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<div style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
We’ve made some changes to our current policy on paid partnerships to help creators, brands, and agencies alike
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<strong style="font-size: 24px; color: rgb(0, 0, 0);">
Updates to our Paid Partnerships Policy
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We understand that paid partnerships are an important part of the media ecosystem. To that effect, we’ve made some changes to our current policy on paid partnerships to help creators, brands, and agencies alike leverage paid partnerships in a way that is transparent and meets regulatory standards.
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<br/>
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<span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
The most important takeaway for brands is that all types of paid partnerships must have a clear disclosure in the Tweet that it is a paid sponsorship by using “#ad”.
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<br/>
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We also want to make clear what is considered a paid partnership. A paid partnership can result if:
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There is any kind of compensation for a Tweet (e.g. money, gifts, product)
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The Tweet is part of a brand ambassador arrangement
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The Tweet includes a link or discount code through which the user might receive some kind of benefit, incentive or reward
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<br/>
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Check out our
</span>
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<strong>
Paid Partnerships Policy page
</strong>
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<span style='color: rgb(0, 0, 0); font-size: 16px; font-family: Helvetica, "Helvetica Neue", Arial, sans-serif;'>
for more details. Be sure to comply with all applicable laws and regulations, including but not limited to, all advertising laws and regulations.
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Learn more
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<a data-targettype="webpage" target="_blank">
<img alt="Discover more at Twitter Marketing UK handle" height="223" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.en25.com%252FEloquaImages%252Fclients%252FTwitterInc%252F%257B7e9666b1-0dec-4d32-b395-a49e622eea4c%257D_Prefooter_White_DM_MktgUK.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcuZW4yNS5jbyJ9:1pKcqX:txNeRNzuJigEBS8ACy-JrEAyf646QGB3DSZ3ijB9aTg" style="width:100%;height:auto;max-width:600px;" width="600"/>
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<div style="text-align: center;font-size: 12px; color:#ffffff">
Twitter International Unlimited Company
<br/>
One Cumberland Place, Fenian Street
<br/>
Dublin 2, D02 AX07 IRELAND
</div>
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Unsubscribe
</a>
|
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Privacy Policy
</a>
|
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View in browser
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1 year, 11 months ago - no-reply@twitter.com
Our new Paid Partnerships Policy
mlns='//www.w3.org/1999/xhtml'> We’ve made some changes to our current policy on paid partnership...