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   Introducing our MCP. Plus, a roundup of this week’s best SaaS thinking.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                        Edition #522, 19-Jun-2026
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                       <p style="margin:0;margin-bottom:16px">
                        SaaS operators want answers now, not when the dashboard refreshes.
                        <br/>
                        <br/>
                        What changed in expansion this month? Which customers are showing risk signals? Why did MRR move the way it did?
                        <br/>
                        <br/>
                        Answers to these questions run the business.
                        <br/>
                        <br/>
                        We launched our MCP this week, 70+ tools that connect your subscription data directly to the AI workflows your team is already building. You don't need to know which chart to pull. You just ask.
                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         Get started here
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                        .
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                        <a class="" rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         <strong>
                          Nick Franklin
                         </strong>
                        </a>
                        <br/>
                        Founder &amp; CEO
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                        This week in SaaS
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                       Should founders care about startup branding?
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                       <p style="margin:0;margin-bottom:16px">
                        In the AI era, brand matters more than ever. Customers choosing between near-identical products will pick the one they trust. The good news: you're already building a brand. The question is whether you're doing it on purpose. This guide for early-stage startups covers intentional branding in practice, mistakes to avoid, and how to get started without a big budget.
                       </p>
                       <p style="margin:0">
                        <em>
                         "Consistency doesn’t just look professional, it builds trust faster. If you say one thing on your website and act differently in your onboarding, you’re creating confusion, not confidence."
                        </em>
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                        Selling the platform: why most companies struggle and what the best ones do differently
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                       <p style="margin:0;margin-bottom:16px">
                        Insight Revenue surveyed approx. 50 companies to find out what separates those who consistently win platform sales from everyone else. Buyers need credible answers to three things before they'll commit: can it actually be done, is it worth the disruption, and will we survive the journey? Miss any one of them and the deal shrinks.
                       </p>
                       <p style="margin:0">
                        <em>
                         "The [platform] sale is therefore not just a commercial decision—it is a change
                         <br/>
                         management decision. Buyers are not just evaluating whether the solution is good. They are evaluating whether their organization can survive the transition."
                        </em>
                       </p>
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                       I built 80% of the core features of Shopify in 30 hours
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                        Software companies are under threat from vibe coding, but how close can one person actually get to building the real thing? Ali Asaria brings 20 years of e-commerce experience to the question. In six days, he built a platform covering the core features independent merchants need to launch, scale, and process transactions. Here's exactly what he built, and where it still can't replace Shopify.
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                         "Rather than measure this against any existing company, I want to measure it against my own expectations of what was possible—and how dramatically those expectations have collapsed."
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                        <img alt="The trouble with mirrors" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F01KVD43VJ1RJ75DT9D3X27XBM8.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3ODE4NzA0NDYuMjg3MzE2M30:1waXtu:gpU5Z0LWeBqbHkvgSHBtN0dO_TFIl5kEkgLQP8dhmqA" style="display:block;height:auto;border:0;width:100%" title="The trouble with mirrors" width="258"/>
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                        The trouble with mirrors
                       </span>
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                       <p style="margin:0;margin-bottom:16px">
                        Seeing a problem clearly doesn't mean you're safe or empowered to act on it. People don't want "truth" reflected back abstractly, they want their experience recognized. John Cutler unpacks the difference between mirrors and mirroring: in any organization, everyone holds a fragment of reality, angled differently, with something at stake in what gets seen.
                       </p>
                       <p style="margin:0">
                        <em>
                         "Before you hold up a mirror, or ask someone else to look into one, it’s worth questioning whether the “truth” will be met with stewardship. Will what gets surfaced be held with care, or will it just be out there, exposed, with no one accountable for what happens next?"
                        </em>
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                        Chart of the week
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                        “AI” was cited on 337 earnings calls conducted by S&amp;P 500 companies during Q1. That's well above the 5-year average of 164 and the 10-year average of 103.
                        <a rel="noopener" style="text-decoration: underline; color: #666e89;" target="_blank">
                         Learn more
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                        .
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                             Start with strategy:
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                           and watch the 7 layers of your GTM stack compound.
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                           and more rules for great copy.
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                           3
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                             This post-ghost email:
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                           is hard for prospects to ignore.
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