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                               <div style="text-align: center;">
                                Joy McAdams didn't lace up for her first race until 44, and hasn't slowed down since. A TedX Speaker, business growth strategist, and mom of five, Joy brings the same relentless mindset to her job as she does to the race course.
                               </div>
                               <div style="text-align: center;">
                                ​
                               </div>
                               <div style="text-align: center;">
                                After a posterior tibialis injury threatened to sideline her biggest goals, Hettas gave her the foundation to rebuild, and then some. A two-time IRONMAN 70.3 Worlds finisher, four-time IRONMAN Worlds athlete, and HYROX competitor, she's now heading to HYROX Worlds 2026 at 50 — and just getting warmed up.
                               </div>
                               <div style="text-align: center;">
                                ​
                               </div>
                               <div style="text-align: center;">
                                Read below ⬇️
                               </div>
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                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
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                                <span style="color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                   How does running make you feel?
                                  </em>
                                 </strong>
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                                 </strong>
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                               <h4 style="text-align: center;">
                                <span style="font-style: normal; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                 </strong>
                                </span>
                               </h4>
                               <h4 style="text-align: justify;">
                                <span style="font-style: normal; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <span style="font-weight: 400;">
                                  Running will always be sentimental for me because, at 4 years old, my dad believed in me and helped me train to complete a 9.3-mile iconic race. Whenever training gets tough or late, I go back to seeing our shadows late into the night. A little girl in pigtails and the shadow of a man supporting her. This visual has gotten me through many of the Ironman runs that go into the night.
                                 </span>
                                </span>
                               </h4>
                               <h4 style="text-align: justify;">
                                <span style="color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
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                                  <em>
                                  </em>
                                 </span>
                                </span>
                               </h4>
                               <h4 style="text-align: center;">
                                <span style="color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                   Name a woman who inspires you.
                                  </em>
                                 </strong>
                                </span>
                               </h4>
                               <div style="text-align: left;">
                                <span style="color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
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                                  </em>
                                 </strong>
                                </span>
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                               <h4 style="text-align: justify;">
                                <span style="font-style: normal; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <span style="font-weight: 400;">
                                  I recently had pro triathlete Gabriel Suvar on my podcast. She was hit and left for dead on her last training ride before IM Cozumel last year. Her body was shattered, and watching her come back this year, already back to doing local races, is nothing short of a miracle and shows what the human body is truly capable of when the mind refuses to accept defeat.
                                 </span>
                                </span>
                               </h4>
                               <p>
                                ​
                               </p>
                               <h4>
                                <span style="font-size: 18px;">
                                 <em>
                                  What’s something you thought you couldn’t do, but did?
                                 </em>
                                </span>
                               </h4>
                               <p>
                                ​
                               </p>
                               <p>
                                <span style="font-style: normal; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <span style="font-weight: 400;">
                                  Swimming in an Ironman was always terrifying to me. I never thought that I would fall in love with it and gain the confidence to take on any swim conditions.
                                 </span>
                                </span>
                               </p>
                               <h4 style="text-align: justify;">
                                <span style="color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                  </em>
                                 </strong>
                                </span>
                                <span style="font-style: normal; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <span style="font-weight: 400;">
                                 </span>
                                </span>
                               </h4>
                               <div style="text-align: center;">
                                <span style="text-align: center; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                   Which Hettas are you currently training in?
                                  </em>
                                 </strong>
                                </span>
                               </div>
                               <div style="text-align: center;">
                                <span style="text-align: center; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                  </em>
                                 </strong>
                                </span>
                               </div>
                               <p style="padding-bottom:0; text-align:center">
                                <span style="font-style: normal; text-align: center; color: rgb(14, 16, 26); font-family: Gilroy, Helvetica, Arial, sans-serif;">
                                 <span style="font-weight: 400;">
                                  Alma Tempo
                                 </span>
                                </span>
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                              <div style="font-family:'Gilroy', Helvetica, Arial, sans-serif;font-size:16px;font-style:Normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#05191F;">
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                                <span style="line-height: 1; font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                   You didn't run your first race until you were 44. What made you decide to start, and what surprised you most about who you became on the other side of it?
                                  </em>
                                 </strong>
                                </span>
                               </h4>
                               <p style="text-align: left;">
                                ​
                               </p>
                               <h4 style="text-align: left;">
                                <span style="text-align: left; line-height: 1; font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 16px;">
                                 <span style="font-weight: 400;">
                                  I started seeing a lot of personal development content on LinkedIn. It was all about how being comfortable is the most dangerous place to be. Instead of paying the expensive fees for personal development courses, I decided to try to achieve the same result through a physical challenge and train for my first marathon. Through training and race day, I realized I was exactly spot on, because I grew soooo much through the process. You can't cheat a physical challenge and have someone do it for you — the only way is to grow through the suffering or quit. There's no in between. I was sold on this process... if it scared me, I had to do it!
                                 </span>
                                </span>
                               </h4>
                               <p>
                                ​
                               </p>
                               <h4 style="text-align: center;">
                                <span style="line-height: 1; font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 18px;">
                                 <strong style="font-weight: 700;">
                                  <em>
                                   You were told your running days might be on hold because of your posterior tibialis injury. What did it feel like to lose that consistency, and what did getting it back make possible?
                                  </em>
                                 </strong>
                                </span>
                               </h4>
                               <p>
                                ​
                               </p>
                               <h4 style="text-align: left;">
                                <span style="text-align: left; line-height: 1; font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 16px;">
                                 <span style="font-weight: 400;">
                                  It was extremely frustrating. I thought that what they say about turning 50 was true — that things would keep falling apart and I would have to back off from chasing my big goals. I wasn't willing to accept this because I still had so much more I wanted to do. I knew I had to figure it out. Once I found Hettas, I was able to start running consistently and slowly add mileage without my PT swelling. My first sign that there was hope was when I won a local 5k. I  then qualified for Hyrox Worlds and Ironman 70.3 Worlds. Then I had the privilege to help a challenged athlete complete the Ironman World Championship...
                                 </span>
                                </span>
                                <span style="text-align: center; line-height: 1; font-family: Gilroy, Helvetica, Arial, sans-serif; font-size: 16px;">
                                 <span style="font-weight: 400;">
                                  [TO BE CONTINUED]
                                 </span>
                                </span>
                                ​
                               </h4>
                              </div>
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                                 Hettas 3000-1055 Dunsmuir Street Vancouver, British Columbia V7X 1K8
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