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                    Edition #512, 10-Apr-2026
                   </p>
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                   <p style="margin:0;margin-bottom:16px">
                    Wes and Esben asked me a good question on the ProductLed Podcast: what does it take to build a SaaS company that lasts?
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    I don’t think the answer is that complicated...
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Build something useful. Charge fairly. Be there for customers. Keep improving the product.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    It’s not all that flashy, but it works.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Some of our teammates have been with ChartMogul for 8, 9, 10 years. Some of our customers have been paying us every month for just as long. That kind of trust is hard to win, and easy to lose.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Sure AI is changing a lot. But what matters most is still the hard part: building something people want and continuing to earn their trust.
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    Watch the full episode
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     here
                    </a>
                    .
                   </p>
                   <p style="margin:0;margin-bottom:16px">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     <strong>
                      Nick Franklin
                     </strong>
                    </a>
                    <br/>
                    Founder &amp; CEO
                   </p>
                   <p style="margin:0">
                    P.S. Our CRO, Sara Archer, will be in Austin next week for SaaStock. Reply to this email if you’d like to grab a coffee with her.
                   </p>
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                    This week in SaaS
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                    From signup to value: how AI is changing activation in SaaS
                   </span>
                  </h1>
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               </tbody>
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                   <p style="margin:0;margin-bottom:16px">
                    Lisa Heiss explores one of the biggest challenges in AI software right now: the AI-native products growing the fastest are often also churning the fastest. Users can see the value on day one, but getting them to come back tomorrow is a different problem. Here’s what the best AI-native products are doing to prove value, measure it, and retain customers.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The fastest product to deliver value gets a foot in the door. The product that becomes part of the user’s workflow is the one that stays."
                    </em>
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                     <img alt="You need better storytelling" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KNPQSB4JBF8P09F682PR2CQC.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NzU4MjMzMTkuNzE2OTA3NX0:1wBAlb:JQz6e0FpiaVoh9cH3vDn0O5HgOezGTAq5uT5vbhEnq8" style="display:block;height:auto;border:0;width:100%" title="You need better storytelling" width="258"/>
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                   You need better storytelling
                  </h1>
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                   <p style="margin:0;margin-bottom:16px">
                    Why did OpenAI buy a YouTube channel? Companies are building trust in their brand with high-quality storytelling, often from founders, whether they're a startup or on the verge of IPO. Here's your guide to get started: identify your storytelling archetype to define the type of content you create, and which channels to focus on.
                   </p>
                   <p style="margin:0">
                    <em>
                     "The Wall Street Journal reported that the number of LinkedIn job posts in the U.S. mentioning “storyteller” doubled last year. 50,000 companies are hiring storytellers, pretty crazy for a role that had seemed to be at death’s door."
                    </em>
                   </p>
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                     <img alt="How retention drives the entire growth engine (part 2)" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KNPNDXP43HRMJVKD44SN7CXQ.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NzU4MjMzMTkuNzE3MDQ3fQ:1wBAlb:MQdMBFLHnN0lEmB3OJJ0Sd9sAU1TGqchrj6ZW8hages" style="display:block;height:auto;border:0;width:100%" title="How retention drives the entire growth engine (part 2)" width="258"/>
                    </a>
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                  <h1 style="margin:0;color:#091121;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:15px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:18px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    How retention drives the entire growth engine (part 2)
                   </span>
                  </h1>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0;margin-bottom:16px">
                    Measuring retention correctly is only half the story. The real question is:
                    <em>
                     why
                    </em>
                    does retention deserve so much attention over other growth levers? This article explains how LTV, CAC, payback period, and payback tolerance all fit together to determine whether growth compounds or collapses.
                   </p>
                   <p style="margin:0">
                    <em>
                     "When cohorts repay their acquisition cost faster, cash recycles faster. Faster payback means faster growth, even if nothing else changes."
                    </em>
                   </p>
                  </div>
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                     <span style="word-break: break-word; line-height: 26px;">
                      Read on
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                     <img alt="What CIOs are most looking to replace with AI today" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KNRP54FHV4KC9WGRWR8KWMXV.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NzU4MjMzMTkuNzE3MTk1N30:1wBAlb:jHejhhuPVgn60DssWK931XDHNEALoSgT5EXRzL0za2M" style="display:block;height:auto;border:0;width:100%" title="What CIOs are most looking to replace with AI today" width="258"/>
                    </a>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h1 style="margin:0;color:#091121;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:15px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:18px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    What CIOs are most looking to replace with AI today
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="color:#000;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:13px;font-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:17px">
                   <p style="margin:0;margin-bottom:16px">
                    Redpoint surveyed 141 CIOs in March 2026 and asked: in which software categories have you seriously considered replacing your current vendor in the last year? Read this analysis of which categories are most at risk, why they're being replaced, and how budgets are shifting.
                   </p>
                   <p style="margin:0">
                    <em>
                     "When given the choice, most buyers would rather have their existing vendor add AI than switch to an AI-native alternative."
                    </em>
                   </p>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
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                     <span style="word-break: break-word; line-height: 26px;">
                      Read on
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                  <h1 style="margin:0;color:#091121;direction:ltr;font-family:'Open Sans','Helvetica Neue',Helvetica,Arial,sans-serif;font-size:23px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:center;margin-top:0;margin-bottom:0;mso-line-height-alt:28px">
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                    Chart of the week
                   </span>
                  </h1>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="10" cellspacing="0" class="paragraph_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                   <p style="margin:0">
                    We partnered with David Spitz (BenchSights) to look at private SaaS—and the pattern is familiar: growth down from ~50% to ~14%, with no real recovery. Read more
                    <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                     here
                    </a>
                    .
                   </p>
                  </div>
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                     <img alt="YoY ARR growth by ARR tier" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KNRVGJXR66JMN47060RE4PJD.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NzU4MjMzMTkuNzE3MzMzfQ:1wBAlb:nhKtqCsWXIjBkepcBblG2WwkG2v_UxO7oq8Rj0U-U1c" style="display:block;height:auto;border:0;width:100%" title="YoY ARR growth by ARR tier" width="600"/>
                    </a>
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                    Industry advice we loved this week
                   </span>
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                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       1
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Creating content for the 95% of buyers not ready to buy:
                        </a>
                       </b>
                       led Gong to grow from 12K to 220K LinkedIn followers.
                      </td>
                     </tr>
                     <tr style="text-align: left; color: #091121;">
                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       2
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         Keep homepage copy that sounds like a real person would say it:
                        </a>
                       </b>
                       and if it sounds like a lifeless press release, kill it.
                      </td>
                     </tr>
                     <tr style="text-align: left; color: #091121;">
                      <td style="display: inline-block; font-size: 30px; font-weight: bold; margin-right: 10px;">
                       3
                      </td>
                      <td style="font-size: 15px;">
                       <b>
                        <a style="color: inherit; text-decoration: underline;" target="_blank">
                         First-hand experiences get the most reach on LinkedIn:
                        </a>
                       </b>
                       share your stories, not general info, to be rewarded by the algorithm.
                      </td>
                     </tr>
                    </tbody>
                   </table>
                  </div>
                 </td>
                </tr>
               </tbody>
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          <table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600">
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