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   [Newsletter] Sales Email vs. Cold Call
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   Are you making the right choice when reaching out to your prospects?
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                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  Hi Sarah,
                 </p>
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                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  Ah, the great debate: Sales Email vs. Cold Call.
                 </p>
                 <p align="left" style="mso-line-height-rule:exactly; font-size:10px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                 </p>
                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  There are pros and cons to each approach — only
                  <a data-hs-link-id="0" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold; text-decoration:none" target="_blank">
                   24% of cold email pitches
                  </a>
                  are opened by recipients, and it can take up to
                  <a data-hs-link-id="1" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold; text-decoration:none" target="_blank">
                   six call attempts
                  </a>
                  to convert a new customer. Which is more effective?
                 </p>
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                 </p>
                 <p align="left" style="mso-line-height-rule:exactly; font-size:16px; font-family:Avenir, sans-serif; color:#33475b; line-height:175%; text-align:left">
                  Before your next prospecting attempt — explore the key differences between calling &amp; emailing, how to decide when to use each method, plus statistics and data that can help inform your outreach strategy.
                 </p>
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                     <strong style="color:#FFFFFF;font-weight:normal;text-decoration:none;font-style:normal;">
                      Sales Email vs. Cold Call: When to Use Each According to Data →
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                      Brainstorm Techniques →
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          <!--[if (mso)|(IE)]>
      <div class="hse-column-container" style="min-width:280px;max-width:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:collapse;border-spacing:0;">
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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                <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly" target="_blank">
                 <img align="middle" alt="The Shake Up" sizes="(max-width: 500px) 100vw, 500px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252FCopy%2520of%2520Copy%2520of%2520Episode%25208%2520Audiogram%2520Backgrounds%2520%25281%2529.png%253Fwidth%253D1000%2526upscale%253Dtrue%2526name%253DCopy%2520of%2520Copy%2520of%2520Episode%25208%2520Audiogram%2520Backgrounds%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" srcset="https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Episode%208%20Audiogram%20Backgrounds%20(1).png?upscale=true&amp;width=1000&amp;upscale=true&amp;name=Copy%20of%20Copy%20of%20Episode%208%20Audiogram%20Backgrounds%20(1).png 500w, https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Episode%208%20Audiogram%20Backgrounds%20(1).png?upscale=true&amp;width=2000&amp;upscale=true&amp;name=Copy%20of%20Copy%20of%20Episode%208%20Audiogram%20Backgrounds%20(1).png 1000w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="500"/>
                </a>
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             </tbody>
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           </div>
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            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_162619895476310" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_162619895476310_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="mso-line-height-rule:exactly; font-size:22px; font-family:Avenir, sans-serif; color:#33475b; line-height:125%; font-weight:bold; text-align:center">
                  From Hot Dogs to HubSpot, Why It’s Always Been About The Hustle
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_16275651548615" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_16275651548615_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p align="center" style="mso-line-height-rule:exactly; line-height:175%; text-align:center">
                  <span style="font-size: 16px; font-family: Avenir, sans-serif; color: #33475b;">
                   Sam Parr (Founder, The Hustle &amp; Host, ‘My First Million’) knows
                   <a data-hs-link-id="1" rel="noopener" style="mso-line-height-rule:exactly; color:#00a4bd; font-weight:bold; text-decoration:none" target="_blank">
                    how to build a business
                   </a>
                   . Whether it’s Sam’s Southern Hot Dogs carts or a media company like The Hustle, he approaches traditional industries in untraditional ways.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_162689452083321" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:separate!important" width="100%">
                 <tbody>
                  <tr>
                   <!--[if mso]>
      <td align="center" valign="middle" bgcolor="#ff7a59" role="presentation"  valign="middle" style="border-radius:8px;cursor:auto;background-color:#ff7a59;padding:12px 18px;">
    <![endif]-->
                   <!--[if !mso]><!-- -->
                   <td align="center" bgcolor="#ff7a59" role="presentation" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; border-radius:8px; cursor:auto; background-color:#ff7a59" valign="middle">
                    <!--<![endif]-->
                    <a data-hs-link-id="2" style="color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#FFFFFF;font-weight:normal;text-decoration:none;font-style:normal;">
                      Listen now  →
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                    </a>
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            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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                <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly" target="_blank">
                 <img align="middle" alt="The HubSpot Team" sizes="(max-width: 558px) 100vw, 558px" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs-fs%252Fhubfs%252FCopy%2520of%2520Copy%2520of%2520Email%2520Signature%2520-%2520Obsidian%2520-%2520600x50%2520%25281%2529.png%253Fwidth%253D1116%2526upscale%253Dtrue%2526name%253DCopy%2520of%2520Copy%2520of%2520Email%2520Signature%2520-%2520Obsidian%2520-%2520600x50%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" srcset="https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Email%20Signature%20-%20Obsidian%20-%20600x50%20(1).png?upscale=true&amp;width=1116&amp;upscale=true&amp;name=Copy%20of%20Copy%20of%20Email%20Signature%20-%20Obsidian%20-%20600x50%20(1).png 558w, https://www.hubspot.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Email%20Signature%20-%20Obsidian%20-%20600x50%20(1).png?upscale=true&amp;width=2232&amp;upscale=true&amp;name=Copy%20of%20Copy%20of%20Email%20Signature%20-%20Obsidian%20-%20600x50%20(1).png 1116w" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="558"/>
                </a>
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         <!--[if !((mso)|(IE))]><!-- -->
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      <div class="hse-column-container" style="min-width:280px;max-width:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:collapse;border-spacing:0;">
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          <!--[if (mso)|(IE)]>
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          <!--[if gte mso 9]>
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           <table cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt" width="100%">
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              <td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_15520424362954" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" class="hs_cos_wrapper_type_social_module" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                 <tbody>
                  <tr align="center">
                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word">
                    <table align="center" class="hs_cos_wrapper_type_social_module_single" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                     <tbody>
                      <tr align="center">
                       <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="Facebook" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Ffacebook_circle_grey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word">
                    <table align="center" class="hs_cos_wrapper_type_social_module_single" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                     <tbody>
                      <tr align="center">
                       <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="LinkedIn" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Flinkedin_circle_grey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
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                    <table align="center" class="hs_cos_wrapper_type_social_module_single" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                     <tbody>
                      <tr align="center">
                       <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="Twitter" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Ftwitter_circle_grey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                   <td style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word">
                    <table align="center" class="hs_cos_wrapper_type_social_module_single" role="presentation" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-align:center" width="auto">
                     <tbody>
                      <tr align="center">
                       <td class="display_block_on_small_screens" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#516f90; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle" valign="middle">
                        <a data-hs-link-id="0" style="color:#00a4bd; mso-line-height-rule:exactly; text-decoration:none !important" target="_blank">
                         <img alt="Instagram" height="25" src="https://inboxflows.com/_/image/https%253A%252F%252Fwww.hubspot.com%252Fhs%252Fhsstatic%252FTemplateAssets%252Fstatic-1.24%252Fimg%252Fhs_default_template_images%252Fmodules%252FFollow%252BMe%252B-%252BEmail%252Finstagram_circle_grey.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3d3cuaHVic3BvdCJ9:1mSf0A:4cdHc5-CjosQj00gEX_fkl-s8SoOhOkL3_JIHUGS4Pg" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:auto!important; height:25px!important; vertical-align:middle" valign="middle" width="auto"/>
                        </a>
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