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                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  This week's roundup:
                 </span>
                </p>
                <ul style="list-style-position:inside">
                 <li>
                  <span>
                   <span style="font-size:18px">
                    A useful way of visualize user churn
                   </span>
                  </span>
                 </li>
                 <li>
                  <span>
                   <span style="font-size:18px">
                    Salesflare co-founder Jeroen Corthout's story growing his SaaS
                   </span>
                  </span>
                 </li>
                 <li>
                  <span>
                   <span style="font-size:18px">
                    The most-mentioned books of 2021 on Reddit
                   </span>
                  </span>
                 </li>
                </ul>
                <p>
                 ​
                </p>
                <p>
                 ​
                </p>
                <h2>
                 <strong>
                  Did your user churn rate improve in 2021?
                 </strong>
                </h2>
                <p>
                 ​
                </p>
                <p>
                 <span style="font-size:18px">
                  With 2021 coming to an end, we wanted to understand was the general direction of our user churn rate. Did it improve or worsen over this past year?
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                  <br/>
                  So, we turned to our
                 </span>
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1425363373">
                  <span style="font-size:18px">
                   metrics tool
                  </span>
                 </a>
                 <span style="font-size:18px">
                  for answers. The below graph shows our user churn rate from January 1, 2021 to Dec 7, 2021.
                 </span>
                </p>
                <p>
                 ​
                </p>
                <p>
                 ​
                </p>
                <table border="0" cellpadding="0" cellspacing="0" style="table-layout:fixed" width="100%">
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                     </div>
                     <figcaption style="text-align:center;display:none">
                      ​
                     </figcaption>
                    </figure>
                   </td>
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                <p>
                 ​
                 <br/>
                 <span style="font-size:18px">
                  Right away, we can see a few things:
                 </span>
                </p>
                <ul style="list-style-position:inside">
                 <li>
                  <span>
                   <span style="font-size:18px">
                    Our average churn rate is 4.5%
                   </span>
                  </span>
                 </li>
                 <li>
                  <span>
                   <span style="font-size:18px">
                    The highest average churn rate reached was 4.8% in August
                   </span>
                  </span>
                 </li>
                </ul>
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  But as-is, it’s hard to tell which general direction our user churn is moving.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  That’s why we use trend lines!
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  Trend lines are a way to average your data. They allow you to ignore the random dips and spikes in your metrics and get to the core of what the data is trying to tell you.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  Baremetrics can create linear, logarithmic, polynomial, power, exponential, and moving average trend lines. For user churn, we’ll use polynomial trend lines.
                 </span>
                </p>
                <p>
                 ​
                </p>
                <p>
                 ​
                </p>
                <table border="0" cellpadding="0" cellspacing="0" style="table-layout:fixed" width="100%">
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                    <figure style="display:block;margin:12px 0;max-width:100%;width:800px">
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                      <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F6BvHxvKm1DRHz6AeSGRXUe%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1mugie:TM90sp63Y7yeJc78KxRqDUitYa0G7SIVKg0Q5lDVfx8" style="width:800px;max-width:100%;border-radius:4px" width="800"/>
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                     <figcaption style="text-align:center;display:none">
                      ​
                     </figcaption>
                    </figure>
                   </td>
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                <p>
                 ​
                </p>
                <p>
                 <span style="font-size:18px">
                  This is a polynomial trend line. This type of trend line is great for following data with lots of peaks and valleys. Churn and LTV are two metrics that Polynomial trend lines can work well with.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                  <br/>
                  With this trend line, we can see our user churn has generally been increasing over the past year. However, it’s still within a normal range for SaaS companies of our size.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                  <br/>
                  To learn more about trend lines and how you can use them to make sense of your metrics, check out this article. It breaks down each kind of trend line that Baremetrics calculates, which metrics they work best for, and what kinds of questions you can use them to answer.
                 </span>
                </p>
                <p>
                 ​
                 <br/>
                 ​
                </p>
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                     What are trend lines?
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                <p>
                 ​
                 <br/>
                 ​
                </p>
                <h2>
                 <strong>
                  Founder Chats: Building a Better CRM with Jeroen Corthout
                 </strong>
                </h2>
                <p>
                 ​
                </p>
                <p>
                 <span style="font-size:18px">
                  Successful companies identify the biggest problem their customers are facing and solve it.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                  <br/>
                  For Jeroen Corthout, co-founder and CEO of
                 </span>
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1425363376">
                  <span style="font-size:18px">
                   <u>
                    Salesflare
                   </u>
                  </span>
                 </a>
                 <span style="font-size:18px">
                  , that means providing a CRM that makes managing the sales process easier.
                 </span>
                </p>
               </div>
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                <p>
                 <span style="font-size:18px">
                  ​
                  <br/>
                  In this episode, you’ll get ideas about how to:
                 </span>
                </p>
                <ul style="list-style-position:inside">
                 <li>
                  <span>
                   <span style="font-size:18px">
                    Identify the actual value of a product
                   </span>
                  </span>
                 </li>
                 <li>
                  <span>
                   <span style="font-size:18px">
                    Gather actionable customer feedback
                   </span>
                  </span>
                 </li>
                 <li>
                  <span>
                   <span style="font-size:18px">
                    Handle growth in a crowded niche and more!
                   </span>
                  </span>
                 </li>
                </ul>
                <p>
                 ​
                </p>
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                     Building a better CRM with Jeroen Corthout
                    </a>
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                 </tbody>
                </table>
                <!--<![endif]-->
                <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://founderchats.simplecast.com/episodes/building-a-better-crm-with-jeroen-corthout" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Building a better CRM with Jeroen Corthout</a></td></tr></table></td></tr></table><![endif]-->
                <p>
                 ​
                </p>
                <p>
                 <strong>
                  ​
                 </strong>
                </p>
                <h2>
                 <strong>
                  What we’re thinking about: The most-mentioned books of 2021 on Reddit
                 </strong>
                </h2>
                <p>
                 ​
                </p>
                <p>
                 <span style="font-size:18px">
                  With
                 </span>
                 <a rel="noopener noreferrer" style="color:#518BFC" target="_blank" url-id="1425363379">
                  <span style="font-size:18px">
                   Reddit Reads
                  </span>
                 </a>
                 <span style="font-size:18px">
                  , finding your next favorite book is easier than ever.
                  <br/>
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  How did they do it? They processed billions of comments to find the books most mentioned on reddit.
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  Check out the top books on all of Reddit, or browse by subreddit.
                 </span>
                </p>
                <p>
                 ​
                </p>
                <p>
                 ​
                </p>
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                     <figcaption style="text-align:center;display:none">
                      ​
                     </figcaption>
                    </figure>
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                <p>
                 ​
                 <br/>
                 ​
                </p>
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                     The most-mentioned books of 2021 on Reddit
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                <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0" width="auto"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://www.redditreads.com/" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">The most-mentioned books of 2021 on Reddit</a></td></tr></table></td></tr></table><![endif]-->
                <p>
                 <span style="font-size:18px">
                  ​
                 </span>
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                <p>
                 <span style="font-size:18px">
                  <em>
                   ​
                  </em>
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  <em>
                   With the end of the year right around the corner, what questions are you asking about your business? If there was one piece of data that would give you clarity on your progress, what would it be?
                  </em>
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  <em>
                   ​
                  </em>
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  Cheers,
                 </span>
                </p>
                <p>
                 <span style="font-size:18px">
                  Lea
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