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      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1759424660484_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17594246604542" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17594246604542_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  👋
                  <span style="font-weight: bold;">
                   Good morning.
                  </span>
                  <span style="font-weight: normal;">
                   There’s a new bizarre food collab. Crumbl released a limited-edition Flamin’ Lime Crunch Cookie inspired by none other than the iconic F
                   <span style="color: #303030; background-color: #ffffff;">
                    lamin' Hot Cheetos
                   </span>
                   . It’s what it sounds like: a lime sugar cookie with cream cheese frosting dusted with spicy cheese crisps. So far, social media is split, with reviews ranging from "I'm going to throw up” to "why is it actually not bad?”.
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
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                    </p>
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            <td style="height:0;line-height:0">&nbsp;</td>
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                   </td>
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               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
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                <img align="middle" alt="Car" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FCar-ezgif.com-loop-count.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DCar-ezgif.com-loop-count.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODYzNTg1OTAuMjI3NDAyMn0:1wtNTK:GXV0-VHcitYIMUDjbfvFRp1hBhr8U1je6iNj6VuC_LU" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  🚗
                  <strong>
                   Room for one more?
                  </strong>
                  Portland startup HitchPiggy wants to
                  <a data-hs-link-id="0" data-hs-link-id-v2="gcG+/Nbz" style="color:#192733" target="_blank">
                   turn
                  </a>
                  empty car seats into a rideshare network by letting drivers post about trips they’re already taking and connect with passengers headed the same way. Unlike typical rideshare apps, drivers choose their riders and how much they contribute toward the trip, while passengers can review details like the vehicle, route, pickup spot, timing, and cost before committing. Hope you find someone who appreciates that history audiobook of yours…
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  ☀️
                  <strong>
                   Throwing shade:
                  </strong>
                  Four environmental groups are
                  <a data-hs-link-id="0" data-hs-link-id-v2="dFqqtoI5" style="color:#192733" target="_blank">
                   challenging
                  </a>
                  the FCC’s approval of Reflect Orbital’s first test of its giant space mirrors built to beam sunlight onto Earth after dark. The groups argue regulators haven’t adequately considered potential risks to wildlife, astronomy research, and human eyesight. What type of sunglasses do we need to combat a 59-foot-wide space mirror reflecting sunlight across 3.1 miles at night?
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🧠
                  <strong>
                   Thoughts for sale:
                  </strong>
                  San Francisco startup Conduit is
                  <a data-hs-link-id="0" data-hs-link-id-v2="YA7OyPca" style="color:#192733" target="_blank">
                   paying
                  </a>
                  people $50-$55 to spend two hours talking, reading, and typing while wearing an electrode helmet. Why? Conduit is gathering the brain data it needs to train AI for its noninvasive “neural headband.” The company’s long-term goal is to let people control AI assistants with their thoughts instead of voice or text, avoiding surgically implanted brain-computer interfaces. Participants can complete up to 32 sessions — a weird way to make $1.6k.
                 </p>
                 <p style="line-height:150%; font-weight:normal">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357724672301" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357724672301_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <strong>
                     Skip the swipe:
                    </strong>
                    Ditto uses AI to
                    <a data-hs-link-id="0" data-hs-link-id-v2="vACdds4t" style="color:#192733" target="_blank">
                     pair
                    </a>
                    verified college students through iMessage, with users submitting preferences and receiving a new match each week. The startup says 65% of matches turn into dates.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <strong>
                     Congrats for a split second:
                    </strong>
                    Peloton, 14 years into its existence,
                    <a data-hs-link-id="0" data-hs-link-id-v2="OJsdosi1" style="color:#192733" target="_blank">
                     hailed
                    </a>
                    its first full year of net profit — but in the same earnings call, the company also downgraded its sales outlook. Shares plummeted.
                    <br/>
                    <br/>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <span style="color: #333335;">
                     <strong>
                      Alarming:
                     </strong>
                     Of all the times you don’t want your call answered by an AI agent, dialing 911 has gotta top that list. But dispatchers in New Orleans will
                     <a data-hs-link-id="0" data-hs-link-id-v2="eWdC5XSy" style="color:#192733" target="_blank">
                      rely
                     </a>
                     on an AI tool to help triage incoming calls.
                     <br/>
                     <br/>
                    </span>
                   </p>
                  </li>
                  <li style="line-height: 150%;">
                   <p style="line-height:150%">
                    <strong>
                     Yeesh:
                    </strong>
                    To comfortably afford a home at the US median price, Americans need to earn ~$110k/year,
                    <a data-hs-link-id="0" data-hs-link-id-v2="obDxxWOK" style="color:#192733" target="_blank">
                     per
                    </a>
                    a Redfin report. The average US household undershoots that mark by ~$22k/year.
                   </p>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_1784824250243" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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<![endif]-->
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<![endif]-->
          <div class="hse-column hse-size-12" id="column_1784824250243_0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17848242502431" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   HIRE HARD
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17848242502432" style="color: inherit; font-size: inherit; line-height: inherit;">
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               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="jcpt2por" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Billion-dollar startup bundle " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252Fjessmah.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253Djessmah.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODYzNTg1OTAuMjI3NTIzOH0:1wtNTK:C6M4yNtszc8m59pDTHgbAiwC03skO4AFcUGpRBBu27E" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17848242502433" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17848242502433_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:144%; font-size:22px; font-weight:normal">
                  <strong>
                   Hire hard, fundraise smart, and scale fast
                  </strong>
                 </p>
                 <p style="line-height:150%; font-size:16px; font-weight:normal">
                 </p>
                 <p style="line-height:150%">
                  When other middle schoolers were bumping Backstreet Boys and texting friends on flip phones, “Unicorn breeder” Jess Mah:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Built her first six-figure business in middle school
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Then, she co-founded 10+ companies collectively worth $1B+
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Today, she’s sharing four battle-tested frameworks for founders
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  See how her firm strategizes around company creation, talent acquisition, executive recruiting, and operations + fundraising.
                 </p>
                 <ul style="line-height:115%">
                 </ul>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                    <a data-hs-link-id="1" data-hs-link-id-v2="RTNTNf5m" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Grab the bundle
                     </strong>
                    </a>
                   </td>
                  </tr>
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               </div>
              </td>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="/1rUgLTh" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Pizza" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FPizza.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DPizza.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODYzNTg1OTAuMjI3NjM1NH0:1wtNTK:4IFiv7OggbNDYH5wgK1GVqtGZykSHUg3SikaDY-QFEY" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17507867493761" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <h2 style="margin:0; line-height:150%; font-size:22px">
                  <strong>
                   Connecticut picked a pizza fight with New York — and won
                  </strong>
                 </h2>
                 <p style="font-size:16px; line-height:150%">
                  <strong>
                  </strong>
                 </p>
                 <p style="line-height:150%">
                  Sometimes picking a fight can be good for business.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Connecticut turned its long-standing pizza rivalry with New York into a tourism campaign, boldly declaring the state home to "the best pizza in the country."
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The purposefully provocative pizza campaign paid off.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   When the marketing hits your eye like a big pizza pie...
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Connecticut's food fight began innocently enough as part of the state's
                  <a data-hs-link-id="0" data-hs-link-id-v2="Pxego5xe" style="color:#192733" target="_blank">
                   Make It Here
                  </a>
                  campaign, highlighting its entrepreneurial identity. The state is apparently home to the most pizzerias —
                  <a data-hs-link-id="0" data-hs-link-id-v2="MQQ+oOMg" style="color:#192733; font-style:normal" target="_blank">
                   <span style="font-style: normal;">
                    per 10k people
                   </span>
                  </a>
                  — and has the highest percentage of family-owned or independent pizza joints.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Then came
                  <a data-hs-link-id="0" data-hs-link-id-v2="NV9b39R6" style="color:#192733" target="_blank">
                   highway signs
                  </a>
                  gently taunting neighboring states, including ones facing New York declaring Connecticut "home to the pizza capital of the world," referring to New Haven's coal-fired apizza that
                  <a data-hs-link-id="0" data-hs-link-id-v2="0DLzW6aK" style="color:#192733" target="_blank">
                   inspires pilgrimages
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Connecticut Rep. Rosa DeLauro later
                  <a data-hs-link-id="0" data-hs-link-id-v2="l8VmTLGi" style="color:#192733" target="_blank">
                   announced her state's pizza supremacy
                  </a>
                  on the House floor.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The campaign also included a "
                  <a data-hs-link-id="0" data-hs-link-id-v2="OXUHVhaB" style="color:#192733" target="_blank">
                   Pizza Trail
                  </a>
                  " map, a
                  <a data-hs-link-id="0" data-hs-link-id-v2="PkRSDMzw" style="color:#192733" target="_blank">
                   pizza mascot
                  </a>
                  , and vanity license plates.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   Fuggetaboutit
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ultimately, though, it was the "rage bait" that drove the most attention:
                  <a data-hs-link-id="0" data-hs-link-id-v2="Vgvw884J" style="color:#192733" target="_blank">
                   trolling billboards
                  </a>
                  <span style="white-space-collapse: preserve;">
                  </span>
                  <em>
                   in
                  </em>
                  New York with taunts like "there's no shame in 2nd place," inviting passersby to call a hotline or go online to
                  <a data-hs-link-id="0" data-hs-link-id-v2="eg1BkgPz" style="color:#192733" target="_blank">
                   share their reactions
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  New Yorkers, proud and opinionated pizza lovers, had some thoughts (which were then
                  <a data-hs-link-id="0" data-hs-link-id-v2="cnSpEgmt" style="color:#192733" target="_blank">
                   used in the campaign
                  </a>
                  ).
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  The plan worked.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Suddenly, everyone was talking about Connecticut pizza — online, on TV, in articles. The food fight even extended to other pizza hot spots like Chicago, Detroit, and New Jersey.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="wtjx17GC" rel="noopener" style="color:#192733" target="_blank">
                   According
                  </a>
                  to Connecticut, the campaign generated:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   ~19B media impressions
                   <br/>
                   <br/>
                  </li>
                  <li>
                   37% increase in long-distance visitors
                   <br/>
                   <br/>
                  </li>
                  <li>
                   68% increase in nationwide Google searches for “Connecticut pizza”
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  For a campaign that cost ~$200k — though
                  <a data-hs-link-id="0" data-hs-link-id-v2="oGi1ywcb" style="color:#192733" target="_blank">
                   some argue more
                  </a>
                  — the state believes it brought an $11-to-$1 ROI for visibility.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Connecticut once conducted a study and found the words people most associated with the state were: “cold,” “boring,” “nothing,” and “traffic."
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  After the award-winning campaign, the top two
                  <a data-hs-link-id="0" data-hs-link-id-v2="b9jb8+3n" rel="noopener" style="color:#192733" target="_blank">
                   hits
                  </a>
                  were “pizza” and “fun.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Not bad for a food fight.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Especially considering Connecticut’s pizza puts up serious numbers:
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   ~$600m/year in sales, contributing $3.5B in overall economic activity
                   <br/>
                   <br/>
                  </li>
                  <li>
                   $45.7m in tax revenue
                   <br/>
                   <br/>
                  </li>
                  <li>
                   New Haven’s coal-fired pizza draws over 2m visitors annually, generating $100m
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <a data-hs-link-id="1" data-hs-link-id-v2="jzmcgrSK" style="color:#192733" target="_blank">
                   Some say
                  </a>
                  other states could learn from Connecticut's audacious effort.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Though Rhode Islanders would caution that not all food is as alluring as pizza.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Take
                  <a data-hs-link-id="0" data-hs-link-id-v2="9GwUaKLZ" style="color:#192733" target="_blank">
                   giant stuffed clams
                  </a>
                  , for instance. Oof.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="Uagpg+bx" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
                   Share this story
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17704008690271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   What makes olive oil expensive?
                  </strong>
                  And is it a scam? We
                  <a data-hs-link-id="0" data-hs-link-id-v2="6OHbtITY" style="color:#192733" target="_blank">
                   investigated
                  </a>
                  the actual difference between cheap and expensive brands.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17858616948782" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17858617058773" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17858617058773_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="120 " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template%2520%252852%2529%2520copy%25202.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template%2520%252852%2529%2520copy%25202.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODYzNTg1OTAuMjI4MDY3NH0:1wtNTK:XCQXFUsnvNaEhxaIzQNKt5IP5JbRYFbTi7bRdNzZgn0" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17845970694083" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17845970694083_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  Number of Fair Play Method facilitators, who help couples fairly redistribute household responsibilities, in the US,
                  <a data-hs-link-id="0" data-hs-link-id-v2="sWu4MtPK" style="color:#192733" target="_blank">
                   per
                  </a>
                  <span style="white-space-collapse: preserve;">
                  </span>
                  <em>
                   The New York Times
                  </em>
                  . One is Zach Watson, who started posting advice on social media three years ago and has since made a lucrative business out of raising other people’s husbands.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Today, he charges $75/hour to coach men on the invisible labor that goes into managing a home (e.g., replenishing groceries or managing the kids’ schedules) and how not to add to their partner’s mental load with annoying questions like “Where’s xyz?” before attempting to look.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Not all heroes wear capes — this one wears a shirt that reads “recovering man-child.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
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            </tbody>
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           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17828395189151" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17852593629252" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
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            </tbody>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155198043" style="color: inherit; font-size: inherit; line-height: inherit;">
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                 <p style="line-height:150%">
                  📅
                  <strong>
                   On this day:
                  </strong>
                  In 1793, the Louvre Museum
                  <a data-hs-link-id="0" data-hs-link-id-v2="SSBan0kG" style="color:#192733" target="_blank">
                   opened
                  </a>
                  in Paris, turning a royal palace into a public museum.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🪐
                  <strong>
                   That’s cool:
                  </strong>
                  A space
                  <a data-hs-link-id="0" data-hs-link-id-v2="C6TTnUA/" style="color:#192733" target="_blank">
                   simulator
                  </a>
                  with real gravity.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🌱
                  <strong>
                   Game:
                  </strong>
                  Plant in this online
                  <a data-hs-link-id="0" data-hs-link-id-v2="Q4ieDLrZ" style="color:#192733" target="_blank">
                   community garden
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  📍
                  <strong>
                   That’s fun
                  </strong>
                  :
                  <a data-hs-link-id="0" data-hs-link-id-v2="y1bfsg9G" style="color:#192733" target="_blank">
                   Find
                  </a>
                  something cool near you.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🐈
                  <strong>
                   Aww:
                  </strong>
                  Need
                  <a data-hs-link-id="0" data-hs-link-id-v2="/4gvvff2" style="color:#192733" target="_blank">
                   help
                  </a>
                  with that slide deck?
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
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                   SHOWER THOUGHT
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                   We're technically living in a post-apocalyptic world because the meteor that wiped out the dinosaurs was an apocalyptic event.
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