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  <title>
   Million-Dollar Watches Are Absolutely Booming.
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   Sales of seven-figure watches at auction are on pace to double from last year.
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                   <img alt="An assortment of different luxury watches" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fedad4229-030b-4691-95f6-e1722d78e3ca%252FBox%252Band%252BPapers_million%252Bdollar%252Bwatches%252Bcopy.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODE5NjQ0NTIuMTQwNTM2M30:1wawM8:-xt-kBgBR5c2XCce24pA5yyCUYnZnyM8b2ot0kQHiUg" style="display:block;height:auto;border:0;width:100%" title="An assortment of different luxury watches" width="550"/>
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                   Courtesy of Phillips, Sotheby's; Getty Images
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                     <strong>
                      <span style="word-break: break-word;">
                       Why Million Dollar Watches Are
                      </span>
                     </strong>
                    </span>
                    <span style="word-break: break-word; font-size: 58px;">
                     <strong>
                      <span style="word-break: break-word;">
                       Booming
                      </span>
                     </strong>
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                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     A watch selling for a million dollars or more at auction is a big deal. Paul Boutros, deputy chairman and head of Americas for Phillips auction house, compares selling a seven-figure watch to “scoring that long, hard-fought goal in a major World Cup match.”
                    </span>
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                    <span style="word-break: break-word; font-size: 15px;">
                     Dealer Eric Wind, founder of Wind Vintage, notes that when he was working at Christie’s a decade ago, selling a watch for more than a million dollars was—at the time—a dream for the auction house. “That was a huge deal,” says Wind. “We were always hunting for it.” History was made when Christie’s sold its first million-dollar piece in 2017: a sapphire prototype of a Richard Mille RM 056.
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                    <span style="word-break: break-word; font-size: 15px;">
                     In 2016, only 13 watches sold for a million dollars or more at auction. Total. For the year. Then, in 2021, the number more than doubled. Halfway through 2026, with the big fall auctions still to come, there have been 70 seven-figure watches, according to numbers from sales database
                     <em>
                      EveryWatch
                     </em>
                     —on pace to nearly double last year's record. At a New York auction last weekend, Phillips itself sold 16 watches for more than a million dollars each. What was once a major milestone for everyone involved—the seller, the buyer, the auction house, the watch brand, and the watch itself—now happens on regular Sunday in June.
                    </span>
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                   <img alt="An assortment of different luxury watches" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252F2bd1b919-20a1-4e17-b48d-c9bb146770be%252F_chart%252Bmillion%252Bdollar%252Bwatches.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODE5NjQ0NTIuMTQwNzg2NH0:1wawM8:1mEK170VgzVcHOjudDzXxx-OWpL3S-DsdYLMC2IF7OU" style="display:block;height:auto;border:0;width:100%" title="An assortment of different luxury watches" width="550"/>
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                   …and we're only halfway through 2026.
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                    <span style="word-break: break-word; font-size: 15px;">
                     I said to Boutros that $10 million feels like the new $1 million. He thought about it in the other direction. “I joke with people that $1 million is like the new $250,000 of five years ago.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     And Boutros had even more to say about the big boom in million-dollar watches.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      So what explains the extreme rise in $1-million watches?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     You can see in the numbers that the most dramatic rise happened right in the middle of the pandemic, as speculators who saw watches as blue-chip stocks entered the market. The number of million-dollar pieces jumped from 23 to 58 from 2020 to 2021. The amount’s only accelerated since then.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     There are also more ultra-wealthy watch collectors than ever. “Watch collecting really has become mainstream,” Boutros says. For this group of deep-pocketed enthusiasts, parking money in collectibles like art and watches feels like a safe bet, especially with an economy this wobbly. However, Wind cautions that this market optimism doesn’t flow that well downstream, and that watches are in danger of becoming even more exclusive, or worse: a pure asset class rather than a hobbyist’s passion. “It's not all roses,” he says. “There are actually fewer bidders now than five years ago. The people at the top of the pyramid have almost endless resources. They view watches as cool and good collectibles, and as having momentum in the market.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     The watches fueling this surge of million-dollar pieces come from unlikely sources. The most money is going to brands that to the average person—familiar with the likes of TAG Heuer, Omega, and Cartier—sound like Sanskrit. It’s independent watchmakers like F.P. Journe, Rexhep Rexhepi, Kari Voutilainen, Philippe Dufour, and Nospmis Remoh that are stacking up seven-figure sales. (And if you caught that I completely made up that last one, congratulations…you know ball.)
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Inflated sales for independent watchmakers are largely due to a subset of collectors who recognize them as fine artists creating rare works, not than mass-produced products. “We are getting a new segment of collectors who were, or are, art collectors,” Boutros says.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     That’s borne out in the numbers. While the list starts with two historic Swiss brands with an extensive catalog of potential high-priced watches, it quickly veers into smaller names. Here’s the list of brands and watchmakers with the most million-dollar watches dating back to 2015.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      1. Patek Philippe:
                     </strong>
                     243
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      2. Rolex:
                     </strong>
                     93
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      3. F.P. Journe:
                     </strong>
                     63
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      4. Richard Mille:
                     </strong>
                     42
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      5. Philippe Dufour:
                     </strong>
                     14
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      6. Audemars Piguet:
                     </strong>
                     10
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      7. George Daniels:
                     </strong>
                     9
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      8. Breguet:
                     </strong>
                     9
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      9. Cartier:
                     </strong>
                     8
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      10. Kari Voutilainen:
                     </strong>
                     5
                     <em>
                      (All sold in the last week;
                     </em>
                     <a style="text-decoration: underline; color: #000000;">
                      <em>
                       four at Phillips
                      </em>
                     </a>
                     <em>
                      )
                     </em>
                    </span>
                    <br/>
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      11. Rexhep Rexhepi
                     </strong>
                     (incl. Akrivia): 4
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     And the gaps between the top two and the rest of the pack are starting to close. Patek has sold the most million-dollar-plus pieces—nineteen—in 2026. But F.P. Journe isn’t far behind at 16. Rolex? Only seven have sold for a cool million or more at auction so far this year.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Another wind in the sails of these independent brands’ auction values: collectors are increasingly interested in buying from living watchmakers, says Boutros. He compared it to the value of Picasso’s paintings at auction if he were still alive today—and how art collectors would rush to be close to living greatness. “They get to interact with [the watchmakers], and they realize that there will be an era of watches produced where the maker is alive—and then a post-era when the maker has either retired or, God forbid, is no longer with us,” Boutros explains. “So there's a segment of collectors who are coming from the art world that are very used to that.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      What happens when million-dollar watches go crazy?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Even as it’s become more commonplace, a watch selling for more than a million dollars has a massive impact for most of those brands—and for the collectors. It’s still rare enough that breaking the seven-figure barrier brings a rush of attention to a watchmaker. “Obviously, they are very happy that the market appreciates their pieces so much,” says Boutros. “But it's sort of a blessing and a curse… They know that they're going to get a lot of requests for people to buy their pieces. So it creates a little bit of a headache.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     And in a market where watch collectors at the upper echelons are increasingly concerned with the investment performance of their pieces, seeing a watch—or a watchmaker—sell for such a massive sum inflames interest. “They see that and think, ‘If I buy a watch from him, I'm in the money immediately,’ “ explains Boutros. (Eric Wind, however, would caution against that bandwagon investment mentality: the friction involved in selling such an expensive piece and the commission any seller takes on a sale complicates the math.)
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     What we’re seeing with auction sales represents what’s happening more broadly in the watch market. While it’s easy to get excited about headlines around pieces selling for sums with two commas in the number, the bottom of the market—where the bulk of watch sales and auctions take place—is much shakier.
                     <a style="text-decoration: underline; color: #000000;">
                      Morgan Stanley’s annual report on the watch industry
                     </a>
                     notes that Swiss brands now export fewer pieces total, but at higher values—a trend that’s been catching speed over the past decade. It also found that pieces priced over 50,000 Swiss francs represented 89 percent of the industry’s growth in 2025, highlighting how brands are increasingly setting their sights on the whales in the market.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Knowing that, it’s no surprise that the number of million-dollar watches at auction keeps rocketing upward. The market always knows where the money is coming from.
                    </span>
                   </p>
                  </div>
                 </div>
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                  <a target="_blank">
                   <img alt="A 90's Blancpain 2185F Flyback Chronograph" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Fb660311e-6115-4577-944c-daaaddf64167%252FIMG_4033.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3ODE5NjQ0NTIuMTQwODc5OX0:1wawM8:6pZwV2by0Psl462yj4mYpWunMvsLBJFitqCmHEfKXZQ" style="display:block;height:auto;border:0;width:100%" title="A 90's Blancpain 2185F Flyback Chronograph" width="510"/>
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                  <p style="margin:0">
                   <strong>
                    A 90's Blancpain 2185F Flyback Chronograph
                   </strong>
                  </p>
                 </div>
                </td>
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                   <p style="margin:0;font-size:58px;mso-line-height-alt:52.2px;letter-spacing:-3px">
                    <strong>
                     Watch of the Week
                    </strong>
                   </p>
                  </div>
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                  <div class="" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;mso-line-height-alt:18px;color:#000;line-height:1.5">
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     You know what looks great every time? A watch with black and red accents. The classic color combo that drew me into this gloriously ’90s artifact: a
                     <strong>
                      Blancpain 2185F Flyback Chronograph
                     </strong>
                     . It’s probably also because my algorithm has been feeding me seemingly every black-and-red watch ever made, including
                     <a style="text-decoration: underline; color: #000000;">
                      Jay-Z’s Patek Philippe Sky Moon Tourbillon
                     </a>
                     ,
                     <a style="text-decoration: underline; color: #000000;">
                      a Patek Philippe Calatrava from Loupe This
                     </a>
                     , a very cool
                     <a style="text-decoration: underline; color: #000000;">
                      Zenith model known as the Port Royal
                     </a>
                     , and a
                     <a style="text-decoration: underline; color: #000000;">
                      great version of the Rolex Daytona from our pal Eric Wind
                     </a>
                     . You can click through all these and not find a bad example in the bunch.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     While Blancpain is best known for its dive watches, particularly its historic Fifty Fathoms model, it made this shockingly great pilot’s watch in the mid-’90s. In fact, its new owner, Jimmy Inglish, who works in sales at Collective Horology, contends that this is “one of the greatest pilot’s chronographs ever created.” I messaged Inglish to explain himself.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     “That’s my very biased take on it,” he says. “But to me, it manages to feel like a traditional pilot’s chrono without being too derivative of anything else. It feels fresh.”
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Maybe that’s the advantage of coming from the dive watch world: you enter other genres with completely fresh eyes.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      B+P:
                     </em>
                     What led you to picking up this watch?
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <em>
                      <strong>
                       Inglish:
                      </strong>
                     </em>
                     I came across this watch while working at a watch repair center in Los Angeles. A customer was wearing it, and I immediately spotted it and asked about it. I knew about Blancpain, but I wasn’t very familiar with the Leman line. What initially struck me was the form factor: it’s a thin 38-millimeter case in blasted titanium, with very short lugs. The dial design is also incredibly striking, with grey and black lacquer and pops of racing red.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     I researched the watch and learned more about what made these Leman pieces so special: they combined high-end traditional watchmaking with everyday wearability and impressive technical specs. This one in particular stood out to me and I had to make it mine. A few weeks of waiting for a listing to pop up, and I made it happen!
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      You call this “One of the greatest pilot’s chronographs ever created.” What do you think makes it worthy of that title?
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     Most pilots’ chronos tend to wear large [on the wrist], and this one gets the proportions just right with its 38-millimeter and 11-millimeter-thick case, as well as a short lug-to-lug diameter. It’s got the F185 caliber, which is based on the Frédéric Piguet 1185, with a column wheel and vertical clutch, flyback [chrono], and very accurate. It’s an impressive high-end watch that manages to feel like a tool watch.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     <strong>
                      Sell me on why it’s cool to get a pilot’s watch from Blancpain, which famously makes dive watches!
                     </strong>
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <span style="word-break: break-word; font-size: 15px;">
                     I think a lot of people have the same reaction I did when they see this watch: “Wait, Blancpain made that?!” I love the Fifty Fathoms, but the Leman line—particularly the 2185f—has all of that character in a more wearable package.
                    </span>
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:18px">
                   </p>
                   <p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
                    <a rel="noopener" style="text-decoration: underline; color: #000000;" target="_blank">
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                       <strong>
                        <span style="word-break: break-word; font-size: 15px;">
                         Read and share this post on the web.
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