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   [Newsletter] Demo videos + sales decks you'll want to copy
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   Twitter's Testing Social Commerce: What Marketers Need to Know, 4 Management Styles to Avoid, and How to Beat Out the Big Competition
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                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  Hi Sarah,
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                  <span style="font-weight: bold;">
                   69% of consumers prefer to watch a short video
                  </span>
                  to learn more about a brand’s products or services. One key benefit to this marketing approach? It helps your customer fully understand the value you provide.
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                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  There are many different types, so here are
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   18 demo videos you'll want to copy
                  </a>
                  , along with tips on how to get started on your own product demo video. If you’re looking for a more direct pitch, it might be beneficial to
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   perfect your sales deck approach
                  </a>
                  to really dig deep into your prospect's challenges.
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                      Create Impressive Demos →
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                  How to Beat Out the Big Competition
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                  It's rare that a smaller brand can go up against a big company like Amazon and win. But that's what Square did when Amazon launched an almost identical card reader for a fraction of Square's price.
                  <a data-hs-link-id="1" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd" target="_blank">
                   Listen to the Podcast →
                  </a>
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                  Are You Calling People at the Right Time?
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                   Flexible work locations and schedules have made sales call trends more unpredictable than ever before. With research from
                   <em>
                    Gong
                   </em>
                   ,
                   <em>
                    RingDNA
                   </em>
                   ,
                   <em>
                    CallHippo
                   </em>
                   , and
                   <em>
                    Outreach
                   </em>
                   , we compiled the best strategies to ensure you’re contacting your prospects at the perfect time.
                  </span>
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                      Best Time(s) to Make a Sales Call →
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