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   A Personal Note from Ryan
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           Hi,
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           When I started PLAE, my kids Roan and Emme were 5 and 2, respectively. I wanted shoes that could keep up with them, and I couldn't find any. So I made them (and named the styles after them).
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           These many years later, those kids are heading off to college and building lives of their own. And PLAE has grown into something I could not have imagined in those early days, a community of families who believed, as I did, that kids deserve better.
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           This community is why I wanted to be thoughtful about what comes next for the brand.
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           I'm delighted to share that PLAE has new ownership, and that my longtime collaborator and right hand Blake is at the helm. Blake has been part of this journey since the beginning. He knows what PLAE stands for, he knows this community, and he is exactly the right person to carry it forward. The brand is in good hands, with the resources and renewed focus to grow in ways I'm genuinely excited about.
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           As for me, I'm taking a breath. After more than a decade of building, I'm ready to recharge before diving into the next chapter.
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           If you'd like to follow along, I'd love to have you. I'll be sharing new work and ideas as they take shape.
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            Follow Ryan on Instagram
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0">
           Hearing from this community would mean the world to me. If you'd like to share your story, simply reply to this email. The team will forward on your messages.
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          <p style="color:#000; font-size:16px; line-height:1.6; margin:0 0 16px 0; margin-top:36px">
           Ryan
           <br/>
           Founder, PLAE
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