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      Sarah,
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      Welcome to the New Normal.
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      I just finished my third “shelter at home” week; I know others are various weeks into this new reality.
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      My biggest revelation is that this period has caused a refocus almost
immediately on what’s important: family, friends and community.
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      Stanford product designers (a program of
which I’m a proud alum) sprang to action, designing DIY masks and 3D-printed
ventilator splitters.
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      And groups of old friends
immediately began creating zoom meetups.
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      This challenging time feels almost like a re-set – a
moment in which we needed to stop, assess our lives and our role in the greater
world, and decide how we want to move forward, as individuals, families, and communities.
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      For a working mom who travels a lot, seeing my children (Izzy,
just turned 13!, and Talia, 10) throughout the course of the day, in breaks
between their zoom classes, and my own zoom meetings, is a gift.
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      And every evening, we cook dinner together, a
ritual we have only ever done on weekends.
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      It’s not perfect – they of course squabble, and create huge messes - but
they also curl up on the couch together in the afternoon and read books, and
the sight of that is priceless.
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      Amidst the business disruption, 
illnesses of our loved ones, the challenges of working
remotely, stores closing, financial stress, and layoffs, I believe that this
time can also be one of creativity and strategic growth.
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      So that when we do return to our “regular
existence” it will be a brand new “New Normal”, a hybrid of what was before,
and what we learned during this challenging period of time.
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      I wish you and your loved ones strength &amp; calmness in
these wild times.
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      Sending lots of love,
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      Anna xoxo
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      Anna Rabinowicz
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      Founder/CEO
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      ANNA New York
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       <a style="color:blue;text-decoration:underline">
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         www.annanewyork.com
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