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   Brew Review // Morning Brew // Update
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     Who’s winning the macro money?
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             April 19, 2026
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             <img alt="Illustration of a group of anthropomorphic protein-rich foods (like meat, eggs, avocado) with huge bulging muscles, standing menacingly in a grocery aisle." src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-04-17%252Fimage-709fea9fb739737dbc22b2360d3c30376153d695-1500x1875-jpg%252FMBD_Sunday_ProteinBrew_04172026.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzY1OTM1MDMuODE5ODg3NH0:1wEP7v:F_DgsJS4olnwZeN6W_Tksx-VpWalQJs8zQMnXBmb4iI" style="width:100%" title="Protein Brew" width="670"/>
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              <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:0;line-height:16px;display:inline-block">
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                 Melcher Oosterman
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            EDITOR’S NOTE
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                 <strong style="color:#000">
                  Good morning.
                 </strong>
                 You ever walk down the grocery store snack aisle, see a bag of Doritos Protein, and wonder how we got here? Same. Today’s newsletter is all about the business of the vital and increasingly trendy nutrient protein: why it’s now in everything you eat, the companies benefiting the most, and, most importantly, how to win your next meat-judging competition. We’ll also debunk some myths about protein and teach you the basics if you’re just getting started on your maxxing journey.
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            YOKEDPOCALYPSE
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Protein is now in *gestures broadly at everything*
                </a>
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               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  mailcaroline/Adobe Stock
                 </em>
                </small>
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                 There was a time when if you heard someone mention “protein,” they were wearing a fluorescent tank top and on their way to a GNC at the local mall.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Now, protein is
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  everywhere
                 </a>
                 . There are more powder options and awful-tasting bars available than ever before. It’s emphasized at restaurants and in products you never thought would be a protein source (toaster pastries???). It’s all part of a tectonic shift in culture: Americans are pursuing healthier lifestyles and consuming more protein and fewer carbs.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 The protein–GLP-1 connection
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The increase in popularity (and affordability) of GLP-1s like Ozempic and Wegovy in the last few years
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  lines up
                 </a>
                 perfectly with the spike in demand for protein:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   A 2025 Gallup
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    report
                   </a>
                  </span>
                  <span>
                   found that 12% of Americans (~30 million) were taking weight loss drugs, up from 6% in 2024. A separate
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    study
                   </a>
                  </span>
                  <span>
                   said that share was just 2.9% in 2019.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The 2025 IFIC Food &amp; Health Survey
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    showed
                   </a>
                  </span>
                  <span>
                   that 71% of Americans have increased their protein intake. Research from Cargill
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    found
                   </a>
                  </span>
                  <span>
                   that, six years earlier, only 48% were upping their protein consumption.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Businesses jumping on the trend:
                 </strong>
                 General Mills did
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  $100 million in sales
                 </a>
                 in the US in its fiscal 2024 from its protein cereals alone. PepsiCo—the makers of Doritos Protein—expects the protein category to continue to grow. Meanwhile, a study funded by the beef stick company Chomps found that protein snacks are growing at three times the rate of the overall snacking industry.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Going after the health-conscious:
                 </strong>
                 Writing “protein” on a bag of chips or tub of ice cream appears to be working. A 2025 survey from the National Frozen &amp; Refrigerated Foods Association found that 46% of GLP-1 drug users are more likely to purchase a frozen food product if it has high-protein content.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Bottom line:
                 </strong>
                 With the prices of GLP-1s
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  coming down
                 </a>
                 , and more pill forms on the way for people who hate needles, the demand for protein may only increase. The expectation is that the global protein market, which was valued at $56 billion last year, will surpass $100 billion by 2034, per research from a food and beverage consultancy.
                 <em>
                  —DL
                 </em>
                </p>
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            Sponsored By Fatty15
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              Your healthy aging hack
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              How did helping dolphins unlock a healthy aging hack? Turns out, the secret to healthy aging lies in understanding our squeaky, bottle-nosed friends.
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              Yep, we’re talking about dolphins. While they were caring for older Navy dolphins, veterinarians discovered that C15:0, a foundational nutrient, predicted the
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               healthiest aging
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              dolphins.
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              Ten years (and 100+ peer-reviewed studies) later, and it’s now understood that C15:0 is pretty important for humans, too.
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              That’s why Fatty15 was created. Fatty15 is an
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               award-winning, pure C15:0 supplement
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              that strengthens cell membranes against age-related breakdown to support metabolic, cognitive, liver, immune, and red blood cell health.
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              Skip the fads and the fuss. Support your health with a
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              and save an extra 15% on your first 90-day supply with code MORNINGBREW.
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            MEAT MARKET
           </p>
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                 Beef is getting bougie
                </a>
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               <img alt="Expensive steak at a supermarket" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-04-15%252Fimage-ab76cdb52363ecd81f6a0e394b7774c369295b5b-5099x3571-jpg%252FGettyImages-2270117799.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzY1OTM1MDMuODIxMDg4M30:1wEP7v:rMsa1t3WU6W5QQHTfDhS61uH5u21aSkvc_VLXq7uQ14" style="width:100%;max-width:670px;display:block" width="670"/>
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                 <em>
                  Justin Sullivan/Getty Images
                 </em>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 A new study found that proteinmaxxing by gorging on steak tips is extremely effective at slimming down...your wallet. US beef prices have soared in recent years due to
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  cattle herds shrinking
                 </a>
                 to record lows, spurring many carnivores to pivot to the other dominant source of protein—chicken.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 As domestic beef production declined 4% last year, wholesale beef prices rose 13% in February from the same month last year, according to government data. The supermarket price tag of a pound of ground beef, aka the go-to for the budget-conscious, reached $6.75 in January, compared to $5.03 two years prior.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Shoppers aren’t the only ones hit with sticker shock: Steakhouses say they’ve been forced to either absorb soaring beef costs to the detriment of their profits, or risk driving customers away with higher prices or reduced portions.
                </p>
                <h2 style="color:#000;margin:0 0 15px;font-family:Helvetica,Arial,sans-serif;font-size:19px;font-weight:700">
                 Swapping steak for wings
                </h2>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 While surveys show more Americans view meat as
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  important
                 </a>
                 to their diets, they might be starting to cut back on beef. Americans ate 58.5 pounds of red meat on average last year, down from 59.1 pounds in 2024, according to USDA estimates. It projects beef intake will decline 2% this year.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Industry observers say that bargain hunters typically aren’t forsaking cow meat all together, but are instead trading down from filet mignon to value cuts like sirloin. Some are
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  pivoting to chicken
                 </a>
                 , which is 30% to 40% cheaper than ground beef. Tyson Foods reported selling 3.7% more chicken in the last three months of last year, while beef sales dropped 7.3%.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Chicken is top of the food chain…
                 </strong>
                 when it comes to fast food. The likes of Raising Cane’s and Dave’s Hot Chicken have had an expansion bonanza in recent years, while burger-centric value chains like Burger King are struggling with declining margins. Meanwhile, McDonald’s recently beefed up its chicken offerings by adding sauce-lathered and
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  seasoned
                 </a>
                 McCrispy Strips to its menu.
                 <em>
                  —SK
                 </em>
                </p>
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            Together With tastytrade
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            MYTHBUSTERS
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                 How much protein do you actually need?
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                  Getty Images
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                 This is the question that should have been posed to the supercomputer in
                 <em>
                  The Hitchhiker’s Guide to the Galaxy
                 </em>
                 . Instead, we’re left scrabbling together macronutrient advice with the panic of a high school student who forgot about today’s calculus exam.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  For years, it was straightforward enough.
                 </strong>
                 US dietary guidelines long
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  advised
                 </a>
                 that adults eat 0.8 grams of protein per kilogram of body weight (0.36 grams/pound) every day, which is in line with the World Health Organization’s recommendations.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 But this year, the US
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  updated
                 </a>
                 its protein guidance to 1.2–1.6 grams per kilogram (0.55–0.73 grams/pound), which many nutritionists
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  considered
                 </a>
                 to be too much for the average person. Some caveats:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   This amount of protein can be appropriate if you’re strength training or are over 65, when muscle loss tends to accelerate.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   One dietitian
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    told
                   </a>
                  </span>
                  <span>
                   Stanford Medicine that she also recommends the higher end of this range for patients who are losing body mass on GLP-1s.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Busted:
                 </strong>
                 You may hear that you should be eating 1 gram of protein per pound that you weigh, but a dietitian writing for the Mayo Clinic says that anything above 0.9 grams per pound (2 grams/kilogram) is
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  excessive
                 </a>
                 . Another myth, according to Stanford’s director of nutrition studies, is that plant-based protein is “incomplete” compared to animal protein. If anything, carnivorous diets may lack sufficient fiber, which is found aplenty in plant-heavy diets.
                 <em>
                  —ML
                 </em>
                </p>
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            NEWS YOU CAN USE
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                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 The products you didn’t know have protein
                </a>
               </p>
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                 Much like Ryan Gosling when he was promoting
                 <em>
                  Project Hail Mary
                 </em>
                 , protein is showing up everywhere you look. Here are some of the more unexpected—and downright confusing—foods that now boast about having protein, and how many grams each has per serving:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Doritos Protein
                   </a>
                  </span>
                  <span>
                   (10 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Starbucks protein drinks
                   </a>
                  </span>
                  <span>
                   (27–36 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Dunkin Protein Refreshers
                   </a>
                  </span>
                  <span>
                   (15 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Barilla Protein+ pasta
                   </a>
                  </span>
                  <span>
                   (~17 grams) +
                  </span>
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Sturdy Sauce
                   </a>
                  </span>
                  <span>
                   (20 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Eggo Protein Waffles
                   </a>
                  </span>
                  <span>
                   (10 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Jack in the Box Protein Bowls
                   </a>
                  </span>
                  <span>
                   (up to 35 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Protein Pints
                   </a>
                  </span>
                  <span>
                   (30 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Idahoan +Protein Mashed Potatoes
                   </a>
                  </span>
                  <span>
                   (6 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Subway Protein Pockets sandwiches
                   </a>
                  </span>
                  <span>
                   (20 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Pop-Tarts Protein
                   </a>
                  </span>
                  <span>
                   (10 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Smucker’s Uncrustables
                   </a>
                  </span>
                  <span>
                   (12 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Ramen Bae
                   </a>
                  </span>
                  <span>
                   (up to 28 grams) (The only food you can afford in college now gets you yoked, too.)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Sour Protein Gummies
                   </a>
                  </span>
                  <span>
                   (14 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Man Cereal
                   </a>
                  </span>
                  <span>
                   (15–16 grams) (Sorry, ladies, but this protein is for the fellas.)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Thomas’ High Protein Bagels
                   </a>
                  </span>
                  <span>
                   (21 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Mini Babybel Protein cheese
                   </a>
                  </span>
                  <span>
                   (5 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Khloe Kardashian’s Khloud Protein snacks
                   </a>
                  </span>
                  <span>
                   (7 grams)
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                    Ready Clear Protein Water
                   </a>
                  </span>
                  <span>
                   (20 grams) (Yes, water.)
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <em>
                  —DL
                 </em>
                </p>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
         </td>
        </tr>
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            Sponsored By RAD Intel
           </p>
          </div>
          <a style="border:none;text-decoration:none" target="_blank">
           <img alt="Sponsor: RAD Intel" class="sponsored-header-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1232%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-04-17%252Fimage-4c40119cfb6161cb0e871584c7fe2cb0058fe642-1920x1080-jpg%252F287e67a46a52255ce222d06445f2ba3c96223634-1920x1080.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzY1OTM1MDMuODIxNzIxfQ:1wEP7v:uRwEYcHEXevBcqomZPl_tK9TAOa_RVmlFmQjP6U8w20" style="width:100%;max-width:670px;padding-top:15px;display:block" width="670"/>
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             <p style="margin-top:0;margin-bottom:15px;line-height:22px">
              <strong style="color:#000">
               85% allocated. One week left before this round closes.
              </strong>
              RAD Intel’s Reg A+ round is already 85% allocated with just one week remaining. Shares are
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               still available at $0.91
              </a>
              . The company has reported 5,400% growth in five years, 2x sales in 2025, F1000 traction, and backing from Fidelity funds.
              <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
               April 30 is the deadline. Invest now at $0.91/share
              </a>
              .
             </p>
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            EXPLAIN IT TO THE GROUP CHAT
           </p>
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               <p class="h1 story-title" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 How to pick your protein powder
                </a>
               </p>
              </div>
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             <div class="header-image-container" style="padding-top:15px">
              <img alt="protein powder" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-04-15%252Fimage-99ac855c7a9b45e5af9d26d8010ef4051f69e552-6960x4640-jpg%252FGettyImages-2256613965.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzY1OTM1MDMuODIxODMxMn0:1wEP7v:K_nSXG8EI8l_iThQSrvyt9_88lmDaQbYjvqZ3giMLBs" style="width:100%;max-width:670px;display:block" width="670"/>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Getty Images
                 </em>
                </small>
               </span>
              </p>
             </div>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 Hey chat,
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 With everyone trying to get swole, I researched
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  protein powders
                 </a>
                 so you don’t have to. Friends who practice veganism and/or have tummy troubles, listen up:
                </p>
                <ul style="margin-top:0;padding-left:30px">
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   The classic animal-based powders are whey and casein (which come from milk) and collagen peptides (which typically come from cowhide). Whey and casein are considered complete proteins with all nine essential amino acids. Collagen is missing one of them (tryptophan), but what it lacks in muscle-building, it makes up for in joint, hair, and nail support.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   If you’re going to take casein, it’s best to do so before bed, because it’s a slow-digesting protein that can help build muscle while you’re catching Zzzs.
                  </span>
                 </li>
                 <li style="margin-bottom:10px;line-height:22px">
                  <span>
                   If you’d rather avoid animal products: Soy, hemp, pea, and rice are the usual suspects of plant-based powders, which tend to blend multiple protein sources to cover all their amino acid bases.
                  </span>
                 </li>
                </ul>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  Caution:
                 </strong>
                 Lead has been
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  found
                 </a>
                 in some protein powders, so here are a few safer
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  options
                 </a>
                 that Consumer Reports recommends. Now, go clean your blender.
                 <em>
                  —ML
                 </em>
                </p>
               </td>
              </tr>
             </table>
            </td>
           </tr>
          </table>
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            WAIT, WHAT?
           </p>
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               <p class="h1 story-title" style="color:#333;margin-top:8px;margin-bottom:0;font-family:Helvetica,Arial,sans-serif;font-size:24px;font-weight:700;line-height:26px">
                <a style="color:#000;border-bottom:none;text-decoration:none" target="_blank">
                 Yes, you can judge meat competitively
                </a>
               </p>
              </div>
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             <div class="header-image-container" style="padding-top:15px">
              <img alt="comptitive meat judgers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmorningbrew.com%252Fcdn-cgi%252Fimage%252Fwidth%253D1240%252Cformat%253Dauto%252Fhttps%253A%252F%252Fstorage.morningbrew.com%252Fimage%252F2026-04-16%252Fimage-0e7436a51461827237c6fe5d15cddaed69f444b5-2000x1333-jpg%252F20240621-KLG_8451.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtb3JuaW5nYnJldyIsInRpbWUiOjE3NzY1OTM1MDMuODIxOTM2OH0:1wEP7v:9IEz5mfcVQZlMnHjtzW4ytA4Y7ZY7GMubHabY0ru84M" style="width:100%;max-width:670px;display:block" width="670"/>
              <p style="margin:0;padding:0;line-height:22px">
               <span class="source" style="margin-top:5px;margin-bottom:0;padding-left:10px;line-height:14px;display:inline-block">
                <small>
                 <em>
                  Texas Tech University
                 </em>
                </small>
               </span>
              </p>
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                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 And not just to send it back to the kitchen for being undercooked. Intercollegiate Meat Judging has been around since 1926, when the first event was hosted at the International Livestock Exposition in Chicago. In 1996, the American Meat Science Association took over the competitions.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  What are we looking at here?
                 </strong>
                 Competitors throw on hard hats and white lab coats to mosey on into a giant cooler before you’ve even gotten out of bed. There is a range of specialized divisions, but the basic premise is that teams evaluate the quality of beef, lamb, and pork carcasses dangling from the ceiling. Competitors determine factors like weight and fat thickness solely by looking at the carcass, and use their observations to determine the meat’s yield grade. Each student is only allowed to compete for one calendar year.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 <strong style="color:#000">
                  The meat-judging dynasty.
                 </strong>
                 The final event of the year, November’s international competition in Dakota City, NE, has been dominated by Texas universities over the last decade. Texas A&amp;M
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  won
                 </a>
                 last year’s national title, but Texas Tech had a pretty impressive run from 2019 to 2021.
                </p>
                <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                 The original goal of this “sport” was to train students for jobs in the meat and livestock industry. Many do end up sticking with meat: A Texas Tech Meat Judging alum helped
                 <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                  invent
                 </a>
                 Oscar Mayer Lunchables.—
                 <em>
                  MM
                 </em>
                </p>
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            BREW'S BEST
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                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzY1OTM1MDMuODIyMTMxMn0:1wEP7v:gzb41lkY2CYHG_B61ENdVoLRYEfsEoF93xFLcYZNzuc" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Bulk up:
                  </strong>
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Vanilla protein shakes
                  </a>
                  that taste so good, you won’t believe they have 26 grams of protein.**
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzY1OTM1MDMuODIyMjIwNn0:1wEP7v:MaOuqIQCybfqII2qzf_x6ok1mYuyp8UYYndIdQhdxbI" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Calculate:
                  </strong>
                  This calculator helps you determine exactly
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   how much
                  </a>
                  protein to consume daily.
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                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzY1OTM1MDMuODIyMzExNH0:1wEP7v:RycLwGuMmrULUzGE6mOEo5VlJ7oTiE31om8J79U3LvA" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Drink:
                  </strong>
                  For when you can’t decide between a protein shake and
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   coffee
                  </a>
                  .
                 </p>
                 <p style="margin-top:0;margin-bottom:15px;line-height:22px">
                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzY1OTM1MDMuODIyNH0:1wEP7v:XvyEIc3i9pbiz6hwAzRODI1D4bKcQTZa5xdpa7bjsHI" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Pump:
                  </strong>
                  How much protein did
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   Arnold Schwarzenegger
                  </a>
                  eat in his prime?
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                  <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fem-content.zobj.net%252Fthumbs%252F120%252Fapple%252F237%252Fwhite-heavy-check-mark_2705.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbS1jb250ZW50LiIsInRpbWUiOjE3NzY1OTM1MDMuODIyNDg3OH0:1wEP7v:k5FEOiPr5ahg0czFV6vwxxMPERdIU-z9sbaE_CX3mQo" style="max-width:18px" width="18"/>
                  <strong style="color:#000">
                   Cook:
                  </strong>
                  A method for making
                  <a class="link" style="color:#333;border-bottom:2px solid #1c7ff2;text-decoration:none" target="_blank">
                   delicious steaks
                  </a>
                  that you probably haven’t tried before.
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                   Wedding season:
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                  Wedding season is here. Men’s Wearhouse has
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                   every suit, every size, and every detail covered
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                   Suit up
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                  .*
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