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   Most professionals quit too early
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   They count the hours they worked, the emails they sent, the meetings they attended. Andrew Grove's High Output Management makes a different argument.
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              Friday, May 22, 2026
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              Most professionals quit too early
             </h2>
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               That moment when effort peaks, results stall and the finish line seems to vanish is not random. It is structural. Seth Godin 
calls it the Dip, and it appears in nearly every pursuit worth doing.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               His 2007 framework reframes struggle as a competitive filter rather than a signal to abandon ship. But it also argues that quitting is sometimes the smartest move you can make.
              </span>
             </div>
             <div>
              <br/>
             </div>
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              <span style="font-size: 16px">
               The question is not whether to push through difficulty. It is whether you are in the right kind of difficulty.
              </span>
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              <br/>
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              <span style="font-size: 16px">
               Here 
are five lessons from the Dip.
               <span class="ql-cursor">
                
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                  SPONSORED
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                  One Shark Missed Billions… Another Saw This Coming
                 </h2>
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                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   Imagine turning down Uber at a valuation of $10 million, only to watch it go public at over $80 billion.
                  </span>
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                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   That’s exactly what happened to Mark Cuban… a 799,900% return, gone.
                  </span>
                 </div>
                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   But original Shark Tank investor Kevin 
Harrington built his career doing the opposite: spotting asymmetric opportunities before they go mainstream.
                  </span>
                 </div>
                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   Like Uber turned vehicles into income-generating assets, Mode Mobile is
                  </span>
                  <strong style="background-color:rgba(0,0,0,0);color:#000000">
                   <a data-linktext="turning smartphones into income streams." data-linktype="Normal" style="color:var(=-blue-cta-default)" target="_blank">
                    turning smartphones into income streams.
                   </a>
                  </strong>
                 </div>
                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   They were named the #1
                  </span>
                  <a data-linktext="fastest-growing software company" data-linktype="Normal" style="color:var(=-blue-cta-default);background-color:rgba(0,0,0,0)" target="_blank">
                   fastest-growing software company
                  </a>
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   by Deloitte and have already helped their users earn and save over 
$1B.
                  </span>
                 </div>
                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   Kevin Harrington invested early.
                  </span>
                 </div>
                 <div style="font-size: 15px">
                  <br/>
                 </div>
                 <div style="font-size: 15px">
                  <span style="background-color:rgba(0,0,0,0);color:#000000">
                   And at just $0.50/share, you can still get in before their potential IPO.
                  </span>
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border: none; display: block; ">
                                  Secure shares at $0.50 while the pre-IPO window is still open.
                                 </a>
                                 <!--<![endif]-->
                                 <!--[if mso]><a href="https://www.ne16.com/t/10767002/226372826/9835712/4/1009501/?b44ed14b=ZmQ5NDhlNjEtOWVmYi00ZTRjLWIxZWItMzI4MWIxZmYzYzEx&x=f113d867" target="_blank" style="-webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px; color: #FFFFFF; text-decoration: none; font-family: Arial; font-size: 18px; font-weight: bold; 
border: none; display: block; ">Secure shares at $0.50 while the pre-IPO window is still open.</a><![endif]-->
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                 <div style="font-size: 10px">
                  <span style="color:#6C6B6B">
                   Potential Uber return
for Marc Cuban does not take into account dilution.
                  </span>
                 </div>
                 <div style="font-size: 10px">
                  <br/>
                 </div>
                 <div style="font-size: 10px">
                  <span style="color:#6C6B6B">
                   The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period in 2023.
                  </span>
                 </div>
                 <div style="font-size: 10px">
                  <br/>
                 </div>
                 <div style="font-size: 10px">
                  <span style="color:#6C6B6B">
                   Please read the offering circular at invest.modemobile.com. This is a paid 
advertisement for Mode Mobile’s Regulation A Offering.
                  </span>
                 </div>
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              <span style="font-size: 20px">
               No. 1: The Dip Is a Filter
              </span>
             </h2>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               The Dip is not a bug. It is a feature.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               Because most people 
quit when progress slows and effort increases, those who push through emerge into a less crowded field where the rewards are greater. A startup grinding toward its first hundred customers or a company building a capability that has not yet paid off may not be failing. It may simply be in the Dip.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               The appropriate response is to assess whether the difficulty is temporary and surmountable, not to pivot prematurely.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <h2 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;font-size:20px;color:#000000;font-weight:bold">
              <span style="font-size: 20px">
               No. 2: Quitting Is Sometimes Right
              </span>
             </h2>
             <div style="font-size: 20px">
              <br/>
             </div>
             <div>
              <span style="font-size: 16px">
               Godin separates quitting as a failure of nerve from quitting as strategy. When a pursuit is a dead end that absorbs resources but cannot produce superior results, walking away frees up capacity for efforts that can actually win.
              </span>
             </div>
             <div>
              <br/>
             </div>
             <div>
              <span style="font-size: 
16px">
               The failure to quit is often more costly than quitting itself. Organizations that cling to underperforming product lines or unwinnable markets do so at the expense of focus required to lead where they have a genuine chance.
              </span>
             </div>
            </td>
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              <span style="line-height:1.25;background-color:#FFFFFF">
               No. 3: Know Your Curve
              </span>
             </h3>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               Godin identifies three curves. The Dip is a temporary setback that yields to effort. A dead end produces no improvement no matter how much you invest. A Cliff appears sustainable until it collapses suddenly.
              </span>
             </p>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               These curves can
look identical from the inside, especially early on. Strategic clarity requires diagnosing which one you are on before deciding whether to persist or walk away.
              </span>
             </p>
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;color:#000000;font-size:18px;font-weight:bold">
              <span style="line-height:1.25;background-color:#FFFFFF">
               No. 4: Markets Reward the Best
              </span>
             </h3>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               Markets do not distribute rewards evenly. Attention and spending concentrate on the top option in any 
category, creating a winner that takes the most dynamic.
              </span>
             </p>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               Making it through the Dip to become the best in a well defined niche generates disproportionate returns. The goal is not to persist in everything. It is to persist in the right things, where pushing through can realistically produce a leading position.
              </span>
             </p>
            </td>
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             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;color:#000000;font-size:18px;font-weight:bold">
              <span style="line-height:1.25;background-color:#FFFFFF">
               No. 5: Decide Before the Dip
              </span>
             </h3>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               The decision to quit or persist should be made before difficulty sets in, not during 
it. When you are exhausted or behind on targets, emotional conditions are worst for clear thinking.
              </span>
             </p>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               Setting criteria in advance lets you evaluate against a stable standard rather than a fluctuating emotional one.
              </span>
              <span style="line-height:1.5;background-color:rgba(0,0,0,0)">
              </span>
             </p>
             <p>
              <span style="line-height:1.5;background-color:#FFFFFF">
               This separates the question of whether to continue from the discomfort of the moment, which is where most strategic errors 
originate.
              </span>
             </p>
             <h3 style="mso-line-height-rule:exactly;Margin:0;font-family:Arial;color:#000000;font-size:18px;font-weight:bold">
              <span style="line-height:1.25;background-color:#FFFFFF">
               Sources
              </span>
             </h3>
             <ul>
              <li>
               <span class="ql-ui">
               </span>
               ​
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                https://www.cbsnews.com/news/excerpt-seth-godins-the-dip-on-the-benefit-of-strategic-quitting/
               </a>
              </li>
              <li>
               <span class="ql-ui">
               </span>
               ​
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                https://www.linkedin.com/pulse/when-stick-vs-quit-dip-seth-godin-misbah-haque-fjzhe
               </a>
              </li>
              <li>
               <span class="ql-ui">
               </span>
               ​
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                https://www.facebook.com/groups/booktroverts/posts/2076817213094744/
               </a>
              </li>
              <li>
               <span class="ql-ui">
               </span>
               ​
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                https://seths.blog/2013/08/qa-the-dip-and-knowing-when-to-quit/
               </a>
              </li>
              <li>
               <span class="ql-ui">
               </span>
               ​
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                https://unfinishedlogic.com/the-d
               </a>
               <a data-linktype="Normal" style="text-decoration:#0A66C2;line-height:1.5;background-color:rgba(0,0,0,0);color:#105C8E" target="_blank">
                ip/
               </a>
               <span style="line-height:1.25;background-color:#FFFFFF">
                <span class="ql-cursor">
                 
                </span>
               </span>
              </li>
             </ul>
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