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   🏆  Ranch wins
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   Plus: A sip of really old soup, Wordle for catastrophes, and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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               You're just 3 referrals away from earning a Hustle Essentials kit. Check out all of our
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                prizes here
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               .
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               Share your link:
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              Check your referral progress &amp; prizes
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                  👋
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                   Good morning.
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                  <span style="font-weight: normal;">
                   It’s beginning to look a lot like… July? Dozens of Santas, Mrs. Clauses, and elves gathered in Denmark last week for the annual World Santa Claus Congress, which has been convening since 1957. While the event lets the festive bunch — many of whom are professional Santas — swap stories and celebrate, we’d imagine those velvet suits were a little much during this summer’s heat wave.
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             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-0-0-4" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-0-0-4_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   NEWS FLASH
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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                <img align="middle" alt="Cool air blowing into a subway station" class="stretch-on-mobile" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FSubway-ezgif.com-optimize.gif%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DSubway-ezgif.com-optimize.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQwMjE2NDkuMzY4MTU1N30:1wjZWj:bTRwF2shORw6eAcwXjjJMN_FIDG6p0S_Tw4eLhJd50c" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
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           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17574389236785" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17574389236785_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <strong>
                   💨  Those sweat stains on your work shirt? Not chic, unfortunately.
                  </strong>
                  That’s why New York City’s Metropolitan Transportation Authority is
                  <a data-hs-link-id="0" data-hs-link-id-v2="0ctPhlmi" style="color:#192733" target="_blank">
                   piloting
                  </a>
                  a radiant cooling system. The tech, from startup Cascara Energy, installs pipes with refrigerants or cold water in the walls or ceiling that pull heat from the station and pump warmed water away, using 25%-35% less energy than a traditional air conditioner. If the East Broadway station pilot is successful, you’ll have to go elsewhere for sauna access.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   📝  For the people most angry about AI comes… a new AI tool!
                  </strong>
                  Imagine you’re reading this over thunderous applause from the writers of the world: Marker is
                  <a data-hs-link-id="0" data-hs-link-id-v2="lqKptNxy" style="color:#192733" target="_blank">
                   newly out of stealth
                  </a>
                  with its “reimagined word processor” that it says exists to support writers — doing the work
                  <em>
                   with
                  </em>
                  them, not
                  <em>
                   for
                  </em>
                  them, per Marker. It boasts ideation, drafting, revision, and collaboration tools and a steep uphill climb to prove it won’t exacerbate any sloppification problems.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   📈  If it feels like IPOs have gone bananas this year…
                  </strong>
                  oh, they have. In the US, at least. The American market is expected to
                  <a data-hs-link-id="0" data-hs-link-id-v2="o7QCyg6l" style="color:#192733" target="_blank">
                   break its record
                  </a>
                  for annual proceeds this week (the haul has now topped $140B for the year, versus 2021's record $142.4B) — and all of that’s happened with nearly half a year remaining, plus titans of industry like Anthropic, OpenAI, and Jersey Mike’s (well, it’s a titan to us) likely to go public later this year.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
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                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   MORE NEWS TO KNOW
                  </span>
                 </h2>
                 <p style="line-height:115%">
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   <p style="line-height:150%">
                    <strong>
                     Happy retirement, Internet Dad:
                    </strong>
                    Google’s chief internet evangelist Vinton Cerf has
                    <a data-hs-link-id="0" data-hs-link-id-v2="32ZCc7uU" rel="noopener" style="color:#192733" target="_blank">
                     stepped down
                    </a>
                    . Cerf is known as one of the “fathers of the Internet” for his work on the web’s architecture, and also for rocking three-piece suits.
                    <br/>
                    <br/>
                   </p>
                   <ul style="line-height:115%">
                   </ul>
                  </li>
                  <li>
                   <strong>
                    Yup, we’re in:
                   </strong>
                   Reese’s Pieces will launch its
                   <a data-hs-link-id="0" data-hs-link-id-v2="pocRRIo4" style="color:#192733" target="_blank">
                    first new flavor
                   </a>
                   in 10 years — the Hershey brand’s latest, coming later this week, will have a crispy chocolate cookie center. Sharing because it’s business news, but also as a public service.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    Go incognito:
                   </strong>
                   German startup Urban Privacy
                   <a data-hs-link-id="0" data-hs-link-id-v2="MOAlUukU" style="color:#192733" target="_blank">
                    designed
                   </a>
                   anti-surveillance clothing — AI-confusing jackets, QR code scarves, signal-blocking phone pouches — to make people harder to track as facial recognition gets smarter.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   <strong>
                    Mirror, mirror:
                   </strong>
                   The FCC
                   <a data-hs-link-id="0" data-hs-link-id-v2="wJaZMQeP" style="color:#192733" target="_blank">
                    approved
                   </a>
                   a test of Reflect Orbital’s satellite-mounted mirror, which would beam sunlight onto a three-mile-wide patch of Earth after dark, turning night to day with a goal of 50k space mirrors.
                   <br/>
                   <br/>
                  </li>
                 </ul>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <h2 style="margin:0; line-height:115%; font-size:18px">
                  <span style="color: #000000;">
                  </span>
                 </h2>
                 <p style="line-height:115%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <span style="font-size: 12px; color: #000000;">
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
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          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_17805915203016" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
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  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1780591520301-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203012" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203012_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   YOUR CASH COW
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17805915203013" style="color: inherit; font-size: inherit; line-height: inherit;">
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             <tbody>
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                <a data-hs-link-id="0" data-hs-link-id-v2="+7gkGWq2" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="Infrastructure business bundle " src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252F7-Infrastructure-Businesses_1200x628_Opt1A.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253D7-Infrastructure-Businesses_1200x628_Opt1A.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQwMjE2NDkuMzY4MzEyfQ:1wjZWj:cM_ZYWUMeyjJgXHNUkX_gWR8nv6j6MRaxl1aTGH2H2o" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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            </table>
           </div>
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17805915203014_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:144%; font-size:22px; font-weight:normal">
                  <strong>
                   Why pick an infrastructure business?
                  </strong>
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   <span style="white-space-collapse: preserve;">
                   </span>
                  </strong>
                 </p>
                 <p style="line-height:150%">
                  Because they’re hard to copy, kill, and quit. Which can lead to value surging over time.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Selling the pipes instead of the water is easier said than done. But our
                  <a data-hs-link-id="1" data-hs-link-id-v2="D+8c08mZ" style="color:#192733" target="_blank">
                   Infrastructure Business Field Guide
                  </a>
                  highlights seven profit archetypes that have real staying power:
                 </p>
                 <ol style="line-height:150%">
                  <li>
                   Last-mile networks
                  </li>
                  <li>
                   Alternative supply chains
                  </li>
                  <li>
                   Stranded, idle assets
                  </li>
                  <li>
                   Energy infrastructure
                  </li>
                  <li>
                   B2B infrastructure
                  </li>
                  <li>
                   Hyperlocal platforms
                  </li>
                  <li>
                   Regulatory arbitrage
                  </li>
                 </ol>
                 <p style="line-height:150%">
                  Find your quiet cash cow.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px 20px">
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                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="ekwaaa9Z" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      Read on for free
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; margin:0 auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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            <tbody>
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              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-0" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-0_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                 </h2>
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-1" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="center" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px 0px; font-size:0px" valign="top">
                <a data-hs-link-id="0" data-hs-link-id-v2="JnRIuJpi" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="A cup of ranch at the top of a podium." src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FCopy%2520of%2520Copy%2520of%2520Daily%2520visual%2520template%2520-%25202026-07-13T112503.570%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DCopy%2520of%2520Copy%2520of%2520Daily%2520visual%2520template%2520-%25202026-07-13T112503.570%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQwMjE2NDkuMzY4ODAyM30:1wjZWj:uca90-Kqs1eX1ouGWjKq4cT4PjunKwxPZ0PwN9d7GDo" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
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            <tbody>
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                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17507867493761_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <ul style="line-height:150%">
                 </ul>
                 <p style="font-size:22px; line-height:115%">
                  <span style="font-size: 22px;">
                   <strong>
                    The World Cup isn’t over but ranch has already won
                   </strong>
                   <span style="white-space-collapse: preserve;">
                   </span>
                  </span>
                 </p>
                 <p style="line-height:115%">
                 </p>
                 <p style="line-height:150%">
                  “The American people are hiding something from the world,”
                  <a data-hs-link-id="0" data-hs-link-id-v2="yVjGDVMu" style="color:#192733" target="_blank">
                   said
                  </a>
                  a pair of applicants for Hidden Valley’s “
                  <a data-hs-link-id="0" data-hs-link-id-v2="xv/OjuEt" style="color:#192733" target="_blank">
                   ranchbassador
                  </a>
                  ” role, a summer position posted back in March with the goal of spreading “The Flavor of America” abroad.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Now, whether they succeeded or the leagues of international tourists visiting the US this summer discovered the dressing organically, the secret’s out — ranch has taken over the internet and become the unlikely breakout star of the World Cup.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <strong>
                   Ranch’s new fan club
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ranch — made from buttermilk, vegetable oil, and spices — was invented by Alaskan plumber Steve Henson in the 1950s amid a boom in preserved and packaged foods. In
                  <a data-hs-link-id="0" data-hs-link-id-v2="AayRAfvM" style="color:#192733" target="_blank">
                   1972
                  </a>
                  , he sold his brand, Hidden Valley, to The Clorox Co., which turned it into the shelf-stable product we know and love today.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Decades later, the rest of the world is now catching on to its creamy perfection.
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Tourists are so obsessed with the condiment that the TSA issued this
                   <a data-hs-link-id="0" data-hs-link-id-v2="+RKZ6sJM" style="color:#192733" target="_blank">
                    statement
                   </a>
                   last month: “If you’re visiting for a very large sporting event &amp; you happen to discover RANCH while you’re here… pls pack it in your CHECKED BAG on the way home.”
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  And brands have been working overtime to capitalize on the hype.
                 </p>
                 <ul style="line-height:150%">
                  <li>
                   Hidden Valley has been handing out “tens of thousands” of ranch seasoning packets at World Cup games, per
                   <em>
                    Business Insider.
                    <br/>
                    <br/>
                   </em>
                  </li>
                  <li>
                   Kraft-Heinz Co. announced it would release travel-friendly packs of “TSA Compliant Ranch” in an Instagram
                   <a data-hs-link-id="0" data-hs-link-id-v2="jUQRUFSv" style="color:#192733" target="_blank">
                    post
                   </a>
                   featuring an AI-generated image of the product concept.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   UPS is offering 20% off international shipping through its limited-time “
                   <a data-hs-link-id="0" data-hs-link-id-v2="hveJ9hTn" style="color:#192733" target="_blank">
                    Ship and Dip
                   </a>
                   ” promotion.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Airport stores located past security checkpoints are
                   <a data-hs-link-id="0" data-hs-link-id-v2="woE/QN+7" style="color:#192733" target="_blank">
                    stocking up
                   </a>
                   on bottles of the white sauce to meet demand.
                   <br/>
                   <br/>
                  </li>
                  <li>
                   Online, brands from the Cheesecake Factory to Jack in the Box are also
                   <a data-hs-link-id="0" data-hs-link-id-v2="TZtZ9bBH" style="color:#192733" target="_blank">
                    getting in on the fun
                   </a>
                   .
                  </li>
                 </ul>
                 <p style="line-height:150%">
                  <strong>
                   Ranch mania forever
                  </strong>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  Ranch is America’s favorite condiment, beloved by 75% of the population, according to a 2025 Datassential
                  <a data-hs-link-id="0" data-hs-link-id-v2="TUmf1Ql+" style="color:#192733" target="_blank">
                   survey
                  </a>
                  . But beyond specialty stores,
                  <em>
                   The Atlantic
                  </em>
                  <span style="white-space-collapse: preserve;">
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="IVvk32ou" style="color:#192733" target="_blank">
                   writes
                  </a>
                  , it hasn’t been “popular enough outside the US to justify shipping and stocking it elsewhere.”
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  After this summer, that may no longer be the case — if the hype lasts, the dressing could become America’s next big export.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  While the World Cup finals are still underway, the biggest winners are already clear: ranch brands like Hidden Valley, and ranch-pilled fans, who will be going home with a prize even if their teams don’t.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  “Who cares if we lose?” a German tourist
                  <a data-hs-link-id="0" data-hs-link-id-v2="gHRqaYdd" style="color:#192733" target="_blank">
                   told
                  </a>
                  <em>
                   The Washington Post
                  </em>
                  . “I’ve found ranch dressing.”
                  <br/>
                  <br/>
                 </p>
                 <p align="right" style="line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="eXRsqbyo" rel="noopener" style="color:#192733; font-style:italic; text-decoration:underline" target="_blank">
                   Share this story
                  </a>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17704008690271" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17357735453792" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17357735453792_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:150%">
                  <span style="color: #bf2434;">
                   HIGHLY RECOMMENDED
                  </span>
                 </h2>
                 <p style="line-height:150%">
                  <br/>
                  <strong>
                   How does
                   <span style="font-style: italic;">
                    The Hustle's
                   </span>
                   <span style="font-style: normal;">
                    founder
                   </span>
                   get so much done?
                  </strong>
                  <a data-hs-link-id="0" data-hs-link-id-v2="fAbbN185" style="color:#192733" target="_blank">
                   Follow him around
                  </a>
                  for a day to see how he balances his businesses making $10m+ a year.
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17598022886831" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
            <table cellpadding="0" cellspacing="0" class="hse-image-wrapper" role="presentation" width="100%">
             <tbody>
              <tr>
               <td align="left" class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; color:#192733; word-break:break-word; text-align:left; padding:10px 20px; font-size:0px" valign="top">
                <img align="middle" alt="52" src="https://inboxflows.com/_/image/https%253A%252F%252Fthehustle.co%252Fhs-fs%252Fhubfs%252FNoteworthy%2520Number%2520template%2520%252843%2529%2520%25281%2529.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DNoteworthy%2520Number%2520template%2520%252843%2529%2520%25281%2529.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGVodXN0bGUuYyIsInRpbWUiOjE3ODQwMjE2NDkuMzY4OTU0N30:1wjZWj:dDnPh6usuppwz71IGmtxe6fxsYYrBlSldhLaki-1liA" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="560"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:15px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17792074973213" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17792074973213_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="background-color: #ffffff;">
                   Age, in years, of the soup at Wattana Panich, a family-run restaurant in Bangkok, Thailand. The beef broth, which has simmered in a 5-foot-wide pot since 1974 and is perhaps the world’s oldest perpetual stew, has become a sort of cross between an heirloom and a giant, unmovable baby, tended by three generations who “almost never take vacations” because of it,
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="BHRIoPSc" style="color:#192733" target="_blank">
                   <span style="background-color: #ffffff; white-space-collapse: preserve;">
                   </span>
                   <span style="background-color: #ffffff;">
                    per
                   </span>
                  </a>
                  <span style="background-color: #ffffff; white-space-collapse: preserve;">
                  </span>
                  <em>
                   <span style="background-color: #ffffff;">
                    The Wall Street Journal.
                   </span>
                  </em>
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  <span style="background-color: #ffffff;">
                   The old soup has, however, become a focal point of others’ holiday itineraries — thanks to tourists, many of whom have discovered the restaurant’s history on social media, sales are up 30% over the last five years.
                  </span>
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17828395189151" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17828395209852" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17828395209852_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17804155198043" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17804155198043_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1968, Atlanta Braves slugger Henry “Hank” Aaron
                  <a data-hs-link-id="0" data-hs-link-id-v2="RWi8bjZp" style="color:#192733" target="_blank">
                   hit
                  </a>
                  his 500th home run.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🎵
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  A
                  <a data-hs-link-id="0" data-hs-link-id-v2="s/5kGrg8" style="color:#192733" target="_blank">
                   vinyl
                  </a>
                  mockup generator.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🌋
                  <span style="font-weight: bold;">
                   Game:
                  </span>
                  Wordle, but for
                  <a data-hs-link-id="0" data-hs-link-id-v2="+6xhJnQS" style="color:#192733" target="_blank">
                   surviving
                  </a>
                  catastrophic situations.
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  ♣️
                  <span style="font-weight: bold;">
                   Woah:
                  </span>
                  No one can replicate your shuffled card
                  <a data-hs-link-id="0" data-hs-link-id-v2="3THkmfBN" style="color:#192733" target="_blank">
                   deck
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                 <p style="line-height:150%">
                  🦌
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  A rescued baby
                  <a data-hs-link-id="0" data-hs-link-id-v2="NHiGpdNm" style="color:#192733" target="_blank">
                   deer
                  </a>
                  .
                 </p>
                 <p style="line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17381948264292" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-21" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-21_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="line-height:150%">
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   SHOWER THOUGHT
                   <br/>
                  </span>
                 </p>
                 <p style="line-height:150%">
                  <br/>
                  <em>
                   Has screaming for ice cream ever worked?
                  </em>
                  <span style="font-size: 13px; font-weight: bold; color: #bf2434;">
                   <span style="color: #192733;">
                    <span style="font-size: 9px;">
                     <a data-hs-link-id="0" data-hs-link-id-v2="vTbWexE/" rel="noopener" style="color:#192733" target="_blank">
                      SOURCE
                     </a>
                     <br/>
                     <br/>
                    </span>
                   </span>
                  </span>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:0px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-22" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
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