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          A look at raising kids in this economy...
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                    August 09, 2026
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                     View Online
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                       <em>
                        Lucy Knisley
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                         Editor’s note
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                         <strong style="color:#000;font-weight:bold">
                          Good morning.
                         </strong>
                         Today’s special edition is all about the evolving business of parenting. We’ll explain why so many young adults still financially depend on their parents, discuss the rise of platonic co-parenting (yes, that’s a thing), visit the Hogwarts for nannies (yes, that’s also a thing), and much more. Whether you’re a parent to humans, hope to be one someday, or are content with just keeping your Sims alive, there’s something for everyone in Parenting Brew.
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         PAYING ’RENTS
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                         <p style="font-size:24px;font-weight:700;line-height:26px;margin:8px 0 0 0;padding:0 15px">
                          Supporting kids doesn’t end with adulthood
                         </p>
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                          <small style="color:#333">
                           <em>
                            Getty Images
                           </em>
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                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Kids can be expensive—even after they age out of begging you to buy them candy at the checkout. No one knows this better than the
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          growing number
                         </a>
                         of Americans who provide financial support to their adult children.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Half of parents with adult kiddos helped at least one of them financially in 2025, up from 45% in 2023, according to a Savings.com survey. Often, it’s more than a one-off Trader Joe’s gift card:
                        </p>
                        <ul style="color:#333;margin-top:0;padding-left:30px">
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          Less than half of American adults age 18 to 34 say they are entirely financially independent from their parents, according to a 2024 Pew report.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          And it’s not just college-aged adults: More than a third of those age 30 to 34 still aren’t financially independent from mom and dad.
                         </li>
                        </ul>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         The average yearly support amounts to $7,000 per family, according to a recent AARP survey.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          It wasn’t always like this.
                         </strong>
                         While today’s young women are more likely to be financially self-sufficient than in the past, young men have become more reliant on their parents. In 2021, 36% of 25-year-old men depended on their parents for cash flow, compared with 23% in 1980. Researchers say the trend is driven by a tough job market and the rising cost of living, including soaring rents and college tuition saddling people with loans.
                        </p>
                        <h2 style="font-size:19px;color:#000;font-weight:700;margin-top:0;margin-bottom:15px;margin-right:0;margin-left:0">
                         Full house
                        </h2>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         On top of Venmo transfers from mom, adulthood increasingly involves being roomies with the ’rents. Almost half of Americans age 18 to 29 live with their parents, according to a Federal Reserve report published last year, up from 37% in 2019. The rise of multigenerational households is partly why many boomers are choosing not to downsize their homes as they age.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         But delaying empty-nesthood can actually be a boon, and not just because it gives parents someone to watch
                         <em>
                          Cheers
                         </em>
                         reruns with. Almost two-thirds of young adults who live with their folks contribute to household expenses, like picking up groceries and paying rent.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Many parents can afford to help.
                         </strong>
                         As of 2022, the median baby boomer-headed household is sitting on $432k in wealth—about 30% more than their parents’ generation.
                         <em>
                          —SK
                         </em>
                        </p>
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                         From The Crew
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                          Before the exit
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                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Most startup content tells you what worked…after everything already went right.
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                          Founder Brew
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                         goes deeper.
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                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Every issue covers the decisions that defined a company’s trajectory: the pivots that paid off, the bets that didn’t, and the frameworks founders wish they’d had earlier. It’s the newsletter for people who want more than a highlight reel—investors tracking what’s next, operators building in real time, and obsessives who can’t stop studying the game.
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                         If you want the behind-the-scenes reality of building great companies, you’ve found your place.
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                          Subscribe to Founder Brew today
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                         .
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                         TAKE IT OR LEAVE IT
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                          Paid family time off is on the decline in the US
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                         <img alt="Overhead view of newborn baby in mother's arms while she sits at a table with an open laptop" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-08-06%252Fimage-ff817b388ca3006eabc339bf0cfdbee1a6ab1b38-3946x2631-jpg%252FMBD-SundaySpecial-ParentingBrew-PaidLeave-0826.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU0MTUxNX0:1wt0O4:RxkpAbADOHJ5Mk5gaPPJ5rVCiXu_L_tYVMzbrm-kDjM" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        </a>
                        <p style="margin:0;padding:0;line-height:22px">
                         <span style="margin-top:5px;margin-bottom:0;padding-left:10px;display:inline-block;line-height:16px">
                          <small style="color:#333">
                           <em>
                            Unsplash
                           </em>
                          </small>
                         </span>
                        </p>
                       </td>
                      </tr>
                      <tr>
                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Staying home for a few months after the birth of a child is great for bonding and adjusting to a life-changing event. You know what else is great? Rushing
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          back to the office
                         </a>
                         and being a more productive worker, according to a rising number of employers.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         In 2025, the share of US companies offering paid family leave fell two percentage points to 31%, according to an annual survey by the Society for Human Resource Management. Deloitte and Zoom continued the trend this year, when they announced they were cutting back on the perk: Deloitte cut paid parental leave from 16 weeks to eight weeks for some employees, while Zoom slashed parental leave from 22 weeks to 18 weeks for most birth mothers, and from 16 weeks to 10 weeks for other parents.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Why are companies comfortable whittling benefits?
                        </p>
                        <ul style="color:#333;margin-top:0;padding-left:30px">
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          As the job market weakens, employers don’t have to be as competitive with benefit programs to keep employees happy.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          Some of the decline stems from the Trump administration’s efforts to roll back DEI initiatives, which often include parental leave programs, experts told the New York Times.
                         </li>
                        </ul>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Before you leave:
                         </strong>
                         The US lacks federally mandated
                         <em>
                          paid
                         </em>
                         family leave and has historically ranked near or at the bottom of global rankings when it comes to the quality of family leave.
                         <em>
                          —DL
                         </em>
                        </p>
                        <div style="padding-top:12px">
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               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <div class="c6" style="margin-bottom:7px">
            <table cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse" width="100%">
             <tbody>
              <tr>
               <td>
                <table cellpadding="0" cellspacing="0" role="presentation" style="width:100%;border-collapse:collapse">
                 <tbody>
                  <tr>
                   <td style="display:block;background-color:#fff;border-radius:15px;border:1px solid #e6e6e6;box-shadow:none;margin-bottom:0px;font-size:16px">
                    <table cellpadding="0" cellspacing="0" role="presentation" style="width:100%;border-collapse:collapse">
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         place to be
                        </p>
                        <p style="padding-top:0;font-size:24px;font-weight:700;line-height:26px;color:#333;margin:8px 0 0 0;padding:0 15px">
                         At the dealership, buying a minivan
                        </p>
                        <img alt="A line of white minivans in a dealership parking log with American flags" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-08-06%252Fimage-8ddd7f70e9391aa2c8633f2500dc84e80ee9b484-6960x4640-jpg%252FGettyImages-2153943265.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU0NTgwNH0:1wt0O4:NvpHRu2fy_TusRCyO3lCLnVmHQQ_5kLZtVCWlDLe3tI" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        <p style="margin:0;padding:0;line-height:22px">
                         <span style="margin-top:5px;margin-bottom:0;padding-left:10px;display:inline-block;line-height:16px">
                          <small style="color:#333">
                           <em>
                            Getty Images
                           </em>
                          </small>
                         </span>
                        </p>
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                      <tr>
                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Your mom always knew this day would come. After enduring decades of slander, minivans are one of the
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          hottest vehicles
                         </a>
                         on the block. According to Edmunds data provided to Yahoo Finance:
                        </p>
                        <ul style="color:#333;margin-top:0;padding-left:30px">
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          Last year, minivan sales rose 21% in the US.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          Meanwhile, overall auto sales only rose 2%.
                         </li>
                        </ul>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Why?
                         </strong>
                         As millennials have kids, they’re increasingly attracted to the
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          practicality
                         </a>
                         of ample space, sliding doors, and extra seating. Affordability, improved styling, and outdoorsy features have helped close the deal, even getting the attention of a new type of buyer: men.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Van hailin’:
                         </strong>
                         Uber and Lyft drivers are also increasingly opting for spacious, fuel-efficient minivans, especially in areas where people need rides to the airport.—
                         <em>
                          BC
                         </em>
                        </p>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
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                 <tbody>
                  <tr>
                   <td style="display:block;background-color:#ffffff;border-radius:15px;border:1px solid #e6e6e6;box-shadow:none;margin-bottom:0px;font-size:16px">
                    <table cellpadding="0" cellspacing="0" role="presentation" style="width:100%;border-collapse:collapse">
                     <tbody>
                      <tr>
                       <td>
                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         Sponsored By Little Sleepies
                        </p>
                        <a style="border:none;text-decoration:none" target="blank">
                         <img alt="Sponsor: Little Sleepies" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1232%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-07-24%252Fimage-901828d3ad808279a07b645ff4531fac985e4818-1000x750-jpg%252FLS_morning-brew-2.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU0NjkyNX0:1wt0O4:_BYzqhnwleDw-km5Ws-6lsjfqtO8z0Pnq5d2gUUZCB0" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        </a>
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                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Don’t sleep on softness.
                         </strong>
                         Little Sleepies makes super-soft
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          essentials for babies and kids
                         </a>
                         designed to bring more comfort, care, and connection to everyday family life. They’re thoughtfully crafted to last through countless cuddles, washes, and hand-me-downs. Cozy up to comfort when you
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          grab some pieces for your little ones or yourself
                         </a>
                         .
                        </p>
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             <tbody>
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               <td>
                <table cellpadding="0" cellspacing="0" role="presentation" style="width:100%;border-collapse:collapse">
                 <tbody>
                  <tr>
                   <td style="display:block;background-color:#fff;border-radius:15px;border:1px solid #e6e6e6;box-shadow:none;margin-bottom:0px;font-size:16px">
                    <table cellpadding="0" cellspacing="0" role="presentation" style="width:100%;border-collapse:collapse">
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         THREE FRIENDS AND A BABY
                        </p>
                        <a style="color:#000;text-decoration:none" target="blank">
                         <p style="font-size:24px;font-weight:700;line-height:26px;margin:8px 0 0 0;padding:0 15px">
                          The rise of platonic co-parenting
                         </p>
                        </a>
                        <a style="border:none;text-decoration:none" target="blank">
                         <img alt="A man and woman holding up two small toddlers in a backyard" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-08-06%252Fimage-513737b9404e3a06cd2f0748b797457f0a500526-8192x5464-jpg%252FMBD-SundaySpecial-ParentingBrew-Coparenting-0826.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU0ODU2M30:1wt0O4:bR-qJHSdOtSLjjy3YQwYQCi2gsTmQ_Y8WS-Wq7B2188" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        </a>
                        <p style="margin:0;padding:0;line-height:22px">
                         <span style="margin-top:5px;margin-bottom:0;padding-left:10px;display:inline-block;line-height:16px">
                          <small style="color:#333">
                           <em>
                            Getty Images
                           </em>
                          </small>
                         </span>
                        </p>
                       </td>
                      </tr>
                      <tr>
                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         It sounds like the kind of fantasy you’d dream up with your childhood best friend: Let’s live together and raise each other’s kids as siblings. But, for a growing number of millennials, it’s becoming a reality.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          It takes a village:
                         </strong>
                         Some single-parent besties are moving in together after breaking up with their spouses, while others are deciding to (platonically) have children with longtime friends or like-minded nontraditionalists, sometimes using new apps that are like Hinge for co-parenting:
                        </p>
                        <ul style="color:#333;margin-top:0;padding-left:30px">
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          NPR journalist Ayesha Rascoe told The Cut that she and her college best friend bought a house together,
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           saving
                          </a>
                          thousands of dollars on mortgages and nannies by raising their collective five children together (a setup that’s sometimes called a “
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           mommune
                          </a>
                          .”)
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          Then, there are the friends with ticking biological clocks who choose to have children together—a movement that’s given rise to apps like Modamily, which connects people who want to start a family via dating, sperm donation, or platonic co-parenting. Users
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           surged
                          </a>
                          from 30,000 in 2020 to 100,000 last year, the New York Times reported.
                         </li>
                        </ul>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         People in these nontraditional situations often rave about them, in part
                         <em>
                          because
                         </em>
                         of the lack of romance. Without pressure to keep the spark alive, making child-rearing decisions and divvying up household tasks can feel less intense, some platonic co-parents say. So, go ahead and remind the group chat about those commune plans.
                         <em>
                          —ML
                         </em>
                        </p>
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             <tbody>
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                 <tbody>
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                   <td style="display:block;background-color:#fff;border-radius:15px;border:1px solid #e6e6e6;box-shadow:none;margin-bottom:0px;font-size:16px">
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         SOCIAL STUDY
                        </p>
                        <a style="color:#000;text-decoration:none" target="blank">
                         <p style="font-size:24px;font-weight:700;line-height:26px;margin:8px 0 0 0;padding:0 15px">
                          You probably can’t afford these nannies
                         </p>
                        </a>
                        <a style="border:none;text-decoration:none" target="blank">
                         <img alt="Students in Norland College's uniform of brown hats and gloves with a traditional baby stroller" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-08-06%252Fimage-41f210f2176d5c843592bce1c823eab62c9a3ecb-3618x2407-jpg%252FMBD-SundaySpecial-ParentingBrew-NorlandCollege-0826.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU1NDUxOH0:1wt0O4:00tw9RoQOIKpBVLoCUWN2DvFBIlZeLMiiWS0dwF1Zoo" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        </a>
                        <p style="margin:0;padding:0;line-height:22px">
                         <span style="margin-top:5px;margin-bottom:0;padding-left:10px;display:inline-block;line-height:16px">
                          <small style="color:#333">
                           <em>
                            Ben Birchall/Getty Images
                           </em>
                          </small>
                         </span>
                        </p>
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                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Movies would like you to believe nannies are carrying magical bags, refurbishing curtains into dresses, or donning prosthetic noses to trick their ex-wife into letting them see the kids. In reality, they are in England in white gloves and tiny brown hats, studying how to duck and weave away from paparazzi while pushing a stroller.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Norland College is the premier early-education school for nannies and au pairs for the ultrawealthy. The school doesn’t share its client list, but one of the few
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          confirmed families
                         </a>
                         that’s hired a Norland nanny is, well, the actual Royal Family, Prince William and Kate Middleton.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Just 300 students attend the four-year program in Bath, England. Founded in 1892, it’s the oldest early-education college in the world. Men weren’t allowed to apply until 2017, and students from outside the European Union weren’t let in until 2022. Future nannies learn everything from first aid to art to cybersecurity (remember, the families are rich). They even practice
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          martial arts
                         </a>
                         to protect children from potential kidnappers.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Most Norland nannies get around seven job offers upon graduation and earn six figures in their first role, so, no, they probably aren’t free Saturday to watch Timmy while you go to bar trivia.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          Properly brought up:
                         </strong>
                         Norland will become
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          Norland University of Early Childhood
                         </a>
                         on September 7, making it the world’s first university dedicated to early childhood.—
                         <em>
                          MM
                         </em>
                        </p>
                        <div style="padding-top:12px">
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                         Sponsored By Verily Me
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                         <strong style="color:#000;font-weight:bold">
                          Your health in your hands.
                         </strong>
                         Across multiple providers and systems, Verily Me brings your medical records together in one place to give you a holistic view of your health.
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          Get personalized guidance
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                         from caring clinicians, access your health records conveniently, and more. Care that’s yours—truly.
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                          Start here
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         WAIT, WHAT?
                        </p>
                        <p style="padding-top:0;font-size:24px;font-weight:700;line-height:26px;color:#333;margin:8px 0 0 0;padding:0 15px">
                         Is Bluey for adults or kids? Bingo
                        </p>
                        <img alt="Bluey animated dog family characters in their living room dancing" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-08-06%252Fimage-fe4509db7e16c9332670fa40b38bd2d5c6074459-1688x1125-jpg%252FMBD-SundaySpecial-ParentingBrew-Bluey-0826.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU2MDUwM30:1wt0O4:dLz7YXo85SszaqFQwuCLQzBmkMVfDjJedeWxQuATHcE" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
                        <p style="margin:0;padding:0;line-height:22px">
                         <span style="margin-top:5px;margin-bottom:0;padding-left:10px;display:inline-block;line-height:16px">
                          <small style="color:#333">
                           <em>
                            Ludo Studio
                           </em>
                          </small>
                         </span>
                        </p>
                       </td>
                      </tr>
                      <tr>
                       <td style="padding:15px 15px">
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         From magnetic tiles to Crunch Berries, there’s a rich history of adults liking things tailored toward children. The latest kidult craze:
                         <em>
                          Bluey
                         </em>
                         , an animated series (and
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          soon-to-be movie
                         </a>
                         ) about a family of Australian dogs that topped the US streaming charts with 45 billion minutes watched last year.
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         Popular YouTuber Margaret Thompson
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          told
                         </a>
                         the Washington Post that half of her
                         <em>
                          Bluey
                         </em>
                         -themed channel’s audience is between 18 and 35 years old. And many brands sell
                         <em>
                          Bluey
                         </em>
                         merch specifically
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          designed for adults
                         </a>
                         .
                        </p>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <strong style="color:#000;font-weight:bold">
                          What’s the appeal?
                         </strong>
                         Like a game of “pass the parcel,” there are layers to this. Unlike many kid shows that scream and strobe parents into oblivion,
                         <em>
                          Bluey
                         </em>
                         is story-heavy, exploring adult themes like infertility, death, and the “
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          trifficulties
                         </a>
                         ” of parenting.
                         <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                          Many nonparents
                         </a>
                         watch the show, too, appreciative of its wholesome family dynamic. The phrase “healing my inner child” also gets thrown around a lot, which is somewhat fitting, because the Bluey family’s last name is Heeler.—
                         <em>
                          BC
                         </em>
                        </p>
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         brew's best
                        </p>
                        <img alt="A few good links" class="img-responsive" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-07-31%252Fimage-e19b6abe749db07c9f28e466f0944c893d8dab84-1350x330-png%252FMB_newsletter_banner-goodlinks2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3ODYyNjk4NTIuMzU2MTYzNX0:1wt0O4:be4tvEWWBs6p_OeuBIhGGi42L-lUMPPbM2F7pZFdSks" style="padding-top:15px;width:100%;max-width:670px;display:block" width="670"/>
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                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <em>
                          ICYMI, use your Sunday morning to get caught up on some of our most-clicked recent recs:
                         </em>
                        </p>
                        <ul style="color:#333;margin-top:0;padding-left:30px">
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           Eleven things
                          </a>
                          interior designers recommend ditching in your bathroom.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          The dishes chefs
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           won’t order
                          </a>
                          in restaurants.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          How to get out of a
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           negative thought spiral
                          </a>
                          , according to psychologists.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           Listen
                          </a>
                          to the “Gen Alpha melody” that’s everywhere.
                         </li>
                         <li style="color:#333;line-height:22px;margin-bottom:10px">
                          <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                           The outdoor cooler
                          </a>
                          that will stop your friends from rooting around in your fridge.**
                         </li>
                        </ul>
                        <div>
                         <ul style="color:#333;margin-top:0;padding-left:30px">
                          <li style="color:#333;line-height:22px;margin-bottom:10px">
                           Does your retirement plan hold up against volatility? American Hartford Gold can help eligible investors roll over their funds into a gold IRA built for greater portfolio diversification.
                           <a class="link" style="color:#333;text-decoration:none;border-bottom:2px solid #1c7ff2">
                            Start diversifying your portfolio
                           </a>
                           .*
                          </li>
                         </ul>
                        </div>
                        <p style="color:#333;font-size:16px;line-height:22px;margin-top:0;margin-bottom:15px">
                         <sup style="font-size:smaller;vertical-align:super">
                          <em>
                           *A message from our sponsor. **This is a product recommendation from our writers. When you buy through this link, Morning Brew may earn a commission.
                          </em>
                         </sup>
                        </p>
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                        <p style="font-size:16px;font-weight:700;text-transform:uppercase;margin-bottom:0;margin-top:0;padding:15px 15px 0px 15px;color:#1c7ff2">
                         Share the Brew
                        </p>
                        <div style="color:#333;padding:15px">
                         <a>
                          <img alt="Referrals Get Rewarded" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.sanity.io%252Fimages%252Fbl383u0v%252Fproduction%252F186d427b237afa331a96448ae17d5a27b6d8ca2a-1350x330.png%253Fw%253D1340%2526q%253D100%2526auto%253Dformat/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc2FuaXR5LiIsInRpbWUiOjE3ODYyNjk4NTIuMzU2MjY3fQ:1wt0O4:yZqL6M9JgoYtTDFMps_wBLsD24rrt3J992fL5m3H49k" style="width:100%;max-width:670px;display:block;margin-bottom:15px;" width="670"/>
                         </a>
                         <p style="margin-bottom:15px;line-height:22px;">
                          Share the Brew, watch your referral count climb, and unlock brag-worthy swag.
                         </p>
                         <p style="margin-bottom:15px;line-height:22px;">
                          Your friends get smarter. You get rewarded. Win-win.
                         </p>
                         <p style="margin-bottom:15px;line-height:22px;">
                          <b>
                           Your referral count:
                          </b>
                          0
                         </p>
                         <a class="stb-btn" style="margin-top:inherit !important;margin-bottom:inherit !important;margin-right:inherit !important;margin-left:inherit !important;width:100%;max-width:150px;font-family:Helvetica, Arial, sans-serif;font-size:16px;color:#ffffff;font-weight:900;text-decoration:none;text-align:center;background-color:#1c7ff2;padding-top:15px;padding-bottom:15px;padding-right:15px;padding-left:15px;border-radius:4px;display:block;">
                          Click to Share
                         </a>
                         <p style="margin-top:15px;margin-bottom:15px;line-height:22px;">
                          Or copy &amp; paste your referral link to others:
                          <br/>
                          <a class="link" style="border-bottom-width:2px;border-bottom-style:solid;border-bottom-color:#1c7ff2;text-decoration:none;color:#252525;" target="_blank">
                           morningbrew.com/r/?kid=979c4554
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                           ✳︎
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                           <!-- -->
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                          </strong>
                         </p>
                         <p style="font-size:10px;line-height:22px;color:#333;margin-top:0;margin-bottom:15px">
                          Verily Me features may change over time. Verily Me retrieves information from health information exchanges and other connected sources. The records available may not be complete, up to date, or include all of your health information. Not all pharmacies, providers, or health systems share data with these exchanges. Always confirm your current medications, doses, and health details with your prescribing clinician or pharmacist. Violet uses generative AI to create her responses. She’s not a human, not a doctor, and she can make mistakes. Violet can give you information about your health record, but she can’t give you treatment advice or a diagnosis. Please talk to a healthcare provider if you need help.
                         </p>
                         <p style="font-size:10px;line-height:22px;color:#333;margin-top:0;margin-bottom:15px">
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                         <p style="font-size:10px;line-height:22px;color:#333;margin-top:0;margin-bottom:15px">
                          Verily Me is not a medical device and has not been evaluated by the FDA. Consult with a qualified healthcare professional before making any decision related to your health or treatment.
                         </p>
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                        <span>
                         <p style="margin-top:0;margin-bottom:15px;font-size:10px;line-height:10px">
                          <strong style="color:#000">
                           ✤
                           <!-- -->
                           A Note From
                           <!-- -->
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                          </strong>
                         </p>
                         <p style="font-size:10px;line-height:22px;color:#333;margin-top:0;margin-bottom:15px">
                          *The information provided in this email is for educational purposes only and is not intended as investment or financial advice. Investing involves risk. Gold and precious metals can fluctuate in value. Consult a financial advisor before making investment decisions.
                         </p>
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