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  <title>
   The White Company
  </title>
  <style type="text/css">
   * { -ms-text-size-adjust:100%; -webkit-text-size-adjust:100%; -webkit-font-smoothing:antialiased !important; }
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            [data-ogsc] .button td { border-color:#ffffff !important; }
            [data-ogsc] #checkbox_nav { background-image:url(https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_02b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMDkyNzA3OX0:1whi0z:f-CQEfe3kWyFNlrC6zmZVirJHcTYNv8CZzFyQlm4-1E) !important; }
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 <body bgcolor="#ffffff" class="gmail">
  <img height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fl.emailuk.thewhitecompany.com%252Frts%252Fopen.aspx%253Ftp%253Di-1NGB-G7-16CX-3Hyrlk-1n-BJdc-1c-3HtHQg-lDVJ6Pr8Pq-qjQHY%2526pi%253DOpmJitI4XpZvZMOc26ipneUlvVpfPwl-rkGRVQj9KVU/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsLmVtYWlsdWsudCIsInRpbWUiOjE3ODM1Nzc2MjEuMTA5NDQ1fQ:1whi0z:8viblX4B_VllEYSrDkKA7g5vI64CXzdvF8O54kDkmLQ" style="display:none" width="1"/>
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  <div aria-label="" aria-roledescription="email" class="darkMode" lang="en" role="article" style="background-color:#ffffff;">
   <!--[if (gte mso 9)|(IE)]>
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   <div style="max-width:640px; margin:0 auto; font-size:16px;">
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        Latest arrivals in rich, soft pinks
       </p>
       <div style="display:none; max-height:0px; overflow:hidden; mso-hide:all;">
        ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     
       </div>
       <p style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.75em !important; line-height:1.25em !important; color:#231f20; letter-spacing:0.3px; font-weight:300; margin:0 0 20px 0;">
        <a data-link-name="web_page_link" style="color:#231f20; text-decoration:underline;" target="_blank">
         View in browser
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      <tr>
       <td align="center">
        <a data-link-name="twc_logo" target="_blank">
         <img alt="The White Company" border="0" class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTA5NzM5fQ:1whi0z:nZ5LkASVya4KhTKhRglH_J2-Gk2IUnrl3iY2xTY3OxY" style="display:block; margin:0 auto;" width="246"/>
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           <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BEDROOM
           </a>
          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            HOME
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          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            CLOTHING
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           <a data-link-name="fragrance_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            FRAGRANCE
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           <a data-link-name="baby_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BABY &amp; CHILDREN
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="gifts_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            GIFTS
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="offers_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            SALE
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          </td>
         </tr>
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       </td>
      </tr>
     </table>
    </div>
    <!--[if !mso]><!-->
    <div class="interactive">
     <div class="interactive_nav" style="display:none; max-height:0; overflow:hidden;">
      <input id="interactive_nav" style="display:none !important;" type="checkbox"/>
      <div class="controls_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="padding:0 10px;" width="100%">
        <tr>
         <td style="width:25px;" width="25">
          <label for="interactive_nav" id="checkbox_nav">
          </label>
         </td>
         <td align="center">
          <a data-link-name="twc_logo" target="_blank">
           <img alt="The Little White Company" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTA5OTI2Mn0:1whi0z:JvNhLxFwM8PZjPs7iWtyE5IOaLvUCkQsP59YXytJX_s" style="display:block; margin:0 auto;" width="180"/>
          </a>
         </td>
         <td style="width:25px;" width="25">
          <a data-link-name="account" target="_blank">
           <img alt="My Account" border="0" class="lightImg" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04a.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEwMDg2N30:1whi0z:hzUakB5HdQaUhS-VF0l1EnHOOCWCkWGP-rgnJr8QBcc" style="display:block;" width="25"/>
           <div class="darkImg" style="display:none; max-height:0; overflow:hidden;">
            <img alt="My Account" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEwMjY3fQ:1whi0z:04fznTdMTyxO0uaksYi0KwnMNUNyAWKD-34SHRA3LBc" style="display:block;" width="25"/>
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          </a>
         </td>
        </tr>
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      </div>
      <div class="menu_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="list" width="100%">
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-top:1px solid #d7d7d7; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           BEDROOM
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           HOME
          </a>
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        <tr>
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          <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           CLOTHING
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         </td>
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        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="fragrance_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           FRAGRANCE
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="baby_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           BABY &amp; CHILDREN
          </a>
         </td>
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        <tr>
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          <a data-link-name="gifts_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           GIFTS
          </a>
         </td>
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        <tr>
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          <a data-link-name="offers_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           SALE
          </a>
         </td>
        </tr>
       </table>
      </div>
     </div>
    </div>
    <!--<![endif]-->
    <div style="height:25px; line-height:25px; mso-line-height-rule:exactly;">
    </div>
    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="91.875%">
     <tr>
      <td align="center">
       <a data-link-name="hero" target="_blank">
        <img alt="The new hues SHOP NEW IN CLOTHING" border="0" height="762" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252Fnew_hero_0807_newcolourpink.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEwNDU2fQ:1whi0z:GOE60qAeBHiNbNi7_0aM7CVNiGmMRG-bK4Zm5jYUC8M" style="display:block; width:100%; max-width:588px; height:auto; max-height:762px; margin:0 auto;" width="588"/>
       </a>
       <p class="msoSerif font16 marlr10" style="font-family:Garamond, Times New Roman, Times, serif; font-size:1.3em; line-height:1.5em; color:#231f20; font-weight:400; margin:30px 15px;">
        The new arrivals to try now? Soft muted petal and rich oxblood shades sit effortlessly alongside neutrals.
       </p>
      </td>
     </tr>
    </table>
    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="91.875%">
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      <td align="center" style="width:49.66%" valign="middle" width="49.66%">
       <a data-link-name="shirt" target="_blank">
        <img alt="tank" border="0" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252Ftank_v2_a13608_au24_aqx_e_c004.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEwNjE4Nn0:1whi0z:mWUDzS7sgmjrbmgWdVcu1GXml5IzIbgiZn1QusFd6tI" style="display:block; width:100%; max-width:292px; height:auto; max-height:396px; margin:0 auto;" width="292"/>
       </a>
      </td>
      <td style="width: 0.68%" width="0.68%">
      </td>
      <td align="center" style="width:49.66%" valign="middle" width="49.66%">
       <a data-link-name="ramie_boyfriend_shirt" target="_blank">
        <img alt="Ramie Boyfriend Shirt" border="0" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252Fshirt_image-a13608_au24_aqx_e_c004.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEwNzYyfQ:1whi0z:43hJaBo9wOXHkAEt791FuPRbbHjCZwA2eItUw1dSsMI" style="display:block; width:100%; max-width:292px; height:auto; max-height:396px; margin:0 auto;" width="292"/>
       </a>
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    <div class="h2" style="height:4px; line-height:4px; mso-line-height-rule:exactly;">
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       </a>
      </td>
      <td style="width: 0.68%" width="0.68%">
      </td>
      <td align="left" bgcolor="#F1EBE9" class="darkTable w46" style="width:49.66%;" valign="middle" width="49.66%">
       <p class="msoSerif font16 mart25b20 ml25 ml10" style="font-family:Garamond, Times New Roman, Times, serif; font-size:1.3em; line-height:1.5em; color:#231f20; font-weight:400; margin:30px 30px 30px 40px;">
        Beautiful colour deserves beautiful
        <br class="hide"/>
        natural fabric.
        <br class="hide"/>
        From breathable
        <br class="hide"/>
        linen to soft cotton
        <br class="hide"/>
        and breezy ramie.
       </p>
      </td>
     </tr>
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    <div class="h2" style="height:4px; line-height:4px; mso-line-height-rule:exactly;">
    </div>
    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="91.875%">
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      <td align="center" style="width:49.66%" valign="middle" width="49.66%">
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        <img alt="Ribbed Vest" border="0" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2026%252F2026_07_08_twc_new_colour_pink_uk_06.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTExMTI3NH0:1whi0z:LYtiSO9jcl-KF_9lFryU7K52eWYF4tPeiQFeRtSvos4" style="display:block; width:100%; max-width:292px; height:auto; max-height:396px; margin:0 auto;" width="292"/>
       </a>
      </td>
      <td style="width: 0.68%" width="0.68%">
      </td>
      <td align="center" style="width:49.66%" valign="middle" width="49.66%">
       <a data-link-name="knitted_tank" target="_blank">
        <img alt="Textured Stitch Knitted Tank" border="0" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2026%252F2026_07_08_twc_new_colour_pink_uk_07.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTExMzE3NH0:1whi0z:r4HnhmK1wFrrdcECPiXXCTJlQac2Ddv4eT8SgzfgmkA" style="display:block; width:100%; max-width:292px; height:auto; max-height:396px; margin:0 auto;" width="292"/>
       </a>
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    <div class="h2" style="height:4px; line-height:4px; mso-line-height-rule:exactly;">
    </div>
    <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="91.875%">
     <tr>
      <td align="left" bgcolor="#F1EBE9" class="darkTable w46" style="width:49.66%;" valign="middle" width="49.66%">
       <p class="msoSerif font16 mart25b20 ml25 ml10" style="font-family:Garamond, Times New Roman, Times, serif; font-size:1.3em; line-height:1.5em; color:#231f20; font-weight:400; margin:30px 30px 30px 40px;">
        Easy shirts, knitted
        <br class="hide"/>
        tops and modern
        <br class="hide"/>
        separates. These are
        <br class="hide"/>
        made for warm days
        <br class="hide"/>
        now, layered looks
        <br class="hide"/>
        later and years of
        <br class="hide"/>
        wear beyond.
       </p>
      </td>
      <td style="width: 0.68%" width="0.68%">
      </td>
      <td align="center" style="width:49.66%" valign="middle" width="49.66%">
       <a data-link-name="wrap_dress" target="_blank">
        <img alt="Scoop Neck Wrap Dress" border="0" height="396" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2026%252F2026_07_08_twc_new_colour_pink_uk_09.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTExNDYzfQ:1whi0z:Cqxea-HuuahYOU609M8g2xtDmNNqnLzwKzFWj3MmgxA" style="display:block; width:100%; max-width:292px; height:auto; max-height:396px; margin:0 auto;" width="292"/>
       </a>
      </td>
     </tr>
    </table>
    <div style="height:30px; line-height:30px; mso-line-height-rule:exactly;">
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         SHOP NEW IN CLOTHING
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       </td>
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        <a data-link-name="view_the_lookbook" style="color:#000001; text-decoration:none; line-height:38px; display:block;" target="_blank">
         view THE lookbook
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        <img alt="The Perfect Organic Cotton Slub V-Neck T-Shirt" border="0" height="380" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2026%252F2026_07_08_twc_new_colour_pink_uk_14.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTExNjQyOH0:1whi0z:e0l21JvlzhONP7AQq22QFOmIWbD9MY9IeOkdIt8Gg5s" style="display:block; width:100%; max-width:294px; height:auto; max-height:380px; margin:0;" width="294"/>
       </a>
      </td>
      <td align="center" style="width:50%;" valign="middle" width="50%">
       <h2 class="msoSerif font20 marlr10 marb5" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:2.1em; line-height:1.1em; color:#000000; font-weight:300; margin:0 35px 10px 35px;">
        MOST LOVED
       </h2>
       <p class="msoSerif font14 marlr10" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.3em; color:#000000; font-weight:100; margin:10px 45px 15px 45px;">
        “Best T-shirts I’ve ever worn.”
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       <a class="link" data-link-name="little_holiday_shop_banner" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:1em; line-height:1.5em; color:#1E1E1E; text-transform:uppercase; font-weight:400; margin:0; text-decoration:underline;text-align: center;letter-spacing: 0.18px;" target="_blank">
        SHOP tops &amp; t-shirts
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      <td>
       <a data-link-name="fragrance_footer" target="_blank">
        <img alt="Shop fragrance" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252Fcampaigns_uk%252F2026%252F2026_07_08_twc_new_colour_pink_uk_13.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEyMjYxfQ:1whi0z:BxMV__QhyE1kDoRkQ2X7uHJ58hIQMubWq40X93ZwuTQ" style="display:block; width:100%; max-width:213px; height:auto; max-height:180px;" width="213"/>
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    <table bgcolor="#f9f7f2" border="0" cellpadding="0" cellspacing="0" class="darkTable" role="presentation" width="100%">
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            The White Company App
           </p>
          </td>
          <td>
           <a data-link-name="download_app" target="_blank">
            <img alt="Download on the App store" height="26" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2024_TWC_New_Template_02.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3ODM1Nzc2MjEuMTEyMzk5Nn0:1whi0z:5himISM-jrWZ_g0tDaeT3ZOV233vmFM1qFqL1HWSq-k" style="display:block;" width="74"/>
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