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   to know where to go next. Plus, a roundup of this week’s best SaaS thinking.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                        Edition #517, 15-May-2026
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                       <p style="margin:0;margin-bottom:16px">
                        Most SaaS teams aren't short on data.
                        <br/>
                        <br/>
                        They know their basics: MRR, churn rate, CAC, LTV. But staring at the same numbers in the same format makes it hard to see what's actually changing—or why.
                        <br/>
                        <br/>
                        A different view of the same data can shift everything. This week we launched
                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         Cohort Curves
                        </a>
                        : a clearer way to see how customer cohorts actually behave over time. Same data. Much sharper picture.
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                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         <strong>
                          Nick Franklin
                         </strong>
                        </a>
                        <br/>
                        Founder &amp; CEO
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                       Should discounts be included in MRR?
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                       <p style="margin:0;margin-bottom:16px">
                        With 78% of SaaS companies offering discounts, how you factor them into MRR matters. ChartMogul's Director of Sales, Jordan van Everdingen, explains why net-of-discount reporting is the only honest way to measure recurring revenue and what's at stake if you get it wrong.
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                         "Not removing discounts before calculating MRR can misrepresent the health of a business to your team, board, and future investors."
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