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         ​
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              ​
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           This week’s roundup:
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             An easy way to analyze your revenue churn rate over time
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Our interview with Jeroen Corthout, co-founder of Salesflare
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Earning back $85K in failed charges 😱
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           Get your revenue churn
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here at Baremetrics, we wanted to see if our revenue churn rate was improving over time.
           <br/>
           ​
           <br/>
           Some background:
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Our current revenue churn rate is 2.6%
             <br/>
             ​
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Within the past six months, the highest our revenue churn rate reached was 7.3% in September 2021.
             <br/>
             ​
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             The average revenue churn rate for SaaS is generally between 4 and 8%
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Here’s a graph that shows our revenue churn rate over the past 6 months (June 1- November 22, 2021)
           <br/>
           ​
           <br/>
           ​
          </p>
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FdWvBCnf5jj7bAx7jByu5UR%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mpbg4:cmbEMui-R2akV7EmljQkAqbcCFTCZ7jcg-OIqScgbSg" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
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               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
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           Right away, we can see a few things:
          </p>
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           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Our revenue churn rate is lower than other 6 month periods
             <br/>
             ​
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             On average, our customers are with us for 3 years, 2 months and 1 week
            </span>
           </li>
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           To answer our question, though, we should specifically look at this period vs. last year (June 1- November 22, 2020)
           <br/>
           ​
           <br/>
           ​
          </p>
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FrDgCwT3VA1dobo8XEyYNj7%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mpbg4:cmbEMui-R2akV7EmljQkAqbcCFTCZ7jcg-OIqScgbSg" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
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               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
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           ​
           <br/>
           Interestingly, our revenue churn rate has been higher than last year. Why? We can look back at our annotations for context:
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             In early June, we reached out to historically inactive customers. While this was successful in getting some folks to re-engage with Baremetrics, it resulted in churn for others.
             <br/>
             ​
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             In September we postponed our Make More mastermind group and issued some refunds.
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Thankfully, we’ve gotten our revenue churn under control for now. After all, maintaining low revenue churn is key to growing a sustainable business.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           To learn more about revenue churn, check out this article. It covers how to calculate revenue churn, as well as four proven ways subscription businesses can reduce it.
           <br/>
           ​
          </p>
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              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5484fc;background-color:#5484fc;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1422229441">
               Revenue churn: How to calculate, track, and improve
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/revenue-churn" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Revenue churn: How to calculate, track, and improve</a></td></tr></table></td></tr></table><![endif]-->
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           ​
           <br/>
           Founder Chats: Building a Better CRM with Jeroen Corthout
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Anyone who’s used a CRM knows they require tons of effort to be effective.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           And that’s exactly what Jeroen Corthout hated about using them.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           With customer data already in other places, why should his team spend time manually inputting the same information?
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           That’s why he started
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1422229442">
            Salesflare
           </a>
           .
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Hear the aha moment in this short clip from our latest episode:
          </p>
         </div>
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         </a>
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           ​
           <br/>
           Listen to the full episode to hear:
          </p>
          <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             How to gather actionable customer feedback
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Identify the actual value of a product
            </span>
           </li>
           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             How Jeroen’s engineering background influenced his decision to be an entrepreneur and more!
            </span>
           </li>
          </ul>
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          <table style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt" width="100%">
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              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5484fc;background-color:#5484fc;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;width:auto;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1422229444">
               Building a Better CRM with Jeroen Corthout
              </a>
             </td>
            </tr>
           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://podcasts.apple.com/ro/podcast/founder-chats/id1149886727" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Building a Better CRM with Jeroen Corthout</a></td></tr></table></td></tr></table><![endif]-->
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           ​
           <br/>
           What we're thinking about: How our Recover tool changes the game for subscription businesses
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Within two months of using our Recover tool, our customer has earned back over $85K in failed charges.
          </p>
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              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:798px">
               <div style="display:block;max-width:798px">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F9MSmGaZXygX9wqjbZm319u%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mpbg4:cmbEMui-R2akV7EmljQkAqbcCFTCZ7jcg-OIqScgbSg" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:798px;max-width:100%;border-radius:4px" width="798"/>
               </div>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none">
                ​
               </figcaption>
              </figure>
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