the problematic conversation is happening (hint: it’s not always on X).
                        </li>
                        <li>
                         <strong>
                          Pinpoint
                         </strong>
                         which influencers or communities are shaping sentiment (so you can target your responses to the source of the crisis).
                        </li>
                       </ul>
                       <p style="line-height:175%">
                        <a data-hs-link-id="0" data-hs-link-id-v2="y8sURnFA" rel="noopener" style="color:#2563eb; text-decoration:none; font-weight:bold" target="_blank">
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                   FREE AI GUIDEBOOK
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                   AI Tools, Prompts &amp; Strategies for Founders &amp; Entrepreneurs
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                  <p style="font-size: 15px; color: #4a4a4a; margin: 0 0 16px 0; line-height: 1.6; font-family: Helvetica, Arial, sans-serif;">
                   Learn how to use AI to find new startup ideas, streamline operations and build systems that get results.
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