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   We’ve made some changes to our current policy on paid partnerships to help creators, brands, and agencies alike
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                        <strong style="font-size: 24px; color: rgb(0, 0, 0);">
                         Updates to our Paid Partnerships Policy
                        </strong>
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                        <span style='color: rgb(0, 0, 0); font-size: 16px; font-family: Helvetica, "Helvetica Neue", Arial, sans-serif;'>
                         We understand that paid partnerships are an important part of the media ecosystem. To that effect, we’ve made some changes to our current policy on paid partnerships to help creators, brands, and agencies alike leverage paid partnerships in a way that is transparent and meets regulatory standards.
                        </span>
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                        <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                         The most important takeaway for brands is that all types of paid partnerships must have a clear disclosure in the Tweet that it is a paid sponsorship by using “#ad”.
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                        <br/>
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                        <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                         We also want to make clear what is considered a paid partnership. A paid partnership can result if:
                        </span>
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                         <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                          There is any kind of compensation for a Tweet (e.g. money, gifts, product)
                         </span>
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                         <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                          The Tweet is part of a brand ambassador arrangement
                         </span>
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                         <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                          The Tweet includes a link or discount code through which the user might receive some kind of benefit, incentive or reward
                         </span>
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                        <br/>
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                        <span style='font-family: Helvetica, "Helvetica Neue", Arial, sans-serif; font-size: 16px; color: rgb(0, 0, 0);'>
                         Check out our
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                        <a data-targettype="webpage" style='color: rgb(29, 155, 240); font-size: 16px; font-family: Helvetica, "Helvetica Neue", Arial, sans-serif;' target="_blank" title="">
                         <strong>
                          Paid Partnerships Policy page
                         </strong>
                        </a>
                        <span style='color: rgb(0, 0, 0); font-size: 16px; font-family: Helvetica, "Helvetica Neue", Arial, sans-serif;'>
                         for more details. Be sure to comply with all applicable laws and regulations, including but not limited to, all advertising laws and regulations.
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                                        Twitter International Unlimited Company
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                                        One Cumberland Place, Fenian Street
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                                        Dublin 2, D02 AX07 IRELAND
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