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   Mother's Day—or just because?
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                     April 25, 2026
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                      MASCARAS FOR OLDER WOMEN
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                      TAKE AN ALT ROUTE
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                      HAIR GROWTH SERUMS
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                      DOUBLE DUTY FOUNDATIONS
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                      Mother's Day—or just because?
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                    While
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                     flowers
                    </a>
                    and breakfast in bed are lovely (and we’d never say no), an
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                     Allure
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                    gift guide zeroes in on what moms are truly craving: pampering treats, comfy essentials, and small
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                     luxuries
                    </a>
                    that make everyday life feel that much more full. To get beyond the usual suspects, we tapped our editors who are moms (or moms-to-be) for the gifts they genuinely want to receive (
                    <em>
                     hint, hint
                    </em>
                    ), along with the picks they'd present to their own moms, no hesitation.
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                      </span>
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                        <strong>
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                       <span style="word-break: break-word; font-size: 24px;">
                        <a rel="noopener" style="text-decoration: none; color: #202020;" target="_blank">
                         Clear Mascara Is the Makeup Essential You Didn't Know You Needed
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                       <span style="word-break: break-word; font-size: 16px;">
                        <a rel="noopener" style="text-decoration: none; color: #202020;" target="_blank">
                         Clear Mascara Is the Makeup Essential You Didn't Know You Needed
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                       <span style="word-break: break-word; line-height: 28px;">
                        <strong>
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                       </span>
                      </span>
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                        <strong>
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                       </span>
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                      <img alt="Sign up for Allure's Beauty Box" class="responsive" role="presentation" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Ffss%252Ffbht11%252Ff064c891-02a2-4327-91d7-b30550ccd6eb%252FNL%252BFooter%252B1080%252Bx%252B1080.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCIsInRpbWUiOjE3NzcxMTk1ODYuNjQ2NTM1OX0:1wGbz8:gTIzT0nhsIuV2sRV3Q6MQuSaXLdeb7fiZGubmP1V3hc" style="-ms-interpolation-mode: bicubic; display: block; border: 0; outline: none; text-decoration: none; width: 100%; height: auto;" title="Sign up for Allure's Beauty Box"/>
                      <!--[if gte mso 12]></a><![endif]-->
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                     <!-- DYNAMIC CM UNIT ENDS HERE -->
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                   <p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">
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                     <table align="center" border="0" cellpadding="10">
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