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   🌿  Answering nature’s call
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   Plus: Humanoid robots get IDs, real storm chasers, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               Share your link:
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              Check your referral progress &amp; prizes
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                  👋
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                   Good morning.
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                  Does it sometimes feel like your child is controlling the family’s piggy bank? It’s not your imagination: Kids and teens ages 8-15 directly control $95B and influence big-picture household spending, according to a study from marketing firm DKC. The study of 1k parents of Gen Alpha kids found that 90% have modified their spending behavior based on their child’s preferences and 41% feel all household spending decisions are impacted by their child. Heads up, we heard from your CFO and she's bullish on Starbucks.
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-5" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="An eyeball" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FEye-1.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DEye-1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODEwODgyODUuOTA3Mjk2N30:1wXGQP:rHMYItFOyIQMK-HTHSO68h_YW1grXCn7Fy28FI2qFh8" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  👁️
                  <span style="font-weight: bold;">
                   Seeing is believing:
                  </span>
                  Longevity startup Life Biosciences
                  <a data-hs-link-id="0" data-hs-link-id-v2="T5CES+pC" style="color:#192733" target="_blank">
                   began
                  </a>
                  human clinical trials of ER-100, a drug it claims can reverse age-related vision loss. The company said the drug has successfully restored sight for monkeys, and could one day be used for patients with glaucoma and NAION to rejuvenate cells and reverse optic nerve damage. If successful, the startup might one day try to reverse other age-related diseases across the body.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  📈
                  <span style="font-weight: bold;">
                   Oh, you too?
                  </span>
                  OpenAI filed for an
                  <a data-hs-link-id="0" data-hs-link-id-v2="enfELq4/" style="color:#192733" target="_blank">
                   IPO
                  </a>
                  , which seems to be the cool thing to do if you’re a big, buzzy company like Anthropic or SpaceX. OpenAI hasn’t announced when it’ll go public and a post on its newsroom page said “it may be a while because there are things we want to do that are likely easier as a private company.” OpenAI's most recent valuation was $852B.
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  🏋️
                  <span style="font-weight: bold;">
                   Getting toned:
                  </span>
                  Peloton has
                  <a data-hs-link-id="0" data-hs-link-id-v2="Cj+JjO6T" style="color:#192733" target="_blank">
                   acquired
                  </a>
                  Skōp, maker of a smart Pilates reformer that tracks users’ form in real time. Peloton says engagement with its current Pilates offering increased 48% YoY in Q3, and noted that Pilates is the fastest-growing fitness trend in the US. A Skōp machine isn’t cheap, retailing at ~$8k, nor is it the only smart reformer on the market. Dua Lipa is such a Pilates fan that she became a co-founder of Frame Fitness.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Makes sense:
                    </span>
                    Best Buy is launching Meta Lab @ Best Buy, a
                    <a data-hs-link-id="0" data-hs-link-id-v2="sKTomTiq" style="color:#192733" target="_blank">
                     shop-in-shop
                    </a>
                    where customers can peruse Meta gear including AI glasses and VR headsets, across 50 locations this summer. It has a similar partnership with Ikea.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Paging Dr. Bot:
                    </span>
                    Startup OpenEvidence says
                    <a data-hs-link-id="0" data-hs-link-id-v2="K3rzzlJO" style="color:#192733" target="_blank">
                     50%+
                    </a>
                    of US physicians now regularly use its AI chatbot trained on medical journals and other research data.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Lovable indeed:
                    </span>
                    Vibe-coding startup Lovable
                    <a data-hs-link-id="0" data-hs-link-id-v2="sZUEqpsS" style="color:#192733" target="_blank">
                     said
                    </a>
                    it surpassed $500m in annual revenue and is used to build 1m+ new projects every week.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li>
                   <p style="line-height:150%">
                    <span style="font-weight: bold;">
                     Keeping watch:
                    </span>
                    Watch Duty, the app that helped millions track the Los Angeles wildfires, is
                    <a data-hs-link-id="0" data-hs-link-id-v2="IrmhTOQq" style="color:#192733" target="_blank">
                     rolling out
                    </a>
                    flood tracking to give users information on precipitation, active warnings, river gauges, and real-time hazards like dam failures and downed bridges.
                    <br/>
                    <br/>
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17805915203016" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1780591520301-0">
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            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   EMPLOY MORE AI
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="OsrdKVKs" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Amsive_1200x628_Opt 4A" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FAmsive_1200x628_Opt%25204A.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DAmsive_1200x628_Opt%25204A.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODEwODgyODUuOTA3NjQ2NH0:1wXGQP:14Tsf8R0xG7r-fjwgVXuciy8fPVlpr8ibuQOdSJN2sE" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203014" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203014_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%; font-weight:bold; font-size:22px">
                  Speed through research with AI
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Yeah, so what, AI occasionally hallucinates? So do we, when we’re too hungry or hot.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The bottom line: AI gives you workplace superpowers. Grab 12 advanced prompts to employ your own market research sidekick.
                 </p>
                </div>
               </div>
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
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                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="1" data-hs-link-id-v2="pRO6J3Ys" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Unlock for free
                     </strong>
                    </a>
                   </td>
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          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
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           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <img align="middle" alt="Two customers at restaurant clink wine glasses over an array of food while a hand brandishes several paper bills." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FPay.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DPay.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODEwODgyODUuOTA3NzYyOH0:1wXGQP:3EhM6JzqT3kQrLhBwvIQe0m0NqPJ4Sc9cgdfbyzvIRM" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
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                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  Can pay-what-you-want restaurants work?
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Paying what you feel like doesn't often work.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Buying a home? Ha. Paying taxes? Lol. Buying clothes? Hey, come back with those.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Some restaurants, however, are finding success with the idea.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  L'Oca d'Oro, an Italian-inspired restaurant in Austin, Texas, is experimenting with a pay-what-you-want concept that may expand,
                  <a data-hs-link-id="0" data-hs-link-id-v2="MeXYli+L" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   NPR
                  </span>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  "The Golden Goose"
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  As menu prices increase — along with, well, everything else — fewer Americans are dining out. Per
                  <a data-hs-link-id="0" data-hs-link-id-v2="AT+OAipi" style="color:#192733" target="_blank">
                   LendingTree:
                  </a>
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   84% of people have cut back on restaurant spending
                   <br/>
                   <br/>
                  </li>
                  <li>
                   39% are eating out less
                   <br/>
                   <br/>
                  </li>
                  <li>
                   22% are choosing cheaper restaurants
                   <br/>
                   <br/>
                  </li>
                  <li>
                   13% eat at home and only go out for drinks, apps, or dessert
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  To entice budget-conscious customers, L'Oca d'Oro (or "The Golden Goose") offers
                  <a data-hs-link-id="0" data-hs-link-id-v2="scVe2m0o" style="color:#192733" target="_blank">
                   Pay What You Will (PWYW) Tuesdays
                  </a>
                  :
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Customers order from the menu and pay however much they'd like.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Drinks are full price, and a 20% service charge and CC processing fees remain.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Guests who can pay more help subsidize others or can contribute to a
                   <a data-hs-link-id="0" data-hs-link-id-v2="UNkRoN+U" style="color:#192733" target="_blank">
                    GoFundMe
                   </a>
                   .
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  Co-owners Adam Orman and Fiore Tedesco III created PWYW Tuesdays to welcome more Austinites regardless of budget to enjoy a level of hospitality drive-thrus can't replicate. While they admit PWYW upends conventional business strategy, they take heart in a generous, loving approach.
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Most diners pay about two-thirds of their actual bill, a couple pay far less, and many pay the full amount.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Most nights the restaurant earns less than the full menu price.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   But there's an average increase in traffic and revenue for a normally slow weekday.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  The owners are now considering expanding PWYW over the summer.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%; font-weight:bold; font-size:18px">
                  PWYW successes and failures
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Mark Bittman's
                   <a data-hs-link-id="0" data-hs-link-id-v2="SkK5hJYX" style="color:#192733" target="_blank">
                    Community Kitchen
                   </a>
                   uses a sliding-scale model.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   At Raleigh, North Carolina's
                   <a data-hs-link-id="0" data-hs-link-id-v2="AF18repo" style="color:#192733" target="_blank">
                    A Place at the Table
                   </a>
                   , diners pay the suggested price, donate a minimum, volunteer for a meal, or pay it forward.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Jon Bon Jovi's
                   <a data-hs-link-id="0" data-hs-link-id-v2="tUzI2dwm" style="color:#192733" target="_blank">
                    JBJ Soul Kitchen
                   </a>
                   offers a similar approach.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   At
                   <a data-hs-link-id="0" data-hs-link-id-v2="Zw2v9uYn" style="color:#192733" target="_blank">
                    Taste Project
                   </a>
                   in Texas, guests pay what they can.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   At
                   <a data-hs-link-id="0" data-hs-link-id-v2="/x0IhqZJ" style="color:#192733" target="_blank">
                    SAME Cafe
                   </a>
                   in Denver, customers can pay what they can, volunteer for 30 minutes, or donate produce.
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  But PWYW hasn't worked for everyone. In 2010, Panera
                  <a data-hs-link-id="0" data-hs-link-id-v2="R7brW+O3" style="color:#192733" target="_blank">
                   attempted the concept
                  </a>
                  — inspired by SAME — but by 2019
                  <a data-hs-link-id="0" data-hs-link-id-v2="PnomXvl3" style="color:#192733" target="_blank">
                   shuttered all locations
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While a corporate chain may not be the best platform for PWYW, the ongoing success of other restaurants experimenting with the concept is worth celebrating.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Just don't start dining and dashing everywhere you go.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="9yQ+/AVC" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
                   Share this story
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17704008690271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The economics of amusement parks:
                  </span>
                  It’s a
                  <a data-hs-link-id="0" data-hs-link-id-v2="jfbZeXJx" style="color:#192733" target="_blank">
                   wild ride
                  </a>
                  twistier than your favorite roller coaster.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="29" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252F29.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D29.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODEwODgyODUuOTA3OTA4NH0:1wXGQP:J1evsP3lKkQ3uQW3I6kDXUOAM-Ui6RYVv6T0ei0ZcbU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17792074973213" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Characters that make up the national ID numbers of AI-powered humanoid robots in China. Framed as a safety measure for tracking bots, 28k+ have already been assigned digital IDs since the national program launched in late May. Why, you ask?
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  Given the country’s aging population and shrinking labor force, China is betting on embodied AI to eventually fill in the gaps in its society “wherever it is needed,”
                  <a data-hs-link-id="0" data-hs-link-id-v2="+ugQa5SP" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="font-style: italic;">
                   Fast Company.
                  </span>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17798126367102" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155145001" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155145001_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   HOW YOU HUSTLE
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17810249699973" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17810249699973_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <em>
                   Our readers are always cooking up cool ideas. Here’s our weekly spotlight on a Hustle reader working on something big.
                  </em>
                  <br/>
                  <br/>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   Who:
                  </span>
                  Allison Bantz
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   What:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="3Vxw6FZn" style="color:#192733" target="_blank">
                   HeyDay
                  </a>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The elevator pitch:
                  </span>
                  “HeyDay is a personal relationship management platform designed for human connection.”
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <span style="font-weight: bold;">
                   The problem they’re trying to solve:
                  </span>
                  “The mental load of keeping up with people has outpaced our ability to show up for them... If you're tracking even the basics about the people in your family and social circles — a birthday, a preference, a hard season they're going through, that favorite coffee shop they mentioned once — you're carrying thousands of individual data points in your head with no system.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-weight: bold;">
                   One truly innovative thing they’re doing:
                  </span>
                  “We’re developing a novel, identity-based relationship intelligence engine designed to help people maintain and strengthen personal relationships through timely, context-aware actions. Existing solutions offer basic reminders, task management, or generalized recommendations, but fail to synthesize the emotional, relational, and contextual dynamics that drive authentic human connection. HeyDay centers the relationship itself — combining insights from both people to understand how individuals want to be acknowledged, supported, and remembered.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-style: italic;">
                   What are you working on?
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="dgl8QrYV" style="color:#192733; font-style:italic" target="_blank">
                   Tell us here
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
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                 <tbody>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17810249675302" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17810249675302_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155198043" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1752, Benjamin Franklin famously
                  <a data-hs-link-id="0" data-hs-link-id-v2="kqer/2Ou" style="color:#192733" target="_blank">
                   flew a kite
                  </a>
                  amid a storm to show how lightning and electricity were connected.
                  <br/>
                  <br/>
                  🌪️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  How real
                  <a data-hs-link-id="0" data-hs-link-id-v2="tfeQv7eL" style="color:#192733" target="_blank">
                   storm chasers
                  </a>
                  compare to those seen in movies.
                  <br/>
                  <br/>
                  🗞️
                  <span style="font-weight: bold;">
                   Newsletter:
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="mS/5QaBh" style="color:#192733; font-style:italic" target="_blank">
                   Futurepedia
                  </a>
                  is the
                  <span style="font-style: italic;">
                   Wirecutter
                  </span>
                  of AI. Learn how to ship work with worthwhile AI tools.
                  <br/>
                  <br/>
                  📚
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A visualization of all English Wikipedia
                  <a data-hs-link-id="0" data-hs-link-id-v2="NXH5eeb0" style="color:#192733" target="_blank">
                   articles
                  </a>
                  .
                  <br/>
                  <br/>
                  🐦‍⬛
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="8VS+KE6T" style="color:#192733" target="_blank">
                   clever bird
                  </a>
                  .
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
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                    <!--[if mso]>
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